Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #3 in BIT , with an average rating of 7.9, and holds a 3.3% mindshare in the category. Google is ranked #11 in RT , with an average rating of 7.6, and holds a 2.5% mindshare. Additionally, 68% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 83% of Google users who would recommend it.

Amazon QuickSight

Read 34 Amazon QuickSight reviews

7,011 Views
5,258 Comparison Views

68% willing to recommend

Looker Studio

Read 16 Looker Studio reviews

2,368 Views
1,279 Comparison Views

83% willing to recommend

Amazon QuickSight

Looker Studio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: March 2026).

Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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Helped 886,426 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (3rd)

Looker Studio

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Reporting (11th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 3.3%, down 7.2% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 2.5% mindshare, up 2.5% since last year.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Amazon QuickSight	3.3%
Microsoft Power BI	8.1%
Tableau Enterprise	6.0%
Other	82.6%

BI (Business Intelligence) Tools

Reporting Mindshare Distribution
Product	Mindshare (%)
Looker Studio	2.5%
Microsoft Power BI	15.3%
Tableau Enterprise	15.1%
Other	67.1%

Reporting

Featured Reviews

Samuel Ndip Takou

IT Infrastructure Support Specialist at Olam Agri

Can always access reports through intuitive dashboards that support diverse data connections

I can't specifically say how Amazon QuickSight could be improved since I focus more on using it and leveraging its functionalities. However, I could invest additional time to explore possible feedback from customers regarding their challenges. As cloud engineers, our capacity to improve is limited since AWS manages the services, but I would be open to feedback. I'm aware there are minor details that AWS could enhance, such as optimizing costs for beginners or small startups, which can be steep when trying to take Amazon QuickSight into production. Many have noticed that AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS. Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.

Read full review

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"There is no REVIEW content provided to evaluate."

"SpiceDB capacity is pretty large compared to other contemporary options, including competitive software like Power BI, Tableau, etc., and it has better performance with respect to large data sets."

"From an analytics perspective, it's really good for self-service analytics."

"Amazon QuickSight can provide insights from the available data. It supports various rule types. We get the options of machine learning and insights, which are not available in other intelligence tools. It is easier to use, more stable, and cheaper than other solutions."

"The solution is very quick to turn around and integrate."

"The ease with which it integrates with different data sources is most valuable. Especially when everything is on AWS, it is easy to connect to the data source and organize different dashboards."

"The most valuable feature of this solution is the user interface."

"Easily able to connect with our other services and easy to manage."

More Amazon QuickSight pros

"This is a great tool if your organization leverages other sets of Google tools and needs some quick ideas that are a prettier and more interactive than Google Analytics."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"The solution is free so that is a good feature."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."

"The product's initial setup phase is very simple."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"We previously used Microsoft Power BI, but Google is better."

More Looker Studio pros

Cons

"Right now, you can't use Amazon QuickSight on other cloud providers, so I'd like it to have availability on other cloud providers. This is an area for improvement in the product. What I'd like to see in Amazon QuickSight in the future is a distributed centralized system where I can manage all reports in one place, and for Amazon QuickSight to become reporting as a service."

"Amazon QuickSight has minimal features. The feature set can be improved to allow you to create good production-ready dashboards."

"You can't tell a data story as well in QuickSight as you can on others, especially in TIBCO Spotfire."

"There could be an end-to-end pipeline for data cleaning as well as presenting it using different visualizations."

"They could provide more options for graphics and other features."

"One area for improvement is the cost, as it's a bit expensive."

"It is a simple tool with limited features. Its visualization set is very limited, and it also has limited functionality. An intelligence tool should not be only for creating reports. Currently, we have to do all computational and mathematical operations outside. We should be able to do such operations in an intelligence tool like this. As an intelligence tool, it should support dynamic refresh. QuickSight currently supports the refresh at a minimum of one hour, and it is not suitable for dynamic dashboards that require frequent refreshes."

"The solution must be more user-friendly."

More Amazon QuickSight cons

"The tool should improve on live data integration for quicker data reflection."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"It's not yet a replacement for a complete BI tool."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Looker Studio did not fit our needs for scalability."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."

More Looker Studio cons

Pricing and Cost Advice

"The solution is not affordable."

"I rate the price of Amazon QuickSight a four on a scale of one to ten, where one is a low price, and ten is a high price."

"Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments."

"The solution's pricing is cheaper than the other products in the market."

"The pricing is cost-effective with a good plan."

"It is simpler and cheaper than other solutions."

"It's affordable compared to other long-term contractor business tools available in the market."

"The product pricing is better than other vendors."

More Amazon QuickSight pricing and cost advice

"The solution is free but the Google Looker is expensive."

"The cost is quite affordable based on feature analysis."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The product is available for free."

"The tool is free."

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Manufacturing Company

11%

Computer Software Company

10%

University

Financial Services Firm

10%

Computer Software Company

10%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	10
Large Enterprise	16

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

I don't want to hypothetically say about the effectiveness of Amazon QuickSight in terms of machine learning, so I need to pass on that. At the moment, on the cloud perspective, we have Amazon majo...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 52% of the time

Tableau Enterprise vs Amazon QuickSight

Compared 7% of the time

QlikView vs Amazon QuickSight

Compared 3% of the time

Qlik Sense vs Amazon QuickSight

Compared 3% of the time

Databricks vs Amazon QuickSight

Compared 2% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 13% of the time

Tableau Enterprise vs Looker Studio

Compared 9% of the time

RStudio Connect vs Looker Studio

Compared 6% of the time

Zendesk vs Looker Studio

Compared 4% of the time

QlikView vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

April 2026

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

April 2026

Download Looker Studio product report

Also Known As

QuickSight

Data Studio

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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