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Looker vs Tableau comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker
Ranking in Embedded BI
5th
Average Rating
8.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Tableau
Ranking in Embedded BI
1st
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
302
Ranking in other categories
BI (Business Intelligence) Tools (2nd), Reporting (2nd), Data Visualization (1st)
 

Mindshare comparison

As of April 2025, in the Embedded BI category, the mindshare of Looker is 9.3%, down from 11.9% compared to the previous year. The mindshare of Tableau is 33.9%, down from 34.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
Nattawat Choosuwan - PeerSpot reviewer
Real-time data connection enhances workflow and decision-making process
An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"We can centralize all our data models."
"The product is easy to use."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"It is a pretty stable solution because it is a cloud-based product."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"With Looker, I have experienced benefits in terms of usability and shareability."
"Better interaction and less time spent with end users."
"Tableau Prep tool for data preparation is a most valuable tool."
"Easy to create graphs and visualizations."
"Tableau is extremely good at dashboard creation, providing clear and concise visual presentations."
"Easy for beginners to use"
"From the data science point of view, we use it for model building purposes. For example, if we are using it for a bank and we want to understand how much loan the bank can provide, we can use visualization to show the educational qualification, salary, gender, and city of a customer, and by using this information, we can arrive at the loan amount that this person is eligible for. I can also use it to view all prospective customers, so essentially, this is going to help me in model building as well as in understanding and segmenting customers and doing forecasting and predictive analytics. We use model widgets, and we can create thousands of visualizations, such as motion charts and bubble charts. We can also create animated versions of the graphs and view the data from multiple dimensions. These are the features that we typically use and like."
"Any feature I am looking for usually is part of the next upgrade within a few months. They have a very good dynamic evolution."
"Good data flow and management."
 

Cons

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The visualization capability of the product is limited."
"It needs to be more user-friendly."
"Integrations with other BI tools could be better."
"The integration with different databases must be improved."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"Stability needs improvement."
"The product does not have documented material."
"I would like the solution to have certain features allowing the delivery of reports to the email."
"Other tools are more competitively priced."
"The use of this service in the desktop version is annoying due to the constant updates which lead to reinstalling the application. If they could give support with updates on the same downloaded version, it would be great."
"Improvements in schema security and row/column security need to be made."
"Reports should be downloadable as PDF files."
"I find data prepping in Tableau challenging to understand, perhaps because I am new to it. It sometimes requires extensive investigation to determine why the data does not appear correctly."
"There could be improvements on the mobile application, it is lacking features."
"It would be nice if we could export more raw data. Currently, there is a limit as to how much data you can export."
 

Pricing and Cost Advice

"It's not cheap, but it's not expensive for big companies."
"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It is a bit overpriced."
"I recommend that you discuss your needs with the salesperson and try to negotiate the price."
"ROI is very high, but it requires a data preparation/blending tool."
"The licensing model of Tableau has changed since we initially purchased it three years ago and it is more complicated, and I have found it to be more expensive. They have lost market shares to Microsoft BI. My company will probably change solutions this year because of the increased pricing model."
"The solution is very expensive. If you have many users then it is going to cost your company a lot of money."
"Tableau is not as cost-effective as Microsoft BI."
"The pricing is $70 per month. You have to pay about $800 or something in that ballpark annually for one license."
"I rate the product price in the Indian region a seven to eight on a scale of one to ten, where one is a low price, and ten is a high price."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Educational Organization
30%
Computer Software Company
11%
Financial Services Firm
11%
Manufacturing Company
6%
Educational Organization
43%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Comparisons

 

Also Known As

No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Looker vs. Tableau and other solutions. Updated: April 2025.
848,716 professionals have used our research since 2012.