Looker Studio vs QlikView comparison

Google and Qlik are both solutions in the Reporting category. Google is ranked #11 with an average rating of 7.6, while Qlik is ranked #5 with an average rating of 8.3. Google holds a 2.5% mindshare in RT, compared to Qlik’s 3.3% mindshare. Additionally, 85% of Google users are willing to recommend the solution, compared to 92% of Qlik users who would recommend it.

Looker Studio

Read 12 Looker Studio reviews

1,051 Views
1,158 Comparison Views

85% willing to recommend

QlikView

Read 161 QlikView reviews

1,651 Views
1,454 Comparison Views

92% willing to recommend

Looker Studio

QlikView

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2025

QlikView and Looker Studio are leading competitors in the business intelligence market. Based on features, QlikView excels in high-performance data processing, while Looker Studio stands out for its cost-effectiveness and seamless integration with Google services.

Features: QlikView provides advanced data management with patented AQL technology, rapid in-memory data processing, and a highly interactive user interface. Looker Studio offers integration with Google apps, ease of sharing data, and excellent collaboration features, making it a preferred choice for Google ecosystem users.

Room for Improvement: QlikView faces challenges such as expensive licenses, the need for technical expertise, and a somewhat dated user interface. Looker Studio users desire faster real-time data updates and improved report loading speeds.

Ease of Deployment and Customer Service: QlikView's on-premises nature allows for customization but requires significant setup efforts and reliance on partner networks for support. Looker Studio is cloud-based, simplifying deployment and providing streamlined support directly from Google.

Pricing and ROI: QlikView is priced at a premium, reflecting its robust features but involves significant licensing costs. Users report strong ROI from advanced analytics capabilities. Looker Studio is free, appealing for budget-conscious users, though costs may arise from supporting infrastructure and large data handling.

To learn more, read our detailed Looker Studio vs. QlikView Report (Updated: March 2025).

Buyer's Guide

Looker Studio vs. QlikView

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

11th

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

QlikView

Ranking in Reporting

5th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

161

Ranking in other categories

Embedded BI (3rd)

Mindshare comparison

As of April 2025, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 2.7% compared to the previous year. The mindshare of QlikView is 3.3%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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Arjun Meda

Assistant Vice President at HSBC India

Useful for data visualization and business intelligence

Many of the features in Qlik Sense need to be available and reintroduced in QlikView. I believe many of the features have been added to QlikView after the layout containers were introduced. QlikView used to be a way more customizable tool than Qlik Sense is in the present time. Improvements are required in the hide and unhide functionality that falls under the layout container feature that has been used in my company in recent times. Hiding off the apps in the app overview tab based on the access was a really good feature that needs to be introduced back in the product since I see that, at the moment, there are multiple groups on the tool, owing to which multiple changes on the QMC part is required to handle the solution. Only the person with access to the dashboard in QlikView could have a link to the dashboard through QlikView's hub or access points. With Qlik Sense, one can see whatever is available in the stream. If a user wants to control everything in the product, then there is no need to make multiple changes in the QMC at the individual app level. The aforementioned area can be considered to improve Qlik Sense.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"The ability to integrate with a great variety of data sources."

"Valuable features include advanced integrated analysis and easy implementation."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

More Looker Studio pros

"It is a stable product."

"It excels in supporting database connections and various database types."

"It's pretty easy to deploy."

"Associative model - no more cubes."

"It is useful to use a tool like this to have a view of data at a point in time. You can extract and create little data sets that you can store, and then over time, you can have a view for tracking changes. Especially when you work with a relational database or a database that's a production database, the data is dynamic, but if you use QlikView, you can take a snapshot of different datasets. In your own time, you can then get insights and report, build, analyze, and draw whatever you need from the data, which is quite useful."

"You can do a lot of things on the back end which are not possible in the other solutions on the market."

"Scripting as per a customer's need, which is a pretty cool feature and not available in other tools."

"The search feature: ability to see the related data."

More QlikView pros

Cons

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"It's not yet a replacement for a complete BI tool."

"Panels are not as easy to use as other data extraction UIs."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

More Looker Studio cons

"Scalability really depends on the size of your data and QlikView server architecture. For the biggest data sets, it could become an issue at some point."

"There is no automation or drag and drop functionality."

"Sometimes, dealing with complex reports requires more effort, which could be really improved."

"The user interface and ease of use takes a bit of a learning curve to pick up."

"I would like to see more advanced features from Qlik Sense integrated into QlikView to keep it competitive and up-to-date."

"It is really old. We are moving towards converting everything into a Power BI environment. We want to have a self-service type of BI environment where different levels of users in organizations can log onto a portal and retrieve the data they need or get the necessary insights for decision-making that's important for them or their business unit. They have built a new version of QlikView called QlikSense, which probably competes with newer BI tools, such as Power BI, but they are far behind. That's why we are moving towards a newer tool that's easier to use and has more visualizations to represent the data."

"QlikView lacks self-service capabilities, which means users depend on the IT team to make changes."

"The pricing is high."

More QlikView cons

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."

"The tool is free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The product is available for free."

"The solution is free but the Google Looker is expensive."

"It is quite expensive, rating at around nine out of ten on a cost scale."

"QlikView is a reasonably priced solution."

"The setup costs for QlikView are fair as are the yearly maintenance fees. The licensing becomes a bit more expensive and requires some planning for onboarding."

"It has an annual license. It is expensive as compared to other competitive tools that do more for less. In South African rands, we pay about 100,000 to 200,000 a year."

"The pricing is too high compared to the other solutions on the market."

"Its licensing costs are moderate, but it can get expensive due to the numerous add-ons available like those for printing."

"I rate the product's pricing a three out of ten."

"The pricing is moderate, in the medium price range."

More QlikView pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

11%

Educational Organization

Financial Services Firm

17%

Computer Software Company

13%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

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What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...

See all answers

What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.

See all answers

What do you like most about QlikView?

If you correctly use the product for your use cases, it provides value for money.

See all answers

What is your experience regarding pricing and costs for QlikView?

Qlik Sense's licensing metrics are flexible. They provide packages based on needs, like named licenses, developer licenses, or shared pool licenses. There is also a core-based license option for or...

See all answers

What needs improvement with QlikView?

QlikView lacks self-service capabilities, which means users depend on the IT team to make changes. Qlik Sense offers a more modern approach with self-service features, allowing users to build dashb...

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 46% of the time

Microsoft Power BI vs Looker Studio

Compared 21% of the time

Tableau vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 6% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Tableau vs QlikView

Compared 23% of the time

Amazon QuickSight vs QlikView

Compared 15% of the time

Microsoft Power BI vs QlikView

Compared 14% of the time

IBM Cognos vs QlikView

Compared 6% of the time

MicroStrategy vs QlikView

Compared 5% of the time

More QlikView Competitors

Product Reports

Buyer's Guide

Looker Studio

March 2025

Download Looker Studio product report

Buyer's Guide

QlikView

March 2025

Download QlikView product report

Also Known As

Data Studio

No data available

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

QlikView is a Business Intelligence tool that allows you to keep tabs on all of your business-related information in a clean, clear, and easy to access database that is intuitive to build and simple to navigate. It is ideal for business owners who wish to improve overall output by creating the most productive system possible.

Qlik

Sample Customers

Genesys, Shueisha

Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.

Buyer's Guide

Looker Studio vs. QlikView

March 2025

Free Report: Looker Studio vs. QlikView

Find out what your peers are saying about Looker Studio vs. QlikView and other solutions. Updated: March 2025.

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