Looker Studio vs Zoho Analytics comparison

Google and Zoho are both solutions in the Reporting category. Google is ranked #12 with an average rating of 7.2, while Zoho is ranked #10 with an average rating of 7.6. Google holds a 2.3% mindshare in RT, compared to Zoho’s 0.6% mindshare. Additionally, 83% of Google users are willing to recommend the solution, compared to 92% of Zoho users who would recommend it.

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio and Zoho Analytics based on real PeerSpot user reviews.

Find out in this report how the two Reporting solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker Studio vs. Zoho Analytics Report (Updated: October 2024).

Buyer's Guide

Looker Studio vs. Zoho Analytics

October 2024

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Categories and Ranking

IBM Cognos

Mindshare comparison

As of November 2024, in the Reporting category, the mindshare of IBM Cognos is 4.4%, down from 6.1% compared to the previous year. The mindshare of Looker Studio is 2.3%, down from 2.8% compared to the previous year. The mindshare of Zoho Analytics is 0.6%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Carlos Larrad Salgado

Deputy Director Operations Management Control at Mapfre

Improved the quality of our KPIs, while reducing calls to the IT department

I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality. The user experience is also very important. Cognos is not very easy to understand sometimes, especially when they change the layout but keep the functionality the same. The help is not very graphic and they have no examples. Cognos has to make a big effort to help with understanding the functionality by improving the documentation. There is a lot of documentation, but the examples are hard to find and they should make their help section easier to understand for non-technical users.

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Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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Yogesh Kumar Mali

Managing Director at ALPHA LABS TECH PVT LTD

An easy-to-set up solution that helps in the scheduling of reports and dashboards

A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution's initial setup process is easy."

"Previously, we were doing static reporting. Management would request a report, and it would take staff a week or more to provide it. With Cognos, we have dynamic reporting, and it has reduced both reporting and decision making times significantly. With the solution's dashboard, the company's management team has updated records at their fingertips. This means that they can directly access the data they need to make decisions."

"IBM Cognos offers tools so that you can design and develop your own test queries and reporting solutions."

"The basic platform comes with several meta-modelling tools."

"We are able to generate quality reports easily which allows us to decrease response time."

"Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users."

"I have worked on the features like dashboards and stories, and I do like them a lot."

"Stability-wise, I rate the solution a ten out of ten."

More IBM Cognos pros

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"The ability to integrate with a great variety of data sources."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The solution is free so that is a good feature."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The product's initial setup phase is very simple."

"Valuable features include advanced integrated analysis and easy implementation."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

More Looker Studio pros

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"The initial setup is straightforward."

"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."

"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."

"It's a very strong analytics tool."

"The tool's most valuable feature is its dashboard."

"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."

"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."

More Zoho Analytics pros

Cons

"The charts and graphics are weak."

"One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map."

"They were lacking in the initial phases of development in the area of big data, and they still need to improve that aspect of the product."

"The tool needs to improve the connectivity since I see that, at times, there is a need to increase the memory in the database."

"There are many problems with the product's stability part, making it an area where improvements are required."

"We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required."

"There are a lot of limitations with the out-of-the-box tool."

"It would be nice to offer free online training on the tool for end-users."

More IBM Cognos cons

"Panels are not as easy to use as other data extraction UIs."

"Stability and scalability an be improved for a full ten."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

More Looker Studio cons

"I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures."

"The navigation on the interface is not intuitive."

"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."

"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."

"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."

"The customer service and support for this solution could be improved by faster response times."

"There should be more types of graphics available for use in the reports."

"The hourly pricing needs improvement."

More Zoho Analytics cons

Pricing and Cost Advice

"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."

"My company uses IBM Cognos with another IBM product, so I think only one license is used."

"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."

"There is need to assess the purchase license accordingly so as to avoid audit penalties."

"It is pretty expensive."

"It is my understanding that the cost is very low. It's not very expensive."

"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."

"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."

More IBM Cognos pricing and cost advice

"The tool is free."

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"The solution is free but the Google Looker is expensive."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."

"This solution is reasonable as far as pricing is concerned."

"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."

"The product's licensing is reasonable."

"The tool's pricing is similar to other Zoho applications and is affordable."

"The product is expensive."

"The pricing is okay. It is fair compared to the market."

"I don't feel that price is an issue for this product."

More Zoho Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

56%

Financial Services Firm

Computer Software Company

Government

Computer Software Company

16%

Financial Services Firm

11%

Manufacturing Company

11%

Educational Organization

79%

Computer Software Company

Financial Services Firm

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

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What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

See all answers

What needs improvement with IBM Cognos?

I need improvements, particularly with the Framework Manager, which has an outdated user interface from older version...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...

See all answers

What needs improvement with Google Data Studio?

The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicati...

See all answers

What is your primary use case for Google Data Studio?

The solution is a visualization tool that helps to make dashboards.

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data ...

See all answers

Comparisons

Microsoft Power BI vs IBM Cognos

Compared 13% of the time

Tableau vs IBM Cognos

Compared 10% of the time

Oracle Hyperion vs IBM Cognos

Compared 10% of the time

Amazon QuickSight vs IBM Cognos

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 7% of the time

More IBM Cognos Competitors

Amazon QuickSight vs Looker Studio

Compared 44% of the time

Microsoft Power BI vs Looker Studio

Compared 22% of the time

Tableau vs Looker Studio

Compared 9% of the time

Databricks vs Looker Studio

Compared 4% of the time

Looker vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Microsoft Power BI vs Zoho Analytics

Compared 30% of the time

Apache Superset vs Zoho Analytics

Compared 28% of the time

Tableau vs Zoho Analytics

Compared 17% of the time

Looker vs Zoho Analytics

Compared 16% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 10% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

IBM Cognos

November 2024

Download IBM Cognos product report

Buyer's Guide

Looker Studio

November 2024

Download Looker Studio product report

Buyer's Guide

Zoho Analytics

October 2024

Download Zoho Analytics product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

Data Studio

Zoho Reports

Learn More

IBM

Google

Zoho

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

Genesys, Shueisha

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Looker Studio vs. Zoho Analytics

October 2024

Free Report: Looker Studio vs. Zoho Analytics

Find out what your peers are saying about Looker Studio vs. Zoho Analytics and other solutions. Updated: October 2024.

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