

MicroStrategy and Looker compete in the business intelligence category. MicroStrategy appears to have the upper hand in handling complex data requirements and enterprise scalability, while Looker excels in its ease of use and ability to democratize data.
Features: MicroStrategy is known for its strong data integration options, a powerful SQL engine, advanced mobile solutions, and enterprise scalability, making it suitable for large-scale data processing. It also offers robust metadata management and advanced report customization. Looker shines with its intuitive data modeling language, LookML, which simplifies data modeling for business users. It also provides effective data democratization and seamless integration with cloud platforms, offering a modern approach to business intelligence.
Room for Improvement: MicroStrategy users mention challenges with report performance and complex licensing, often desiring more user-driven customization and quicker feature rollouts. On the other hand, Looker users want more customization options, improved visualization variety, and greater interactivity in reports and dashboards.
Ease of Deployment and Customer Service: MicroStrategy offers both on-premises and hybrid cloud solutions, with customer support quality varying by location. Looker, primarily a cloud-based solution, benefits from a strong community but has limited direct support, with some users finding its issue resolution process complicated.
Pricing and ROI: MicroStrategy is noted for its significant upfront costs but is considered cost-effective long-term for enterprises due to strong feature sets and scalability. It requires careful licensing assessment to manage expenses effectively. Looker offers a flexible pricing model perceived as lower-cost and higher-value, especially suitable for large operations.
The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports.
Anyone with minimal knowledge of Looker can easily go through the documentation and understand the steps and the UI.
I would rate the technical support from MicroStrategy as nine out of 10.
I rate Looker's scalability a nine because of how easily we can scale by simply combining tables.
We have moved from on-premises to cloud-based infrastructure.
MicroStrategy's scalability is good, as it has the possibility to read a lot of data and works fine with all the information that we have.
I would rate the stability of MicroStrategy as nine out of 10.
The performance is not optimal on large data sets.
Creating hierarchies and the modeling part is challenging because data modeling is one of the most important aspects of any BI project.
Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.
I would appreciate improvements in MicroStrategy related to integration or sharing features with Power BI.
For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs.
It's important because with MicroStrategy we can manage all our cubes and show data to our clients.
MicroStrategy's compatibility with Teradata is why my organization has chosen this product.
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements.
| Product | Mindshare (%) |
|---|---|
| MicroStrategy | 6.8% |
| Looker | 6.4% |
| Other | 86.8% |


| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 8 |
| Large Enterprise | 7 |
| Company Size | Count |
|---|---|
| Small Business | 37 |
| Midsize Enterprise | 26 |
| Large Enterprise | 101 |
Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.
With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.
The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.
Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.
Product portfoilio:
MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.
Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.
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