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Google Data Studio vs Qlik Sense comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 23, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
Google Data Studio boosts productivity and efficiency, benefiting large companies but less valuable for smaller businesses, with some challenges.
Sentiment score
6.2
Qlik Sense delivers high ROI through faster decision-making, cost savings, and enhanced insights, boosting operations and revenue growth.
The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports.
Data engineer at a tech vendor with 10,001+ employees
In my organization, we moved from OBI to Qlik Sense due to limitations with OBI, resulting in very high ROI.
Director Software Engineer at a computer software company with 10,001+ employees
 

Customer Service

Sentiment score
5.9
Google Data Studio's support is praised for responsiveness and knowledge, though complex issues may experience slower response times.
Sentiment score
5.4
Qlik Sense's customer service is praised for technical support, though response times vary, with community forums and partners being essential.
Anyone with minimal knowledge of Looker can easily go through the documentation and understand the steps and the UI.
Data engineer at a tech vendor with 10,001+ employees
While tech support is comprehensive, the stability of Qlik Sense means I generally do not need it.
Director Software Engineer at a computer software company with 10,001+ employees
Technical support requires improvement.
Associate Director at a tech services company with 51-200 employees
In Turkey, the consultant firms are very professional, and they support you.
Business Intelligence Architect at a financial services firm with 5,001-10,000 employees
 

Scalability Issues

Sentiment score
6.8
Google Data Studio is praised for scalability but may face challenges in dashboard management and user limitations.
Sentiment score
7.7
Qlik Sense is praised for scalability, efficiently handling large data sets and users, but requires careful licensing and server management.
I rate Looker's scalability a nine because of how easily we can scale by simply combining tables.
Data engineer at a tech vendor with 10,001+ employees
It performs well in terms of performance and load compared to others.
Associate Director at a tech services company with 51-200 employees
Qlik Sense helps analyze data and can handle larger amounts of data compared to other BI tools.
Solution Architect at Predoole Analytics
It is easily scalable with Microsoft, with other services Azure and other tools they provide.
student at a educational organization with 1,001-5,000 employees
 

Stability Issues

Sentiment score
7.4
Google Data Studio is generally stable and reliable for big data, though some face issues with large datasets and filters.
Sentiment score
7.6
Qlik Sense is highly stable, with users praising its reliability, effective support, smooth upgrades, and robust functionality.
The stability is very good.
Associate Director at a tech services company with 51-200 employees
 

Room For Improvement

Google Data Studio needs user-friendliness, better integrations, improved performance, and training for enhanced usability and visualization flexibility.
Qlik Sense users seek better customization, real-time features, data handling, visualization, ease of use, cost efficiency, and improved support.
The performance is not optimal on large data sets.
Data engineer at a tech vendor with 10,001+ employees
The biggest friction point or frustration I have encountered with Google Data Studio is the lack of automatic integrations.
IT Admin at RusteTIC Inc.
Power BI has better visualizations and interactions with updates in 2023 that provide ease of use.
Business Intelligence Architect at a financial services firm with 5,001-10,000 employees
Providing an API feature to access data from the dashboard or QEDs could be beneficial.
Director Software Engineer at a computer software company with 10,001+ employees
There should be more comprehensive documentation and explanatory videos available to help clients understand and calculate capacity-based pricing, making it easier to predict costs before implementing Qlik Sense Cloud.
Solution Architect at Predoole Analytics
 

Setup Cost

Google Data Studio pricing suits medium to large enterprises, competitive with Power BI and Tableau, requiring thorough cost evaluation.
Qlik Sense offers flexible, albeit pricier, licensing options praised for easy setup and quick ROI, but requires careful cost analysis.
It is just about how expensive it is to implement.
student at a educational organization with 1,001-5,000 employees
Compared to Power BI, it is definitely costly.
Associate Director at a tech services company with 51-200 employees
Among the BI tools and data analytics tools, Qlik is the most expensive.
Business Intelligence Architect at a financial services firm with 5,001-10,000 employees
 

Valuable Features

Google Data Studio offers seamless integration, ease of use, data visualization, and affordability, enhancing reporting and collaboration for organizations.
Qlik Sense provides intuitive dashboard creation, seamless integration, and robust data handling with powerful analytics and flexible development capabilities.
For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs.
Data engineer at a tech vendor with 10,001+ employees
In terms of time saved, my team probably saves close to 40 hours per week due to using Google Data Studio instead of the old manual process.
IT Admin at RusteTIC Inc.
From an end-user perspective, it's convenient and performance-oriented, providing something meaningful from all the organization's data.
Director Software Engineer at a computer software company with 10,001+ employees
The true power is in the ability to connect with any database, get the data, and work with the data.
Director at a consultancy with 1,001-5,000 employees
Real-time data analysis can be performed, and collaboration with other team members is seamless.
Project Engineer at Wipro
 

Categories and Ranking

Google Data Studio
Ranking in Embedded BI
8th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
21
Ranking in other categories
No ranking in other categories
Qlik Sense
Ranking in Embedded BI
2nd
Average Rating
8.6
Reviews Sentiment
6.3
Number of Reviews
126
Ranking in other categories
Data Visualization (6th), AI Data Analysis (17th)
 

Mindshare comparison

As of July 2026, in the Embedded BI category, the mindshare of Google Data Studio is 5.5%, down from 8.8% compared to the previous year. The mindshare of Qlik Sense is 7.7%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
Qlik Sense7.7%
Google Data Studio5.5%
Other86.8%
Embedded BI
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
Saranya Deepthi - PeerSpot reviewer
Project Engineer at Wipro
Improved AI-driven dashboards have accelerated decisions but still need better visuals and faster refresh
Absolutely, nothing is entirely positive, and everything has both advantages and disadvantages. When I worked with Qlik Sense, circular charts were not available, which meant I had to look for alternative solutions that would be reliable or make the functionality work. There are some features that need to be added. Additionally, there is a limit to the number of fields that can be added in Qlik Sense, and I believe it would be beneficial if they increased the count for fields and columns. There might be requirements where an Excel file contains many columns that need to be displayed as visual representations to clients, and in those situations, it becomes very difficult and I have to use alternative approaches. When this problem arose, I used HTML code to write a solution and make it work. Qlik Sense should avoid these types of limitations in future updates. Another issue is page resolution. If a client wants to view the dashboard on a single page without scrolling, bar charts appear small and the values in KPIs, bar charts, scatter plots, and line graphs cannot be seen very clearly. Adding more extensions to make the job easier would also be beneficial. Improvements to reporting would be helpful as well, because working with large datasets makes reporting very difficult. Additionally, when data is refreshed, it cannot be completed in a short timeframe. Refreshing very large datasets can take one, two, or even three hours, so reducing the refresh time would be very useful for customers.
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
8%
Media Company
8%
Manufacturing Company
6%
Financial Services Firm
18%
Manufacturing Company
10%
Construction Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise40
Large Enterprise89
 

Questions from the Community

What needs improvement with Looker?
One thing is that Looker is not user-friendly to non-technical users. Someone with knowledge of Looker can understand it, but a person without any technical background finds it somewhat advanced or...
What is your primary use case for Looker?
Looker serves as our main business intelligence reporting tool by creating dashboards and reports. We create interactive dashboards that help users understand the changes in data and the current tr...
What advice do you have for others considering Looker?
My advice to others looking into using Looker is that if they are new users with some technical knowledge of SQL or Python, they can understand LookML code or use the explore tab to drag and drop t...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
What is your experience regarding pricing and costs for Qlik Sense?
It is not about performance. It is just about how expensive it is to implement.
 

Also Known As

Looker
QlikSense, Qlik Analytics Platform
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Find out what your peers are saying about Google Data Studio vs. Qlik Sense and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.