Looker Studio vs Zoho Analytics comparison

Google and Zoho are both solutions in the Reporting category. Google is ranked #11 with an average rating of 7.6, while Zoho is ranked #10 with an average rating of 7.8. Google holds a 2.5% mindshare in RT, compared to Zoho’s 0.6% mindshare. Additionally, 85% of Google users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

Looker Studio

Read 12 Looker Studio reviews

1,124 Views
1,280 Comparison Views

85% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

638 Views
270 Comparison Views

96% willing to recommend

Looker Studio

Zoho Analytics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio and Zoho Analytics based on real PeerSpot user reviews.

Find out in this report how the two Reporting solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker Studio vs. Zoho Analytics Report (Updated: January 2025).

Buyer's Guide

Looker Studio vs. Zoho Analytics

January 2025

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Helped 838,713 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

11th

Average Rating

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in Reporting

10th

Average Rating

8.4

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (12th), Data Visualization (10th), Embedded BI (6th)

Mindshare comparison

As of February 2025, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 2.8% compared to the previous year. The mindshare of Zoho Analytics is 0.6%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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Yogesh Kumar Mali

Managing Director at ALPHA LABS TECH PVT LTD

An easy-to-set up solution that helps in the scheduling of reports and dashboards

A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"The product's initial setup phase is very simple."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The ability to design complex data models and equations."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The ability to integrate with a great variety of data sources."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

More Looker Studio pros

"It's a very strong analytics tool."

"The initial setup is straightforward."

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"The tool's most valuable feature is its dashboard."

"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."

"The front end of this solution including the graph generation using SQL has been most useful."

"Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."

"The data source is the most valuable feature as it can perform any function."

More Zoho Analytics pros

Cons

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"Panels are not as easy to use as other data extraction UIs."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"It's not yet a replacement for a complete BI tool."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

More Looker Studio cons

"The support for Zoho Analytics is pathetic."

"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."

"The navigation on the interface is not intuitive."

"The solution does not provide call center facilities for customer support."

"This solution does not support manufacturing facilities."

"It would be great to have more user input fields which can be used on dashboards."

"The customer service and support for this solution could be improved by faster response times."

"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."

More Zoho Analytics cons

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The tool is free."

"The solution is free but the Google Looker is expensive."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."

"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."

"I rate the tool's pricing seven out of ten. The licensing costs are yearly."

"The product is expensive."

"The product's licensing is reasonable."

"The tool's pricing is similar to other Zoho applications and is affordable."

"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."

More Zoho Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

11%

Retailer

Educational Organization

79%

Computer Software Company

Financial Services Firm

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

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What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...

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What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 47% of the time

Microsoft Power BI vs Looker Studio

Compared 23% of the time

Tableau vs Looker Studio

Compared 6% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Databricks vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Microsoft Power BI vs Zoho Analytics

Compared 34% of the time

Apache Superset vs Zoho Analytics

Compared 27% of the time

Tableau vs Zoho Analytics

Compared 15% of the time

Looker vs Zoho Analytics

Compared 12% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 12% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Looker Studio

February 2025

Download Looker Studio product report

Buyer's Guide

Zoho Analytics

January 2025

Download Zoho Analytics product report

Also Known As

Data Studio

Zoho Reports

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Genesys, Shueisha

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Looker Studio vs. Zoho Analytics

January 2025

Free Report: Looker Studio vs. Zoho Analytics

Find out what your peers are saying about Looker Studio vs. Zoho Analytics and other solutions. Updated: January 2025.

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