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Looker Studio vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
11th
Average Rating
7.8
Reviews Sentiment
7.1
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Microsoft Power BI
Ranking in Reporting
1st
Average Rating
8.0
Reviews Sentiment
7.3
Number of Reviews
319
Ranking in other categories
BI (Business Intelligence) Tools (1st)
 

Mindshare comparison

As of April 2025, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 2.7% compared to the previous year. The mindshare of Microsoft Power BI is 27.2%, up from 25.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

Srini-Dhanaraj - PeerSpot reviewer
Available for free and can help businesses resolve their data migration problems
It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.
James Balbach - PeerSpot reviewer
Robust system consistently elevates data visualization and seamlessly updates with user-driven advancements
Power BI is a general-use visualization system. I can express the performance of our network through high-level key performance indicators. It allows me to show detailed improvements in quality and safety and patient experience. I create improvement dashboards for task forces and work teams. I have built analytic dashboards that guide analytics, enabling research and dataset manipulation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I find it favorable regarding speed of development, ease of building, and flexibility."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The ability to design complex data models and equations."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"Valuable features include advanced integrated analysis and easy implementation."
"I like data modeling. You can connect with your database, which is quite useful for me. It is a good tool if you have a large amount of data and you want to gather different data and interconnect it. The Power Query functionality is quite an interesting feature. If you have a query in Excel, you can also copy your query and run it in Power BI. Its dashboard is also very nice and not complicated. You don't need to be a developer to be able to use it. I am not an IT guy, and it is quite easy to use for somebody who is not an IT person."
"The tool is very flexible so it allows creativity."
"I like that I can use Power BI to upload data. That is very important for me. The visualization is also convenient and easy to use."
"Power BI, once made available, can connect to various data sources, irrespective of the application, whether it be HR or business applications. The bank has many applications, but all eventually need to generate reports for tracking, distribution, or problem-finding based on analysis. Power BI was made available as part of the productivity suite to all businesses, which can connect to their applications and provide the reports and analysis they require."
"Real-time refresh is quite interesting and user-friendly, provided you have access to a gateway. It works well."
"PowerBi is used to import our production data and generate dashboards, then integrates other Excel sheets to provide managers dashboards. This helps them get insights to make better OEE improvement decisions, mainly where to focus resources. We became able to see indicators from any time frame (day, week, month, or year), then could make better decisions."
"The flexibility of the program is valuable. We are able to add other information to the reporting information and expand upon it."
"The dashboard is very nice and it is very simple to understand every single component."
 

Cons

"It's not yet a replacement for a complete BI tool."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"Stability and scalability an be improved for a full ten."
"The tool should improve on live data integration for quicker data reflection."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"Integration with products that are not Microsoft could be more improved."
"This solution needs integration with SAS and more deep analysis functionality."
"This solution's performance when handling big data could be improved. Right now, if you're handling big data, the application becomes slow and the performance is very low."
"It is kept very current, and there is an update literally every month. However, the interface changes quite randomly with no documentation, which is difficult at the domain and architectural level where you're planning things and engaging the business. Things change frequently, and you wonder where has the button for the new report gone. They should provide better documentation on interface changes. It should be better optimized. It is supposed to be a data integration tool, but it is doing relatively simple queries. It has its limitations. For example, you can only pull a number of columns. So, there is room for optimization on its ability to integrate multiple data sources. The desktop tool is very memory-intensive, and again, this is not documented clearly. It requires a heavy CPU and memory use, and it causes your operating systems to become unstable. I would like to see the ability to create datasets within Power BI. Microsoft is promoting Azure as a cloud solution, but it is dependent upon a desktop component, which seems a little bit deceptive. Data set is the basic element that you report from, but it has to be created on the desktop and then published to the cloud. So, you're in the cloud, and you create a data structure or the data flow, but you can't report from that. You have to leave the cloud, go to your desktop, create the data set on your desktop, and publish it to the cloud. You go back to the cloud and create your report by using that published data set, which is very non-intuitive. If you go to the Microsoft Power BI community, this is a common complaint across the entire community."
"The real-time data refresh capabilities is one of the things I had issues with"
"The solution could improve the mobile application design. It is difficult to use compared to the desktop version."
"I would suggest improvements in visualization standards, particularly in customization and appearance."
"A few features available in Tableau are not available in Power BI. For example. Tableau has the ability to make up the physical layer and all other stuff at runtime. In Power BI, we have to develop a proper physical layer to connect it. The limitation that we normally face is related to the direct query mode. When it comes to the direct query mode, most of the functionality is not working, which is an issue for us. We have to use the direct query mode frequently because the client needs real-time data. They should work on this limitation. There are a lot of other technical things that need to be improved. I am also following the Power BI platform and Microsoft Support Center platform on the web where users have put their requirements. Microsoft is also working on improving this solution. In every update, they add new features to this solution."
 

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The cost is quite affordable based on feature analysis."
"The product is available for free."
"The solution is free but the Google Looker is expensive."
"The tool is free."
"You don't need a license for development, but if you want to publish to external users, you need a license. The licensing is very costly, but I think that since the advantages and benefits of Power BI are so high, people are willing to pay. I can't blame them."
"The solution's costs are quite reasonable given the range of features provided."
"As far as I am aware you do not need a license for the solution."
"It is part of our Office 365 license."
"I rate the product price an eight on a scale of one to ten, where one is low price and ten is high price."
"We have a premium Power BI license in-house that's quite an expensive license. It's $10 a month for four users and then I think 35,000 at the premium rate."
"I am satisfied with its price. Its price is very less as compared to Tableau and QlikView."
"They have a free Power BI Desktop version, but it has limitations."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
11%
Financial Services Firm
11%
Educational Organization
8%
Educational Organization
43%
Financial Services Firm
8%
Computer Software Company
6%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...
What is your primary use case for Google Data Studio?
I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Comparisons

 

Also Known As

Data Studio
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Genesys, Shueisha
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Looker Studio vs. Microsoft Power BI and other solutions. Updated: March 2025.
844,944 professionals have used our research since 2012.