Domo vs Tableau comparison

Domo and Salesforce are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #15 with an average rating of 7.0, while Salesforce is ranked #2 with an average rating of 8.5. Domo holds a 6.7% mindshare in BIT, compared to Salesforce’s 17.5% mindshare. Additionally, 84% of Domo users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

Domo

Read 37 Domo reviews

5,161 Views
4,407 Comparison Views

84% willing to recommend

Tableau

Read 296 Tableau reviews

17,456 Views
14,743 Comparison Views

89% willing to recommend

Domo

Tableau

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Tableau and Domo are prominent competitors in the business intelligence and data visualization market. Tableau tends to have the advantage in visualization capabilities and user-friendliness, while Domo excels in data integration and rapid deployment scenarios.

Features: Tableau offers strong drag-and-drop functionality, geo-spatial analysis, and data blending capabilities that facilitate self-service analytics without coding. Its connectivity to various data sources and community support also enhance its flexibility. Domo, meanwhile, excels in data integration with its Magic ETL tool and its collection of preconfigured apps, which simplify the deployment process.

Room for Improvement: Tableau can expand its advanced data science capabilities and improve handling of large datasets and dynamic parameters. In contrast, Domo could enhance its visualization options and support for large data processing while improving integration with advanced analytics and machine learning tools.

Ease of Deployment and Customer Service: Tableau offers On-premises, Public Cloud, and Hybrid Cloud deployment options and is praised for its high-quality customer service and strong community support. Domo presents strong Private and Public Cloud deployment features with good customer support, though it may require more attention to complex service requests, particularly where data integration tasks are substantial.

Pricing and ROI: Tableau's pricing is often seen as higher compared to products like Power BI, yet it is considered cost-effective for larger deployments due to its comprehensive feature set. Domo's pricing reflects its capabilities as an all-in-one platform for data integration and analytics, offering a favorable ROI by quickly deriving insights from large datasets despite the higher cost. Both products are seen to offset costs over time due to their efficiency and the time savings they deliver.

To learn more, read our detailed Domo vs. Tableau Report (Updated: February 2025).

Buyer's Guide

Domo vs. Tableau

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

15th

Ranking in Reporting

7th

Ranking in Data Visualization

9th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Integration (46th), Business Performance Management (15th)

Tableau

Ranking in BI (Business Intelligence) Tools

2nd

Ranking in Reporting

2nd

Ranking in Data Visualization

1st

Average Rating

8.4

Reviews Sentiment

6.5

Number of Reviews

296

Ranking in other categories

Embedded BI (1st)

Mindshare comparison

As of April 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 6.7%, up from 4.6% compared to the previous year. The mindshare of Tableau is 17.5%, down from 19.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Q&A Highlights

Dawn Fenstermacher

Director Business Intelligence at J.W. Pepper & Son, Inc.

Sep 04, 2023

Which BI tool has the best reporting capabilities?

What do you want for reporting reasons must be the starting point? And if you wish to have data analytics tools, BI Solutions have a variety of different analytics options available. You must now think about your data sources, which should be accurate and clean. Do you need to prepare or transform your data, or not? You now need to consider your finances and compare both subscription-based and free open source business intelligence. The market is filled with BI systems, and while many of their primary features are comparable, there are differences in each one's cost and level of capability. Some solutions start out inexpensively, but if you require more functionality, you must pay more or even purchase a third-party product. Some solutions appear to be more expensive, yet they come with all the tools you might not need going forward. Finally, whichever option you select will require some time commitment because your core company is unrelated to IT and you require tools for data analytics. In any case, I use Sisense, but you can start with any solution and compare the characteristics of each to see which is easier.

See all answers

Featured Reviews

James John Wilson

Business Development Manager at Freelancer

Robust, powerful, and easy to use

There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two. However, they were particular. What I wanted to see was the ability to collapse when you group a set of rows, let's say when you group them by status or health, so you have your red projects grouped up top. I wanted to compress or collapse that group of red and then open the yellow projects and then the green projects. There were a bit more features in the tables than I wanted to see. They have a widget that you can use either in Microsoft PowerPoint to pull over data into your PowerPoints and refresh graphs or charts or metrics or tables. I would love to see that available in Google Slides. I used it successfully in PowerPoint; however, at one company, they were only using Google products, and so that widget didn't help with reporting in slides. Therefore, we had to do a bit more manual work for our quarterly business reviews or monthly business reviews to produce our executive presentations. Sometimes the fonts were difficult to read if you're trying to put a lot of data in a table and show a lot of rows. Sometimes the fonts got too light, and you had to really play with it to try and figure out how to make it readable. One thing I had to do, and I don't know if it's necessarily a bad thing, was when I was running a meeting, I would have to go turn off the data jobs. If I was running a meeting and a lot of times people were scrambling in the background to do their updates even as the meeting was occurring, it would cause the page to render very slowly. It would sometimes pause or freeze. I found that if I went and turned off the status, the data update jobs that we're pulling data from Smartsheet, then the meetings would work more smoothly, and there were no interruptions or delays.

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ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"All our client SLAs and daily and weekly dashboards are tracked on Domo."

"The dashboard is the most valuable feature and allows for customization to create and share reports."

"The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports."

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

"We find the ease of using the solution valuable."

"The user interface is quite good."

"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

More Domo pros

"I consider Tableau to be the best analytical tool available. It's really handy to use and can be used by non-technical people."

"The initial setup is quick and easy and you don't need special outside assistance to set everything up."

"I work for clients. That is my business model. Business people really like to see Tableau. They love Tableau because it is very user-friendly. The platform provides an easy to use interface, which is what most people like about it."

"It is definitely easy to use. It is intuitive, and more or less, everything can be done from the front end. As such, there is no concept of metadata. You can just take data from a database and start building your own stuff, such as OLAP data warehouse. You don't need extensive metadata modeling like Oracle BI."

"It provides supporting data for critical policy and operational changes"

"The solution offers very good reporting."

"The maps and colors and interface are all fantastic."

"The best part about Tableau is the visualization."

More Tableau pros

Cons

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."

"There's a learning curve before you can get used to the solution."

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."

"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."

More Domo cons

"To be the best in the market, Tableau has to improve its user interface and also look into developing implementing the best machine learning algorithms."

"The customization in the front end is a bit difficult."

"The charting is overly complex in comparison with Power BI's"

"Its price is a concern. It is more expensive than Power BI. The other thing that I never liked about Tableau is its ability to handle large sets of data. To present the data in the dashboards, we have to stage it up exactly like it is going to come into the dashboard. We use another tool called Alteryx that does that for us. So, we manipulate the data, get it staged, and then push it into Tableau. Tableau is terrible at handling large data sets, and we knew right away that we couldn't use Tableau to do data manipulation."

"The only issue with the solution is with its prices at a regional level."

"I would like to have the product be more flexible in terms of creating online shared dashboards."

"Small multiples (a.k.a. Trellis charts) are possible only through very hacky means. Update: Still remains a challenge."

"Tableau's automatic insight could be improved. It has some predefined capabilities to understand the data, but I think they need more. Customers need more insight automatically from data—they don't want to discover them, they want to get the forecast automatically. The data preparation should also be improved because it's not easy. Tableau tries to focus on the business side, but the backend side has not improved much. They also have an ETS solution, but it's limited."

More Tableau cons

Pricing and Cost Advice

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"For about 100 users our cost is $95,800."

"The solution is expensive compared to one of its competitors."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"Domo is slightly costly but it's much cheaper than some."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

More Domo pricing and cost advice

"I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."

"The licensing model of Tableau has changed since we initially purchased it three years ago and it is more complicated, and I have found it to be more expensive. They have lost market shares to Microsoft BI. My company will probably change solutions this year because of the increased pricing model."

"The solution is very expensive. If you have many users then it is going to cost your company a lot of money."

"The solution's licensing is based on user-basis. It depends on the business ROI it offers. It's not on the higher side or too cheap; it falls in the medium-cost range. The price is determined by user usage, so the cost will also increase as the number of users increases."

"I rate the product price in the Indian region a seven to eight on a scale of one to ten, where one is a low price, and ten is a high price."

"In Korea, the tool's pricing depends on the scale of usage. For instance, it's reasonable for a department with fewer than 50 users to adopt Tableau, like sales. However, the pricing becomes an issue when considering an enterprise solution for a larger user base, say 10,000 people."

"I'm using Tableau Public, which is free."

"It is a bit difficult for some people when they hear $70.00 per month, as some solutions are available for less than $10.00 or for free."

More Tableau pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Answers from the Community

Dawn Fenstermacher

Director Business Intelligence at J.W. Pepper & Son, Inc.

Sep 4, 2023

Which BI tool has the best reporting capabilities?

I have been impressed by Northcraft Analytics. Their technology is based on MS Power BI. I would check them out.https://www.northcraftanalytic...

2 out of 5 answers

Bryan Marks

Director of Marketing with 11-50 employees

Jul 27, 2023

TIBCO Spotfire is the best solution for you. Go to https://syncsite.net/business-... to learn more and I'll be happy to help you further if interested - Bryan Marks with Syncsite.

Read full answer

HAGAY REINMAN

Full-stack Developer at ViewersLogic

Jul 27, 2023

I think you should first decide which budget you can allocate for it.You can find "free' tools like Google Looker Studio, which have limited reporting and email capabilities. I assume other cloud vendors have similar "free" tools.Other reporting tools can cost from 10's $ per user per month to 100K$ for a year and more.There is also an open-source tool named Superset

Read full answer

See all 5 answers

Top Industries

By visitors reading reviews

Computer Software Company

12%

University

10%

Manufacturing Company

Financial Services Firm

Educational Organization

44%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

See all answers

What needs improvement with Domo?

One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive. Domo is also not the easiest product to use and is more expensiv...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

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Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

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Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

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Comparisons

Microsoft Power BI vs Domo

Compared 39% of the time

Palantir Foundry vs Domo

Compared 4% of the time

Databricks vs Domo

Compared 3% of the time

Looker vs Domo

Compared 3% of the time

Apache Superset vs Domo

Compared 2% of the time

More Domo Competitors

Microsoft Power BI vs Tableau

Compared 19% of the time

Amazon QuickSight vs Tableau

Compared 7% of the time

Databricks vs Tableau

Compared 6% of the time

SAP Analytics Cloud vs Tableau

Compared 5% of the time

SAS Visual Analytics vs Tableau

Compared 3% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

Domo

March 2025

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Buyer's Guide

Tableau

March 2025

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Also Known As

corda

Tableau Desktop, Tableau Server, Tableau Online

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Salesforce

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

Domo vs. Tableau

February 2025

Free Report: Domo vs. Tableau

Find out what your peers are saying about Domo vs. Tableau and other solutions. Updated: February 2025.

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