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Looker vs Qlik Sense comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker
Ranking in Embedded BI
9th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Qlik Sense
Ranking in Embedded BI
2nd
Average Rating
8.6
Reviews Sentiment
6.7
Number of Reviews
124
Ranking in other categories
Data Visualization (4th), AI Data Analysis (16th)
 

Mindshare comparison

As of January 2026, in the Embedded BI category, the mindshare of Looker is 6.4%, down from 9.0% compared to the previous year. The mindshare of Qlik Sense is 10.4%, up from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Market Share Distribution
ProductMarket Share (%)
Qlik Sense10.4%
Looker6.4%
Other83.2%
Embedded BI
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
reviewer2592669 - PeerSpot reviewer
Director Software Engineer at a computer software company with 10,001+ employees
In-memory data storage boosts performance
The advantages compared to other BI tools show architectural differences. The main feature is that it keeps all the data in memory. It doesn't retrieve the data from data sources when I need it on the dashboard; instead, it quickly provides the desired data, making it very fast compared to other BI tools. The ROI is very high using Qlik Sense. It offers many benefits of BI. It is flexible from a developer's point of view, allowing me to accomplish many tasks compared to other BI tools. From an end-user perspective, it's convenient and performance-oriented, providing something meaningful from all the organization's data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"From a developer's perspective, the way the functionality's being handled is great."
"We can centralize all our data models."
"The product is easy to use."
"It is a pretty stable solution because it is a cloud-based product."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"With Looker, I have experienced benefits in terms of usability and shareability."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"The ability to access data from multiple sources in one application. This has been invaluable."
"Set analysis is great for its power user capabilities such as performing an IF on an aggregated column. The ability to create custom coloring expressions based on values is also a good idea although not as easy as I wished it was."
"Qlik Sense is very stable. I would rate the stability a ten out of ten. Even for rare issues, we receive good support from Qlik. It's a very stable solution."
"We can easily and quickly deploy new dashboards that reach a wide audience and any changes get reflected almost instantaneously for the users."
"The number of visualizations that are present in Qlik is very useful for our developers to help our business partners tell stories with their data. Qlik continues to add to and enhance these visualizations with each release. We are also very excited to leverage the integration between Qlik Sense and Qlik Catalog as we roll that out soon."
"The UI is very easy to use, with drag and drop self-service analytics."
"Qlik has made life easier by visualising data."
"It has allowed us to manage our staff more effectively and frees up time for our analysts to analyze new problems and opportunities."
 

Cons

"Integrations with other BI tools could be better."
"Stability needs improvement."
"It needs to be more user-friendly."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The integration with different databases must be improved."
"The visualization capability of the product is limited."
"The product does not have documented material."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"Appearance could be enhanced, especially when compared to Tableau or Power BI."
"The solution needs to make improvements to the licensing model. They need to make it more affordable at scale, and to make it more affordable for those companies at the low end of the market as well."
"Ad-hoc reporting capabilities would be ideal."
"They should generally focus more on the evolution of current capabilities rather than doing everything but only at 50% effectiveness."
"More focus needs to be on data streaming/real-time data reporting."
"Qlik Sense should have a conversion tool which automatically converts QlikView to Qlik Sense, so customers can easily migrate between the products of Qlik."
"The one thing I would probably try to add is some kind of tutorial since the tool has a lot of options to work with, and for someone who is just starting and does not have any prior experience, it can be a little overwhelming."
"Mostly when it comes to the loading of the data and reload times of the reports, it could be better."
 

Pricing and Cost Advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"I do not have to make any payments to use the solution."
"It is cheap."
"Looker is expensive and could be made better by reducing it."
"It's not cheap, but it's not expensive for big companies."
"Qlik Sense and its pricing model can follow any scalability."
"For on-premise enterprise users, a number of additional features come at a premium cost."
"Licensing can start to get expensive, but compared to other tools in this space it is about average."
"Start small with tokens. You can always buy more."
"QlikSense offers a Hybrid environment architecture, which is very cost effective based on where the enterprise data resides."
"I believe pricing is similar to other products in the same category, if you have it on-premise."
"I would rate Qlik's pricing four out of five."
"We have 20 licenses for Qlik Sense, and it is a special license that allows people in the whole company to use it over time. You buy this license and there are some minutes that can be used. For example, for the users that used only a few minutes in a month, we use this license. All the people have the ability to work with Qlik Sense. However, the number of licenses is not the number of users. The number of users that uses Qlik Sense is approximately 35 people."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
10%
Retailer
7%
Media Company
7%
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise40
Large Enterprise86
 

Questions from the Community

What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
What do you like most about Qlik Sense?
The most valuable features of Qlik Sense are its speed and seamless development of web technologies.
 

Comparisons

 

Also Known As

No data available
QlikSense, Qlik Analytics Platform
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Find out what your peers are saying about Looker vs. Qlik Sense and other solutions. Updated: December 2025.
879,477 professionals have used our research since 2012.