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Looker Studio vs QlikView comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
8th
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
14
Ranking in other categories
No ranking in other categories
QlikView
Ranking in Reporting
5th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
162
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of September 2025, in the Reporting category, the mindshare of Looker Studio is 3.0%, up from 2.4% compared to the previous year. The mindshare of QlikView is 4.4%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
QlikView4.4%
Looker Studio3.0%
Other92.6%
Reporting
 

Featured Reviews

Vijay Subramanyam - PeerSpot reviewer
The ability to perform aggregation before visualization allows for effective data slicing and dicing
Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.
Arjun Meda - PeerSpot reviewer
Useful for data visualization and business intelligence
Many of the features in Qlik Sense need to be available and reintroduced in QlikView. I believe many of the features have been added to QlikView after the layout containers were introduced. QlikView used to be a way more customizable tool than Qlik Sense is in the present time. Improvements are required in the hide and unhide functionality that falls under the layout container feature that has been used in my company in recent times. Hiding off the apps in the app overview tab based on the access was a really good feature that needs to be introduced back in the product since I see that, at the moment, there are multiple groups on the tool, owing to which multiple changes on the QMC part is required to handle the solution. Only the person with access to the dashboard in QlikView could have a link to the dashboard through QlikView's hub or access points. With Qlik Sense, one can see whatever is available in the stream. If a user wants to control everything in the product, then there is no need to make multiple changes in the QMC at the individual app level. The aforementioned area can be considered to improve Qlik Sense.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ability to design complex data models and equations."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The solution is free so that is a good feature."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"The product's initial setup phase is very simple."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"Associative model - no more cubes."
"Its ability to build, very quickly, very complicated models."
"Once you open it up, you see everything that you can do."
"QlikView is one of the strongest tools, I would say. Also, it has a very vast capability to process the data"
"Data transforming with scripting, and the associative model that lets users browse data in an easy way, are the most valuable features."
"E-T-L, The Extract, Transform, and Loading capabilities of QlikView make it a highly sophisticated self-service business intelligence tool for developers and analysts."
"A well designed app brings freedom of inquiry to meetings, allowing me to answer questions in real time and this has transformed progress and outputs of our monthly group meeting."
"I had the option to prepare data myself instead of always having to depend on the data team."
 

Cons

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"The tool should improve on live data integration for quicker data reflection."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"There is a lack of static PDF report generation and automatic resizing of the dashboard to fit the device."
"The user interface is old."
"They could improve the speed."
"Needs improvement with UI transparency."
"QlikView is probably on the pricier side than other BI tools."
"The tool is expensive in Turkey."
"Improvement in collaboration, between that and publishing of reports and publishing of models."
"The product's visual capabilities could be improved. The graphs and visualizations are not as aesthetic or easy to create."
 

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."
"The tool is free."
"The solution is free but the Google Looker is expensive."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The product is available for free."
"It is not very expensive. I think it it is on par with other similar products on the market."
"QlikView pricing and licensing is on the high side for a small sized company, but it's competitive among its peers."
"Qlik is fairly high in terms of pricing."
"The platform's pricing is considered quite expensive, particularly given the dollar-based pricing."
"It has an annual license. It is expensive as compared to other competitive tools that do more for less. In South African rands, we pay about 100,000 to 200,000 a year."
"The pricing is too high compared to the other solutions on the market."
"QlikView is more expensive than one of its competitors."
"I rate the product's pricing a three out of ten."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
University
8%
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
9%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise36
Large Enterprise75
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most u...
What is your primary use case for Google Data Studio?
Regarding the product, I was doing research for a client in the LMS industry. I was seeing what else was out there and why certain things were pulling for certain reasons. I wouldn't say I'm techni...
What do you like most about QlikView?
If you correctly use the product for your use cases, it provides value for money.
What is your experience regarding pricing and costs for QlikView?
The license cost per user or per year for QlikView is about 500 Euros annually, and since we are South African-based, that needs to be multiplied.
What needs improvement with QlikView?
In QlikView, I believe the improvement that should be made is to bring the costs down, as you'll have to be competitive with Power BI, aiming for at least a 30% reduction to stop the hemorrhaging t...
 

Comparisons

 

Also Known As

Data Studio
No data available
 

Overview

 

Sample Customers

Genesys, Shueisha
Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.
Find out what your peers are saying about Looker Studio vs. QlikView and other solutions. Updated: September 2025.
867,676 professionals have used our research since 2012.