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Qlik Sense vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Qlik Sense
Ranking in Data Visualization
2nd
Ranking in Embedded BI
2nd
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
118
Ranking in other categories
No ranking in other categories
Tableau
Ranking in Data Visualization
1st
Ranking in Embedded BI
1st
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
295
Ranking in other categories
BI (Business Intelligence) Tools (2nd), Reporting (2nd)
 

Mindshare comparison

As of March 2025, in the Data Visualization category, the mindshare of Qlik Sense is 7.3%, down from 10.2% compared to the previous year. The mindshare of Tableau is 27.6%, down from 32.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization
 

Q&A Highlights

Dawn Fenstermacher - PeerSpot reviewer
Sep 04, 2023
 

Featured Reviews

Vishal_Goyal - PeerSpot reviewer
In-memory data storage boosts performance
The advantages compared to other BI tools show architectural differences. The main feature is that it keeps all the data in memory. It doesn't retrieve the data from data sources when I need it on the dashboard; instead, it quickly provides the desired data, making it very fast compared to other BI tools. The ROI is very high using Qlik Sense. It offers many benefits of BI. It is flexible from a developer's point of view, allowing me to accomplish many tasks compared to other BI tools. From an end-user perspective, it's convenient and performance-oriented, providing something meaningful from all the organization's data.
ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is the interface for the end-user."
"Leveraging and reusability of already existing QlikView assets and knowledge."
"The most valuable features are that Qlik has a very strong ATL available and the capacity to handle large volumes of data."
"From siloed reports, we went to a centralized knowledge hub, combining cross-functional data, and helping decision-makers see the data as a whole, therefore making more informed decisions."
"Obviously and considering that Qlik Sense is a data visualization application, the most attractive feature is the fast handling of large amounts of data and the attractive visualization of the same."
"The Nprinting is useful."
"Qlik Sense brings in the concept of shared libraries where one user can create custom dimensions (even with drill-down functionality), measures, and even visualizations and save it to the "Master Items," from which the other users can simply drag and drop to use it for their analysis."
"Showing a miniature version of the chart if the case chart is bigger than the screen resolution allows us to have full context at all times."
"Tableau has many good features. It is user-friendly, has a simple-to-use interface, and has a customizable dashboard."
"Data Interpreter: Which can identify issues or potential errors with your imported data."
"It is a complete solution allowing a lot of integrations, different graphics, multiple operations and analyzes our date and gives us meaning from it."
"The solution makes for very productive and really informative decision making. It can lead the whole business and build a strategy across whole working departments."
"The solution deployment was straightforward."
"Very user friendly."
"Tableau has data relationships that can be applied to a data source which helps build out a directory which is helpful. Data blending has also been valuable to us."
"It is very easy to create dashboards, charts, and graphs."
 

Cons

"A valuable improvement for this solution would be the enabling of us to host dashboards for our customers."
"The only thing I would like to see is the ability to create a master app that opens when a user creates a new app that has all the master items, colors, logos, etc., that my organization uses. This would help with keeping master items the same across the apps and would make development a little quicker."
"Integrated maps should become part of the Qlik Sense, as opposed to buying an additional module just to power the BI, which has it built-in natively within the application."
"We want the next version of this solution to be cloud-based so that each user can access it from anywhere in the world with their phone, tablet, or computer without a VPN connection."
"From the initial setup of the product we had some struggles getting connections to some of our databases to function, this indicated that some of the data extract drivers can be improved and addition of some of the older database engines need to be added in Qlik Sense."
"Reload failure alerts on the application within the Qlik Management Console without any use of extensions. QlikView is able to handle these alerts directly through the QlikView Management Console. We would appreciate a similar solution that is easy to set up and use. Simple formatting options in the pivot and straight tables such as adjusting line thickness and font selection and size."
"Power BI is more user-friendly than Qlik Sense."
"The solution needs to make improvements to the licensing model. They need to make it more affordable at scale, and to make it more affordable for those companies at the low end of the market as well."
"I have used Power BI as well as Tableau. There are a couple of interesting features that I like in Power BI, but they are not present in Tableau. For example, in Power BI, if I am looking at country-wise population, I can type and ask for the country that has the maximum population, and it will automatically give an answer and address that query. This kind of feature is not there in Tableau. Similarly, in Power BI, for integrating with the latest ML algorithms, we have decision trees and primarily multiple machine learning algorithms. The decision tree essentially visualizes the patterns in the data. We don't have such a feature in Tableau. If Tableau can integrate with the machine learning algorithms and help us to do visualizations, it would be a wonderful combination. Most of the people are going for Tableau primarily for visualization purposes. However, in the data science industry, users want to do model building as well as tell a story. As of now, Tableau is fulfilling the requirements for visualization purposes. If they can bring it up to a level where I can use it for machine learning purposes as well as for visualization, it would be very helpful. Many people who want to do data science don't want to write a code. Tableau is anyway a drag and drop tool, and if they can provide those options as well, it will be a powerful combination."
"I would like Tableau to handle geospatial data better in terms of multiple layers and shapefiles."
"Its price should be improved. Its price is much higher than Power BI and QlikView. Programming is not easy on Tableau. For programming, you have to have a separate model. They should include programming directly on the web portion of the Tableau desktop so that people can write Python or JavaScript code for customizations instead of using a different model. Currently, Tableau Data Prep is a separate application that you have to purchase. It would be helpful if they can include Tableau Data Prep and programming languages such as R, Python in the next version. Tableau Public, which is a community version, doesn't allow you to save your work on your desktop. They should allow it. Currently, you can only upload it in the community."
"We have products like Tableau, Power BI, Cognos, and QlikView in the data visualization segment. Compared to those, Tableau is quite costly."
"At the organizational level, increasing the servers' capabilities to support us as an enterprise tool."
"A strict security measure is needed. I believe it is weak in terms of security."
"The charts need to be improved. The drawings and the visualization need to be more accurate."
"People are migrating to Microsoft BI due to the speed, which is quite slow to load, and the lack of visualization options."
 

Pricing and Cost Advice

"Licensing can start to get expensive, but compared to other tools in this space it is about average."
"QlikSense offers a Hybrid environment architecture, which is very cost effective based on where the enterprise data resides."
"Know your needs when going into the purchasing decision."
"I'm not able to reveal the licensing cost for Qlik Sense, but because it was a huge deal, the cost was less than the usual cost. The license wasn't that costly. It was the infrastructure that was very costly."
"Qlik Sense pricing and licensing is like that of QlikView. It's on the high side for a small company, but it’s competitive among its peers. Use of licenses (referred to as tokens) is a bit confusing. There is a login access pass for infrequent or anonymous access."
"Ultimately, the cost is low, and it implements fast. The limiting factor is how quickly your staff can keep up."
"For personal use, the desktop version of Qlik Sense is absolutely free, and you can share visualizations with others and to a personal cloud space, though limited with storage space."
"The solution is worth it."
"In Indian Rupees, Tableau costs about 30,000 to 40,000 per year."
"Its cost is quite high. A corporate license costs about 150-200K per year for all the users, but there was probably some discounted amount. This cost includes everything."
"ROI is very high, but it requires a data preparation/blending tool."
"I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
"It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid."
"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."
"The cost of the solution should be improved."
"If they want to be competitive in the market, the price must be improved."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Answers from the Community

Dawn Fenstermacher - PeerSpot reviewer
Sep 4, 2023
Sep 4, 2023
I have been impressed by Northcraft Analytics. Their technology is based on MS Power BI. I would check them out.https://www.northcraftanalytic...
2 out of 5 answers
BM
Jul 27, 2023
TIBCO Spotfire is the best solution for you. Go to https://syncsite.net/business-... to learn more and I'll be happy to help you further if interested - Bryan Marks with Syncsite.
HAGAY REINMAN - PeerSpot reviewer
Jul 27, 2023
I  think you should first decide which budget you can allocate for it.You can find "free' tools like Google Looker Studio, which have limited reporting and email capabilities. I assume other cloud vendors have similar "free" tools.Other reporting tools can cost from 10's $ per user per month to 100K$ for a year and more.There is also an open-source tool named Superset
 

Top Industries

By visitors reading reviews
Educational Organization
60%
Financial Services Firm
8%
Computer Software Company
5%
Manufacturing Company
4%
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
What do you like most about Qlik Sense?
The most valuable features of Qlik Sense are its speed and seamless development of web technologies.
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Comparisons

 

Also Known As

QlikSense
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Qlik Sense vs. Tableau and other solutions. Updated: February 2025.
842,161 professionals have used our research since 2012.