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Looker Studio vs Oracle OBIEE comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
10th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Oracle OBIEE
Ranking in Reporting
6th
Average Rating
7.8
Reviews Sentiment
6.4
Number of Reviews
158
Ranking in other categories
BI (Business Intelligence) Tools (9th)
 

Mindshare comparison

As of October 2025, in the Reporting category, the mindshare of Looker Studio is 3.1%, up from 2.4% compared to the previous year. The mindshare of Oracle OBIEE is 4.5%, down from 5.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Oracle OBIEE4.5%
Looker Studio3.1%
Other92.4%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Ashok Bhadra - PeerSpot reviewer
Though comprehensive, it is expensive
The solution's most valuable feature is that it is a very comprehensive tool. Oracle OBIEE is a really robust tool for a very large enterprise implementation. Its features in terms of physical data model to logical data model building are all really robust. Though somebody else had developed the tool for the client for whom I used the tool, it was very well done. The data modeling was very well done, and it depends on the person who is executing it, as I hadn't developed it. I had just enhanced it. I had seen whatever my role was, but somebody had initially developed it. It was developed very well. It has a fantastic feature of documenting. When you work with many clients, you see the documentation is always missing, and you end up taking up some other vendor's job. It is usually very hard to figure out technically what was done, what was not done, and where the data is, so the data dictionaries are not up to date, and information documentation is always very poor. Oracle OBIEE has a built-in feature where you can actually create entire documentation of all the data elements and how they are linked, and it throws out HTML documents that are all interlinked, so if you have an entire directory structure, it helps create the document. You can find out which logical model links to which physical table, and it is very easy to identify. There are multiple combinations if you want to identify one particular table and how many models are involved. You just need to click a hyperlink click, and it gives you all the information. If somebody has made any enhancements, you can just regenerate the document as there is a component of the tool that generates the documentation automatically, which is brilliant, I think.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The ability to integrate with a great variety of data sources."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"The ability to design complex data models and equations."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"Inter Process Communication."
"The most valuable features of the solution are the various scenarios the product offers and its stability."
"Easy to create ad hoc reporting for different solutions."
"The most valuable feature is the ability to run it in Exalytics within memory coupled to a Repository on Exadata is where it flies. So it's not meant for mom and pop shops, but if you are a global 500 fortune 1000 company, this is a tool that can get you what you need on time and even in real time."
"We have scheduled reports delivered automatically to our business users using enterprise features."
"Integration-wise, it's good."
"It is a stable and scalable solution."
"I think the most valuable features are the ability to drill down, the graphs, and the scheduling for the reports to be received in Excel on a daily basis. Users like Excel, so it's good for them that they receive the reports by email, that they don't have to specify the schedule."
 

Cons

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"Looker Studio did not fit our needs for scalability."
"Stability and scalability an be improved for a full ten."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"The tool should improve on live data integration for quicker data reflection."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"It's not yet a replacement for a complete BI tool."
"While it is a user-friendly, data-driven tool, the data modeling should be easier to use."
"We were not satisfied with the support, because we could not obtain answers or solutions."
"If the data is large, the dashboard takes a really long time. So, based on the database, if you have around a million cost contacts, the load time is very low, and the dashboard fails."
"In terms of tech support, we have our own technicians. But, we did register for their help. When we register a call, it takes time for them to respond to us."
"Oracle OBIEE has a steep learning curve compared to tools like SQL Server or Power BI. In situations where complex problem-solving is required, Oracle's support tends to direct users to sales representatives with limited technical knowledge, which is less than ideal."
"The pricing of the solution should be bettered."
"One of the things that have been difficult with OBIEE during all the time that I've known it is that when something goes wrong, many times, the error messages are not specific, and you've got to spend a lot of time digging and digging and digging before you say, "Oh, okay. I figured out what it was." There should be more detailed error messages or troubleshooting messages."
"This solution is weak in the data science perspective. I have past data science experience. And, I find that there is a lot of room for improvement in terms of incorporating more advanced statistical modeling into the product."
 

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."
"The product is available for free."
"The tool is free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"The licensing cost is based on the number of users using it."
"If you compare Qlik Sense and Oracle OBIEE licensing, then Oracle products are much better. With Qlik Sense, you have to pay per client and per use. But we get Oracle OBIEE along with the Oracle database, making it much more cost-effective in the long term."
"Pricing is an area that could be improved."
"There are no additional costs, but there might be some charges for the Java feature."
"The pricing we negotiated with Oracle. But, I do not have details."
"Compared with the other products in the market, I feel Oracle OBIEE is an expensive product."
"It's comparable to the current technology we're using, Qlik Sense."
"I would rate it a 4 out of 5 in terms of pricing."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
University
7%
Financial Services Firm
17%
Government
12%
Computer Software Company
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise34
Large Enterprise102
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
Which Oracle product is better - OBIEE or Analytics Cloud?
Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to assist customers. These are two attributes that make this system quite valuable. OB...
What do you like most about Oracle OBIEE?
The most valuable feature of Oracle OBIEE is its ability to handle large volumes of data and provide traditional BI functionalities that developers can easily understand.
 

Also Known As

Data Studio
OBIEE, Oracle Business Intelligence Enterprise Edition, Oracle BI, Oracle BI EE 11g
 

Overview

 

Sample Customers

Genesys, Shueisha
Banca Transilvania, BeckmanCoulter, Hong Kong Housing Society, HealthShare, Ivanhoe Cambridge Unifies, and Home Credit, and Finance Bank.
Find out what your peers are saying about Looker Studio vs. Oracle OBIEE and other solutions. Updated: September 2025.
872,029 professionals have used our research since 2012.