Channeltivity vs Impartner PRM comparison

Channeltivity is a cloud-based partner relationship management software platform that helps businesses build strong relationships, improve partner productivity, and encourage sales. Channeltivity streamlines the entire partner management lifecycle, from recruitment to lead management.

Users can use the built-in partner portal to access marketing or instructional content and customize the platform according to their specific requirements.

With Channeltivity, users can:

• Streamline operations.
• Deliver training material.
• Monitor partners’ progress. 
• Add distributor-level access in the partner portal.
• Receive referrals from partners.
• Track commission payments.
• Receive email reminders about partner leads, pending tasks.
• Integrate with third-party applications.
• Approve and deny funding requests.

Channeltivity Features

Below is a list of some of Channeltivity’s top features:

• Integrations: Channeltivity enables businesses to integrate the platform with various third-party applications, including HubSpot, Zapier, and Salesforce CRM.

• Channel partner portal: Engage and reach your channel partners with various  channel management tools, including lead management, deal registration, training, and more.

• Resources: Quickly provide channel partners with secure, on-demand access to marketing information and training material. Flexible permissions settings enable you to control access to documents by partner, role, and more. Track download activity to see which documents are downloaded.

• Partner training and certification: Easily create and deliver user-friendly training materials and tests to your partners. Continuously track all training activity that occurs within Channeltivity and achieve visibility into partner progress via comprehensive reporting on all training activity.

• Partner relationship management: Manage workflows, collaborate on deals, and create sales forecasts using insights on partners’ performance and sales.

• Email marketing: Increase partner engagement with targeted and personalized messages. Track and report on opened emails, clicks, bounces, and more to help create effective and engaging email messages and content.

• Lead management: Assign leads to your partners and track their progress to enable followup and provide the necessary support to help increase close rates.

• Manage funding: Manage marketing funds, approve and deny funding requests, and keep track of ROI. Track account balances and reimbursement statuses.

• Event-based notifications: Triggered email alert events, such as expiring MDF balances, unopened leads.

• Distributor management: Grant your distributors access to deals and more, enabling partner, distributor, and vendor collaboration and increased sales.

• Channel partner recruitment: Onboard and profile partners and analyze the performance of each partner with powerful reporting tools.

• Referral and commission management: Track your channel partner's referrals, sales, commissions, and payments and provide real-time updates on referral statuses. Set up workflows to manage the acceptance and payment status of referrals while notifying the partner of the referrals commissions status.

• Partner management dashboard: Gain visibility into your channel partner's performance. View opportunities for increased sales revenue and overall performance.

• Joint business strategy planning: Use configurable templates to guide the process of jointly creating detailed business plans with your partners. Track progress and quickly identify successes and setbacks.

• Social sharing: Enable partners to share content across social media.

Impartner PRM is a web application for managing all facets of the partner lifecycle, from performance management to cooperative marketing and selling to partner recruitment. It’s a turnkey SaaS solution with a web portal for onboarding, partner management, analytics and deal registration. The portal can be completely customized with your company branding, or you can select from a variety of design layouts and add your logo and content.

From partner recruitment to performance management, Impartner PRM's toolkit is helpful at every important stage of the partner lifecycle. With the help of these potent solutions, you can attract the best partners to your program, ramp them up quickly to revenue generation, use them to expand your marketing reach, and connect with them in real time. Impartner PRM allows users to assess which partners are performing best and where performance improvements are needed.

Impartner PRM Features

Impartner PRM has many valuable key features. Some of the most useful ones include:

• Preferences wizard for configuring technical specifications, design/layout, and CRM.

• Data Import Tool to import your current partner database in bulk from Excel

• Opportunity/deal registration functionality
• SegmentAI defines your various audiences in real time
• Powerful CMS for content editing to keep it current and relevant
• Channel Flow to automate interactions and procedures
• SmartContent will transform your asset library
• Analytics and reporting
• Partner and content migration
• In-line WYSIWYG editor

Impartner PRM Benefits

There are many benefits to implementing Impartner PRM. Some of the biggest advantages the solution offers include:

• Cost reductions: According to research, businesses will save $10 in manual labor costs for every $1 invested in a commercial PRM solution.

• Increase in partner applications: According to CRN, 86% of channel partners base their vendor selection on their portal experience. You'll attract more potential partners and better qualified applicants if you put out a great welcome mat.

• Dynamic segmentation engine: You can fully configure the right partner audience for each portal page, asset, event, and message using an industry-leading segmentation tool. By giving them any number of attributes, you can define segments and manage them. Users who fit each of your segment definitions are automatically added or removed by the segmentation engine.

• Simple CRM integration: Your current CRM, which functions as your data repository,  remains your channel account management team's single interface that is used on a daily basis. The portal integrates with all commercially available CRM platforms, including SalesForce.com, Microsoft Dynamics, Oracle Sales Cloud, NetSuite, Zoho, and others. Consider PRM as a way to connect your channel model to your CRM.

• Effective partner onboarding and recruitment: Keeping your partner community vibrant involves continually onboarding new partners with high potential, while sometimes offboarding non-productive ones. You can find and attract the greatest partners by using Impartner PRM.

• Automated applicant approval: Stop manually routing program applications for approval, which takes a lot of time and effort. Let Impartner PRM’s customizable workflows take care of it. You can automatically approve, reject, or route applicants for review based on region, partner type, or any other combinations of filters you want.