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Looker Studio vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
11th
Average Rating
7.8
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Microsoft Power BI
Ranking in Reporting
1st
Average Rating
8.0
Reviews Sentiment
7.3
Number of Reviews
319
Ranking in other categories
BI (Business Intelligence) Tools (1st)
 

Mindshare comparison

As of February 2025, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 2.8% compared to the previous year. The mindshare of Microsoft Power BI is 26.9%, up from 25.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

Srini-Dhanaraj - PeerSpot reviewer
Available for free and can help businesses resolve their data migration problems
It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.
James Balbach - PeerSpot reviewer
Robust system consistently elevates data visualization and seamlessly updates with user-driven advancements
Power BI is a general-use visualization system. I can express the performance of our network through high-level key performance indicators. It allows me to show detailed improvements in quality and safety and patient experience. I create improvement dashboards for task forces and work teams. I have built analytic dashboards that guide analytics, enabling research and dataset manipulation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The ability to design complex data models and equations."
"Valuable features include advanced integrated analysis and easy implementation."
"The ability to integrate with a great variety of data sources."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The product's initial setup phase is very simple."
"Technical support has been great."
"One of the most valuable features of Power BI is the ease of use. It is comfortable and there is not a steep learning curve for this solution. If you have some idea of the data and basic visualization ideas, you can use this solution comfortably."
"Tech support is very helpful."
"Because this solution is very easy, and very visual, you can have results in minutes."
"Management reporting solution that's very stable and scalable."
"It is easy to use. It has got a desktop where people can develop their own dashboards. Basically, we have figured out how to connect finance contracts and all programs for the government agency. So, they can see everything in a dashboard. So, it is very easy to use from a technical standpoint of view."
"The good part of it is that you can do whatever you want with it when it comes to building BI. In terms of languages, it supports Python, and it also natively supports R."
"The most valuable feature of Microsoft BI is its visualization and its ease of use."
 

Cons

"Panels are not as easy to use as other data extraction UIs."
"It's not yet a replacement for a complete BI tool."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"Stability and scalability an be improved for a full ten."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"Their technical support can be better. They normally take too long to escalate and resolve a case."
"If I have to update data automatically, where I have to pin the gateway, it doesn't update. There is a scheduled refresh functionality so that it refreshes automatically, but I find it very hard to make it work."
"The dynamic browsing tables could be better in Microsoft Power BI."
"I would like to see some AI incorporated into this solution in the future."
"The mobile app is very poor."
"Integration with products that are not Microsoft could be more improved."
"I'm missing collaborations functionality to operate or to work connected with multiple people on a data source or on virtualization. There should be more collaborations functions, such as in Confluence. We haven't explored the solution sufficiently in this area, but at this time it doesn't look sufficient."
"When there are large amounts of data being processed there are additional tools needed to handle it."
 

Pricing and Cost Advice

"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"The cost is quite affordable based on feature analysis."
"The solution is free but the Google Looker is expensive."
"Power BI is cheaper than Tableau and Cognos."
"It is based on the usage. If you're using it, you pay for it, and if you're not using it, you stop paying for it."
"We're charged a monthly subscription fee of 500 rupees per person."
"No comment on pricing."
"It is free."
"We have premium licenses, but you can use it for free. You can share the content with anyone else, so you can use it for free."
"The price of Microsoft BI is reasonable. Other solutions such as SAP Cloud are more expensive."
"You don't need a license for development, but if you want to publish to external users, you need a license. The licensing is very costly, but I think that since the advantages and benefits of Power BI are so high, people are willing to pay. I can't blame them."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
11%
Retailer
8%
Educational Organization
43%
Financial Services Firm
8%
Computer Software Company
6%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...
What is your primary use case for Google Data Studio?
I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Comparisons

 

Also Known As

Data Studio
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Genesys, Shueisha
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Looker Studio vs. Microsoft Power BI and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.