Looker vs Zoho Analytics comparison

Google and Zoho are both solutions in the Embedded BI category. Google is ranked #5 with an average rating of 8.0, while Zoho is ranked #6 with an average rating of 7.8. Google holds a 9.1% mindshare in EBT, compared to Zoho’s 1.5% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

Looker

Read 19 Looker reviews

1,734 Views
1,420 Comparison Views

80% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

487 Views
206 Comparison Views

96% willing to recommend

Looker

Zoho Analytics

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Looker and Zoho Analytics based on real PeerSpot user reviews.

Find out in this report how the two Embedded BI solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker vs. Zoho Analytics Report (Updated: January 2025).

Buyer's Guide

Looker vs. Zoho Analytics

January 2025

Download the complete report

Helped 838,640 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Ranking in Embedded BI

5th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in Embedded BI

6th

Average Rating

8.4

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (12th), Reporting (10th), Data Visualization (10th)

Mindshare comparison

As of February 2025, in the Embedded BI category, the mindshare of Looker is 9.1%, down from 12.4% compared to the previous year. The mindshare of Zoho Analytics is 1.5%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Yogesh Kumar Mali

Managing Director at ALPHA LABS TECH PVT LTD

An easy-to-set up solution that helps in the scheduling of reports and dashboards

A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"From a developer's perspective, the way the functionality's being handled is great."

"The product is easy to use."

"We can centralize all our data models."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"It is a pretty stable solution because it is a cloud-based product."

"With Looker, I have experienced benefits in terms of usability and shareability."

More Looker pros

"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."

"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."

"The data source is the most valuable feature as it can perform any function."

"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."

"The initial setup is straightforward."

"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."

"The solution’s dashboard is very good."

"The tool's most valuable feature is its dashboard."

More Zoho Analytics pros

Cons

"The product does not have documented material."

"The integration with different databases must be improved."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The visualization capability of the product is limited."

"Stability needs improvement."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"Integrations with other BI tools could be better."

"It needs to be more user-friendly."

"The platform's pricing needs improvement."

"This solution does not support manufacturing facilities."

"The hourly pricing needs improvement."

"It would be great to have more user input fields which can be used on dashboards."

"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."

"The support for Zoho Analytics is pathetic."

"I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures."

"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."

More Zoho Analytics cons

Pricing and Cost Advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It is cheap."

"I do not have to make any payments to use the solution."

"It's not cheap, but it's not expensive for big companies."

"Looker is expensive and could be made better by reducing it."

"For one license the pricing is about $35 a user."

"This solution is reasonable as far as pricing is concerned."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"The product is expensive."

"I rate the tool's pricing seven out of ten. The licensing costs are yearly."

"The product's licensing is reasonable."

"The pricing is okay. It is fair compared to the market."

"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."

More Zoho Analytics pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Embedded BI solutions are best for your needs.

See recommendations

838,640 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

38%

Computer Software Company

Financial Services Firm

Manufacturing Company

Educational Organization

79%

Computer Software Company

Financial Services Firm

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

Amazon QuickSight vs Looker

Compared 19% of the time

Databricks vs Looker

Compared 17% of the time

Tableau vs Looker

Compared 13% of the time

SAP BusinessObjects Business Intelligence Platform vs Looker

Compared 7% of the time

More Looker Competitors

Microsoft Power BI vs Zoho Analytics

Compared 34% of the time

Apache Superset vs Zoho Analytics

Compared 27% of the time

Tableau vs Zoho Analytics

Compared 15% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 12% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Looker

February 2025

Download Looker product report

Buyer's Guide

Zoho Analytics

January 2025

Download Zoho Analytics product report

Also Known As

No data available

Zoho Reports

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Looker vs. Zoho Analytics

January 2025

Free Report: Looker vs. Zoho Analytics

Find out what your peers are saying about Looker vs. Zoho Analytics and other solutions. Updated: January 2025.

DOWNLOAD NOW

838,640 professionals have used our research since 2012.

See our Looker vs. Zoho Analytics report.

See our list of best Embedded BI vendors.

We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.