Azure is a competitor of Google. My company has software from SAP running on an Azure infrastructure. SAP's data is stored in Azure DB. The infrastructure runs on Azure, and the data is stored in Azure DB. Then, my company bought a reporting solution from Google. Google's reporting solution connects to Azure DB, extracts the data, and does the visualization on Looker Studio, which is why I am familiar with GCP and Azure's cloud services.
Google uses two products for analytics. I am not talking about Google Analytics, which is an absolutely different tool, and it is used to do something with the calculations on websites. I use Google's tools for data analytics.