Tableau vs Zoho Analytics comparison

Salesforce and Zoho are both solutions in the Reporting category. Salesforce is ranked #2 with an average rating of 8.6, while Zoho is ranked #9 with an average rating of 7.8. Salesforce holds a 23.4% mindshare in RT, compared to Zoho’s 0.6% mindshare. Additionally, 89% of Salesforce users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

Tableau

Read 295 Tableau reviews

12,476 Views
10,551 Comparison Views

89% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

636 Views
267 Comparison Views

96% willing to recommend

Tableau

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Tableau and Zoho Analytics are competing in the business intelligence and data analytics category. Tableau seems to have an edge in data visualization capabilities while Zoho Analytics excels in affordability and integration with Zoho tools.

Features: Tableau is known for its advanced data visualization functionalities, including superior geospatial analysis, automatic data updates, and drag-and-drop analytics. It supports a wide variety of data sources, allowing seamless integration and data blending. Zoho Analytics focuses on user-friendliness, robust integration capabilities with other Zoho tools, and easy setup processes that cater to users with limited technical expertise.

Room for Improvement: Tableau users report the need for better performance with large datasets, more intuitive predictive analytics, and enhanced ETL functionalities. Zoho Analytics faces criticism for its limited depth in data visualization and analytics, which may not meet complex analysis requirements.

Ease of Deployment and Customer Service: Tableau offers flexible deployment options, including on-premises, public, and hybrid cloud solutions, backed by generally responsive customer service, though some users mention inconsistent support. Zoho Analytics also provides deployment flexibility with a focus on seamless cloud integration and supportive customer service, although opinions on responsiveness vary.

Pricing and ROI: Tableau's pricing is relatively high, with core-based and user-based licensing models potentially costly for larger organizations. It offers enhanced insights and productivity gains, justifying the investment mainly for larger enterprises. Zoho Analytics provides more budget-friendly pricing, appealing to cost-conscious users, albeit with a trade-off in advanced features compared to Tableau.

To learn more, read our detailed Tableau vs. Zoho Analytics Report (Updated: March 2025).

Buyer's Guide

Tableau vs. Zoho Analytics

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Tableau

Ranking in BI (Business Intelligence) Tools

2nd

Ranking in Reporting

2nd

Ranking in Data Visualization

1st

Ranking in Embedded BI

1st

Average Rating

8.4

Reviews Sentiment

6.4

Number of Reviews

295

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

12th

Ranking in Reporting

9th

Ranking in Data Visualization

10th

Ranking in Embedded BI

6th

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2025, in the Reporting category, the mindshare of Tableau is 23.4%, up from 22.9% compared to the previous year. The mindshare of Zoho Analytics is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

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Yogesh Kumar Mali

Managing Director at ALPHA LABS TECH PVT LTD

An easy-to-set up solution that helps in the scheduling of reports and dashboards

A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I work for clients. That is my business model. Business people really like to see Tableau. They love Tableau because it is very user-friendly. The platform provides an easy to use interface, which is what most people like about it."

"Tableau has greatly enhanced our organization's data-driven decision-making processes by enabling us to create visually compelling reports and dashboards."

"The data visualization piece is most valuable. We do ad-hoc analysis or one-time shot things, but there are things that we have to track every single day. When our management and our customers want to see how things are changing, the dashboarding provides that information. Tableau is key in providing that data on a refresh basis. We use a data blending tool that pumps the data into Tableau, and we just schedule it to run every single day. So, the automation of the data and being able to present it to people who are interested are the most valuable features."

"Analysis is now more visual than in the past."

"Good data flow and management."

"I love the customization skills that Tableau has, it is not restricted to what is built-in already."

"The solution has a lot of customization when comparing to Microsoft BI."

"When compared to Power BI, Tableau has more readily available resources."

More Tableau pros

"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."

"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."

"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."

"The tool's most valuable feature is its dashboard."

"I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."

"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."

More Zoho Analytics pros

Cons

"In the next release, I would like to be able to have the option to see more raw data that I'm converting on the dashboard."

"It will be good if the server, could be more stable, and I would like to have the technical service to be more reliable."

"We have products like Tableau, Power BI, Cognos, and QlikView in the data visualization segment. Compared to those, Tableau is quite costly."

"The extraction, transformation and loading of data in Tableau takes a lot of time and we do not have confidence that Tableau is showing all the data we need."

"The solution could improve the scalability, it is difficult to make changes."

"Most of the problems in Tableau Online that I have noticed have to do with performance or weird, inexplicable bugs that I can't pin down. For example, you might try unloading some data, and you'll be waiting for a long time without anything happening."

"I have used Power BI as well as Tableau. There are a couple of interesting features that I like in Power BI, but they are not present in Tableau. For example, in Power BI, if I am looking at country-wise population, I can type and ask for the country that has the maximum population, and it will automatically give an answer and address that query. This kind of feature is not there in Tableau. Similarly, in Power BI, for integrating with the latest ML algorithms, we have decision trees and primarily multiple machine learning algorithms. The decision tree essentially visualizes the patterns in the data. We don't have such a feature in Tableau. If Tableau can integrate with the machine learning algorithms and help us to do visualizations, it would be a wonderful combination. Most of the people are going for Tableau primarily for visualization purposes. However, in the data science industry, users want to do model building as well as tell a story. As of now, Tableau is fulfilling the requirements for visualization purposes. If they can bring it up to a level where I can use it for machine learning purposes as well as for visualization, it would be very helpful. Many people who want to do data science don't want to write a code. Tableau is anyway a drag and drop tool, and if they can provide those options as well, it will be a powerful combination."

"I think Tableau could be improved with cheaper or more flexible licensing, though this is a generic improvement and applies for any product. It would be better if they had more flexible payment and licensing plans so that they could suit small- and mid-sized organizations."

More Tableau cons

"The tool needs to improve analysis and add more features."

"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."

"It would be great to have more user input fields which can be used on dashboards."

"The customer service and support for this solution could be improved by faster response times."

"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."

"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."

"The support for Zoho Analytics is pathetic."

"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."

More Zoho Analytics cons

Pricing and Cost Advice

"It is reasonable based on what it offers."

"Tableau is an expensive solution."

"I recommend that you discuss your needs with the salesperson and try to negotiate the price."

"The price of this solution could definitely be lower. It's quite expensive."

"Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."

"The product's price is relatively inexpensive and manageable for enterprise-level companies."

"One of the biggest drawbacks of Tableau is the price, it is expensive. The price should be reduced."

"Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"

More Tableau pricing and cost advice

"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."

"The pricing is okay. It is fair compared to the market."

"I rate the tool's pricing seven out of ten. The licensing costs are yearly."

"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."

"The product is expensive."

"The product's licensing is reasonable."

"This solution is reasonable as far as pricing is concerned."

"For one license the pricing is about $35 a user."

More Zoho Analytics pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Top Industries

By visitors reading reviews

Educational Organization

44%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Educational Organization

78%

Computer Software Company

Financial Services Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

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What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

Microsoft Power BI vs Tableau

Compared 20% of the time

Domo vs Tableau

Compared 13% of the time

Amazon QuickSight vs Tableau

Compared 7% of the time

Databricks vs Tableau

Compared 6% of the time

SAP Analytics Cloud vs Tableau

Compared 4% of the time

More Tableau Competitors

Microsoft Power BI vs Zoho Analytics

Compared 34% of the time

Apache Superset vs Zoho Analytics

Compared 22% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 16% of the time

Looker vs Zoho Analytics

Compared 14% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Tableau

March 2025

Download Tableau product report

Buyer's Guide

Zoho Analytics

March 2025

Download Zoho Analytics product report

Also Known As

Tableau Desktop, Tableau Server, Tableau Online

Zoho Reports

Overview

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Salesforce

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Tableau vs. Zoho Analytics

March 2025

Free Report: Tableau vs. Zoho Analytics

Find out what your peers are saying about Tableau vs. Zoho Analytics and other solutions. Updated: March 2025.

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