Commercetools is a versatile platform that enables brands to build and customize their e-commerce experiences. Known for its API-first approach, it provides flexibility and efficiency for businesses seeking to optimize their digital commerce strategies.
Commercetools offers a modern architecture designed to meet the evolving needs of e-commerce businesses. It provides a robust set of APIs that allow developers to create bespoke solutions tailored to specific business requirements. This level of customization supports brands in differentiating themselves in the competitive marketplace. Renowned for its scalability, commercetools empowers companies to expand their operations seamlessly while maintaining high performance and reliability.
What are the key features of commercetools?
- API-First Architecture: Allows extensive customization and integration with third-party applications ensuring tailored e-commerce experiences.
- Microservices-Based: Offers modular development, enabling businesses to deploy new services independently.
- Cloud-Native: Ensures scalability and availability, essential for handling large traffic volumes effortlessly.
What benefits can users expect from using commercetools?
- Speed to Market: Accelerates time to launch e-commerce platforms, gaining a competitive edge quickly.
- Cost Efficiency: Reduces infrastructure costs with a cloud-native approach, focusing on business-specific needs.
- Scalability: Supports growth by seamlessly expanding capabilities and managing increased demand.
Commercetools implementation in industries such as retail, consumer goods, and manufacturing showcases its flexibility and efficacy. Retailers leverage it for personalized shopping experiences, consumer goods brands benefit from an omnichannel presence, and manufacturers optimize B2B transactions. Its adaptability aids in addressing industry-specific challenges.
Oracle Commerce Cloud is a unified SaaS solution that helps commerce professionals to innovate quickly, with the ability to deliver connected, personalized experiences and drive customer engagement, sales, and loyalty across channels. Oracle Commerce Cloud includes a rich set of out-of-the-box applications encompassing administration, customer support, and web storefront capabilities. Backed by a set of RESTful APIs, each of the applications allows the integration of Commerce Cloud features into other applications and channels.
Oracle Commerce Cloud Features
Oracle Commerce Cloud has many valuable key features. Some of the most useful ones include:
- Product browsing and discovery
- Advanced product search including guided search
- Promotions and discounts
- Personalized content and offers
- Personalized product recommendations based on advanced AI technologies
- Multiple payment methods including loyalty points and split payments
- Multiple ship-to destinations including buy online and pick up in store
- Sharable wish lists
- User profile management
- Business account management (B2B)
- Account-specific catalogs and pricing (B2B)
- Order approval and spending limits (B2B)
- Scheduled recurring orders (B2B)
- Support for 40+ languages and 60+ currencies
Oracle Commerce Cloud Benefits
There are several benefits to implementing Oracle Commerce Cloud. Some of the biggest advantages the solution offers include:
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Customizable and extensible: Using Oracle Commerce Cloud, storefront designers are able to create page layouts, branding, and content via the drag-and-drop Design Studio in the Oracle Commerce Cloud administration tool to define the shopper experience.
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Custom widgets: The solution offers custom widgets which enable you to extend your shopper experience to include features such as advanced product configuration, and advanced visualization techniques like new payment schemes, augmented reality, third-party content and product reviews, as well as chatbot capabilities.
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Unified administration tool: Oracle Commerce Cloud has a unified administration tool that consolidates all site management features into a single, easy-to-use web-based interface. This tool can help you do things like manage catalogs, pricing, promotions, and media, create A/B tests to determine the most effective content and offers, configure and manage extensions and webhooks to extend your business logic, and much more.
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Commerce Cloud Agent Console: With this tool, customer service representatives can act on behalf of customers. By using the agent console, service representatives can create, search for, and update orders. In addition, they can complete orders started in other channels, cancel orders, and manage returns and exchanges easily.
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Extensibility, integration, and headless architectures: Oracle Commerce Cloud was designed to be flexible, extensible, and easy to integrate at every level of the technology stack.
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API-first platform: Every single feature in Oracle Commerce Cloud is available through the API — from all the features in the storefront, to site creation and management, to customer service capabilities like order and account management. By using Oracle Commerce Cloud APIs, you can incorporate storefront, administration, and customer service functionalities into any channel or application.
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Server-side extensions: Users can extend Oracle Commerce Cloud business logic by creating business functions and REST endpoints. Moreover, extensions can be written in JavaScript using the industry-standard Node.js platform and can be uploaded to Oracle Commerce Cloud to run in a secure, managed PCI-compliant environment.
