Looker Studio vs Zoho Analytics comparison

Google and Zoho are both solutions in the Reporting category. Google is ranked #12 with an average rating of 7.3, while Zoho is ranked #10 with an average rating of 7.6. Google holds a 2.3% mindshare in RT, compared to Zoho’s 0.5% mindshare. Additionally, 84% of Google users are willing to recommend the solution, compared to 92% of Zoho users who would recommend it.

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio and Zoho Analytics based on real PeerSpot user reviews.

Find out in this report how the two Reporting solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker Studio vs. Zoho Analytics Report (Updated: December 2024).

Buyer's Guide

Looker Studio vs. Zoho Analytics

December 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

As of December 2024, in the Reporting category, the mindshare of IBM Cognos is 4.6%, down from 6.1% compared to the previous year. The mindshare of Looker Studio is 2.3%, down from 2.8% compared to the previous year. The mindshare of Zoho Analytics is 0.5%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Carlos Larrad Salgado

Deputy Director Operations Management Control at Mapfre

Improved the quality of our KPIs, while reducing calls to the IT department

I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.

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Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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Yogesh Kumar Mali

Managing Director at ALPHA LABS TECH PVT LTD

An easy-to-set up solution that helps in the scheduling of reports and dashboards

A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Report Studio: This is the most powerful and sophisticated tool for professional reporting."

"It has a very powerful edit feature which allows users to back out of changes (undo) without forcing them to recreate entire reports."

"The most valuable features of IBM Cognos are governance and enterprise reporting."

"The tool can join data from different sources, write back to databases, generate alerts, and be customized to our preferences. It's an enterprise BI tool that's more powerful than just visualization tools like Power BI or Tableau."

"Integration with Office can enable the 'download' mode of storytelling."

"The most valuable feature of IBM Cognos is security. The solution has updated features that other competitors' solutions come out with long after IBM Cognos has had them."

"Security administration tools are powerful and flexible."

"Cognos' most valuable features are the bundled studios, simple UI, and advanced features like the ability to create data modules."

More IBM Cognos pros

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The product's initial setup phase is very simple."

"The solution is free so that is a good feature."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"The ability to design complex data models and equations."

"The ability to integrate with a great variety of data sources."

More Looker Studio pros

"We moved the data from Zoho Creator to Zoho Analytics and created reports."

"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."

"The solution’s dashboard is very good."

"It's a very strong analytics tool."

"The front end of this solution including the graph generation using SQL has been most useful."

"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."

"The tool's most valuable feature is its dashboard."

"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."

More Zoho Analytics pros

Cons

"It is a costly product; it is comparatively expensive."

"IBM Cognos's error messages seem to be a bit ambiguous. An error will be encountered and a message will be sent out very ambiguous and after investigating the error message it could be any number of issues. There was never a direct answer to the question or a direct answer to the error messages. Sometimes it would be a generic error message for 21 different solutions. It wasn't very specific, which required a lot of digging around and trial and error trying to fix the problem. The messaging in their error messaging is something needing improvement."

"I would like to have predictive and forecasting capabilities in Cognos. It's one thing to do reporting, and another thing to easily predict or forecast certain data points, which is very important for all the clients."

"The tool needs to improve the connectivity since I see that, at times, there is a need to increase the memory in the database."

"The solution seems to slow down the servers."

"Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool."

"I would like to see is more easy building, movement in the reports, and dashboard functionality within reporting. Overall more simple elements within reports. If the elements are simple then you don't have to render a full page, but you can move separate parts in the page."

"We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required."

More IBM Cognos cons

"It's not yet a replacement for a complete BI tool."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"Panels are not as easy to use as other data extraction UIs."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

More Looker Studio cons

"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."

"The navigation on the interface is not intuitive."

"It would be great to have more user input fields which can be used on dashboards."

"The platform's pricing needs improvement."

"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."

"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."

"The solution does not provide call center facilities for customer support."

"The tool needs to improve analysis and add more features."

More Zoho Analytics cons

Pricing and Cost Advice

"Pricing should be improved."

"The solution is affordable."

"My company uses IBM Cognos with another IBM product, so I think only one license is used."

"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."

"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."

"It is averagely priced."

"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."

"It is my understanding that the cost is very low. It's not very expensive."

More IBM Cognos pricing and cost advice

"The tool is free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"The solution is free but the Google Looker is expensive."

"The product's licensing is reasonable."

"The tool's pricing is similar to other Zoho applications and is affordable."

"I don't feel that price is an issue for this product."

"The pricing is okay. It is fair compared to the market."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"The product is expensive."

"I rate the tool's pricing seven out of ten. The licensing costs are yearly."

"This solution is reasonable as far as pricing is concerned."

More Zoho Analytics pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Reporting solutions are best for your needs.

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Top Industries

By visitors reading reviews

Educational Organization

55%

Financial Services Firm

Computer Software Company

Government

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

11%

Retailer

Educational Organization

79%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

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What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

See all answers

What needs improvement with IBM Cognos?

I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...

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What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...

See all answers

What needs improvement with Google Data Studio?

The performance of Looker needs improvement, particularly the report loading time, which is critical for business use...

See all answers

What is your primary use case for Google Data Studio?

We are using Looker primarily for visualization to analyze e-commerce industry's analytic reports. We use it to track...

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data ...

See all answers

Comparisons

Microsoft Power BI vs IBM Cognos

Compared 13% of the time

Tableau vs IBM Cognos

Compared 10% of the time

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

Amazon QuickSight vs IBM Cognos

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 7% of the time

More IBM Cognos Competitors

Amazon QuickSight vs Looker Studio

Compared 45% of the time

Microsoft Power BI vs Looker Studio

Compared 23% of the time

Tableau vs Looker Studio

Compared 7% of the time

Databricks vs Looker Studio

Compared 4% of the time

Looker vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Microsoft Power BI vs Zoho Analytics

Compared 32% of the time

Apache Superset vs Zoho Analytics

Compared 24% of the time

Tableau vs Zoho Analytics

Compared 19% of the time

Looker vs Zoho Analytics

Compared 13% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 11% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

IBM Cognos

December 2024

Download IBM Cognos product report

Buyer's Guide

Looker Studio

December 2024

Download Looker Studio product report

Buyer's Guide

Zoho Analytics

November 2024

Download Zoho Analytics product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

Data Studio

Zoho Reports

Learn More

IBM

Google

Zoho

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

Genesys, Shueisha

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Looker Studio vs. Zoho Analytics

December 2024

Free Report: Looker Studio vs. Zoho Analytics

Find out what your peers are saying about Looker Studio vs. Zoho Analytics and other solutions. Updated: December 2024.

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