Looker Studio vs Zendesk comparison

Google and Zendesk are both solutions in the Reporting category. Google is ranked #12 with an average rating of 7.3, while Zendesk is ranked #13 with an average rating of 7.7. Google holds a 2.3% mindshare in RT, compared to Zendesk’s 0.2% mindshare. Additionally, 84% of Google users are willing to recommend the solution, compared to 93% of Zendesk users who would recommend it.

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio and Zendesk based on real PeerSpot user reviews.

Find out in this report how the two Reporting solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker Studio vs. Zendesk Report (Updated: December 2024).

Buyer's Guide

Looker Studio vs. Zendesk

December 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

As of December 2024, in the Reporting category, the mindshare of IBM Cognos is 4.6%, down from 6.1% compared to the previous year. The mindshare of Looker Studio is 2.3%, down from 2.8% compared to the previous year. The mindshare of Zendesk is 0.2%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Carlos Larrad Salgado

Deputy Director Operations Management Control at Mapfre

Improved the quality of our KPIs, while reducing calls to the IT department

I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.

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Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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Ahmed Nassar

Technical Consultant at Spectrum Group

Stable tool, making it reliable for handling tasks but difficult initial setup

It has a huge problem regarding the price. The price increases every year. Every year, they raise the price of the licenses, which makes a lot of limitations, and you have to pay more. So that's some conditions. Actually, most of the companies that use Zendesk need a customer experience or customer care department. However, Zendesk only works with chatbox or emailing services, but it can also use Genesys, VoIP, or voice sensors. Additionally, Zendesk needs the administration panels to be easier because it's a very complex panel. You need to search for a lot of things to do, like a small job. So you have to do a lot of setup regarding the integration, and it's a little bit challenging to integrate any software in the vendor.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"When it comes to decision-making, the product is very useful and used in many departments since a lot of people prefer the reports to be generated by IBM Cognos."

"It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information."

"Previously, we were doing static reporting. Management would request a report, and it would take staff a week or more to provide it. With Cognos, we have dynamic reporting, and it has reduced both reporting and decision making times significantly. With the solution's dashboard, the company's management team has updated records at their fingertips. This means that they can directly access the data they need to make decisions."

"The basic platform comes with several meta-modelling tools."

"The initial setup was straightforward."

"The main difference that I like about Cognos compared to other solutions is its data splitting functionality. We have all our company data inside the Cognos environment and so we prefer to split the information Cognos itself. It's more efficient this way."

"Mapbox integration for geospatial analytics down to longitude/latitude layers."

"The initial setup is quite straightforward."

More IBM Cognos pros

"The ability to integrate with a great variety of data sources."

"Valuable features include advanced integrated analysis and easy implementation."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The product's initial setup phase is very simple."

"The ability to design complex data models and equations."

"The solution is free so that is a good feature."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

More Looker Studio pros

"The stability has been very good."

"It's a very stable tool, very powerful."

"We rarely had issues with Zendesk."

"I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to use, and I haven't encountered any issues with delays or communication gaps in ticket resolutions."

"The product offers very good management. It has a great ability to assign tickets based on content."

"It has good management, the ability to sign tickets based on content, the multi-channel support, the self service portal, the integration with Salesforce, the setup process, and the product features as we are currently using them."

"Its agility and simplicity are the most valuable features. This tool is very user-friendly."

"It is a scalable solution."

More Zendesk pros

Cons

"The technical support team’s response time is slow and needs to be improved."

"There are some problems with how Cognos handles huge data sets and when connecting with multiple sources and searching the data."

"The tool needs to improve the connectivity since I see that, at times, there is a need to increase the memory in the database."

"I need improvements, particularly with the Framework Manager, which has an outdated user interface from older versions like IBM Cognos 10 or 8. Additionally, the Event Studio, which offered great flexibility in previous versions, is no longer available in IBM Cognos Analytics 12. These are areas that could be improved to enhance the product."

"The performance is a bottleneck and something that can be improved."

"The charts and graphics are weak."

"Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't."

"One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map."

More IBM Cognos cons

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"It's not yet a replacement for a complete BI tool."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"Panels are not as easy to use as other data extraction UIs."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

More Looker Studio cons

"If I write an article, and I have a team of 30 people, and they all have a Zendesk account, when I write an article, I send them an email. "Hey guys, I just wrote this article. It's one of the most popular topics this month on which we are not covered. Please check it and make sure that you include it in your resolutions". The issue is, once I send it to those 30 people, and they open it, the next morning, that article is the most popular article."

"They have something called Zendesk Explore, which isn't as good as what they had in place previously."

"The support team is time-consuming, and they don't find the answer to our problem."

"It needs to improve in terms of its flexibility, price, and installation."

"The solution could integrate better with QR codes from some websites such as Facebook."

"As per me, there arent much significant issues or areas for improvement with Zendesk, as my usage of it is limited. I appreciate its ability to organize tickets effectively based on tags, allowing me to easily gather and analyze customer feedback and requests."

"The price of the solution should be reduced."

"You couldn't give administrative access to new hires."

More Zendesk cons

Pricing and Cost Advice

"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."

"It is averagely priced."

"The pricing of this product is meant for medium to large-scale enterprises."

"It's more expensive than similar solutions like Tableau and Power BI."

"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."

"It is pretty expensive."

"It is my understanding that the cost is very low. It's not very expensive."

"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."

More IBM Cognos pricing and cost advice

"The solution is free but the Google Looker is expensive."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"The tool is free."

"From what I hear, Zendesk's pricing is a little expensive."

"The price is very competitive."

"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."

"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."

"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."

"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."

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Top Industries

By visitors reading reviews

Educational Organization

55%

Financial Services Firm

Computer Software Company

Manufacturing Company

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

11%

Retailer

Computer Software Company

22%

Educational Organization

11%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

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What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

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What needs improvement with IBM Cognos?

I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...

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What needs improvement with Google Data Studio?

The performance of Looker needs improvement, particularly the report loading time, which is critical for business use...

See all answers

What is your primary use case for Google Data Studio?

We are using Looker primarily for visualization to analyze e-commerce industry's analytic reports. We use it to track...

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What do you like most about Zendesk Support?

I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding ...

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What is your experience regarding pricing and costs for Zendesk Support?

I am not currently aware of the exact pricing, but since we are still using Zendesk, it appears to be at a reasonable...

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What needs improvement with Zendesk Support?

Report generation is still slightly tricky and not very customizable as per my inquiries. It would be advantageous to...

See all answers

Comparisons

Microsoft Power BI vs IBM Cognos

Compared 13% of the time

Tableau vs IBM Cognos

Compared 10% of the time

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

Amazon QuickSight vs IBM Cognos

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 7% of the time

More IBM Cognos Competitors

Amazon QuickSight vs Looker Studio

Compared 45% of the time

Microsoft Power BI vs Looker Studio

Compared 23% of the time

Tableau vs Looker Studio

Compared 7% of the time

Databricks vs Looker Studio

Compared 4% of the time

Looker vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

ServiceNow vs Zendesk

Compared 21% of the time

JIRA Service Management vs Zendesk

Compared 11% of the time

Atlassian Confluence vs Zendesk

Compared 10% of the time

Freshservice vs Zendesk

Compared 8% of the time

BMC Helix ITSM vs Zendesk

Compared 5% of the time

More Zendesk Competitors

Product Reports

Buyer's Guide

IBM Cognos

December 2024

Download IBM Cognos product report

Buyer's Guide

Looker Studio

December 2024

Download Looker Studio product report

Buyer's Guide

Zendesk

November 2024

Download Zendesk product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

Data Studio

Zendesk Support, Zendesk Guide, Zendesk Sell

Learn More

IBM

Google

Zendesk

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Zendesk Support is intuitive, and it's built with support agents in mind. Everything they need lives in a single, dynamic help desk interface so it's easy to be productive and manage customer interactions.

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

Genesys, Shueisha

Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber

Buyer's Guide

Looker Studio vs. Zendesk

December 2024

Free Report: Looker Studio vs. Zendesk

Find out what your peers are saying about Looker Studio vs. Zendesk and other solutions. Updated: December 2024.

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