Looker vs Tableau comparison

Google and Salesforce are both solutions in the Embedded BI category. Google is ranked #5 with an average rating of 8.0, while Salesforce is ranked #1 with an average rating of 8.7. Additionally, 80% of Google users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

Looker

Read 19 Looker reviews

2,026 Views
1,648 Comparison Views

80% willing to recommend

Tableau

Read 294 Tableau reviews

5,806 Views
4,860 Comparison Views

89% willing to recommend

Looker

Tableau

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker and Tableau based on real PeerSpot user reviews.

Find out in this report how the two Embedded BI solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker vs. Tableau Report (Updated: October 2024).

Buyer's Guide

Looker vs. Tableau

October 2024

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Helped 816,406 peers since 2012

Categories and Ranking

Looker

Ranking in Embedded BI

5th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Tableau

Ranking in Embedded BI

1st

Average Rating

8.4

Reviews Sentiment

6.4

Number of Reviews

294

Ranking in other categories

BI (Business Intelligence) Tools (2nd), Reporting (2nd), Data Visualization (1st)

Featured Reviews

Subramani R

Software Data Engineer at PayPal

The APIs are exposed at every level, so it's highly modular

Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs and different platforms. You can't create very attractive visuals with the built-in features, but I think they're providing some extensions to develop different visualizations. Looker can't create multiple sheets. You can only create one dashboard. It's not that you're able to toggle through different sheets to navigate different visuals. It's just one and people have to scroll through the dashboard. So scrolling is not something that people generally like to do, rather than segregating them in multiple tabs of sheets.

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ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"The product is easy to use."

"From a developer's perspective, the way the functionality's being handled is great."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"It is a pretty stable solution because it is a cloud-based product."

"We can centralize all our data models."

More Looker pros

"The solution has a lot of customization when comparing to Microsoft BI."

"It is easy to adapt visualizers to have interactive conversations among decision-makers."

"It has made the reporting stage simple and enabled us to focus mainly on the ETL part"

"Analysis is now more visual than in the past."

"Provides a very good sound analysis quotient."

"Very user friendly."

"It’s good for quick visualization and being able to quickly consume unstructured data to play around with."

"Tableau has greatly enhanced our organization's data-driven decision-making processes by enabling us to create visually compelling reports and dashboards."

More Tableau pros

Cons

"Stability needs improvement."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"It needs to be more user-friendly."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"Integrations with other BI tools could be better."

"The integration with different databases must be improved."

"The product does not have documented material."

"The visualization capability of the product is limited."

"It should offer better features for customization."

"It would be nice to include more features on each dashboard."

"The solution’s pricing could be improved."

"I don't have the ability in Tableau to create a tooltip and see the picture of a piece of jewelry or watch that is a best seller."

"Include forecasting on table calculation fields."

"Tableau is difficult to scale because of the cost, which makes it difficult to scale."

"It's not an aesthetic platform at the moment."

"I would like them to include the Italian language, as I can see there are other foreign language in the product."

More Tableau cons

Pricing and Cost Advice

"It is cheap."

"I do not have to make any payments to use the solution."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It's not cheap, but it's not expensive for big companies."

"Looker is expensive and could be made better by reducing it."

"There is a license for the use of this solution and it is on a per-user basis. The server is free but the users you have to pay for."

"We pay for the enterprise license for Tableau. The licensing could be cheaper and more flexible."

"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."

"I'm using Tableau Public, which is free."

"Tableau's licensing is pretty straightforward and simple."

"I rate the product price in the Indian region a seven to eight on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution's licensing is based on user-basis. It depends on the business ROI it offers. It's not on the higher side or too cheap; it falls in the medium-cost range. The price is determined by user usage, so the cost will also increase as the number of users increases."

"One of the biggest drawbacks of Tableau is the price, it is expensive. The price should be reduced."

More Tableau pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Educational Organization

36%

Financial Services Firm

10%

Computer Software Company

10%

Manufacturing Company

Educational Organization

40%

Financial Services Firm

11%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

See all answers

Comparisons

Amazon QuickSight vs Looker

Compared 24% of the time

Databricks vs Looker

Compared 14% of the time

SAP BusinessObjects Business Intelligence Platform vs Looker

Compared 8% of the time

Domo vs Looker

Compared 6% of the time

Microsoft Power BI vs Looker

Compared 5% of the time

More Looker Competitors

Microsoft Power BI vs Tableau

Compared 20% of the time

Domo vs Tableau

Compared 14% of the time

Amazon QuickSight vs Tableau

Compared 8% of the time

Databricks vs Tableau

Compared 5% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

Looker

November 2024

Download Looker product report

Buyer's Guide

Tableau

October 2024

Download Tableau product report

Also Known As

No data available

Tableau Desktop, Tableau Server, Tableau Online

Learn More

Google

Salesforce

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

Looker vs. Tableau

October 2024

Free Report: Looker vs. Tableau

Find out what your peers are saying about Looker vs. Tableau and other solutions. Updated: October 2024.

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