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Tableau vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.2
Tableau offers rapid insights and cost reductions, enabling users to recoup investments quickly despite some viewing it as costly.
Sentiment score
7.6
Zoho Analytics saves time, improves decision-making, and reduces costs for $50 monthly, enhancing focus on data analysis.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
 

Customer Service

Sentiment score
7.0
Tableau's customer service is responsive and professional, with praised technical support, though some note wait time concerns.
Sentiment score
7.4
Zoho Analytics support is praised for responsiveness but criticized for documentation mismatches, call delays, and occasional slow resolutions.
The technical support for Tableau is quite good.
 

Scalability Issues

Sentiment score
6.7
Tableau effectively scales with optimized configurations, but performance may decline with extremely large datasets, impacting scalability and cost.
Sentiment score
6.8
Zoho Analytics is scalable and efficient, accommodating diverse users and data needs, comparable to Qlik Sense in capabilities.
 

Stability Issues

Sentiment score
7.4
Tableau is generally stable, efficient with varying data sizes, but may struggle with complex datasets or insufficient infrastructure.
Sentiment score
7.5
Users find Zoho Analytics mostly stable with minimal downtime, appreciating its responsiveness, though some suggest performance improvements.
 

Room For Improvement

Tableau users seek faster data processing, better customization, machine learning integration, and affordable pricing, plus enhanced support and training.
Zoho Analytics needs improved graphics, data connectivity, user interface navigation, and more intuitive options for users seeking better functionality.
We cannot send the entire Excel file reports via email within Tableau.
 

Setup Cost

Tableau's licensing is costly but offers valuable functionality, yet smaller firms find its pricing prohibitive and complex based on roles.
Zoho Analytics offers reasonable pricing starting at a few dollars, with better value for enterprises using Zoho One.
The cost for viewer rights is around $60, but it can vary based on the business and is usually for a year.
 

Valuable Features

Tableau excels with interactive visuals, diverse data connections, and user-friendly interface, driving efficiency and insights alongside strong community support.
Zoho Analytics is a powerful tool with extensive features for intuitive visualization, collaboration, and automated reporting, enhancing data-driven insights.
Tableau efficiently handles large amounts of data and automates processes, reducing the need for manual work.
 

Categories and Ranking

Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Ranking in Reporting
2nd
Ranking in Data Visualization
1st
Ranking in Embedded BI
1st
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
296
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
12th
Ranking in Reporting
9th
Ranking in Data Visualization
10th
Ranking in Embedded BI
6th
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
24
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Reporting category, the mindshare of Tableau is 22.6%, down from 23.0% compared to the previous year. The mindshare of Zoho Analytics is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.
Yogesh Kumar Mali - PeerSpot reviewer
An easy-to-set up solution that helps in the scheduling of reports and dashboards
A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.
report
Use our free recommendation engine to learn which Reporting solutions are best for your needs.
847,625 professionals have used our research since 2012.
 

Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
Educational Organization
76%
Computer Software Company
5%
Financial Services Firm
2%
Insurance Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.
 

Comparisons

 

Also Known As

Tableau Desktop, Tableau Server, Tableau Online
Zoho Reports
 

Overview

 

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Tableau vs. Zoho Analytics and other solutions. Updated: April 2025.
847,625 professionals have used our research since 2012.