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Looker vs Qlik Sense comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker
Ranking in Embedded BI
9th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Qlik Sense
Ranking in Embedded BI
2nd
Average Rating
8.6
Reviews Sentiment
6.3
Number of Reviews
125
Ranking in other categories
Data Visualization (4th), AI Data Analysis (16th)
 

Mindshare comparison

As of January 2026, in the Embedded BI category, the mindshare of Looker is 6.4%, down from 9.0% compared to the previous year. The mindshare of Qlik Sense is 10.4%, up from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Market Share Distribution
ProductMarket Share (%)
Qlik Sense10.4%
Looker6.4%
Other83.2%
Embedded BI
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
reviewer2592669 - PeerSpot reviewer
Director Software Engineer at a computer software company with 10,001+ employees
In-memory data storage boosts performance
The advantages compared to other BI tools show architectural differences. The main feature is that it keeps all the data in memory. It doesn't retrieve the data from data sources when I need it on the dashboard; instead, it quickly provides the desired data, making it very fast compared to other BI tools. The ROI is very high using Qlik Sense. It offers many benefits of BI. It is flexible from a developer's point of view, allowing me to accomplish many tasks compared to other BI tools. From an end-user perspective, it's convenient and performance-oriented, providing something meaningful from all the organization's data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product is easy to use."
"We can centralize all our data models."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"With Looker, I have experienced benefits in terms of usability and shareability."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"It is a pretty stable solution because it is a cloud-based product."
"From a developer's perspective, the way the functionality's being handled is great."
"End users can adjust their analysis with a few simple clicks."
"It offers good control. Loading the logs is also a good thing."
"Business users have been able to use the BI self-serve model."
"There are a lot of features available in this solution, it has been very easy to use. We have found it to be less complex and user-friendly compared to other solutions we have used."
"The product has many great features like easy and fast implementation, flexible data loading, and in-memory processing, but the Set Analysis is what I think is the most valuable. It makes the product very powerful."
"We can bring data from multiple sources and easily blend it in Qlik and create a data model (star schema)."
"Qlik Sense brings in the concept of shared libraries where one user can create custom dimensions (even with drill-down functionality), measures, and even visualizations and save it to the "Master Items," from which the other users can simply drag and drop to use it for their analysis."
"The most valuable features of Qlik Sense are its speed and seamless development of web technologies."
 

Cons

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The visualization capability of the product is limited."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"Stability needs improvement."
"It needs to be more user-friendly."
"The integration with different databases must be improved."
"The product does not have documented material."
"Integrations with other BI tools could be better."
"More freedom for custom visuals and dashboard creation would be an improvement."
"The product could be improved by implementing a user-feedback ranking system."
"Advanced graphs or visualizations must be in the built-in product, instead of building with open API extensions or mashups."
"There is an inability to effectively manage (pre)caching (scheduling, assigning for respective user groups, etc), especially without community extensions or uour own development."
"I would like to see improvements in the Qlik Sense SaaS version, particularly in the front-end capabilities."
"The scripts available in the solution are not great."
"One area where Qlik Analytics Platform could be improved is in providing better support for batch processing and traditional ETL workflows."
"More options for the layout."
 

Pricing and Cost Advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It's not cheap, but it's not expensive for big companies."
"I do not have to make any payments to use the solution."
"It is cheap."
"Looker is expensive and could be made better by reducing it."
"It is a little expensive for the Italian market. Normally, Qlik Sense has two types and costs. The medium cost is around 700 euros per year."
"You need to pay 5,000 Norwegian kroner per user. Microsoft Power BI is slightly more expensive than Qlik Sense."
"Qlik Sense and its pricing model can follow any scalability."
"Ultimately, the cost is low, and it implements fast. The limiting factor is how quickly your staff can keep up."
"Qlik Sense pricing and licensing is like that of QlikView. It's on the high side for a small company, but it’s competitive among its peers. Use of licenses (referred to as tokens) is a bit confusing. There is a login access pass for infrequent or anonymous access."
"The costs can initially become quite high. Make sure you have a clear understanding of who will truly use the product as opposed to someone that will simply receive the end report."
"You will spend more time on educating your staff than licensing the product."
"Understand the break over price point for switching to the Enterprise license."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
10%
Retailer
7%
Media Company
7%
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise40
Large Enterprise87
 

Questions from the Community

What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
What do you like most about Qlik Sense?
The most valuable features of Qlik Sense are its speed and seamless development of web technologies.
 

Comparisons

 

Also Known As

No data available
QlikSense, Qlik Analytics Platform
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Find out what your peers are saying about Looker vs. Qlik Sense and other solutions. Updated: December 2025.
879,986 professionals have used our research since 2012.