Braze is a comprehensive customer engagement platform focused on maximizing user interaction through personalized messaging. It integrates seamlessly with various channels to deliver targeted experiences, fostering strong brand-customer relationships and driving engagement at scale.
Braze provides innovative tools for marketers to craft personalized and contextually relevant interactions. Its intuitive platform enables brands to deliver cross-channel campaigns with real-time data, enhancing user engagement and loyalty. With capabilities like A/B testing, segmentation, and automation, Braze empowers businesses to create dynamic marketing strategies tailored to user preferences and behaviors. Its integration flexibility and detailed analytics provide valuable insights, ensuring effective communication and optimized outreach efforts.
What are Braze's key features?Braze is widely adopted in sectors like e-commerce, finance, and media for its ability to enhance customer interaction. Retail brands use it for personalized promotions, banks rely on its secure communication for client updates, and media companies utilize its analytics for content recommendations. The platform's adaptability to industry-specific needs allows businesses to foster deeper customer connections and achieve improved outcomes.
CleverTap is the modern, integrated, Retention Cloud that empowers digital consumer brands increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified, deep data layer, AI/ML powered insights & automation. Our patent pending ARC Engine, was invented to solve for scale, speed and security, which combined with unlimited data storage is the secret sauce to retention success.
With CleverTap, you have a powerful suite of features and capabilities, including
- Real-time analytics to uncover user trends and track behaviors
- Actionable segments to perfect your targeting
- Visually rich way to build and deliver omnichannel campaigns in seconds
- Omnichannel engagement channels across mobile, web, and the in-app experience
- Purpose-built tools for optimizing all of your campaigns
In 2021, customers used CleverTap to send over 1 trillion messages, and create about 9 million campaigns!
To know more about pricing, visit https://clevertap.com/pricing/.
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