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Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #3 in BIT , with an average rating of 7.5, and holds a 4.9% mindshare in the category. Google is ranked #10 in RT , with an average rating of 7.8, and holds a 3.1% mindshare. Additionally, 67% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 83% of Google users who would recommend it.
Amazon QuickSight
Read 33 Amazon QuickSight reviews
  • 6,752 Views
  • 4,524 Comparison Views
67% willing to recommend
Looker Studio
Read 16 Looker Studio reviews
  • 1,842 Views
  • 829 Comparison Views
83% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

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To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: September 2025).
Buyer's Guide
BI (Business Intelligence) Tools
September 2025
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Helped 870,697 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon QuickSight
Average Rating
7.2
Reviews Sentiment
6.7
Number of Reviews
33
Ranking in other categories
BI (Business Intelligence) Tools (3rd)
Looker Studio
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
Reporting (10th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 4.9%, down 8.4% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 3.1% mindshare, up 2.4% since last year.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Amazon QuickSight4.9%
Microsoft Power BI14.1%
Tableau Enterprise10.3%
Other70.7%
BI (Business Intelligence) Tools
Reporting Market Share Distribution
ProductMarket Share (%)
Looker Studio3.1%
Microsoft Power BI23.8%
Tableau Enterprise20.2%
Other52.9%
Reporting
 

Featured Reviews

Mohd Farhan - PeerSpot reviewer
Has seamless data filtering and visualization for client satisfaction
One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.
Read full review
Heron Ziegel - PeerSpot reviewer
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like that with Amazon QuickSight, you don't need to install an app to use its services. With other BI tools, you need to install the app, so Amazon QuickSight is better for me in this area."
"It is notably fast in handling large data set refreshes, making it efficient for data analysis."
"From an analytics perspective, it's really good for self-service analytics."
"The graph charts, pie charts, and box plots are valuable."
"The solution is simple to implement."
"The solution is very quick to turn around and integrate."
"The product is easy to learn."
"The ease with which it integrates with different data sources is most valuable. Especially when everything is on AWS, it is easy to connect to the data source and organize different dashboards."
More Amazon QuickSight pros
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"The solution is free so that is a good feature."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"I would rate this solution eight or nine out of ten."
More Looker Studio pros
 

Cons

"I would like to see a feature that allows us to save a draft version before making it public and publishing it."
"One area for improvement is the cost, as it's a bit expensive."
"Amazon QuickSight's visualization could be improved."
"It's not ideal for reports that are more complex."
"The setup process falls somewhere in the middle. It is not straightforward, nor is it complex, but there is a significant amount of work needed on the back end to make it function."
"Lacked connectivity with other third-party tools and data sources."
"QuickSight needs to add more visuals similar to what Power BI offers."
"There could be an end-to-end pipeline for data cleaning as well as presenting it using different visualizations."
More Amazon QuickSight cons
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"Stability and scalability an be improved for a full ten."
"Looker Studio did not fit our needs for scalability."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"The tool should improve on live data integration for quicker data reflection."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
More Looker Studio cons
 

Pricing and Cost Advice

"The pricing is cost-effective with a good plan."
"The solution is not affordable."
"The product pricing is better than other vendors."
"The solution's pricing is cheaper than the other products in the market."
"It's affordable compared to other long-term contractor business tools available in the market."
"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."
"A highly affordable cost structure with fixed membership and timeframe basis options."
"It is simpler and cheaper than other solutions."
More Amazon QuickSight pricing and cost advice
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"The product is available for free."
"The tool is free."
"The cost is quite affordable based on feature analysis."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
10%
Government
6%
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise10
Large Enterprise14
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
 

Questions from the Community

What do you like most about Amazon QuickSight?
The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.
See all answers
What is your experience regarding pricing and costs for Amazon QuickSight?
Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.
See all answers
What needs improvement with Amazon QuickSight?
Amazon QuickSight could be improved by embedding AI features. For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections. This would...
See all answers
What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
See all answers
What needs improvement with Google Data Studio?
We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most u...
See all answers
What is your primary use case for Google Data Studio?
Regarding the product, I was doing research for a client in the LMS industry. I was seeing what else was out there and why certain things were pulling for certain reasons. I wouldn't say I'm techni...
See all answers
 

Comparisons

Microsoft Power BI vs Amazon QuickSight Logo
Microsoft Power BI vs Amazon QuickSight
Compared 38% of the time
Tableau Enterprise vs Amazon QuickSight Logo
Tableau Enterprise vs Amazon QuickSight
Compared 13% of the time
Qlik Sense vs Amazon QuickSight Logo
Qlik Sense vs Amazon QuickSight
Compared 5% of the time
Databricks vs Amazon QuickSight Logo
Databricks vs Amazon QuickSight
Compared 4% of the time
QlikView vs Amazon QuickSight Logo
QlikView vs Amazon QuickSight
Compared 4% of the time
More Amazon QuickSight Competitors
Microsoft Power BI vs Looker Studio Logo
Microsoft Power BI vs Looker Studio
Compared 16% of the time
Tableau Enterprise vs Looker Studio Logo
Tableau Enterprise vs Looker Studio
Compared 8% of the time
Qlik Sense vs Looker Studio Logo
Qlik Sense vs Looker Studio
Compared 4% of the time
Microsoft SQL Server Reporting Services vs Looker Studio Logo
Microsoft SQL Server Reporting Services vs Looker Studio
Compared 4% of the time
IBM Cognos vs Looker Studio Logo
IBM Cognos vs Looker Studio
Compared 3% of the time
More Looker Studio Competitors
 

Product Reports

Buyer's Guide
Amazon QuickSight
October 2025
Amazon QuickSight reportDownload Amazon QuickSight product report
Buyer's Guide
Looker Studio
October 2025
Looker Studio reportDownload Looker Studio product report
 

Also Known As

QuickSight
Data Studio
 

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google
 

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com
Genesys, Shueisha
Buyer's Guide
BI (Business Intelligence) Tools
September 2025
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