Tableau Enterprise vs Zoho Analytics comparison

Salesforce and Zoho are both solutions in the Reporting category. Salesforce is ranked #2 with an average rating of 8.3, while Zoho is ranked #6 with an average rating of 8.0. Salesforce holds a 16.8% mindshare in RT, compared to Zoho’s 1.6% mindshare. Additionally, 90% of Salesforce users are willing to recommend the solution, compared to 97% of Zoho users who would recommend it.

Tableau Enterprise

Read 309 Tableau Enterprise reviews

18,144 Views
7,983 Comparison Views

90% willing to recommend

Zoho Analytics

Read 35 Zoho Analytics reviews

1,830 Views
567 Comparison Views

97% willing to recommend

Tableau Enterprise

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 9, 2025

Tableau Enterprise and Zoho Analytics compete in the business intelligence tools category. Tableau holds the upper hand with its advanced data visualization capabilities and wide data source integration.

Features: Tableau Enterprise excels in powerful data visualizations, robust data source integrations like SQL, Oracle, Excel, and interactive dashboards. Its drag-and-drop functionality simplifies creating complex reports. Zoho Analytics offers customizable dashboards, seamless integration with Zoho apps, and user-friendly setup.

Room for Improvement: Tableau needs to address its complexities with hierarchical data, licensing costs, and performance issues with large datasets. Enhancing ETL features is also necessary. Zoho Analytics requires improvements in graphical options, AI-driven insights, and extended integration capabilities with external data sources.

Ease of Deployment and Customer Service: Tableau Enterprise offers flexibility across on-premises and cloud solutions but struggles with consistent technical support. Zoho Analytics is cloud-based, providing straightforward deployment and responsive customer service, although it lags in technical support areas like AI insights.

Pricing and ROI: Tableau has a higher per-user license cost but is justified by a comprehensive feature set, resulting in rapid ROI once adopted. Zoho Analytics stands out as a cost-effective solution for smaller organizations, providing substantial value and favorable ROI due to lower initial investment.

To learn more, read our detailed Tableau Enterprise vs. Zoho Analytics Report (Updated: December 2025).

Buyer's Guide

Tableau Enterprise vs. Zoho Analytics

December 2025

Download the complete report

Helped 879,889 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.9

Tableau Enterprise provides rapid ROI through efficient report generation, cost savings, and streamlined operations with minimal integration challenges.

Sentiment score

4.7

Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.

This saves a significant amount of time, particularly for reports that would have needed around fifty people.

SaravananBalakrishnan

Project Manager, Site at LTI - Larsen & Toubro Infotech

The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

Tableau is saving me time, money, and resources, which I would rate as ten.

Satyavrat Nirala

Founder at Mindclick Consulting

For more quotes and insights, download the Tableau Enterprise report

The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.

Sai Nandan Sambu

Associate Data Analyst at Monocept

After incorporating Zoho Analytics, now all our decisions come from its reviews.

Siddharth Aravind

Pricing Analyst at Transcend

Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.

Edwin Nderitu

Zoho Analyst BI Consultant at The Digital Monkeys

For more quotes and insights, download the Zoho Analytics report

Customer Service

Sentiment score

6.1

Tableau Enterprise support is praised for expertise and responsiveness, with premium options and community resources highly rated by users.

Sentiment score

5.4

Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.

They provide quick email and phone responses and have Thai-speaking personnel.

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

There should be consistent standards for all users.

reviewer2543046

Associate Technical Architect at a computer software company with 1,001-5,000 employees

The technical support for Tableau is quite good.

SaravananBalakrishnan

Project Manager, Site at LTI - Larsen & Toubro Infotech

For more quotes and insights, download the Tableau Enterprise report

The support team doesn't have full awareness of the system capabilities.

Eslam Abo Elnaga

Senior people and systems analyst at B_labs & Mylo

Zoho support provides assistance through live chat to guide us.

Nadeem Asghar

Senior Zoho Developer at a cloud solution provider with self employed

If you need help with any issue you face, you can directly call them.

Rahul Lomate

Senior Software Engineer at Transasia Bio-Medicals Ltd.

For more quotes and insights, download the Zoho Analytics report

Scalability Issues

Sentiment score

6.7

Tableau Enterprise offers strong scalability and improved performance with recent updates, despite potential cost and complexity challenges.

Sentiment score

6.3

Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.

Tableau is easy to use across various dimensions, whether on-premises or on the cloud.

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.

Jaya Prakasha Sarma

Practice Head BI at Nous Infosystems

Tableau is easy to scale.

Rivka Alexander

Content Specialist at PeerSpot

For more quotes and insights, download the Tableau Enterprise report

Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.

Siddharth Aravind

Pricing Analyst at Transcend

You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.

Hunbel CH

Software Engineer at Stackbox 360

Zoho Analytics is scalable.

Vedhanayagam R

Data Analyst at Mobolution

For more quotes and insights, download the Zoho Analytics report

Stability Issues

Sentiment score

7.3

Tableau Enterprise is stable and reliable, with minor challenges tied to dataset size, server, or network factors.

Sentiment score

7.2

Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.

The application hangs after continuous use due to the buildup of cache.

Rivka Alexander

Content Specialist at PeerSpot

I rate the stability a five or six because Tableau updates very often with new versions or patches.

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

For more quotes and insights, download the Tableau Enterprise report

A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.

Vedhanayagam R

Data Analyst at Mobolution

The stability and reliability of Zoho Analytics have been good over time.

Hunbel CH

Software Engineer at Stackbox 360

The stability and reliability of the product is crucial for optimal performance.

Angel David Pacheco Beltrán

Software Developer at Cloud Lion

For more quotes and insights, download the Zoho Analytics report

Room For Improvement

Tableau Enterprise struggles with performance, integration, and features, with users seeking better analytics, data management, and cost efficiency.

Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.

We cannot send the entire Excel file reports via email within Tableau.

SaravananBalakrishnan

Project Manager, Site at LTI - Larsen & Toubro Infotech

The product owner should enhance its benefits or clarify its role.

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

It sometimes requires extensive investigation to determine why the data does not appear correctly.

reviewer1293936

Group Finance Head Of Investment Bank Product Control at a financial services firm with 10,001+ employees

For more quotes and insights, download the Tableau Enterprise report

The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.

Hunbel CH

Software Engineer at Stackbox 360

While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.

Vedhanayagam R

Data Analyst at Mobolution

Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.

Nadeem Asghar

Senior Zoho Developer at a cloud solution provider with self employed

For more quotes and insights, download the Zoho Analytics report

Setup Cost

Tableau Enterprise is pricier but valued for functionality, offering flexible licensing and discounts for larger purchases.

Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.

Power BI as a much cheaper alternative.

Jaya Prakasha Sarma

Practice Head BI at Nous Infosystems

A license for 150 users costs around $17,000 USD per year.

Rivka Alexander

Content Specialist at PeerSpot

Looker is known to be quite expensive.

reviewer2543046

Associate Technical Architect at a computer software company with 1,001-5,000 employees

For more quotes and insights, download the Tableau Enterprise report

The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.

Vedhanayagam R

Data Analyst at Mobolution

The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.

Sudharsan Nagarajan

Senior Product Analyst at Bureau

For more quotes and insights, download the Zoho Analytics report

Valuable Features

Tableau Enterprise simplifies data visualization and integration, enhancing decision-making and collaboration with secure, intuitive tools for organizations.

Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.

A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.

reviewer2695221

solution architect at a energy/utilities company with 10,001+ employees

Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.

Jaya Prakasha Sarma

Practice Head BI at Nous Infosystems

For more quotes and insights, download the Tableau Enterprise report

The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.

Vedhanayagam R

Data Analyst at Mobolution

The best feature is that in the same tool, we can use SQL and business intelligence capabilities.

Sai Nandan Sambu

Associate Data Analyst at Monocept

Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.

Sandip Bangar

Business Analyst at a tech consulting company with 51-200 employees

For more quotes and insights, download the Zoho Analytics report

Categories and Ranking

Tableau Enterprise

Ranking in BI (Business Intelligence) Tools

2nd

Ranking in Reporting

2nd

Ranking in Data Visualization

1st

Ranking in Embedded BI

1st

Average Rating

8.4

Reviews Sentiment

6.1

Number of Reviews

309

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

7th

Ranking in Reporting

6th

Ranking in Data Visualization

7th

Ranking in Embedded BI

6th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Reporting category, the mindshare of Tableau Enterprise is 16.8%, down from 23.7% compared to the previous year. The mindshare of Zoho Analytics is 1.6%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting Market Share Distribution
Product	Market Share (%)
Tableau Enterprise	16.8%
Zoho Analytics	1.6%
Other	81.6%

Reporting

Featured Reviews

Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Read full review

Vedhanayagam R

Data Analyst at Mobolution

Has supported trend analysis and forecasting but needs major fixes in customization and reliability

There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Read full review

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May 2, 2013

MicroStrategy vs. Tableau

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

11%

Manufacturing Company

10%

University

Computer Software Company

13%

Manufacturing Company

Comms Service Provider

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	67
Large Enterprise	184

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	4
Large Enterprise	4

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...

See all answers

What needs improvement with Zoho Analytics?

For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...

See all answers

Comparisons

Microsoft Power BI vs Tableau Enterprise

Compared 20% of the time

Domo vs Tableau Enterprise

Compared 10% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 4% of the time

Databricks vs Tableau Enterprise

Compared 3% of the time

Julius AI vs Tableau Enterprise

Compared 3% of the time

More Tableau Enterprise Competitors

Microsoft Power BI vs Zoho Analytics

Compared 12% of the time

Profitbase InFront vs Zoho Analytics

Compared 8% of the time

Apache Superset vs Zoho Analytics

Compared 8% of the time

Qlik Sense vs Zoho Analytics

Compared 7% of the time

Oracle Analytics Cloud vs Zoho Analytics

Compared 7% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Tableau Enterprise

December 2025

Download Tableau Enterprise product report

Buyer's Guide

Zoho Analytics

December 2025

Download Zoho Analytics product report

Also Known As

Tableau Desktop, Tableau Server, Tableau Online

Zoho Reports

Overview

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Tableau Enterprise vs. Zoho Analytics

December 2025

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