Looker Studio vs QlikView comparison

Google and Qlik are both solutions in the Reporting category. Google is ranked #9 with an average rating of 7.9, while Qlik is ranked #5 with an average rating of 8.2. Google holds a 2.9% mindshare in RT, compared to Qlik’s 3.5% mindshare. Additionally, 86% of Google users are willing to recommend the solution, compared to 92% of Qlik users who would recommend it.

Looker Studio

Read 13 Looker Studio reviews

2,179 Views
937 Comparison Views

86% willing to recommend

QlikView

Read 162 QlikView reviews

2,785 Views
1,560 Comparison Views

92% willing to recommend

Looker Studio

QlikView

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2025

QlikView and Looker Studio are leading competitors in the business intelligence market. Based on features, QlikView excels in high-performance data processing, while Looker Studio stands out for its cost-effectiveness and seamless integration with Google services.

Features: QlikView provides advanced data management with patented AQL technology, rapid in-memory data processing, and a highly interactive user interface. Looker Studio offers integration with Google apps, ease of sharing data, and excellent collaboration features, making it a preferred choice for Google ecosystem users.

Room for Improvement: QlikView faces challenges such as expensive licenses, the need for technical expertise, and a somewhat dated user interface. Looker Studio users desire faster real-time data updates and improved report loading speeds.

Ease of Deployment and Customer Service: QlikView's on-premises nature allows for customization but requires significant setup efforts and reliance on partner networks for support. Looker Studio is cloud-based, simplifying deployment and providing streamlined support directly from Google.

Pricing and ROI: QlikView is priced at a premium, reflecting its robust features but involves significant licensing costs. Users report strong ROI from advanced analytics capabilities. Looker Studio is free, appealing for budget-conscious users, though costs may arise from supporting infrastructure and large data handling.

To learn more, read our detailed Looker Studio vs. QlikView Report (Updated: July 2025).

Buyer's Guide

Looker Studio vs. QlikView

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

9th

Average Rating

7.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

QlikView

Ranking in Reporting

5th

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

162

Ranking in other categories

Embedded BI (4th)

Mindshare comparison

As of July 2025, in the Reporting category, the mindshare of Looker Studio is 2.9%, up from 2.6% compared to the previous year. The mindshare of QlikView is 3.5%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Vijay Subramanyam

Delivery Head at cblsolutions

The ability to perform aggregation before visualization allows for effective data slicing and dicing

Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

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Vishal_Goyal

Director Software Engineer at Clarivate

Provides ETL capability allowing the building of a complete data warehouse

I am working on Qlik Sense and previously worked on QlikView for data visualization and reporting purposes It provides a comprehensive data warehouse solution within Qlik Sense, eliminating dependency on external data sources and enhancing data visualization capabilities. QlikView is an…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The product's initial setup phase is very simple."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"Valuable features include advanced integrated analysis and easy implementation."

"The solution is free so that is a good feature."

"I would rate this solution eight or nine out of ten."

More Looker Studio pros

"The in-memory feature gives us better insight. It's also easy to drill down into the information and select information."

"You can switch views easily."

"This is a very cool application with endless options of creativity and visuals."

"One of the good thing is that you can integrate different data source technologies. So you can model your environment without having any of our views running."

"The scalability is there."

"This solution has simplified getting to and understanding our data, no matter where it is housed."

"I had the option to prepare data myself instead of always having to depend on the data team."

"QlikView is a scalable solution that multiple users can easily use."

More QlikView pros

Cons

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"The tool should improve on live data integration for quicker data reflection."

"Stability and scalability an be improved for a full ten."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

More Looker Studio cons

"There is a lack of static PDF report generation and automatic resizing of the dashboard to fit the device."

"I really wish the application was easier to use in the development phase."

"This solution would be improved with the inclusion of a feature that would allow us to add a common library of (our) commands used in load scripts and expressions, so with a keyword, we would get a drop down to select the command we are looking for, as opposed to the generic help."

"The user interface is old."

"QlikView is probably on the pricier side than other BI tools."

"Improvement in collaboration, between that and publishing of reports and publishing of models."

"Scalability really depends on the size of your data and QlikView server architecture. For the biggest data sets, it could become an issue at some point."

"There could be a feature to analyze the sales and accounting data of the client."

More QlikView cons

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The product is available for free."

"The tool is free."

"The solution is free but the Google Looker is expensive."

"The cost is quite affordable based on feature analysis."

"QlikView is more expensive than one of its competitors."

"I rate the product's pricing a three out of ten."

"It's reasonably priced and falls on the more affordable side."

"Its licensing costs are moderate, but it can get expensive due to the numerous add-ons available like those for printing."

"The platform's pricing is considered quite expensive, particularly given the dollar-based pricing."

"Qlik is fairly high in terms of pricing."

"It is not very expensive. I think it it is on par with other similar products on the market."

"QlikView pricing and licensing is on the high side for a small sized company, but it's competitive among its peers."

More QlikView pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

University

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio. I can ask our designers how they feel since they have expe...

See all answers

What is your primary use case for Google Data Studio?

We use Looker and Looker Studio, as Looker licenses Looker Studio for data presentation and reporting. With GCP, we use Cloud Functions, Cloud Run, Kubernetes, and we utilize BigQuery extensively. ...

See all answers

What do you like most about QlikView?

If you correctly use the product for your use cases, it provides value for money.

See all answers

What is your experience regarding pricing and costs for QlikView?

Qlik Sense's licensing metrics are flexible. They provide packages based on needs, like named licenses, developer licenses, or shared pool licenses. There is also a core-based license option for or...

See all answers

What needs improvement with QlikView?

QlikView lacks self-service capabilities, which means users depend on the IT team to make changes. Qlik Sense offers a more modern approach with self-service features, allowing users to build dashb...

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 44% of the time

Microsoft Power BI vs Looker Studio

Compared 17% of the time

Tableau vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Tableau vs QlikView

Compared 22% of the time

Microsoft Power BI vs QlikView

Compared 15% of the time

Amazon QuickSight vs QlikView

Compared 13% of the time

IBM Cognos vs QlikView

Compared 6% of the time

MicroStrategy vs QlikView

Compared 5% of the time

More QlikView Competitors

Product Reports

Buyer's Guide

Looker Studio

July 2025

Download Looker Studio product report

Buyer's Guide

QlikView

June 2025

Download QlikView product report

Also Known As

Data Studio

No data available

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

QlikView is a Business Intelligence tool that allows you to keep tabs on all of your business-related information in a clean, clear, and easy to access database that is intuitive to build and simple to navigate. It is ideal for business owners who wish to improve overall output by creating the most productive system possible.

Qlik

Sample Customers

Genesys, Shueisha

Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.

Buyer's Guide

Looker Studio vs. QlikView

July 2025

Free Report: Looker Studio vs. QlikView

Find out what your peers are saying about Looker Studio vs. QlikView and other solutions. Updated: July 2025.

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