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Looker vs Qlik Sense comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker
Ranking in Embedded BI
9th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Qlik Sense
Ranking in Embedded BI
2nd
Average Rating
8.6
Reviews Sentiment
6.3
Number of Reviews
125
Ranking in other categories
Data Visualization (4th), AI Data Analysis (16th)
 

Mindshare comparison

As of February 2026, in the Embedded BI category, the mindshare of Looker is 6.4%, down from 9.1% compared to the previous year. The mindshare of Qlik Sense is 9.2%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Market Share Distribution
ProductMarket Share (%)
Qlik Sense9.2%
Looker6.4%
Other84.4%
Embedded BI
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
SW
Solution Architect at Predoole Analytics
Unlocks actionable insights through user-friendly analysis features
The self-service capabilities that Qlik Sense offers are significant. They offer natural language processing, allowing users to ask questions in layman language, and Qlik Sense will create charts and narratives automatically. Users can access any dashboard developed in Qlik Sense from familiar portals such as Okta or other company portals through embedding features. The integration with chatbots, particularly Microsoft Teams, allows users to access dashboards and ask questions directly within Teams. The collaboration feature enables users to share analysis by taking snapshots and tagging team members within the Qlik Sense interface, eliminating the need for lengthy emails or screenshots. The storytelling feature allows users to create presentations directly in Qlik Sense using dashboard analysis, making it easier to answer questions during meetings. The subscription feature enables users to receive charts and sheets via email instead of navigating to the dashboard, facilitating monitoring purposes. Qlik Sense offers alerting capabilities where users can set thresholds for KPIs and receive notifications when these thresholds are reached. The platform also includes AI/ML features for predictive modeling through a no-code component, allowing business users to create and deploy AutoML models without depending on data scientists. The Qlik Answers component, featuring generative AI capability, enables users to get answers from unstructured data including Excel, HTML documents, or Microsoft Word documents by creating a knowledge base. The user-friendly interface operates on a drag-and-drop approach, with Qlik Sense suggesting appropriate charts based on selected dimensions and measures. The associative engine capabilities allow data association between tables, implementing selections across related tables. The platform uses a color-coding system (white, gray, and dark gray) to show related, excluded, and unrelated data selections, providing insights beyond traditional BI tools.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can centralize all our data models."
"With Looker, I have experienced benefits in terms of usability and shareability."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"The product is easy to use."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"From a developer's perspective, the way the functionality's being handled is great."
"For a deployment scenario, Qlik Sense is also very easy to use. I can start development from any platform, on-premise or cloud, and continue from where I left off."
"On the fly questions can be answered with the "Qlik" of a button and drive forward discussions about policy, mission, and goals."
"It automates recurring processes to save time and money."
"We can bring data from multiple sources and easily blend it in Qlik and create a data model (star schema)."
"All the necessary information is available to everyone in real time."
"All the visualizations have been so valuable."
"The GeoAnalytics paints such a clear picture. It provides a visual of our patient volume, giving us opportunities to see how we are trending in the surrounding cities, and making us more aware of locations that we need to focus more on."
"The most valuable features are that Qlik has a very strong ATL available and the capacity to handle large volumes of data."
 

Cons

"It needs to be more user-friendly."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"Integrations with other BI tools could be better."
"The visualization capability of the product is limited."
"The product does not have documented material."
"Stability needs improvement."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The integration with different databases must be improved."
"Even though a huge set of learning material is available, anyone starting his/her journey on learning the software doesn't even know where to start it. The so-called Continous Classroom service is not cheap, but there are many free tutorials, they are not sorted or enlisted adequately though."
"The only thing I would say that comes up is that sometimes it can be a bit buggy."
"A valuable improvement for this solution would be the enabling of us to host dashboards for our customers."
"There is room for improvement in the storytelling mode and the report sharing. Qlik Sense also does not have a subscription base like Power BI. So a lot of the analysis is housed in community pages that are managed by either the author or a database administrator, or whoever the Qlik Sense manager is there."
"More freedom for custom visuals and dashboard creation would be an improvement."
"The navigation is quite clunky and outdated."
"One area of improvement is that it doesn't offer an API for accessing processed data stored in the QED files."
"Reload failure alerts on the application within the Qlik Management Console without any use of extensions. QlikView is able to handle these alerts directly through the QlikView Management Console. We would appreciate a similar solution that is easy to set up and use. Simple formatting options in the pivot and straight tables such as adjusting line thickness and font selection and size."
 

Pricing and Cost Advice

"It is cheap."
"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"It's not cheap, but it's not expensive for big companies."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"Ultimately, the cost is low, and it implements fast. The limiting factor is how quickly your staff can keep up."
"Qlik Sense and its pricing model can follow any scalability."
"We have 20 licenses for Qlik Sense, and it is a special license that allows people in the whole company to use it over time. You buy this license and there are some minutes that can be used. For example, for the users that used only a few minutes in a month, we use this license. All the people have the ability to work with Qlik Sense. However, the number of licenses is not the number of users. The number of users that uses Qlik Sense is approximately 35 people."
"Start small with tokens. You can always buy more."
"Qlik Sense pricing and licensing is like that of QlikView. It's on the high side for a small company, but it’s competitive among its peers. Use of licenses (referred to as tokens) is a bit confusing. There is a login access pass for infrequent or anonymous access."
"The solution is worth it."
"Currently, our ROI is clear and concise decision-making. This timely addition will easily add $15 million to our bottom line in 2017."
"For on-premise enterprise users, a number of additional features come at a premium cost."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
9%
Computer Software Company
8%
Media Company
8%
Financial Services Firm
17%
Manufacturing Company
10%
Computer Software Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise40
Large Enterprise87
 

Questions from the Community

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Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
What is your experience regarding pricing and costs for Qlik Sense?
It is not about performance. It is just about how expensive it is to implement.
 

Comparisons

 

Also Known As

No data available
QlikSense, Qlik Analytics Platform
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Find out what your peers are saying about Looker vs. Qlik Sense and other solutions. Updated: February 2026.
882,813 professionals have used our research since 2012.