Microsoft Power BI vs Tableau comparison

Microsoft and Salesforce are both solutions in the BI (Business Intelligence) Tools category. Microsoft is ranked #1 with an average rating of 7.9, while Salesforce is ranked #2 with an average rating of 8.7. Microsoft holds a 23.0% mindshare in BIT, compared to Salesforce’s 20.6% mindshare. Additionally, 93% of Microsoft users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 8, 2024

Microsoft Power BI and Tableau compete in data visualization and business intelligence. Despite praise for both, Tableau often stands out due to its comprehensive feature set.

Features: Power BI integrates seamlessly with Microsoft products, manages large datasets efficiently, and offers cost-effectiveness. Tableau provides advanced data visualization features, extensive data exploration options, and intuitive visualizations.

Room for Improvement: Power BI requires enhanced custom visualization options, faster processing times, and more streamlined processes. Tableau has a steep learning curve, high costs, and would benefit from simplified processes and accessibility improvements.

Ease of Deployment and Customer Service: Power BI is noted for simple deployment and strong customer support, significantly aided by Microsoft's resources. Tableau provides comprehensive tutorials and a supportive user community, though its deployment process is more complex.

Pricing and ROI: Power BI offers competitive pricing, appealing to budget-conscious businesses, and provides a favorable return on investment. Tableau's higher pricing is offset by advanced analytical capabilities, offering justified ROI for those prioritizing higher-end visualization features.

To learn more, read our detailed Microsoft Power BI vs. Tableau Report (Updated: November 2024).

Buyer's Guide

Microsoft Power BI vs. Tableau

November 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

As of November 2024, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.8%, down from 4.4% compared to the previous year. The mindshare of Microsoft Power BI is 23.0%, up from 22.8% compared to the previous year. The mindshare of Tableau is 20.6%, up from 18.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Q&A Highlights

it_user83559

Database Expert at a energy/utilities company with 10,001+ employees

May 15, 2014

Business users moving from Tableau to MS Report builder

Rich- What is it that current leadership perceives as lacking in the current reporting tool set? Why change if the only benefit is features or a products capabilities? Can the products features and capabilities be exploited? By who and when? How does that make money for the company? Increased profit? Cost reduction? Increased resource utilization? Fewer days for order to cash? Reduced collections? Better on time shipping? Faster production? Increased gross margin? Reduced inventory? You get the picture. It's the people that make the difference. Not the tool! What is it that we need to know to grow our business constantly and continuously? Every tool mentioned can do really great "stuff". But what "stuff" does your company need? I wish you the best.

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Featured Reviews

Carlos Larrad Salgado

Deputy Director Operations Management Control at Mapfre

Jul 27, 2022

Improved the quality of our KPIs, while reducing calls to the IT department

I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.

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Amol Rane

Solutions Architect M365 at Sogeti UK

Jul 17, 2024

Supports AI initiatives in terms of predictive analytics

The only issue is with permissions. Sometimes, despite granting granular permissions, dashboards are visible to people who shouldn't have access. It's difficult to understand why the permissions slip out. Sometimes dashboards are visible to stakeholders even though they should not have permission. It's a bit difficult to understand why the permissions slip out. The dashboards lack a user-friendly appearance, and the permissions should be easier to understand. At this point, we have to go through a lot of details. It takes a lot of time to understand the permissions, so if there were better options available within the Power BI setup, it would be quite beneficial, especially for admins. So, there should be a more user-friendly dashboard appearance and easier-to-understand permissions.

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ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Mar 22, 2022

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly."

"The basic platform comes with several meta-modelling tools."

"The initial setup was straightforward."

"Comparing IBM Cognos to other applications, once a person is trained on it or they have developed a skill set to operate the application, it is best in its category."

"We are able to generate quality reports easily which allows us to decrease response time."

"The dashboarding offered by this solution is very valuable to us."

"We use the account statement report. When you use an account in HSBC, you receive various types of accounts, such as the stock market, fixed accounts, credit cards, and business accounts. We can create one consolidated report called CCS support, which includes all these accounts. In that statement, we are consolidating all those accounts."

"It is a stable product."

More IBM Cognos pros

"I have found the quick reporting and the conductivity with all the data sources valuable."

"Most of the clients I am interacting with are looking towards Power BI because of the cost and simplicities. It provides an entire feature set and a complete solution. It has tight integration with Office 365, Dynamics 365, Microsoft Technology Stack, and datatypes like R and Python."

"The most interesting feature of Microsoft Power BI is that it's very user-friendly."

"Considering that it's Microsoft, it can be integrated with the Power Platform, which is also Microsoft-based, like SharePoint, Power apps, Power Automate, and Power BI, which is the most user-friendly."

"Users already using Excel can generate new reports and dashboards within minutes."

"It's similar to Excel, but it's much more powerful than Excel."

"The solution's initial setup isn't too complicated."

"I've seen no issues with BI's stability."

More Microsoft Power BI pros

"We found Tableau has the quickest learning time out of the few other BI reporting tools that we have used."

"I like the solution's web version, more so than Power BI's web version. It just makes it easier to drag and drop things and to blend data on the backend. It simplifies the process."

"The platform's most important feature is predictive analysis."

"Tableau is good for routine dashboards, and it has integration with Slack, through which it can send you daily updates."

"The most valuable part of the solution is the general dashboard features."

"Data handling, visualizations, and aesthetics of it are the most valuable features."

"There are already connectors to almost every single major database and service that you can possibly think of."

"I love the customization skills that Tableau has, it is not restricted to what is built-in already."

More Tableau pros

Cons

"Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as straightforward. Formatting is also more challenging in the cloud than in other applications, like Power BI. Also, if you encounter an issue, it takes more time to resolve it on the formatting side."

"I would like to see is more easy building, movement in the reports, and dashboard functionality within reporting. Overall more simple elements within reports. If the elements are simple then you don't have to render a full page, but you can move separate parts in the page."

"One key area for improvement is the need to improve the self-service nature and functionality of the product in terms of visual analytics."

"We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required."

"The solution seems to slow down the servers."

"It would be nice to offer free online training on the tool for end-users."

"I would like to have predictive and forecasting capabilities in Cognos. It's one thing to do reporting, and another thing to easily predict or forecast certain data points, which is very important for all the clients."

"One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map."

More IBM Cognos cons

"The look is simple, and could be a little more professional."

"We found out that you can't share a report with others unless you have an additional package. That caught us off guard. It came as a program that somebody could go in, build a report, and show it, but you can't share it without having additional licenses."

"Microsoft BI has its own challenges in terms of user interface and how quickly somebody can learn how to use it."

"Sluggish performance when handling large amounts of data."

"The solution could improve the extraction and transformation of data. For example, you transform the data and then send it to Microsoft BI without having to use your own API. We are only providing the API to Power BI, and then Power BI is doing the job."

"When there are large amounts of data being processed there are additional tools needed to handle it."

"It should have more integrations."

"The formatting template could be improved."

More Microsoft Power BI cons

"Its price is a concern. It is more expensive than Power BI. The other thing that I never liked about Tableau is its ability to handle large sets of data. To present the data in the dashboards, we have to stage it up exactly like it is going to come into the dashboard. We use another tool called Alteryx that does that for us. So, we manipulate the data, get it staged, and then push it into Tableau. Tableau is terrible at handling large data sets, and we knew right away that we couldn't use Tableau to do data manipulation."

"There could be improvements on the mobile application, it is lacking features."

"Navigating through activities like cleansing, reshaping, and wrangling extensive or complicated datasets could prove challenging within the Tableau environment."

"Improvements can be made in template support. The workbook file structure is really hard to version control. If there was some sort of version control support offered particularly for workbooks, that would help big time."

"Improvements in schema security and row/column security need to be made."

"If I have to develop any, for example, pie charts, I can develop them just fine. However, if I have to develop a donut chart, that I cannot do it in a simple way. There are tricks that I need to use if I have to design a donut chart. It should be more flexible and provide more visualization options."

"The integration with other program languages, like Python, needs to be better."

"The tool's OpenAI integration was announced last year. However, it is late. Tableau is a good solution for end customers. However, there are some concerns regarding the stability and performance of its server architecture, including SaaS services. The server side appears unstable, and performance issues are noticeable, often accompanied by unclear error messages."

More Tableau cons

Pricing and Cost Advice

"The solution is affordable."

"It is my understanding that the cost is very low. It's not very expensive."

"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."

"It is pretty expensive."

"It is averagely priced."

"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."

"There is need to assess the purchase license accordingly so as to avoid audit penalties."

"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."

More IBM Cognos pricing and cost advice

"The solution's pricing is medium."

"I rate the product pricing a ten."

"The license is on a yearly basis."

"The solution's costs are quite reasonable given the range of features provided."

"Compared to what's available on the market, I think we pay a fair price."

"It is reasonably priced."

"MS BI comes with all the tools and it is, to the best of my knowledge, the most affordable solution."

"You don't need a license for development, but if you want to publish to external users, you need a license. The licensing is very costly, but I think that since the advantages and benefits of Power BI are so high, people are willing to pay. I can't blame them."

More Microsoft Power BI pricing and cost advice

"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."

"It is more expensive than other solutions."

"I recommend that you discuss your needs with the salesperson and try to negotiate the price."

"We pay for the enterprise license for Tableau. The licensing could be cheaper and more flexible."

"I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."

"Be careful with the Tableau Viewer's licenses, and stay with the right number of users."

"The solution is expensive but it depends on the customer's needs which will determine the cost of the licensing."

"There is a license for this solution and we pay on an annual basis."

More Tableau pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

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Answers from the Community

it_user83559

Database Expert at a energy/utilities company with 10,001+ employees

May 15, 2014

Business users moving from Tableau to MS Report builder

2 out of 21 answers

it_user79284

Owner

Feb 4, 2014

What might be “easy” for some is often “difficult” for others. Some users might find their experience with Tableau can be applied to quickly getting up to speed with Report Builder; others might find their mastery of Tableau gets in the way of learning the new software. I’m sure if asked, some colleague’s would say they find Tableau hard to use. Even so, I think what you really need to know is how much training would be needed after converting over to MS BI. I would suggest that to find the answer, you should ask the organization’s best Tableau users to try out a few typical daily tasks in Report Builder and let them evaluate how difficult or easy they are to complete. Their responses can be used to develop a training program for the other users. I would also suggest this link http://technet.microsoft.com/en-us/library/dd239338.aspx. It provides tutorials for various tasks in Report Builder, which may be able to give you a feel for how simple or complex it is to build a dashboard, chart or report in Report Builder.

Read full answer

it_user79746

Consultant at a energy/utilities company

Feb 4, 2014

I am still early in my Tableau experience. I do know that MS has a thing called PowerPivot which is part of the MS answer to Tableau, interesting that so many other BI providers are having to adapt to the competition provided by Tableau, but that also requires enterprise Sharepoint. Where I work they are just coming out of what we might call BI 1.0 and trying to get to BI 2.0, which is why I am there.

Read full answer

See all 21 answers

Top Industries

By visitors reading reviews

Educational Organization

57%

Financial Services Firm

Computer Software Company

Government

Educational Organization

41%

Financial Services Firm

Computer Software Company

Manufacturing Company

Educational Organization

40%

Financial Services Firm

11%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

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What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

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What needs improvement with IBM Cognos?

I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...

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Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...

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Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...

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How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...

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Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

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Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

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What do you like most about Tableau?

Tableau is a fantastic tool that provides impressive dashboards and customized reports.

See all answers

Comparisons

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

Amazon QuickSight vs IBM Cognos

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 6% of the time

SAP Analytics Cloud vs IBM Cognos

Compared 5% of the time

Qlik Sense vs IBM Cognos

Compared 5% of the time

More IBM Cognos Competitors

Domo vs Microsoft Power BI

Compared 10% of the time

Amazon QuickSight vs Microsoft Power BI

Compared 8% of the time

KNIME vs Microsoft Power BI

Compared 6% of the time

Databricks vs Microsoft Power BI

Compared 5% of the time

MicroStrategy vs Microsoft Power BI

Compared 2% of the time

More Microsoft Power BI Competitors

Domo vs Tableau

Compared 14% of the time

Amazon QuickSight vs Tableau

Compared 8% of the time

Databricks vs Tableau

Compared 5% of the time

SAS Visual Analytics vs Tableau

Compared 4% of the time

Oracle Hyperion vs Tableau

Compared 2% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

IBM Cognos

November 2024

Download IBM Cognos product report

Buyer's Guide

Microsoft Power BI

November 2024

Download Microsoft Power BI product report

Buyer's Guide

Tableau

October 2024

Download Tableau product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

Tableau Desktop, Tableau Server, Tableau Online

Learn More

IBM

Microsoft

Salesforce

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

Microsoft Power BI vs. Tableau

November 2024

Free Report: Microsoft Power BI vs. Tableau

Find out what your peers are saying about Microsoft Power BI vs. Tableau and other solutions. Updated: November 2024.

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