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Looker Studio vs Qlik Sense comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Average Rating
7.8
Reviews Sentiment
7.1
Number of Reviews
12
Ranking in other categories
Reporting (11th)
Qlik Sense
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
118
Ranking in other categories
Data Visualization (2nd), Embedded BI (2nd)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.5%, down 2.7% compared to last year.
Qlik Sense, on the other hand, focuses on Data Visualization, holds 7.5% mindshare, down 10.1% since last year.
Reporting
Data Visualization
 

Featured Reviews

Srini-Dhanaraj - PeerSpot reviewer
Available for free and can help businesses resolve their data migration problems
It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.
Vishal_Goyal - PeerSpot reviewer
In-memory data storage boosts performance
The advantages compared to other BI tools show architectural differences. The main feature is that it keeps all the data in memory. It doesn't retrieve the data from data sources when I need it on the dashboard; instead, it quickly provides the desired data, making it very fast compared to other BI tools. The ROI is very high using Qlik Sense. It offers many benefits of BI. It is flexible from a developer's point of view, allowing me to accomplish many tasks compared to other BI tools. From an end-user perspective, it's convenient and performance-oriented, providing something meaningful from all the organization's data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The solution is free so that is a good feature."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"Valuable features include advanced integrated analysis and easy implementation."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The ability to design complex data models and equations."
"The ability to integrate with a great variety of data sources."
"The flexibility of Qlik Sense and the addition of 3rd party extensions allow us to extend the use of Qlik Sense beyond analytics and bring the platform to the core of our digital workplace, augmenting analytics with workflow, and team collaboration."
"We have found the use of AI to be the most valuable feature."
"The product responds fast for data analysis."
"Set analysis is great for its power user capabilities such as performing an IF on an aggregated column. The ability to create custom coloring expressions based on values is also a good idea although not as easy as I wished it was."
"The integration with R & Python for predictive modeling, and possibly machine learning in the future, is very valuable."
"Qlik Sense is essentially a web-based tool even though it's on-prem – you're working off an HTML page – so it's pretty quick. Your processing speed does not matter because you're using a lot of stuff through the web. That's great because it brings down the cost in regards to hardware."
"What I found most valuable in Qlik Sense is its flexibility. It's a very flexible tool, and it has a lot of capabilities compared to Tableau and Power BI. In Qlik Sense, you can take data from any of the systems, and you can do data transformation, prepare the data, then present your KPIs. Data transformation isn't present in Tableau, Power BI, and other tools. In Qlik Sense, you're able to get the data and directly present that data. The presentation layer is also very good in Qlik Sense. My company is very happy with this tool."
"We can bring data from multiple sources and easily blend it in Qlik and create a data model (star schema)."
 

Cons

"The tool should improve on live data integration for quicker data reflection."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"Panels are not as easy to use as other data extraction UIs."
"It's not yet a replacement for a complete BI tool."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"There is room for improvement in the storytelling mode and the report sharing. Qlik Sense also does not have a subscription base like Power BI. So a lot of the analysis is housed in community pages that are managed by either the author or a database administrator, or whoever the Qlik Sense manager is there."
"Advanced graphs or visualizations must be in the built-in product, instead of building with open API extensions or mashups."
"I would like to more easily themed environments."
"I would like to see improvements in the Qlik Sense SaaS version, particularly in the front-end capabilities."
"Needs more bookmarking and a data load screen."
"I am starting to work with Qlik Sense SaaS these days. This environment has its own reporting service, however, one of the things that could be better for the people that are already using Nprinting, is to have a Nprinting in SaaS."
"I would like to see Qlik add more DevOps functionality to their product. Currently, we have to turn to 3rd party products to handle things like Source Control, Code Deployment through environments, etc."
"I would like to see more native features from QlikView integrated into Qlik Sense."
 

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"The cost is quite affordable based on feature analysis."
"The solution is free but the Google Looker is expensive."
"The product is available for free."
"I'm not able to reveal the licensing cost for Qlik Sense, but because it was a huge deal, the cost was less than the usual cost. The license wasn't that costly. It was the infrastructure that was very costly."
"Start small with tokens. You can always buy more."
"Ultimately, the cost is low, and it implements fast. The limiting factor is how quickly your staff can keep up."
"Currently, our ROI is clear and concise decision-making. This timely addition will easily add $15 million to our bottom line in 2017."
"For on-premise enterprise users, a number of additional features come at a premium cost."
"The new licensing model is much better."
"I believe pricing is similar to other products in the same category, if you have it on-premise."
"I would rate Qlik's pricing four out of five."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
10%
Educational Organization
8%
Educational Organization
60%
Financial Services Firm
8%
Computer Software Company
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...
What is your primary use case for Google Data Studio?
I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
What do you like most about Qlik Sense?
The most valuable features of Qlik Sense are its speed and seamless development of web technologies.
 

Comparisons

 

Also Known As

Data Studio
QlikSense
 

Overview

 

Sample Customers

Genesys, Shueisha
Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Find out what your peers are saying about Looker Studio vs. Qlik Sense and other solutions. Updated: October 2024.
848,716 professionals have used our research since 2012.