Looker Studio vs Zoho Analytics comparison

Google and Zoho are both solutions in the Reporting category. Google is ranked #11 with an average rating of 7.6, while Zoho is ranked #9 with an average rating of 7.8. Google holds a 2.4% mindshare in RT, compared to Zoho’s 0.6% mindshare. Additionally, 85% of Google users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

Looker Studio

Read 12 Looker Studio reviews

1,097 Views
1,227 Comparison Views

85% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

636 Views
267 Comparison Views

96% willing to recommend

Looker Studio

Zoho Analytics

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Mar 4, 2025

Zoho Analytics and Looker Studio compete in the data analytics and visualization space. Looker Studio seems to hold an edge due to its integration with Google products and a free basic plan, offering a strong value proposition.

Features: Zoho Analytics provides automated report generation, dynamic dashboards, and strong integration with other Zoho products. It is appreciated for its simplicity and collaborative features, with the Ask Zia AI tool offering quick insights and aiding decision-making. Looker Studio offers seamless integration with Google products, efficient data aggregation before visualization, and ease of data sharing, making it favored for its speed of development and flexibility.

Room for Improvement: Zoho Analytics users seek more chart options, enhanced feedback responsiveness, and improved SQL debugging capabilities. They also desire better customer support and API connectivity, along with more intuitive data manipulation and statistical tools. Looker Studio users express the need for richer data modeling features, a simpler interface for beginners, and faster performance with large data sets.

Ease of Deployment and Customer Service: Zoho Analytics offers flexible deployment options across private, public, and hybrid clouds, but customer service experiences vary. Looker Studio, being primarily cloud-based, receives generally positive feedback for both customer service and technical support, with its comprehensive tutorials aiding users greatly.

Pricing and ROI: Zoho Analytics offers tiered pricing starting at $50 per month, seen as cost-effective, especially when bundled with other Zoho services, and is noted for delivering good ROI. Looker Studio stands out with its free basic offering, though costs may increase with premium services or additional support. Its free availability and Google integration are highly valued by users.

To learn more, read our detailed Looker Studio vs. Zoho Analytics Report (Updated: March 2025).

Buyer's Guide

Looker Studio vs. Zoho Analytics

March 2025

Download the complete report

Helped 842,296 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

11th

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in Reporting

9th

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (12th), Data Visualization (10th), Embedded BI (6th)

Mindshare comparison

As of March 2025, in the Reporting category, the mindshare of Looker Studio is 2.4%, down from 2.7% compared to the previous year. The mindshare of Zoho Analytics is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

Read full review

Yogesh Kumar Mali

Managing Director at ALPHA LABS TECH PVT LTD

An easy-to-set up solution that helps in the scheduling of reports and dashboards

A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"The ability to design complex data models and equations."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The solution is free so that is a good feature."

"The product's initial setup phase is very simple."

More Looker Studio pros

"I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."

"We moved the data from Zoho Creator to Zoho Analytics and created reports."

"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."

"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."

"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."

"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."

"Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."

"The solution’s dashboard is very good."

More Zoho Analytics pros

Cons

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"It's not yet a replacement for a complete BI tool."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"Panels are not as easy to use as other data extraction UIs."

More Looker Studio cons

"The support for Zoho Analytics is pathetic."

"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."

"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."

"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."

"I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures."

"It would be great to have more user input fields which can be used on dashboards."

"The customer service and support for this solution could be improved by faster response times."

"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."

More Zoho Analytics cons

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."

"The solution is free but the Google Looker is expensive."

"The product is available for free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The tool is free."

"The product's licensing is reasonable."

"The product is expensive."

"The tool's pricing is similar to other Zoho applications and is affordable."

"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."

"This solution is reasonable as far as pricing is concerned."

"The pricing is okay. It is fair compared to the market."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."

More Zoho Analytics pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Reporting solutions are best for your needs.

See recommendations

842,296 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

11%

Educational Organization

77%

Computer Software Company

Financial Services Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...

See all answers

What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 47% of the time

Microsoft Power BI vs Looker Studio

Compared 22% of the time

Tableau vs Looker Studio

Compared 6% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Databricks vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Microsoft Power BI vs Zoho Analytics

Compared 34% of the time

Apache Superset vs Zoho Analytics

Compared 21% of the time

Tableau vs Zoho Analytics

Compared 16% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 16% of the time

Looker vs Zoho Analytics

Compared 13% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Looker Studio

March 2025

Download Looker Studio product report

Buyer's Guide

Zoho Analytics

March 2025

Download Zoho Analytics product report

Also Known As

Data Studio

Zoho Reports

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Genesys, Shueisha

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Looker Studio vs. Zoho Analytics

March 2025

Free Report: Looker Studio vs. Zoho Analytics

Find out what your peers are saying about Looker Studio vs. Zoho Analytics and other solutions. Updated: March 2025.

DOWNLOAD NOW

842,296 professionals have used our research since 2012.

See our Looker Studio vs. Zoho Analytics report.

See our list of best Reporting vendors.

We monitor all Reporting reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.