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Domo vs Tableau comparison

Domo and Salesforce are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #15 with an average rating of 7.0, while Salesforce is ranked #2 with an average rating of 8.5. Domo holds a 6.7% mindshare in BIT, compared to Salesforce’s 17.5% mindshare. Additionally, 84% of Domo users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.
Domo
Read 37 Domo reviews
  • 5,161 Views
  • 4,407 Comparison Views
84% willing to recommend
Tableau
Read 296 Tableau reviews
  • 17,456 Views
  • 14,743 Comparison Views
89% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Tableau and Domo are prominent competitors in the business intelligence and data visualization market. Tableau tends to have the advantage in visualization capabilities and user-friendliness, while Domo excels in data integration and rapid deployment scenarios.

Features: Tableau offers strong drag-and-drop functionality, geo-spatial analysis, and data blending capabilities that facilitate self-service analytics without coding. Its connectivity to various data sources and community support also enhance its flexibility. Domo, meanwhile, excels in data integration with its Magic ETL tool and its collection of preconfigured apps, which simplify the deployment process.

Room for Improvement: Tableau can expand its advanced data science capabilities and improve handling of large datasets and dynamic parameters. In contrast, Domo could enhance its visualization options and support for large data processing while improving integration with advanced analytics and machine learning tools.

Ease of Deployment and Customer Service: Tableau offers On-premises, Public Cloud, and Hybrid Cloud deployment options and is praised for its high-quality customer service and strong community support. Domo presents strong Private and Public Cloud deployment features with good customer support, though it may require more attention to complex service requests, particularly where data integration tasks are substantial.

Pricing and ROI: Tableau's pricing is often seen as higher compared to products like Power BI, yet it is considered cost-effective for larger deployments due to its comprehensive feature set. Domo's pricing reflects its capabilities as an all-in-one platform for data integration and analytics, offering a favorable ROI by quickly deriving insights from large datasets despite the higher cost. Both products are seen to offset costs over time due to their efficiency and the time savings they deliver.

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To learn more, read our detailed Domo vs. Tableau Report (Updated: February 2025).
Buyer's Guide
Domo vs. Tableau
February 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
15th
Ranking in Reporting
7th
Ranking in Data Visualization
9th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
37
Ranking in other categories
Data Integration (46th), Business Performance Management (15th)
Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Ranking in Reporting
2nd
Ranking in Data Visualization
1st
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
296
Ranking in other categories
Embedded BI (1st)
 

Mindshare comparison

As of April 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 6.7%, up from 4.6% compared to the previous year. The mindshare of Tableau is 17.5%, down from 19.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Q&A Highlights

Dawn Fenstermacher - PeerSpot reviewer
Sep 04, 2023
Which BI tool has the best reporting capabilities?
What do you want for reporting reasons must be the starting point? And if you wish to have data analytics tools, BI Solutions have a variety of different analytics options available. You must now think about your data sources, which should be accurate and clean. Do you need to prepare or transform your data, or not? You now need to consider your finances and compare both subscription-based and free open source business intelligence. The market is filled with BI systems, and while many of their primary features are comparable, there are differences in each one's cost and level of capability. Some solutions start out inexpensively, but if you require more functionality, you must pay more or even purchase a third-party product. Some solutions appear to be more expensive, yet they come with all the tools you might not need going forward. Finally, whichever option you select will require some time commitment because your core company is unrelated to IT and you require tools for data analytics. In any case, I use Sisense, but you can start with any solution and compare the characteristics of each to see which is easier.
See all answers
 

Featured Reviews

James John Wilson - PeerSpot reviewer
Robust, powerful, and easy to use
There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two. However, they were particular. What I wanted to see was the ability to collapse when you group a set of rows, let's say when you group them by status or health, so you have your red projects grouped up top. I wanted to compress or collapse that group of red and then open the yellow projects and then the green projects. There were a bit more features in the tables than I wanted to see. They have a widget that you can use either in Microsoft PowerPoint to pull over data into your PowerPoints and refresh graphs or charts or metrics or tables. I would love to see that available in Google Slides. I used it successfully in PowerPoint; however, at one company, they were only using Google products, and so that widget didn't help with reporting in slides. Therefore, we had to do a bit more manual work for our quarterly business reviews or monthly business reviews to produce our executive presentations. Sometimes the fonts were difficult to read if you're trying to put a lot of data in a table and show a lot of rows. Sometimes the fonts got too light, and you had to really play with it to try and figure out how to make it readable. One thing I had to do, and I don't know if it's necessarily a bad thing, was when I was running a meeting, I would have to go turn off the data jobs. If I was running a meeting and a lot of times people were scrambling in the background to do their updates even as the meeting was occurring, it would cause the page to render very slowly. It would sometimes pause or freeze. I found that if I went and turned off the status, the data update jobs that we're pulling data from Smartsheet, then the meetings would work more smoothly, and there were no interruptions or delays.
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ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."
"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."
"It has the best GUI. And it already has an ETL tool embedded in it..."
"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."
"All our client SLAs and daily and weekly dashboards are tracked on Domo."
"In general, Domo is very powerful and very easy to use, relatively speaking."
"The solution is highly stable."
"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."
More Domo pros
"It's a very good, flexible product, and it's easy to learn."
"The most valuable feature is the user experience."
"Tableau is good for routine dashboards, and it has integration with Slack, through which it can send you daily updates."
"There are already connectors to almost every single major database and service that you can possibly think of."
"Tableau Prep tool for data preparation is a most valuable tool."
"Very user friendly."
"I have found the solution easy to use and the interface is very good."
"The solution helps users create dashboards and analyze data without relying on IT or product teams."
More Tableau pros
 

Cons

"One of the improvements that could be made is related to improved storage options."
"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."
"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."
"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."
"It is expensive."
"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."
"It is expensive."
More Domo cons
"I don't have the ability in Tableau to create a tooltip and see the picture of a piece of jewelry or watch that is a best seller."
"Requires a lot of user training."
"Lacks customization in some areas."
"The integration with other program languages, like Python, needs to be better."
"The solution’s pricing could be improved."
"I think Tableau could be improved with cheaper or more flexible licensing, though this is a generic improvement and applies for any product. It would be better if they had more flexible payment and licensing plans so that they could suit small- and mid-sized organizations."
"When I've done presentations in the past, I've had issues with uploading the cartography."
"It should have more integration with different tools and technologies. Its licensing cost should also be improved."
More Tableau cons
 

Pricing and Cost Advice

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"I think it is reasonable."
"Domo is slightly costly but it's much cheaper than some."
"The pricing differs from customer to customer, depending on the package."
More Domo pricing and cost advice
"There is a license required, we pay an annual license which is priced fair."
"Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
"For our organization, the cost hasn't been an issue."
"If they want to be competitive in the market, the price must be improved."
"We are paying an annual licensing fee."
"It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid."
"In Indian Rupees, Tableau costs about 30,000 to 40,000 per year."
"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."
More Tableau pricing and cost advice
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
Read full review
 

Answers from the Community

Dawn Fenstermacher - PeerSpot reviewer
Sep 4, 2023
Sep 4, 2023
Which BI tool has the best reporting capabilities?
I have been impressed by Northcraft Analytics. Their technology is based on MS Power BI. I would check them out.https://www.northcraftanalytic...
2 out of 5 answers
BM
Jul 27, 2023
TIBCO Spotfire is the best solution for you. Go to https://syncsite.net/business-... to learn more and I'll be happy to help you further if interested - Bryan Marks with Syncsite.
Read full answer
HAGAY REINMAN - PeerSpot reviewer
Jul 27, 2023
I  think you should first decide which budget you can allocate for it.You can find "free' tools like Google Looker Studio, which have limited reporting and email capabilities. I assume other cloud vendors have similar "free" tools.Other reporting tools can cost from 10's $ per user per month to 100K$ for a year and more.There is also an open-source tool named Superset
Read full answer
See all 5 answers
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
University
10%
Manufacturing Company
9%
Financial Services Firm
7%
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
See all answers
What is your experience regarding pricing and costs for Domo?
Domo is expensive compared to other solutions.
See all answers
What needs improvement with Domo?
One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive. Domo is also not the easiest product to use and is more expensiv...
See all answers
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
See all answers
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
See all answers
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
See all answers
 

Comparisons

Microsoft Power BI vs Domo Logo
Microsoft Power BI vs Domo
Compared 39% of the time
Palantir Foundry vs Domo Logo
Palantir Foundry vs Domo
Compared 4% of the time
Databricks vs Domo Logo
Databricks vs Domo
Compared 3% of the time
Looker vs Domo Logo
Looker vs Domo
Compared 3% of the time
Apache Superset vs Domo Logo
Apache Superset vs Domo
Compared 2% of the time
More Domo Competitors
Microsoft Power BI vs Tableau Logo
Microsoft Power BI vs Tableau
Compared 19% of the time
Amazon QuickSight vs Tableau Logo
Amazon QuickSight vs Tableau
Compared 7% of the time
Databricks vs Tableau Logo
Databricks vs Tableau
Compared 6% of the time
SAP Analytics Cloud vs Tableau Logo
SAP Analytics Cloud vs Tableau
Compared 5% of the time
SAS Visual Analytics vs Tableau Logo
SAS Visual Analytics vs Tableau
Compared 3% of the time
More Tableau Competitors
 

Product Reports

Buyer's Guide
Domo
March 2025
Domo reportDownload Domo product report
Buyer's Guide
Tableau
March 2025
Tableau reportDownload Tableau product report
 

Also Known As

corda
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

  • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
  • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
  • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
  • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
  • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
  • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Salesforce
 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Buyer's Guide
Domo vs. Tableau
February 2025
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