Looker vs Microsoft Power BI comparison

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2,214 views|1,761 comparisons
80% willing to recommend
Microsoft Logo
33,266 views|27,940 comparisons
92% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Looker and Microsoft Power BI based on real PeerSpot user reviews.

Find out what your peers are saying about Tableau, Qlik, MicroStrategy and others in Embedded BI.
To learn more, read our detailed Embedded BI Report (Updated: June 2024).
772,649 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used.""I would rate the stability a ten out of ten. I didn't face any issues with stability.""It's quite effortless to navigate through various applications and review their updated data in real-time.""From a developer's perspective, the way the functionality's being handled is great.""We can centralize all our data models.""The product is easy to use.""With Looker, I have experienced benefits in terms of usability and shareability.""It is a pretty stable solution because it is a cloud-based product."

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"The product is intuitive and user-friendly.""Microsoft BI's most valuable feature is flexibility.""The best thing about this solution is that it is very user friendly. It is interactive in terms of visualizations. It is very eye-catching, and it attracts users. There are a lot of options to visualize the data in different drafts and views. I have used different visualization tools, and I found Power BI to be more efficient in terms of performance, user-friendliness, and ease of use.""Microsoft BI was very helpful for me because I had a huge variety of connections. It is very convenient to build reports, even if somebody has no experience using BI tools or data visualizations. Additionally, the performance is very good when generating reports.""It integrates with all of the Microsoft tools.""The solution has a good toggling feature.""The interface is very easy to use.""Many of my customers already use Microsoft products like Office 365, so I often propose Microsoft Power BI because it integrates well with all the standard Microsoft business tools. And it's the quickest tool to implement and start using daily."

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Cons
"It needs to be more user-friendly.""The integration with different databases must be improved.""Stability needs improvement.""Integrations with other BI tools could be better.""The product does not have documented material.""The visualization capability of the product is limited.""Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms.""The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

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"I feel the modeling page should be simplified.""The product’s on-premise reporting servers could support real-time data refreshing capabilities like its on-cloud version.""Microsoft Power BI can be confusing, because it has two languages that you need to learn if you want to use it, and this makes it more difficult for nontechnical users.""It needs an AI which can choose the appropriate connection strings and provide options for connections.""The initial installation is difficult.""I would like Microsoft to include some inbuilt machine learning so that it becomes point-and-click, rather than us developing models out of API and BI connecting to that and getting the results. That process gets in the way of continuity.""In Microsoft Excel, you are able to have tabs. However, in Microsoft BI you do not have this flexibility.""When it comes to improvement, I would say there could be more tutorials for students in universities who are just learning it. And it wouldn't have to be just for students in universities. It might also be for the people who use it in the real world."

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Pricing and Cost Advice
  • "Looker is expensive and could be made better by reducing it."
  • "It's not cheap, but it's not expensive for big companies."
  • "The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
  • "It is cheap."
  • "I do not have to make any payments to use the solution."
  • More Looker Pricing and Cost Advice →

  • "There is room for at least 45% discount as compared to the initial price."
  • "MS BI comes with all the tools and it is, to the best of my knowledge, the most affordable solution."
  • "All in all, for the price, this is an excellent tool for helping your organization turn mounds of data into useful insights."
  • "I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill."
  • "Remove the cost of a licence to show a dashboard within SharePoint. Why should readers of a dashboard have to pay to view? ​"
  • "Make it low in cost. It is a no-brainer!"
  • "Globally, we evaluated a number of products, including Salesforce's product, Microsoft won on the ground of simple functionally and cost."
  • "Paid for itself in the first month."
  • More Microsoft Power BI Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:With Looker, I have experienced benefits in terms of usability and shareability.
    Top Answer:I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it to… more »
    Top Answer:The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it… more »
    Top Answer:There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows:  1) If you have legacies of SAP, Oracle  - look for SAP… more »
    Top Answer:Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance… more »
    Top Answer:Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle… more »
    Ranking
    5th
    out of 31 in Embedded BI
    Views
    2,214
    Comparisons
    1,761
    Reviews
    9
    Average Words per Review
    604
    Rating
    7.8
    Views
    33,266
    Comparisons
    27,940
    Reviews
    27
    Average Words per Review
    619
    Rating
    7.9
    Comparisons
    Amazon QuickSight logo
    Compared 24% of the time.
    Tableau logo
    Compared 15% of the time.
    Google Data Studio logo
    Compared 9% of the time.
    Databricks logo
    Compared 8% of the time.
    IBM Cognos logo
    Compared 4% of the time.
    Also Known As
    SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
    Learn More
    Overview

    Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time. 

    With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations. 

    The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

    Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

    Sample Customers
    Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
    Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm17%
    Retailer8%
    Recruiting/Hr Firm8%
    VISITORS READING REVIEWS
    Educational Organization33%
    Computer Software Company11%
    Financial Services Firm10%
    Manufacturing Company7%
    REVIEWERS
    Financial Services Firm15%
    Manufacturing Company13%
    Computer Software Company11%
    Energy/Utilities Company9%
    VISITORS READING REVIEWS
    Educational Organization36%
    Financial Services Firm8%
    Computer Software Company8%
    Government5%
    Company Size
    REVIEWERS
    Small Business26%
    Midsize Enterprise42%
    Large Enterprise32%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise39%
    Large Enterprise46%
    REVIEWERS
    Small Business39%
    Midsize Enterprise16%
    Large Enterprise45%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise42%
    Large Enterprise44%
    Buyer's Guide
    Embedded BI
    June 2024
    Find out what your peers are saying about Tableau, Qlik, MicroStrategy and others in Embedded BI. Updated: June 2024.
    772,649 professionals have used our research since 2012.

    Looker is ranked 5th in Embedded BI with 19 reviews while Microsoft Power BI is ranked 1st in BI (Business Intelligence) Tools with 297 reviews. Looker is rated 8.0, while Microsoft Power BI is rated 8.0. The top reviewer of Looker writes "The APIs are exposed at every level, so it's highly modular". On the other hand, the top reviewer of Microsoft Power BI writes "A complete ecosystem with an builtin ETL tool, good integrations with python and R, and support of DAX and Power Query (M languages)". Looker is most compared with Amazon QuickSight, Tableau, Google Data Studio, Databricks and IBM Cognos, whereas Microsoft Power BI is most compared with Tableau, Amazon QuickSight, KNIME, Domo and Oracle OBIEE.

    We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.