Looker vs Zoho Analytics comparison

Google and Zoho are both solutions in the Embedded BI category. Google is ranked #5 with an average rating of 8.0, while Zoho is ranked #6 with an average rating of 7.8. Google holds a 9.0% mindshare in EBT, compared to Zoho’s 1.6% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

Looker

Read 19 Looker reviews

1,652 Views
1,338 Comparison Views

80% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

485 Views
200 Comparison Views

96% willing to recommend

Looker

Zoho Analytics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker and Zoho Analytics based on real PeerSpot user reviews.

Find out in this report how the two Embedded BI solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker vs. Zoho Analytics Report (Updated: January 2025).

Buyer's Guide

Looker vs. Zoho Analytics

January 2025

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Helped 842,296 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Ranking in Embedded BI

5th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in Embedded BI

6th

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (12th), Reporting (9th), Data Visualization (10th)

Mindshare comparison

As of March 2025, in the Embedded BI category, the mindshare of Looker is 9.0%, down from 12.2% compared to the previous year. The mindshare of Zoho Analytics is 1.6%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

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Yogesh Kumar Mali

Managing Director at ALPHA LABS TECH PVT LTD

An easy-to-set up solution that helps in the scheduling of reports and dashboards

A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"With Looker, I have experienced benefits in terms of usability and shareability."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"The product is easy to use."

"From a developer's perspective, the way the functionality's being handled is great."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"We can centralize all our data models."

"It is a pretty stable solution because it is a cloud-based product."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

More Looker pros

"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."

"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."

"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"We moved the data from Zoho Creator to Zoho Analytics and created reports."

"It's a very strong analytics tool."

"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."

"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."

More Zoho Analytics pros

Cons

"Stability needs improvement."

"The visualization capability of the product is limited."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"The integration with different databases must be improved."

"The product does not have documented material."

"It needs to be more user-friendly."

"Integrations with other BI tools could be better."

"There should be more types of graphics available for use in the reports."

"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."

"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."

"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."

"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."

"The navigation on the interface is not intuitive."

"It would be great to have more user input fields which can be used on dashboards."

"The tool needs to improve analysis and add more features."

More Zoho Analytics cons

Pricing and Cost Advice

"Looker is expensive and could be made better by reducing it."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It's not cheap, but it's not expensive for big companies."

"I do not have to make any payments to use the solution."

"It is cheap."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."

"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."

"The product's licensing is reasonable."

"I don't feel that price is an issue for this product."

"The product is expensive."

"The pricing is okay. It is fair compared to the market."

"For one license the pricing is about $35 a user."

More Zoho Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

34%

Computer Software Company

10%

Financial Services Firm

10%

Manufacturing Company

Educational Organization

77%

Computer Software Company

Financial Services Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

Databricks vs Looker

Compared 17% of the time

Amazon QuickSight vs Looker

Compared 17% of the time

Tableau vs Looker

Compared 12% of the time

Microsoft Power BI vs Looker

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs Looker

Compared 7% of the time

More Looker Competitors

Microsoft Power BI vs Zoho Analytics

Compared 34% of the time

Apache Superset vs Zoho Analytics

Compared 21% of the time

Tableau vs Zoho Analytics

Compared 16% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 16% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Looker

March 2025

Download Looker product report

Buyer's Guide

Zoho Analytics

March 2025

Download Zoho Analytics product report

Also Known As

No data available

Zoho Reports

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Looker vs. Zoho Analytics

January 2025

Free Report: Looker vs. Zoho Analytics

Find out what your peers are saying about Looker vs. Zoho Analytics and other solutions. Updated: January 2025.

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We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.