Looker vs MicroStrategy comparison

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Looker

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Executive Summary

We performed a comparison between Looker and MicroStrategy based on real PeerSpot user reviews.

Find out in this report how the two Embedded BI solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker vs. MicroStrategy Report (Updated: December 2024).

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Looker vs. MicroStrategy

December 2024

Helped 831,158 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Ranking in Embedded BI

5th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

MicroStrategy

Ranking in Embedded BI

3rd

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

159

Ranking in other categories

BI (Business Intelligence) Tools (8th)

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

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Harjinder-Singh

Data engineer at a insurance company with 10,001+ employees

Offers a simplified attribute and maze-creation process but lacks a thriving community

The solution provider should take some initiatives to grow the MicroStrategy community because, presently, it's quite small, and I wasn't able to find a solution to my problem by searching in the community. MicroStrategy can offer user-friendly training through platforms such as YouTube. Recently, at our company, the features we were able to utilize in the developer tool were not there in the workstation; such issues can be resolved through training videos or learning content distribution from MicroStrategy. The solution provider is presently promoting the workstation on the cloud instead of the developer tool, so there should be relevant resources for learning about the product. MicroStrategy is also working on integrating AI technology into its product. The object migration process from one environment to another using the solution is somewhat complex. It involves package creation, dependency, and transportation. But the migration process is rather simpler in OBIEE, where reports need to be archived in one system and unarchived in another, for example, from Dev to SID.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"The product is easy to use."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"With Looker, I have experienced benefits in terms of usability and shareability."

"It is a pretty stable solution because it is a cloud-based product."

"From a developer's perspective, the way the functionality's being handled is great."

"We can centralize all our data models."

More Looker pros

"I like the user interface and the experience has been great."

"With the new version that's coming out, I think they have simplified a lot of things. Also, when it comes to the administration part, and sharing, and the collaboration features, they are really great. You can send out comments with a filter to someone in your organization, and if the person clicks on it, he actually sees what you are seeing. So that's really great."

"Scalability is fantastic. It can go from a small operation up to a gigantic operation. "

"We've made it an open BI platform, so that all our business analysts can build their own dashboards and Dossiers."

"I have had a lot of projects where we had a lot of users, like thousands of users, and the data was in one report which could bring in six million records. MicroStrategy is doing a good job on scalability."

"The mobile for MicroStrategy is the best of all the BI platforms. As a separate product for the mobile device, MicroStrategy is the entire BI platform. It is an enterprise solution, a separate unit, etc."

"I really like the visualizations. I like how you can put large data sets in there, then the user can quickly go through the data and drill down at various levels to understand things."

"Semi-automatic support of implementing date dimensions, including delta to prior year implementation."

More MicroStrategy pros

Cons

"The product does not have documented material."

"It needs to be more user-friendly."

"The visualization capability of the product is limited."

"The integration with different databases must be improved."

"Integrations with other BI tools could be better."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"Stability needs improvement."

"MicroStrategy is dragging behind other tools on the self-service visualizations, like Tableau. I would rate Tableau as a 10. For the same visualizations, I would say MicroStrategy is an eight, maybe nine. They're still behind on the self-service visualizations,"

"MicroStrategy should become more user friendly. It should behave more like Tableau."

"If they can make it more stable, in terms of the connectivity, that would help."

"We have the mobile server. We have not used it. That is because the people on our team have not been trained on it yet, but that is something that we want to do."

"Something I would be interested in is more visualizations, because right now we use SDK to create some. If there were more out-of-the-box options, we would be happy with that."

"Sometimes you can do something in reports, but you cannot do the same thing in documents."

"They need to improve the web."

"The solution has a very non-logical user usage part. It has a library mode where users can access all the data, reports, and dashboards, but they also can be accessed from a platform. They have to log into the platform. The user experience is confusing for the users. MicroStrategy needs to define which one they will use. Some functionality isn’t available in library mode but is available in the portal. There should be Office integration. For example, if I do a presentation, then I should be able to add a chart to my presentation."

More MicroStrategy cons

Pricing and Cost Advice

"It is cheap."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"Looker is expensive and could be made better by reducing it."

"I do not have to make any payments to use the solution."

"It's not cheap, but it's not expensive for big companies."

"Additional costs are associated with maintenance."

"The licensing is a bit high per user."

"It would be nice if there was a sticker price that says, "This software costs this amount of money." But I think that's just indicative of all software vendors. A lot of people are in it to make money, commissions, so it's just the nature of the business. But I would like to see more transparency, more equality, on pricing. Some people get better deals than others, I think."

"The pricing list itself is not publicly accessible, so it's a bit opaque."

"There is no subscription, I am using the free version."

"The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."

"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."

"The pricing is fair."

More MicroStrategy pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Educational Organization

38%

Financial Services Firm

Computer Software Company

Manufacturing Company

Financial Services Firm

18%

Computer Software Company

10%

Retailer

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

What do you like most about MicroStrategy?

The stability of the product is good.

What is your experience regarding pricing and costs for MicroStrategy?

For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.

What needs improvement with MicroStrategy?

There is a need to improve the automatic generation of metrics in MicroStrategy, as currently everything must be done manually. Additionally, the hierarchy creation process in MicroStrategy could b...

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Compared 7% of the time

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Compared 1% of the time

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Product Reports

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Looker

January 2025

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January 2025

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Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

Product portfoilio:

MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.