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Looker vs Zoho Analytics comparison

Google and Zoho are both solutions in the Embedded BI category. Google is ranked #5 with an average rating of 8.0, while Zoho is ranked #8 with an average rating of 7.6. Google holds a 26.9% mindshare in EBT, compared to Zoho’s 8.1% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 92% of Zoho users who would recommend it.
Looker
Read 19 Looker reviews
  • 1,940 Views
  • 1,579 Comparison Views
80% willing to recommend
Zoho Analytics
Read 24 Zoho Analytics reviews
  • 513 Views
  • 219 Comparison Views
92% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Looker and Zoho Analytics based on real PeerSpot user reviews.

Find out in this report how the two Embedded BI solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed Looker vs. Zoho Analytics Report (Updated: December 2024).
Buyer's Guide
Looker vs. Zoho Analytics
December 2024
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Helped 824,053 peers since 2012
 

Categories and Ranking

Looker
Ranking in Embedded BI
5th
Average Rating
8.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in Embedded BI
8th
Average Rating
8.2
Number of Reviews
24
Ranking in other categories
BI (Business Intelligence) Tools (15th), Reporting (10th), Data Visualization (10th)
 

Mindshare comparison

As of December 2024, in the Embedded BI category, the mindshare of Looker is 26.9%, up from 24.7% compared to the previous year. The mindshare of Zoho Analytics is 8.1%, up from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI
 

Featured Reviews

Subramani R - PeerSpot reviewer
The APIs are exposed at every level, so it's highly modular
Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs and different platforms. You can't create very attractive visuals with the built-in features, but I think they're providing some extensions to develop different visualizations. Looker can't create multiple sheets. You can only create one dashboard. It's not that you're able to toggle through different sheets to navigate different visuals. It's just one and people have to scroll through the dashboard. So scrolling is not something that people generally like to do, rather than segregating them in multiple tabs of sheets.
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Yogesh Kumar Mali - PeerSpot reviewer
An easy-to-set up solution that helps in the scheduling of reports and dashboards
A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"It is a pretty stable solution because it is a cloud-based product."
"The product is easy to use."
"We can centralize all our data models."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"With Looker, I have experienced benefits in terms of usability and shareability."
"From a developer's perspective, the way the functionality's being handled is great."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
More Looker pros
"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."
"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."
"The tool's most valuable feature is its dashboard."
"The solution’s dashboard is very good."
"I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."
"The data source is the most valuable feature as it can perform any function."
"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."
"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
More Zoho Analytics pros
 

Cons

"The product does not have documented material."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The integration with different databases must be improved."
"Stability needs improvement."
"The visualization capability of the product is limited."
"Integrations with other BI tools could be better."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"It needs to be more user-friendly."
"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."
"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."
"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."
"The hourly pricing needs improvement."
"The tool needs to improve analysis and add more features."
"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."
"There should be more types of graphics available for use in the reports."
More Zoho Analytics cons
 

Pricing and Cost Advice

"It is cheap."
"Looker is expensive and could be made better by reducing it."
"It's not cheap, but it's not expensive for big companies."
"I do not have to make any payments to use the solution."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"The product is expensive."
"The pricing is okay. It is fair compared to the market."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"The product's licensing is reasonable."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"For one license the pricing is about $35 a user."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
More Zoho Analytics pricing and cost advice
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Top Industries

By visitors reading reviews
Educational Organization
37%
Computer Software Company
10%
Financial Services Firm
10%
Manufacturing Company
7%
Educational Organization
79%
Computer Software Company
4%
Financial Services Firm
2%
Manufacturing Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
See all answers
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
See all answers
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
See all answers
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
See all answers
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
See all answers
What needs improvement with Zoho Analytics?
The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.
See all answers
 

Comparisons

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Compared 12% of the time
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SAP BusinessObjects Business Intelligence Platform vs Looker
Compared 8% of the time
SAS Visual Analytics vs Looker Logo
SAS Visual Analytics vs Looker
Compared 1% of the time
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Microsoft Power BI vs Zoho Analytics
Compared 32% of the time
Apache Superset vs Zoho Analytics Logo
Apache Superset vs Zoho Analytics
Compared 24% of the time
Tableau vs Zoho Analytics Logo
Tableau vs Zoho Analytics
Compared 19% of the time
SAP Analytics Cloud vs Zoho Analytics Logo
SAP Analytics Cloud vs Zoho Analytics
Compared 11% of the time
More Zoho Analytics Competitors
 

Product Reports

Buyer's Guide
Looker
December 2024
Looker reportDownload Looker product report
Buyer's Guide
Zoho Analytics
November 2024
Zoho Analytics reportDownload Zoho Analytics product report
 

Also Known As

No data available
Zoho Reports
 

Learn More

Google
Zoho
 

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time. 

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations. 

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Buyer's Guide
Looker vs. Zoho Analytics
December 2024
Free Report: Looker vs. Zoho Analytics
Find out what your peers are saying about Looker vs. Zoho Analytics and other solutions. Updated: December 2024.
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We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.