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Domo vs Tableau comparison

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Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

IBM Cognos
Sponsored
Ranking in BI (Business Intelligence) Tools
7th
Ranking in Reporting
4th
Average Rating
8.0
Number of Reviews
134
Ranking in other categories
No ranking in other categories
Domo
Ranking in BI (Business Intelligence) Tools
11th
Ranking in Reporting
8th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
36
Ranking in other categories
Data Integration (30th), Business Performance Management (13th), Data Visualization (7th)
Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Ranking in Reporting
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
294
Ranking in other categories
Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of December 2024, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.8%, down from 4.3% compared to the previous year. The mindshare of Domo is 7.4%, up from 4.0% compared to the previous year. The mindshare of Tableau is 19.8%, up from 18.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Q&A Highlights

Dawn Fenstermacher - PeerSpot reviewer
Sep 04, 2023
 

Featured Reviews

Carlos Larrad Salgado - PeerSpot reviewer
Improved the quality of our KPIs, while reducing calls to the IT department
I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.
James John Wilson - PeerSpot reviewer
Robust, powerful, and easy to use
There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two. However, they were particular. What I wanted to see was the ability to collapse when you group a set of rows, let's say when you group them by status or health, so you have your red projects grouped up top. I wanted to compress or collapse that group of red and then open the yellow projects and then the green projects. There were a bit more features in the tables than I wanted to see. They have a widget that you can use either in Microsoft PowerPoint to pull over data into your PowerPoints and refresh graphs or charts or metrics or tables. I would love to see that available in Google Slides. I used it successfully in PowerPoint; however, at one company, they were only using Google products, and so that widget didn't help with reporting in slides. Therefore, we had to do a bit more manual work for our quarterly business reviews or monthly business reviews to produce our executive presentations. Sometimes the fonts were difficult to read if you're trying to put a lot of data in a table and show a lot of rows. Sometimes the fonts got too light, and you had to really play with it to try and figure out how to make it readable. One thing I had to do, and I don't know if it's necessarily a bad thing, was when I was running a meeting, I would have to go turn off the data jobs. If I was running a meeting and a lot of times people were scrambling in the background to do their updates even as the meeting was occurring, it would cause the page to render very slowly. It would sometimes pause or freeze. I found that if I went and turned off the status, the data update jobs that we're pulling data from Smartsheet, then the meetings would work more smoothly, and there were no interruptions or delays.
ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If they want dashboarding, storytelling, and analyzing why KPIs are met or not, then Cognos is a better candidate than Qlik Sense."
"We use the account statement report. When you use an account in HSBC, you receive various types of accounts, such as the stock market, fixed accounts, credit cards, and business accounts. We can create one consolidated report called CCS support, which includes all these accounts. In that statement, we are consolidating all those accounts."
"I have worked on the features like dashboards and stories, and I do like them a lot."
"The most valuable features are Report Development (Functionality) and Information Distribution (Flexibility)."
"Even while a user is using a cube for reporting, there will not be a situation as ' Cube file locked; unable to build or deploy'."
"The correlation analysis is excellent. It's one of the best that I have used to date."
"A positive feature is Report Studio, where we create beautiful, complex reports."
"The solution's initial setup process is easy."
"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."
"The pipeline features and data ingestions in Domo are quite good."
"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."
"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."
"Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity."
"Domo has a lot of connections using APIs where you can use data from different databases, such as NoSQLs, SQL databases, and other connections. These connections exist to obtain data and transform whatever that you want."
"In general, Domo is very powerful and very easy to use, relatively speaking."
"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."
"Easy to create graphs and visualizations."
"I have found the solution easy to use and the interface is very good."
"Data Interpreter: Which can identify issues or potential errors with your imported data."
"Tableau has many different connectors for different databases. It's very easy to connect to MySQL, SQL Server, Amazon EMR, Presto, Redshift, BigQuery, and so on."
"Tableau's most valuable feature is its ability to connect with various data sources and display real-time data on three different dashboards."
"It is an excellent tool for data capture, processing, and visualization."
"From the data science point of view, we use it for model building purposes. For example, if we are using it for a bank and we want to understand how much loan the bank can provide, we can use visualization to show the educational qualification, salary, gender, and city of a customer, and by using this information, we can arrive at the loan amount that this person is eligible for. I can also use it to view all prospective customers, so essentially, this is going to help me in model building as well as in understanding and segmenting customers and doing forecasting and predictive analytics. We use model widgets, and we can create thousands of visualizations, such as motion charts and bubble charts. We can also create animated versions of the graphs and view the data from multiple dimensions. These are the features that we typically use and like."
"The stability seems to be very reliable."
 

Cons

"I would like them to reinclude PowerPlay. One thing that I am missing in the current Cognos is what was formally named PowerPlay. They have basically removed PowerPlay from it, which is something that I fail to understand because it was the most wonderful tool for business intelligence that I've ever used. As far as I know, they don't provide this functionality anymore, so this is one thing that I dislike about Cognos."
"It would be better if it is was easier to implement without extensive training for it."
"They should provide improved visual reporting."
"I would like to see is more easy building, movement in the reports, and dashboard functionality within reporting. Overall more simple elements within reports. If the elements are simple then you don't have to render a full page, but you can move separate parts in the page."
"The solution seems to slow down the servers."
"One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map."
"Cognos is quite slow - it's missing the performance of the PowerPlay cubes."
"I think the GIS pieces maybe not as good as we would like."
"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."
"I would like to see more dashboard creation options."
"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."
"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."
"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."
"They should include service-based reporting features."
"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."
"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"In the next release, there should be more information describing each chart because users have a difficult time telling them apart. They should also include the animations/videos, similar to Power BI."
"The pricing is a bit expensive."
"The product's features for cloud integration need improvement."
"SAP BusinessObjects has some semantic layer designs that give the flexibility to do ad hoc reporting or dashboard designing. If that can be brought into Tableau, it would be great. We have the data in the database, but we should also be able to bring something between the database and the dashboard and do some semantic layer modeling for ad hoc reporting requirements."
"It would be nice if we could export more raw data. Currently, there is a limit as to how much data you can export."
"Its price should be improved. Its price is much higher than Power BI and QlikView. Programming is not easy on Tableau. For programming, you have to have a separate model. They should include programming directly on the web portion of the Tableau desktop so that people can write Python or JavaScript code for customizations instead of using a different model. Currently, Tableau Data Prep is a separate application that you have to purchase. It would be helpful if they can include Tableau Data Prep and programming languages such as R, Python in the next version. Tableau Public, which is a community version, doesn't allow you to save your work on your desktop. They should allow it. Currently, you can only upload it in the community."
"The cost of owning the solutions from Tableau is much higher compared to any other analytical solutions."
"If I have to develop any, for example, pie charts, I can develop them just fine. However, if I have to develop a donut chart, that I cannot do it in a simple way. There are tricks that I need to use if I have to design a donut chart. It should be more flexible and provide more visualization options."
 

Pricing and Cost Advice

"The pricing of this product is meant for medium to large-scale enterprises."
"The solution is affordable."
"It is my understanding that the cost is very low. It's not very expensive."
"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"It is pretty expensive."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"The pricing and licensing policies are comparatively cheaper than other products in the market ."
"I think it is reasonable."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"Domo is slightly costly but it's much cheaper than some."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"For about 100 users our cost is $95,800."
"Tableau's prices are relatively high for our market. I am from Serbia, so many companies in this market don't have the ability to pay for expensive software. My clients are quite satisfied with a lot of Tableau's qualities except for the prices."
"Its price is a concern. It is more expensive than Power BI. My guess would be that it is $1000 or less per year. We might go for Power BI in the future because of its umbrella with Microsoft licensing. It is much cheaper for us to use Power BI, and some folks will go in that direction because they don't want to pay the higher license."
"It is reasonable based on what it offers."
"Tableau is not as cost-effective as Microsoft BI."
"Cost is where tools like MicroStrategy, Power BI, or Spotfire come into play. Cost-wise, Tableau is a little bit costlier than other tools such as Power BI. I have been using Tableau all these years, but about four years ago, Power BI came out at a very low cost. Their desktop version was free from the beginning. Power BI Desktop has always been free, whereas Tableau Desktop is costly. When it comes to cost, people prefer Power BI because it integrates very well with Office 365. You don't have to worry about integration with Teams or SharePoint."
"Its price is reasonable. Everything is included in the license."
"Tableau's licensing is pretty straightforward and simple."
"It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Answers from the Community

Dawn Fenstermacher - PeerSpot reviewer
Sep 4, 2023
Sep 4, 2023
I have been impressed by Northcraft Analytics. Their technology is based on MS Power BI. I would check them out.https://www.northcraftanalytic...
2 out of 5 answers
BM
Jul 27, 2023
TIBCO Spotfire is the best solution for you. Go to https://syncsite.net/business-... to learn more and I'll be happy to help you further if interested - Bryan Marks with Syncsite.
HAGAY REINMAN - PeerSpot reviewer
Jul 27, 2023
I  think you should first decide which budget you can allocate for it.You can find "free' tools like Google Looker Studio, which have limited reporting and email capabilities. I assume other cloud vendors have similar "free" tools.Other reporting tools can cost from 10's $ per user per month to 100K$ for a year and more.There is also an open-source tool named Superset
 

Top Industries

By visitors reading reviews
Educational Organization
55%
Financial Services Firm
7%
Computer Software Company
4%
Government
4%
Computer Software Company
12%
University
9%
Manufacturing Company
9%
Retailer
8%
Educational Organization
42%
Financial Services Firm
11%
Computer Software Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...
What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What needs improvement with Domo?
Dashboard settings in Domo are not much different from other platforms like Power BI. Data integration is okay, but n...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Comparisons

 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
corda
Tableau Desktop, Tableau Server, Tableau Online
 

Learn More

 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Domo vs. Tableau and other solutions. Updated: November 2024.
824,053 professionals have used our research since 2012.