Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #4 in BIT , with an average rating of 7.1, and holds a 9.2% mindshare in the category. Google is ranked #13 in RT , with an average rating of 7.2, and holds a 2.4% mindshare. Additionally, 56% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 83% of Google users who would recommend it.

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: August 2024).

Buyer's Guide

BI (Business Intelligence) Tools

August 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

BI (Business Intelligence) Tools

Reporting

Featured Reviews

AMOL JAJU

Senior BI-ETL Consultant at CMA Consulting Services

Aug 30, 2024

Offers ad hoc analysis reports and good for operational dashboarding

I have many use cases. Now, we are not using building a queue, but we are using Cognos Analytics for dashboarding, operational dashboarding, and all. We are using normal standard reports and tabular reports. I think I don’t know the exact version of Cognos, but we use studios to build those…

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Julio Caldas

Engineer at Podiobrasil

Jan 5, 2023

Powerful, easy to use, with excellent pricing plan

Our primary use case bank in the financial sector, we review the information and make some validation with the legacy system and a book of indicators of KPIs with directors and CEOs The data is very powerful and the splice is fast. The most valuable feature I have found is the low-level…

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JonathanPowell

Cloud Data Architect at Burwood Group

Aug 14, 2019

Easy to use and offers a plethora of query sources

We primarily use this solution for business reporting This has improved our organization by allowing people to see their data and develop visualizations themselves. The most valuable features of this solution are its ease of use and the plethora of query sources. There is a significant degree…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The correlation analysis is excellent. It's one of the best that I have used to date."

"It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information."

"The initial setup was straightforward."

"The most valuable feature is developing reports from different data sources, making it a reliable data source."

"It is a stable product."

"When it comes to decision-making, the product is very useful and used in many departments since a lot of people prefer the reports to be generated by IBM Cognos."

"The solution's initial setup process is easy."

"Using custom controls, it is possible to extend the application with even more functionality and make the application intuitive and attractive."

More IBM Cognos pros

"The solution is simple to implement."

"The graph charts, pie charts, and box plots are valuable."

"The product is easy to learn."

"It is notably fast in handling large data set refreshes, making it efficient for data analysis."

"Compared to other reporting tools, it is very effective but does require an understanding of certain concepts in QuickSight. This understanding is crucial for creating dimensions, changing metrics, and visualizing reports."

"Easily able to connect with our other services and easy to manage."

"It is fine for basic reporting."

"The most valuable feature I have found is the low-level securities are very easy to use."

More Amazon QuickSight pros

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The product's initial setup phase is very simple."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"The ability to integrate with a great variety of data sources."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The ability to design complex data models and equations."

"I find it favorable regarding speed of development, ease of building, and flexibility."

More Looker Studio pros

Cons

"There are some small features that are missing. It would be nice if the graphics were better. You can use external sources for charts, but it's quite complex to use and not easy to implement. If you want a new chart, you can download it from multiple tools and implement it into IBM Cognos."

"IBM Cognos's error messages seem to be a bit ambiguous. An error will be encountered and a message will be sent out very ambiguous and after investigating the error message it could be any number of issues. There was never a direct answer to the question or a direct answer to the error messages. Sometimes it would be a generic error message for 21 different solutions. It wasn't very specific, which required a lot of digging around and trial and error trying to fix the problem. The messaging in their error messaging is something needing improvement."

"Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't."

"Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as straightforward. Formatting is also more challenging in the cloud than in other applications, like Power BI. Also, if you encounter an issue, it takes more time to resolve it on the formatting side."

"Most of our company's customers want to be able to deploy IBM Cognos on a web application and use it as a desktop application, which is not possible currently."

"The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help."

"The high cost of a license makes it hard to scale up on a budget."

"Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode)."

More IBM Cognos cons

"It's not ideal for reports that are more complex."

"There could be an end-to-end pipeline for data cleaning as well as presenting it using different visualizations."

"The product is quite expensive because the price is too close to QlikView's prices but it does not ring as well as QlikView."

"Right now, you can't use Amazon QuickSight on other cloud providers, so I'd like it to have availability on other cloud providers. This is an area for improvement in the product. What I'd like to see in Amazon QuickSight in the future is a distributed centralized system where I can manage all reports in one place, and for Amazon QuickSight to become reporting as a service."

"Amazon QuickSight has minimal features. The feature set can be improved to allow you to create good production-ready dashboards. This does not happen with QuickSite, it needs to mature to be used in production."

"It can be made more user-friendly as some users might find this solution hard to implement. Qlik Sense, for example, is very user-friendly."

"Lacked connectivity with other third-party tools and data sources."

"There is room for improvement in terms of the number of visualizations and dashboards that are available."

More Amazon QuickSight cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"It's not yet a replacement for a complete BI tool."

"Stability and scalability an be improved for a full ten."

More Looker Studio cons

Pricing and Cost Advice

"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."

"It is my understanding that the cost is very low. It's not very expensive."

"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."

"IBM Cognos offers competitive pricing similar to other BI vendors in the market."

"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."

"It is averagely priced."

"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."

"The pricing of this product is meant for medium to large-scale enterprises."

More IBM Cognos pricing and cost advice

"It is simpler and cheaper than other solutions."

"A highly affordable cost structure with fixed membership and timeframe basis options."

"The solution is not affordable."

"The product pricing is better than other vendors."

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"It's affordable compared to other long-term contractor business tools available in the market."

"I'm using a paid version of Amazon QuickSight, paying about $22 monthly. As I have yet to learn about the pricing for other tools, such as Power BI, I won't be able to compare."

More Amazon QuickSight pricing and cost advice

"The solution is free but the Google Looker is expensive."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

"The tool is free."

"The product is available for free."

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Top Industries

By visitors reading reviews

Educational Organization

59%

Financial Services Firm

Computer Software Company

Government

Computer Software Company

15%

Financial Services Firm

15%

Manufacturing Company

Government

Computer Software Company

17%

Financial Services Firm

12%

Manufacturing Company

10%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

See all answers

What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

See all answers

What needs improvement with IBM Cognos?

The tool does not have much documentation on the internet. It is not easy to resolve issues by finding the reason for...

See all answers

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

My company had a corporate discount and other arrangements, so I'm not familiar with the standard pricing.

See all answers

What needs improvement with Amazon QuickSight?

Compared to Power BI, I felt QuickSight lacks some features, like delayed drill-downs. Drill-downs were the main area...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...

See all answers

What needs improvement with Google Data Studio?

The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicati...

See all answers

What is your primary use case for Google Data Studio?

The solution is a visualization tool that helps to make dashboards.

See all answers

Comparisons

Microsoft Power BI vs IBM Cognos

Compared 12% of the time

Tableau vs IBM Cognos

Compared 10% of the time

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 7% of the time

SAP Analytics Cloud vs IBM Cognos

Compared 5% of the time

More IBM Cognos Competitors

Microsoft Power BI vs Amazon QuickSight

Compared 27% of the time

Tableau vs Amazon QuickSight

Compared 22% of the time

Looker vs Amazon QuickSight

Compared 9% of the time

Qlik Sense vs Amazon QuickSight

Compared 8% of the time

QlikView vs Amazon QuickSight

Compared 3% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 21% of the time

Tableau vs Looker Studio

Compared 11% of the time

Looker vs Looker Studio

Compared 8% of the time

QlikView vs Looker Studio

Compared 5% of the time

RStudio Connect vs Looker Studio

Compared 2% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

IBM Cognos

August 2024

Download IBM Cognos product report

Buyer's Guide

Amazon QuickSight

September 2024

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

August 2024

Download Looker Studio product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

QuickSight

Data Studio

Learn More

IBM

Amazon Web Services (AWS)

Google

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

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August 2024

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