Amazon QuickSight vs Tableau comparison

Amazon Web Services (AWS) and Salesforce are both solutions in the BI (Business Intelligence) Tools category. Amazon Web Services (AWS) is ranked #3 with an average rating of 7.4, while Salesforce is ranked #2 with an average rating of 8.7. Amazon Web Services (AWS) holds a 8.1% mindshare in BIT, compared to Salesforce’s 19.8% mindshare. Additionally, 60% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

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Executive SummaryUpdated on Oct 8, 2024

Tableau and Amazon QuickSight compete in the Business Intelligence tools category. Tableau seems to have the upper hand in advanced visualization, while Amazon QuickSight leads in AWS integration.

Features: Tableau offers advanced visualization capabilities, extensive data connectivity, and varied data integration. Amazon QuickSight provides seamless AWS integration, efficient handling of large data sets, and straightforward deployment within AWS.

Room for Improvement: Tableau needs to improve performance with large data sets, enhance speed, and address challenges in on-premise deployments. Amazon QuickSight could enhance customization options, expand analytical capabilities, and improve advanced analytics features.

Ease of Deployment and Customer Service: Tableau offers flexible deployment but may face challenges in complex setups, with users valuing its customer service. Amazon QuickSight provides straightforward deployment within AWS and is favored for its simplicity in that environment.

Pricing and ROI: Tableau requires a significant investment with reports of high ROI due to premium features. Amazon QuickSight is highlighted for cost-effectiveness, offering favorable ROI for AWS users, and praised for accessible pricing within its ecosystem.

To learn more, read our detailed Amazon QuickSight vs. Tableau Report (Updated: December 2024).

Buyer's Guide

Amazon QuickSight vs. Tableau

December 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

As of December 2024, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.8%, down from 4.3% compared to the previous year. The mindshare of Amazon QuickSight is 8.1%, down from 11.9% compared to the previous year. The mindshare of Tableau is 19.8%, up from 18.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Carlos Larrad Salgado

Deputy Director Operations Management Control at Mapfre

Improved the quality of our KPIs, while reducing calls to the IT department

I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.

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Anoop Jose

Senior Manager - Architecture and engineering excellence at a healthcare company with 201-500 employees

Helpful for visualization purposes but delayed drill-downs feature

Compared to Power BI, I felt QuickSight lacks some features, like delayed drill-downs. Drill-downs were the main area where we found QuickSight lacking. Especially for root cause analysis, the ability to drill down from a high-level problem to its root is crucial. Aside from that, QuickSight is a good service.

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ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Security administration tools are powerful and flexible."

"One of the strong suits of Cognos is its robust corporate reporting capability."

"Comparing IBM Cognos to other applications, once a person is trained on it or they have developed a skill set to operate the application, it is best in its category."

"It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information."

"Even while a user is using a cube for reporting, there will not be a situation as ' Cube file locked; unable to build or deploy'."

"The main difference that I like about Cognos compared to other solutions is its data splitting functionality. We have all our company data inside the Cognos environment and so we prefer to split the information Cognos itself. It's more efficient this way."

"The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report."

"Self-service is possible through the use of dashboards, which are also very intuitive. Stories can be used to pin snapshots, tell the story for meetings, etc."

More IBM Cognos pros

"The most valuable feature I have found is the low-level securities are very easy to use."

"I like that with Amazon QuickSight, you don't need to install an app to use its services. With other BI tools, you need to install the app, so Amazon QuickSight is better for me in this area."

"It is fine for basic reporting."

"The solution's most valuable feature is its flexibility to visualize certain logs."

"It works well with the AWS ecosystem."

"It has a lot of valuable features, but the most important aspect is the affordable cost. This solution costs much less in comparison to the competitors like Qlik Sense, Power BI, and Tableau."

"The solution is simple to implement."

"It is notably fast in handling large data set refreshes, making it efficient for data analysis."

More Amazon QuickSight pros

"Tableau's initial setup was straightforward."

"We found Tableau has the quickest learning time out of the few other BI reporting tools that we have used."

"Its dashboarding is the most valuable. It is easy to create visualizations and dashboards and import Excel sheets and ESP files in Tableau as compared to other tools."

"The most valuable features are the visualizations, the way they show the combination charts."

"Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good. It is a very good tool, and it basically brings life into data with good design. We have been creating a lot of interactive visualizations and dashboards. It has a public version. There are public communities from where you can get a lot of examples for practice."

"It's easy to use."

"I believe one of the most valuable features of the solution is trend analysis."

"Tableau has improved my organization in a variety of ways, one of its uses being that of data analysis. A feature I have found most valuable is the ease of use and straightforwardness, in addition to the flexibility of Tableau."

More Tableau pros

Cons

"I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers."

"Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode)."

"I think the GIS pieces maybe not as good as we would like."

"They should provide improved visual reporting."

"There are many problems with the product's stability part, making it an area where improvements are required."

"We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required."

"The solution seems to slow down the servers."

"The AI-based features could be further enhanced by the solution."

More IBM Cognos cons

"One area where Amazon QuickSight could improve is its formatting features for dashboards."

"The cost of queries is very high."

"Amazon QuickSight has minimal features. The feature set can be improved to allow you to create good production-ready dashboards. This does not happen with QuickSite, it needs to mature to be used in production."

"There should be better connectors for different data sets."

"Amazon QuickSight's visualization could be improved."

"It should support integration with Python or R."

"One area is that integrating data from different sources into QuickSight can be a bit tricky, especially with Amazon Connect. To get data flowing, you need to use two additional services and configure them correctly."

"It can be made more user-friendly as some users might find this solution hard to implement. Qlik Sense, for example, is very user-friendly."

More Amazon QuickSight cons

"Creating empty extracts is not easy."

"I am not a frequent user of this solution, so I am not sure what they've been doing recently. The last time when I used it, I had to use other tools with it for data extraction and cleansing. Its price should also be improved. It is more expensive than Power BI. In terms of training, there is generally better online training for Power BI, but I am not sure of that. It would be helpful to know from where to access its training."

"Tableau's data modeling, mining, and AI library features need improvement."

"When it comes to large datasets, the data should be extracted faster."

"It's not an aesthetic platform at the moment."

"To be the best in the market, Tableau has to improve its user interface and also look into developing implementing the best machine learning algorithms."

"With Tableau, there is a gap in its ability to handle very large-scale data."

"I would like the solution to have certain features allowing the delivery of reports to the email."

More Tableau cons

Pricing and Cost Advice

"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."

"IBM Cognos offers competitive pricing similar to other BI vendors in the market."

"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."

"The solution is affordable."

"It is averagely priced."

"The pricing of this product is meant for medium to large-scale enterprises."

"There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."

"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."

More IBM Cognos pricing and cost advice

"It's affordable compared to other long-term contractor business tools available in the market."

"A highly affordable cost structure with fixed membership and timeframe basis options."

"I'm using a paid version of Amazon QuickSight, paying about $22 monthly. As I have yet to learn about the pricing for other tools, such as Power BI, I won't be able to compare."

"The solution is not affordable."

"Amazon QuickSight you subscribe and you use the service."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"It is simpler and cheaper than other solutions."

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

More Amazon QuickSight pricing and cost advice

"The solution's licensing is based on user-basis. It depends on the business ROI it offers. It's not on the higher side or too cheap; it falls in the medium-cost range. The price is determined by user usage, so the cost will also increase as the number of users increases."

"The price could be higher for the quality of software, so they revised the pricing in this version, and I agree with the price for top version. The top version costs about $70 per month, and the price is cheap for the quality."

"Tableau is a little cheaper as compared to Power BI and other technologies that we have used in the past. However, if the business users in our organization want to make presentations, Tableau has been asking us to purchase a Tableau Creator license, and $35 per month is expensive for business users. Power BI is giving a free desktop version for business users to connect to any data source and build their own dashboards. That's why we have proposed to use Power BI for most of the business users in our organization."

"Tableau's prices are relatively high for our market. I am from Serbia, so many companies in this market don't have the ability to pay for expensive software. My clients are quite satisfied with a lot of Tableau's qualities except for the prices."

"The cost is high."

"In Indian Rupees, Tableau costs about 30,000 to 40,000 per year."

"Tableau is free."

"Pricing is not bad. It's competitive."

More Tableau pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Top Industries

By visitors reading reviews

Educational Organization

55%

Financial Services Firm

Computer Software Company

Government

Financial Services Firm

15%

Computer Software Company

14%

Manufacturing Company

Government

Educational Organization

42%

Financial Services Firm

11%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

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What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

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What needs improvement with IBM Cognos?

I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...

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What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

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What is your experience regarding pricing and costs for Amazon QuickSight?

QuickSight is considered cost-effective. As far as I know, QuickSight is cheaper compared to other solutions like Pow...

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What needs improvement with Amazon QuickSight?

QuickSight needs to add more visuals similar to what Power BI offers. I have noticed that many drill-down visuals and...

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Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

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Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

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What do you like most about Tableau?

Tableau is a fantastic tool that provides impressive dashboards and customized reports.

See all answers

Comparisons

Microsoft Power BI vs IBM Cognos

Compared 13% of the time

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 7% of the time

SAP Analytics Cloud vs IBM Cognos

Compared 5% of the time

Qlik Sense vs IBM Cognos

Compared 5% of the time

More IBM Cognos Competitors

Microsoft Power BI vs Amazon QuickSight

Compared 25% of the time

Looker Studio vs Amazon QuickSight

Compared 11% of the time

Qlik Sense vs Amazon QuickSight

Compared 8% of the time

Looker vs Amazon QuickSight

Compared 8% of the time

Databricks vs Amazon QuickSight

Compared 4% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Tableau

Compared 19% of the time

Domo vs Tableau

Compared 12% of the time

Databricks vs Tableau

Compared 5% of the time

SAP Analytics Cloud vs Tableau

Compared 4% of the time

Oracle Hyperion vs Tableau

Compared 2% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

IBM Cognos

December 2024

Download IBM Cognos product report

Buyer's Guide

Amazon QuickSight

December 2024

Download Amazon QuickSight product report

Buyer's Guide

Tableau

November 2024

Download Tableau product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

QuickSight

Tableau Desktop, Tableau Server, Tableau Online

Learn More

IBM

Amazon Web Services (AWS)

Salesforce

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

Amazon QuickSight vs. Tableau

December 2024

Free Report: Amazon QuickSight vs. Tableau

Find out what your peers are saying about Amazon QuickSight vs. Tableau and other solutions. Updated: December 2024.

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