Tableau vs Zoho Analytics comparison

Salesforce and Zoho are both solutions in the Reporting category. Salesforce is ranked #2 with an average rating of 8.6, while Zoho is ranked #10 with an average rating of 7.8. Salesforce holds a 22.9% mindshare in RT, compared to Zoho’s 0.6% mindshare. Additionally, 89% of Salesforce users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

Tableau

Read 295 Tableau reviews

13,095 Views
11,030 Comparison Views

89% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

638 Views
270 Comparison Views

96% willing to recommend

Tableau

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Tableau and Zoho Analytics are competing in the business intelligence and data analytics category. Tableau seems to have an edge in data visualization capabilities while Zoho Analytics excels in affordability and integration with Zoho tools.

Features: Tableau is known for its advanced data visualization functionalities, including superior geospatial analysis, automatic data updates, and drag-and-drop analytics. It supports a wide variety of data sources, allowing seamless integration and data blending. Zoho Analytics focuses on user-friendliness, robust integration capabilities with other Zoho tools, and easy setup processes that cater to users with limited technical expertise.

Room for Improvement: Tableau users report the need for better performance with large datasets, more intuitive predictive analytics, and enhanced ETL functionalities. Zoho Analytics faces criticism for its limited depth in data visualization and analytics, which may not meet complex analysis requirements.

Ease of Deployment and Customer Service: Tableau offers flexible deployment options, including on-premises, public, and hybrid cloud solutions, backed by generally responsive customer service, though some users mention inconsistent support. Zoho Analytics also provides deployment flexibility with a focus on seamless cloud integration and supportive customer service, although opinions on responsiveness vary.

Pricing and ROI: Tableau's pricing is relatively high, with core-based and user-based licensing models potentially costly for larger organizations. It offers enhanced insights and productivity gains, justifying the investment mainly for larger enterprises. Zoho Analytics provides more budget-friendly pricing, appealing to cost-conscious users, albeit with a trade-off in advanced features compared to Tableau.

To learn more, read our detailed Tableau vs. Zoho Analytics Report (Updated: January 2025).

Buyer's Guide

Tableau vs. Zoho Analytics

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Tableau

Ranking in BI (Business Intelligence) Tools

2nd

Ranking in Reporting

2nd

Ranking in Data Visualization

1st

Ranking in Embedded BI

1st

Average Rating

8.4

Reviews Sentiment

6.4

Number of Reviews

295

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

12th

Ranking in Reporting

10th

Ranking in Data Visualization

10th

Ranking in Embedded BI

6th

Average Rating

8.4

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2025, in the Reporting category, the mindshare of Tableau is 22.9%, up from 22.4% compared to the previous year. The mindshare of Zoho Analytics is 0.6%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

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Yogesh Kumar Mali

Managing Director at ALPHA LABS TECH PVT LTD

An easy-to-set up solution that helps in the scheduling of reports and dashboards

A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's very user-friendly. It's not like Power BI, Tableau is very user-friendly. Anybody can use Tableau. It's very easy to adopt things. I can visualize the stats."

"Tableau is easy to use and it has great predictive features."

"The most valuable feature is the user experience."

"The most important feature is the tool is very easy to use. This makes it simple to introduce it to CxOs. After a rapid demo, they are usual impressed by the results shown, because it has such a rare simplicity."

"This service is the combination of very pleasant, interactive graphical visualizations along with the application of advanced statistical models (in some cases)."

"I like the visualization component."

"When compared to Power BI, Tableau has more readily available resources."

"The most valuable feature is the ease of use."

More Tableau pros

"The initial setup is straightforward."

"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."

"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."

"The solution’s dashboard is very good."

"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"We moved the data from Zoho Creator to Zoho Analytics and created reports."

"I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."

More Zoho Analytics pros

Cons

"The Hyper Extract functionality is not as strong as that provided by Microsoft SQL."

"Tableau is an end-to-end analytics platform, and it is doing a pretty good job in terms of connecting to the data and analyzing it. It can, however, do better in terms of data management and the ETL features, which are not on the advanced analytics or machine learning side. Tableau Prep is where users would want to see more advancements. They can improve Tableau Prep, which is an analytic platform tool for data cleansing. People who work with data spend most of their time curating the data. Cleaning up the data and getting it ready for analysis is what takes the most time. If Tableau can invest more time in improving the Tableau Prep platform, it would be great. Previously, Tableau didn't have the functionality for writing to a database. So, you couldn't really alter the database tables and write to your database, but they fixed that in one of the very recent releases. However, it isn't really advanced and should be improved."

"SAP BusinessObjects has some semantic layer designs that give the flexibility to do ad hoc reporting or dashboard designing. If that can be brought into Tableau, it would be great. We have the data in the database, but we should also be able to bring something between the database and the dashboard and do some semantic layer modeling for ad hoc reporting requirements."

"Reports should be downloadable as PDF files."

"Its price should be improved. Its price is much higher than Power BI and QlikView. Programming is not easy on Tableau. For programming, you have to have a separate model. They should include programming directly on the web portion of the Tableau desktop so that people can write Python or JavaScript code for customizations instead of using a different model. Currently, Tableau Data Prep is a separate application that you have to purchase. It would be helpful if they can include Tableau Data Prep and programming languages such as R, Python in the next version. Tableau Public, which is a community version, doesn't allow you to save your work on your desktop. They should allow it. Currently, you can only upload it in the community."

"The pricing is high. I'm using a student license, however, I know that even this license is very expensive. I've tried to have this product in our organization, however, it's quite expensive. We don't have the internal budget."

"In the next release, there should be more information describing each chart because users have a difficult time telling them apart. They should also include the animations/videos, similar to Power BI."

"The use of this service in the desktop version is annoying due to the constant updates which lead to reinstalling the application. If they could give support with updates on the same downloaded version, it would be great."

More Tableau cons

"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."

"The solution does not provide call center facilities for customer support."

"The navigation on the interface is not intuitive."

"This solution does not support manufacturing facilities."

"The tool needs to improve analysis and add more features."

"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."

"There should be more types of graphics available for use in the reports."

"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."

More Zoho Analytics cons

Pricing and Cost Advice

"Tableau has reasonable pricing."

"I rate the product price in the Indian region a seven to eight on a scale of one to ten, where one is a low price, and ten is a high price."

"It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing."

"Tableau is a little cheaper as compared to Power BI and other technologies that we have used in the past. However, if the business users in our organization want to make presentations, Tableau has been asking us to purchase a Tableau Creator license, and $35 per month is expensive for business users. Power BI is giving a free desktop version for business users to connect to any data source and build their own dashboards. That's why we have proposed to use Power BI for most of the business users in our organization."

"The price of Tableau could improve. The license is too expensive."

"We are paying an annual licensing fee."

"Tableau's licensing is pretty straightforward and simple."

"I recommend that you discuss your needs with the salesperson and try to negotiate the price."

More Tableau pricing and cost advice

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"The product's licensing is reasonable."

"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."

"The product is expensive."

"For one license the pricing is about $35 a user."

"The pricing is okay. It is fair compared to the market."

"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."

"I don't feel that price is an issue for this product."

More Zoho Analytics pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Top Industries

By visitors reading reviews

Educational Organization

44%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Educational Organization

79%

Computer Software Company

Financial Services Firm

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

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Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

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Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

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What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

Microsoft Power BI vs Tableau

Compared 19% of the time

Domo vs Tableau

Compared 12% of the time

Amazon QuickSight vs Tableau

Compared 8% of the time

Databricks vs Tableau

Compared 6% of the time

SAP Analytics Cloud vs Tableau

Compared 4% of the time

More Tableau Competitors

Microsoft Power BI vs Zoho Analytics

Compared 34% of the time

Apache Superset vs Zoho Analytics

Compared 27% of the time

Looker vs Zoho Analytics

Compared 12% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 12% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Tableau

January 2025

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Buyer's Guide

Zoho Analytics

January 2025

Download Zoho Analytics product report

Also Known As

Tableau Desktop, Tableau Server, Tableau Online

Zoho Reports

Overview

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Salesforce

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Tableau vs. Zoho Analytics

January 2025

Free Report: Tableau vs. Zoho Analytics

Find out what your peers are saying about Tableau vs. Zoho Analytics and other solutions. Updated: January 2025.

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