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Looker Studio vs Microsoft SQL Server Reporting Services comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
11th
Average Rating
7.8
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Microsoft SQL Server Report...
Ranking in Reporting
6th
Average Rating
7.8
Reviews Sentiment
8.0
Number of Reviews
18
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2025, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 2.8% compared to the previous year. The mindshare of Microsoft SQL Server Reporting Services is 3.6%, down from 5.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

Srini-Dhanaraj - PeerSpot reviewer
Available for free and can help businesses resolve their data migration problems
It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.
Gnanavel-Chakkarapani - PeerSpot reviewer
Offers useful templates but needs to improve the connectivity offered
In Microsoft SQL Server Reporting Services, not much of the interface part is used. With Microsoft SQL Server Reporting Services, its users face issues with the interface after they use Excel or create Microsoft SSIS Packages. The tool's interface is an area of concern requiring improvement. There needs to be an improvement in the product's connectivity so that the tool can connect easily with other third-party databases. In the dashboard, drag and drop functionality needs to improve, especially when compared to other tools like IBM Cognos Analytics and Qlik Sense. Microsoft SQL Server Reporting Services is useful only for standard reports. In IBM Cognos Analytics, query studio can be used by users to drag the data and simply download the reports, so the user doesn't need to have any technical knowledge like developers. Microsoft SQL Server Reporting Services is to be improved to offer features like query Studio, which is provided in IBM Cognos Analytics.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Valuable features include advanced integrated analysis and easy implementation."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The ability to integrate with a great variety of data sources."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"The product's initial setup phase is very simple."
"The solution is free so that is a good feature."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The stability of SSRS has been reliable, with minimal issues encountered during our usage."
"The tool's valuable features are its drill-down feature, graphs, and charts."
"It is a stable solution."
"It is scalable."
"We can create quality reports in real time."
"The solution's features are all just wrapped up in one nice easy package. I don't need a lot of toolsets to get everything I need done."
"I'm very satisfied with the customer service. And usually, whenever we have any issue or details, we get to the person for the support. I'm really satisfied with the service. Within a few minutes or within a few hours, the support person will be available."
"I am impressed with the product's seamless integration. It can work with different databases like Oracle."
 

Cons

"Stability and scalability an be improved for a full ten."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"The tool should improve on live data integration for quicker data reflection."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"It would be really nice to have better integration between the solution and Power BI."
"There is room for improvement in the pricing model."
"The solution's interface is old."
"It doesn't have quite the flexibility of a Tableau or something like that. Many users are more comfortable with Tableau and I'm not quite sure why that is right now, but it seems to be the case."
"Technical support is in minor need of improvement so that they can solve problems in a more timely manner."
"The complex tuning for report performance is complicated. There is a lack of native support for source code control. We often need to use separate tools like VS Code or other software to manage version control and changes in the database. It would be beneficial if source code management were integrated directly into SSRS, thus eliminating the need to rely on external tools. While CLI-based operations are exemplary, the trend is towards GUI for a better user experience. Integrating both visualization and source code management within SSRS would simplify the process for users."
"The product should improve its performance."
"I would like the solution to add the scheduling feature for reports."
 

Pricing and Cost Advice

"The product is available for free."
"The tool is free."
"The cost is quite affordable based on feature analysis."
"The solution is free but the Google Looker is expensive."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is cheaper than its alternatives."
"The tool's licensing costs are expensive."
"Value-wise, the solution's pricing is good for the price that we pay."
"The price is pretty good."
"The solution is free to use for developers."
"The product pricing is reasonable in terms of suitable features for business."
"The solution is expensive."
"The pricing is high."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
11%
Financial Services Firm
11%
Retailer
8%
Financial Services Firm
14%
Government
13%
Computer Software Company
9%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...
What is your primary use case for Google Data Studio?
I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.
What do you like most about Microsoft SQL Server Reporting Services?
I mainly use the solution for the ease of reporting and for executive dashboards.
What is your experience regarding pricing and costs for Microsoft SQL Server Reporting Services?
Microsoft SQL Server Reporting Services should be okay if you're within the budget. We're just using open-source solutions if you're not within the budget. Sometimes, we use MySQL or something simi...
What needs improvement with Microsoft SQL Server Reporting Services?
QL Server can support the customer language in the long term, so we can use another language to build some components.
 

Also Known As

Data Studio
SQL Server Reporting Services, Microsoft SSRS, SSRS, MS SQL Server Reporting Services
 

Overview

 

Sample Customers

Genesys, Shueisha
CMS Wire, The New York Times
Find out what your peers are saying about Looker Studio vs. Microsoft SQL Server Reporting Services and other solutions. Updated: January 2025.
832,138 professionals have used our research since 2012.