Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #5 in BIT , with an average rating of 7.7, and holds a 4.1% mindshare in the category. Google is ranked #10 in RT , with an average rating of 7.6, and holds a 2.7% mindshare. Additionally, 67% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 83% of Google users who would recommend it.

Amazon QuickSight

Read 33 Amazon QuickSight reviews

6,412 Views
4,360 Comparison Views

67% willing to recommend

Looker Studio

Read 16 Looker Studio reviews

1,836 Views
845 Comparison Views

83% willing to recommend

Amazon QuickSight

Looker Studio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: November 2025).

Buyer's Guide

BI (Business Intelligence) Tools

November 2025

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Helped 879,310 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (5th)

Looker Studio

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Reporting (10th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 4.1%, down 8.0% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 2.7% mindshare, up 2.3% since last year.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Amazon QuickSight	4.1%
Microsoft Power BI	10.8%
Tableau Enterprise	7.6%
Other	77.5%

BI (Business Intelligence) Tools

Reporting Market Share Distribution
Product	Market Share (%)
Looker Studio	2.7%
Microsoft Power BI	20.7%
Tableau Enterprise	18.0%
Other	58.6%

Reporting

Featured Reviews

Samuel Ndip Takou

IT Infrastructure Support Specialist at Olam Agri

Can always access reports through intuitive dashboards that support diverse data connections

I can't specifically say how Amazon QuickSight could be improved since I focus more on using it and leveraging its functionalities. However, I could invest additional time to explore possible feedback from customers regarding their challenges. As cloud engineers, our capacity to improve is limited since AWS manages the services, but I would be open to feedback. I'm aware there are minor details that AWS could enhance, such as optimizing costs for beginners or small startups, which can be steep when trying to take Amazon QuickSight into production. Many have noticed that AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS. Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.

Read full review

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"QuickSight is a great savior in terms of row level security, providing almost equivalent value to Tableau and Power BI."

"The solution is simple to implement."

"It is fine for basic reporting."

"It has a lot of valuable features, but the most important aspect is the affordable cost. This solution costs much less in comparison to the competitors like Qlik Sense, Power BI, and Tableau."

"The ease with which it integrates with different data sources is most valuable. Especially when everything is on AWS, it is easy to connect to the data source and organize different dashboards."

"It works well with the AWS ecosystem."

"Amazon QuickSight has an interactive dashboard that is beautiful and user-friendly, with beautiful colors and good icons that are easy to identify, allowing users to click, drag and drop, and extract data without facing complexity or a terminal-based interface."

"The best part about Amazon QuickSight is the filtration capability."

More Amazon QuickSight pros

"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"Valuable features include advanced integrated analysis and easy implementation."

"The product's initial setup phase is very simple."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"I would rate this solution eight or nine out of ten."

"The ability to integrate with a great variety of data sources."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

More Looker Studio pros

Cons

"It is a simple tool with limited features. Its visualization set is very limited, and it also has limited functionality. An intelligence tool should not be only for creating reports. Currently, we have to do all computational and mathematical operations outside. We should be able to do such operations in an intelligence tool like this. As an intelligence tool, it should support dynamic refresh. QuickSight currently supports the refresh at a minimum of one hour, and it is not suitable for dynamic dashboards that require frequent refreshes."

"It's not ideal for reports that are more complex."

"One area where Amazon QuickSight could improve is its formatting features for dashboards."

"The number of features in the product is limited in comparison with the other tools in the market, like Power BI."

"You can't tell a data story as well in QuickSight as you can on others, especially in TIBCO Spotfire."

"Amazon QuickSight's visualization could be improved."

"I just want a few more features to be added."

"The solution must be more user-friendly."

More Amazon QuickSight cons

"Stability and scalability an be improved for a full ten."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"Panels are not as easy to use as other data extraction UIs."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

More Looker Studio cons

Pricing and Cost Advice

"It's affordable compared to other long-term contractor business tools available in the market."

"The solution's pricing is cheaper than the other products in the market."

"The product pricing is better than other vendors."

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

"The solution is not affordable."

"Amazon QuickSight you subscribe and you use the service."

"A highly affordable cost structure with fixed membership and timeframe basis options."

"It is simpler and cheaper than other solutions."

More Amazon QuickSight pricing and cost advice

"The tool is free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The product is available for free."

"The cost is quite affordable based on feature analysis."

"The solution is free but the Google Looker is expensive."

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

13%

Manufacturing Company

10%

Government

Computer Software Company

11%

Financial Services Firm

11%

Manufacturing Company

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	10
Large Enterprise	15

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

Amazon QuickSight could be improved by embedding AI features. For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections. This would...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 44% of the time

Tableau Enterprise vs Amazon QuickSight

Compared 11% of the time

Qlik Sense vs Amazon QuickSight

Compared 4% of the time

QlikView vs Amazon QuickSight

Compared 4% of the time

Databricks vs Amazon QuickSight

Compared 3% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 14% of the time

Tableau Enterprise vs Looker Studio

Compared 8% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

Microsoft SQL Server Reporting Services vs Looker Studio

Compared 4% of the time

Databricks vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

December 2025

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

December 2025

Download Looker Studio product report

Also Known As

QuickSight

Data Studio

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

November 2025

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