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Looker vs Qlik Sense comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker
Ranking in Embedded BI
10th
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
20
Ranking in other categories
No ranking in other categories
Qlik Sense
Ranking in Embedded BI
2nd
Average Rating
8.6
Reviews Sentiment
6.3
Number of Reviews
125
Ranking in other categories
Data Visualization (4th), AI Data Analysis (15th)
 

Mindshare comparison

As of April 2026, in the Embedded BI category, the mindshare of Looker is 6.4%, down from 9.0% compared to the previous year. The mindshare of Qlik Sense is 8.6%, down from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
Qlik Sense8.6%
Looker6.4%
Other85.0%
Embedded BI
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data Engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
SW
Solution Architect at Predoole Analytics
Unlocks actionable insights through user-friendly analysis features
The self-service capabilities that Qlik Sense offers are significant. They offer natural language processing, allowing users to ask questions in layman language, and Qlik Sense will create charts and narratives automatically. Users can access any dashboard developed in Qlik Sense from familiar portals such as Okta or other company portals through embedding features. The integration with chatbots, particularly Microsoft Teams, allows users to access dashboards and ask questions directly within Teams. The collaboration feature enables users to share analysis by taking snapshots and tagging team members within the Qlik Sense interface, eliminating the need for lengthy emails or screenshots. The storytelling feature allows users to create presentations directly in Qlik Sense using dashboard analysis, making it easier to answer questions during meetings. The subscription feature enables users to receive charts and sheets via email instead of navigating to the dashboard, facilitating monitoring purposes. Qlik Sense offers alerting capabilities where users can set thresholds for KPIs and receive notifications when these thresholds are reached. The platform also includes AI/ML features for predictive modeling through a no-code component, allowing business users to create and deploy AutoML models without depending on data scientists. The Qlik Answers component, featuring generative AI capability, enables users to get answers from unstructured data including Excel, HTML documents, or Microsoft Word documents by creating a knowledge base. The user-friendly interface operates on a drag-and-drop approach, with Qlik Sense suggesting appropriate charts based on selected dimensions and measures. The associative engine capabilities allow data association between tables, implementing selections across related tables. The platform uses a color-coding system (white, gray, and dark gray) to show related, excluded, and unrelated data selections, providing insights beyond traditional BI tools.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can centralize all our data models."
"From a developer's perspective, the way the functionality's being handled is great."
"Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client."
"Looker offers incredible business visualization and analytical tools: graphs, charts, tables, and single numbers."
"If one has to deal with large volumes of data, which I categorically could tell is big data and has to create visuals, Looker is the tool to go."
"We LOVE Looker here at Snagajob."
"With respect to buy solutions, cost is relevant. However, the Looker solution would have outmatched the ongoing multi-million budget spending with respect to cost-efficiency."
"In the past, adding a new dashboard to our product was a multi-week development effort, now our nontechnical product management and client success teams can create, launch, and maintain high quality dashboards with no interruption to the development team."
"The product is very stable."
"I would recommend it to anyone who is looking for an online reporting and analysis BI product."
"Qlik DataMarket"
"Leveraging and reusability of already existing QlikView assets and knowledge."
"Qlik Sense has a modern look and feel and a very intuitive UI, so non-technical users find it very user friendly."
"We were able to identify easy things, such as when a contract was loaded incorrectly."
"Qlik helped a lot during this uncertain period."
"You can appreciate major ROI within three months."
 

Cons

"It needs to be more user-friendly."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel."
"The product does not have documented material."
"Features related to visualization should continue to be improved."
"The pricing model makes sense, but can be very expensive, potentially prohibitively so for smaller companies."
"Looker depends on the database components. For example, if you have a underperforming database, then you likely will have a poor performance experience."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box."
"Qlik Sense is very easy to use, but sometimes integration is a bit challenging."
"In my opinion, collaborative development of the Qlik Apps is a bit tricky and difficult in the Qlik Sense Cloud."
"Customer service has to improve and technical support is at a low level."
"There needs to be better pricing options for on-premises clients Right now, they are focusing more on SaaS."
"The QMC needs more work. Some of the features should be available directly from the hub. Too many duplicates/publish. Intelli-sense when loading a stored qvd would help so much with remembering column names. The pop-up windows are too small when working in the QMC."
"Moving forward I would like to see more features that are currently available in QlikView, such as being able to better customize coloring within charts. I would also like to see the ability to add calculated dimensions to the selections tool in the page."
"The one thing I would probably try to add is some kind of tutorial since the tool has a lot of options to work with, and for someone who is just starting and does not have any prior experience, it can be a little overwhelming."
"I believe that the area in which the product could be improved is the part related to programming and its language, which is certainly complex and still not very guided."
 

Pricing and Cost Advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It is cheap."
"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"It's not cheap, but it's not expensive for big companies."
"Licensing: Review the named model and move towards a usage model (e.g., cores, memory, computers, API calls, etc.)."
"You will spend more time on educating your staff than licensing the product."
"Costs are a little high on the license/token side. However, if you look at the TCO, it is not too bad, particularly against Power BI."
"The solution is worth it."
"Currently, our ROI is clear and concise decision-making. This timely addition will easily add $15 million to our bottom line in 2017."
"Licensing can start to get expensive, but compared to other tools in this space it is about average."
"Licensing could be cheaper."
"It is the most expensive tool."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
9%
Computer Software Company
8%
Media Company
8%
Financial Services Firm
16%
Manufacturing Company
9%
Computer Software Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise40
Large Enterprise88
 

Questions from the Community

Ask a question
Earn 20 points
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
What is your experience regarding pricing and costs for Qlik Sense?
It is not about performance. It is just about how expensive it is to implement.
 

Comparisons

 

Also Known As

No data available
QlikSense, Qlik Analytics Platform
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Find out what your peers are saying about Looker vs. Qlik Sense and other solutions. Updated: March 2026.
885,667 professionals have used our research since 2012.