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SAS Visual Analytics vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAS Visual Analytics
Ranking in Data Visualization
7th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
39
Ranking in other categories
No ranking in other categories
Tableau
Ranking in Data Visualization
1st
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
295
Ranking in other categories
BI (Business Intelligence) Tools (2nd), Reporting (2nd), Embedded BI (1st)
 

Mindshare comparison

As of February 2025, in the Data Visualization category, the mindshare of SAS Visual Analytics is 4.7%, down from 6.5% compared to the previous year. The mindshare of Tableau is 27.2%, down from 31.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization
 

Q&A Highlights

KN
Aug 07, 2020
 

Featured Reviews

Renato Vazamin - PeerSpot reviewer
Single environment for multiple phases saves us time, and has good visualizations
We had that solution installed previously in another solution, Selvaya, but I don't think we used it at the time. We are now using SAS Detect Investigation as a complementary solution, in which we have part of the process, use a gene, SAS collects information and identifies some business situations, and the business guys use Visual Analytics to explore the results of the process. We previously used the FICO platform, but we switched because FICO's pricing was not scalable. Bringing more data or workloads to the platform required a significant investment in order to scale. We needed to change because we have a lot of data to process every day. FICO was also a little more complicated than SAS Visual Analytics.
ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I believe that the possibilities for exploring data and formulating visual results are quite good because it allows the business analyst to have different perspectives on the data."
"Great for handling complex data models."
"Visual Analytics is very easy to use. I use Visual Analytics for all the typical use cases except text mining. I used it to analyze data and monitor statistics, not text mining. I also use it for data visualization as well as creating interactive dashboards and infographics."
"The technical support services are good."
"It's a stable, reliable product."
"The alert generation feature also helps in sending out ad hoc messages to the business users if business thresholds have been crossed."
"The speed to display charts and react to users' choices is great."
"It integrates well with SAS, making it simple and quick for developers."
"Tableau is an advanced specialized tool. One of the best features I've seen is the lack of an intermediate semantic layer. I think that's an advantage compared to any other tool like BusinessObjects or Power BI, which are Tableau's biggest competitors."
"It's very easy to visualize data with this product. The visualization maps of and frames that we have been able to cross-reference has been excellent."
"The most important feature in Tableau is visual analytics."
"The action feature which Tableau has is very useful for us. If we click on one visualization, it will pass the value to another visualization. That interactivity within different visualizations is the most valuable feature of Tableau."
"The number one thing was just the ease of getting something up quickly. The other thing that was good about it was that it was fairly fast for decent-sized data sets in terms of performance and run time."
"Data handling, visualizations, and aesthetics of it are the most valuable features."
"You are able to see and follow trends."
"I consider Tableau to be the best analytical tool available. It's really handy to use and can be used by non-technical people."
 

Cons

"The charts and tables could use better sorting, primarily using other variables than the ones on the figure. If they could implement views like in the older version (previous to Viya), it would be very nice."
"It is not as mature as competitors such as Tableau and QlikView."
"The product is expensive and needs the integration of more languages."
"In Brazil, there are few documents, courses, and other resources for studying and implementing the tool."
"Some capabilities are missing compared to Power BI, especially when working with spreadsheet types."
"The visualization should be better in SAS Visual Analytics. It is easy to use but when compared to other solutions it is lacking and the support is not very good."
"There are a few little things that are predefined and can be done out of the box immediately. There is no business intelligence application that is predefined, which is something some customers or prospects would love to have. Small and mid-sized companies would struggle with it because they prefer something standard that has been predefined by somebody else."
"There are scalability issues. It depends on the data volume and number of end-users. VA requires a lot of hardware resources to move volumes of data."
"The customization requires a lot of effort and should be simplified. The performance could be better."
"With performance tuning, it generates a pretty complex query when it is not required."
"Improvements can be made in template support. The workbook file structure is really hard to version control. If there was some sort of version control support offered particularly for workbooks, that would help big time."
"There's no mature ETL tool in Tableau, which is quite a negative for them."
"I would like to have the product be more flexible in terms of creating online shared dashboards."
"If you mainly need a tool for BI reporting, it's not the best option. Tableau needs better abilities to generate simple reports, integrate, create databases, and work with data lakes."
"When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers."
"Include forecasting on table calculation fields."
 

Pricing and Cost Advice

"Visual Analytics is expensive for a small company like mine. You also need to deploy it on a server or cloud, so you pay for the license as well as the cost of the cloud or the server that you will deploy on."
"It was licensed for corporate use, and its licensing was on a yearly basis."
"The cost of the solution can be expensive. There is an additional cost for users."
"$10,000 per annum for an enterprise license."
"The product is expensive."
"SAS Visual Analytics is expensive, as is the rest of the platform."
"Licensing is simple."
"I work with the tool's free version...The tool's corporate version is very expensive and requires a monthly hire."
"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."
"The license is very expensive."
"Be careful with the Tableau Viewer's licenses, and stay with the right number of users."
"I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
"It is reasonable based on what it offers."
"Pricing could be better. I believe they should offer better pricing for deployment in small to mid-sized companies."
"I downloaded the solution online for free."
"For the use and the capability of the software, it's $70 per month, and that is quite inexpensive."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Answers from the Community

KN
Aug 7, 2020
Aug 7, 2020
There are platforms available that enable bridge between technologies. Tableau/Qlik is great visualization from performance and user interface as compared to SAS - #askginie.ai
2 out of 4 answers
RL
Apr 20, 2020
Tableau is a great tool for visual analytics but when it comes to statistical analysis, it has limited features. You can find basic descriptive statistics like mean, median, mode, SD, Skewness, Kurtosis, etc but for advanced statistical analysis, you can have machine learning models too along with advanced forecasting. If your work does not involve advanced statistical analysis then Tableau is a great tool for basic statistical analysis. In case you have further doubts, please feel free to ask.
reviewer1268517 - PeerSpot reviewer
Apr 20, 2020
These products all do more or less the same things but often in a very different way. The differences that I am able to report are mainly: -Look and feel and here Tableau is definitely superior. -Usability, both on the user and developer side and here the products are not very far apart, I would say Tableau a little better. -Managed data volumes and here SAS is unmatched (in Unicredit I have seen an installation that serves about 11000 users).
 

Top Industries

By visitors reading reviews
Financial Services Firm
20%
Government
13%
Computer Software Company
10%
University
7%
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about SAS Visual Analytics?
The most solution's notable aspect, in my view, is the ability to integrate various data sources and harness advanced technologies such as machine learning and artificial intelligence. This helps w...
What is your experience regarding pricing and costs for SAS Visual Analytics?
It's about an average of five. It's easy to scale, but it comes with cost.
What needs improvement with SAS Visual Analytics?
Some capabilities are missing compared to Power BI, especially when working with spreadsheet types. Furthermore, Excel is more customizable compared to SAS Visual Analytics, which can be quite rigi...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Also Known As

SAS BI
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Staples, Ausgrid, Scotiabank, the Australian Institute of Health and Welfare, the Blue Cross and Blue Shield of North Carolina, Oklahoma Gas & Electric, Xcel Energy, and Triad Analytics Solutions.
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about SAS Visual Analytics vs. Tableau and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.