Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #3 in BIT , with an average rating of 7.4, and holds a 8.1% mindshare in the category. Google is ranked #12 in RT , with an average rating of 7.3, and holds a 2.3% mindshare. Additionally, 60% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 84% of Google users who would recommend it.

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: December 2024).

Buyer's Guide

BI (Business Intelligence) Tools

December 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

BI (Business Intelligence) Tools

Reporting

Featured Reviews

Carlos Larrad Salgado

Deputy Director Operations Management Control at Mapfre

Improved the quality of our KPIs, while reducing calls to the IT department

I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.

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Anoop Jose

Senior Manager - Architecture and engineering excellence at a healthcare company with 201-500 employees

Helpful for visualization purposes but delayed drill-downs feature

Compared to Power BI, I felt QuickSight lacks some features, like delayed drill-downs. Drill-downs were the main area where we found QuickSight lacking. Especially for root cause analysis, the ability to drill down from a high-level problem to its root is crucial. Aside from that, QuickSight is a good service.

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Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I have worked on the features like dashboards and stories, and I do like them a lot."

"The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly."

"Report Studio: This is the most powerful and sophisticated tool for professional reporting."

"The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report."

"The initial setup was straightforward."

"The initial setup is quite straightforward."

"We are able to generate quality reports easily which allows us to decrease response time."

"The basic platform comes with several meta-modelling tools."

More IBM Cognos pros

"QuickSight makes it easy to provision, create, and publish dashboards."

"The most valuable feature I have found is the low-level securities are very easy to use."

"Easily able to connect with our other services and easy to manage."

"A valuable feature of Amazon QuickSight is that it's a cloud-native service provided by AWS. As all platforms within my company run on AWS, that's the leverage of Amazon QuickSight. Amazon QuickSight is also easy to use, and I find the native connectors from AWS valuable as well."

"Amazon QuickSight has introduced a new functionality called Q bar, which allows the user to do natural language queries and get additional insights using some built-in generative capabilities."

"The most valuable feature of Amazon QuickSight is its connectivity with other Amazon services."

"One of the most valuable features of Amazon QuickSight has been the speed at which visualizations can be created."

"The graph charts, pie charts, and box plots are valuable."

More Amazon QuickSight pros

"The ability to design complex data models and equations."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The product's initial setup phase is very simple."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"Valuable features include advanced integrated analysis and easy implementation."

"The ability to integrate with a great variety of data sources."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The solution is free so that is a good feature."

More Looker Studio pros

Cons

"It would be good if the solution had conditional formatting."

"The solution's support could be better."

"There are some problems with how Cognos handles huge data sets and when connecting with multiple sources and searching the data."

"It could have more options for themes."

"I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers."

"Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode)."

"I would like to see the introduction of mapbooks for supporting some geographical information."

"I would like to have predictive and forecasting capabilities in Cognos. It's one thing to do reporting, and another thing to easily predict or forecast certain data points, which is very important for all the clients."

More IBM Cognos cons

"Amazon QuickSight has minimal features. The feature set can be improved to allow you to create good production-ready dashboards. This does not happen with QuickSite, it needs to mature to be used in production."

"The solution must be more user-friendly."

"Compared to Power BI, I felt QuickSight lacks some features, like delayed drill-downs. Drill-downs were the main area where we found QuickSight lacking."

"Right now, you can't use Amazon QuickSight on other cloud providers, so I'd like it to have availability on other cloud providers. This is an area for improvement in the product. What I'd like to see in Amazon QuickSight in the future is a distributed centralized system where I can manage all reports in one place, and for Amazon QuickSight to become reporting as a service."

"The product is quite expensive because the price is too close to QlikView's prices but it does not ring as well as QlikView."

"I just want a few more features to be added."

"It can be made more user-friendly as some users might find this solution hard to implement. Qlik Sense, for example, is very user-friendly."

"The number of features in the product is limited in comparison with the other tools in the market, like Power BI."

More Amazon QuickSight cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"Panels are not as easy to use as other data extraction UIs."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"It's not yet a replacement for a complete BI tool."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

More Looker Studio cons

Pricing and Cost Advice

"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."

"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."

"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."

"The pricing and licensing policies are comparatively cheaper than other products in the market ."

"It is averagely priced."

"There is need to assess the purchase license accordingly so as to avoid audit penalties."

"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."

"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."

More IBM Cognos pricing and cost advice

"I rate the price of Amazon QuickSight a four on a scale of one to ten, where one is a low price, and ten is a high price."

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

"I'm using a paid version of Amazon QuickSight, paying about $22 monthly. As I have yet to learn about the pricing for other tools, such as Power BI, I won't be able to compare."

"It is simpler and cheaper than other solutions."

"A highly affordable cost structure with fixed membership and timeframe basis options."

"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."

"It's affordable compared to other long-term contractor business tools available in the market."

"The solution is not affordable."

More Amazon QuickSight pricing and cost advice

"The solution is free but the Google Looker is expensive."

"The product is available for free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The tool is free."

"The cost is quite affordable based on feature analysis."

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Top Industries

By visitors reading reviews

Educational Organization

55%

Financial Services Firm

Computer Software Company

Government

Financial Services Firm

15%

Computer Software Company

14%

Manufacturing Company

Government

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

11%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

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What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

See all answers

What needs improvement with IBM Cognos?

I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...

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What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

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What is your experience regarding pricing and costs for Amazon QuickSight?

QuickSight is considered cost-effective. As far as I know, QuickSight is cheaper compared to other solutions like Pow...

See all answers

What needs improvement with Amazon QuickSight?

QuickSight needs to add more visuals similar to what Power BI offers. I have noticed that many drill-down visuals and...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...

See all answers

What needs improvement with Google Data Studio?

The performance of Looker needs improvement, particularly the report loading time, which is critical for business use...

See all answers

What is your primary use case for Google Data Studio?

We are using Looker primarily for visualization to analyze e-commerce industry's analytic reports. We use it to track...

See all answers

Comparisons

Microsoft Power BI vs IBM Cognos

Compared 13% of the time

Tableau vs IBM Cognos

Compared 10% of the time

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 7% of the time

SAP Analytics Cloud vs IBM Cognos

Compared 5% of the time

More IBM Cognos Competitors

Microsoft Power BI vs Amazon QuickSight

Compared 25% of the time

Tableau vs Amazon QuickSight

Compared 20% of the time

Qlik Sense vs Amazon QuickSight

Compared 9% of the time

Looker vs Amazon QuickSight

Compared 8% of the time

Databricks vs Amazon QuickSight

Compared 4% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 23% of the time

Tableau vs Looker Studio

Compared 7% of the time

Databricks vs Looker Studio

Compared 4% of the time

Looker vs Looker Studio

Compared 3% of the time

RStudio Connect vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

IBM Cognos

December 2024

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Buyer's Guide

Amazon QuickSight

December 2024

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

December 2024

Download Looker Studio product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

QuickSight

Data Studio

Learn More

IBM

Amazon Web Services (AWS)

Google

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

December 2024

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