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DATPROF vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DATPROF
Ranking in Test Data Management
5th
Ranking in Data Masking
4th
Average Rating
8.6
Reviews Sentiment
7.7
Number of Reviews
8
Ranking in other categories
AI Synthetic Data (1st)
Informatica Intelligent Dat...
Ranking in Test Data Management
3rd
Ranking in Data Masking
2nd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
182
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (3rd), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (1st), Metadata Management (1st), Test Data Management Services (2nd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of February 2025, in the Test Data Management category, the mindshare of DATPROF is 5.7%, up from 5.3% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.7%, up from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Test Data Management
 

Featured Reviews

Romil Kapadia - PeerSpot reviewer
Easy to use, covers all the technology and database stacks, and provides good value for money
We had a Broadcom solution. We had an exit strategy for all the tools of this provider. The contracts were supposed to end. DATPROF is more open with respect to outside environments. Of course, it's not open-source technology, but there are provisions to do so, whereas, with earlier tools, that wasn't the case. Another good part of DATPROF is that because they have already been in the market and working with customers for a long time, they know the ins and outs of how the market in the Netherlands works. That was visible when we were performing use cases where the generation of test data was required. Everything that we could possibly think of is already covered by the tool. The inclusiveness or the wholesomeness of the tool is very good. DATPROF's UI is many years ahead of earlier tools. Broadcom's customer support was not up to our requirements. With DATPROF, even though we are just in the sales phase, I already see tremendous improvement. With the earlier tool, they were not able to provide the solutions that we wanted, whereas with DATPROF, Gerard, and Michael are just a call away, and they are willing to extend themselves to provide us with the right support.
Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have some customers who are in both SAP and non-SAP. When we do scrambling for different applications, it is extremely important that DATPROF and the SAP applications talk to each other and synchronize. Otherwise... [an] identity [can be] lost, from a name perspective."
"The data modeling software gave additional insights for debugging in the case of circular foreign keys."
"Its ease of use is valuable. It's pretty straightforward. With minimal training or with minimal guidance, it can be used."
"The most valuable feature of DATPROF Privacy for us is the possibility to mask sensitive test and development data on different kinds of databases. Furthermore, the tool comes with different useful masking functions. It is possible to mask deterministic and it is possible to add your own functions. The tool has an intuitive interface and customer support is fast and efficient."
"The most valuable feature is that it's easy to use... We were able to quickly port a JD Edwards application into the DATPROF solution and we were able to scramble the data in that application. It's a single tool that helps us to do that across applications."
"Technical support is good. They are friendly and fast."
"I am very impressed with the capabilities of the software."
"We can create synthetic test data for our different development teams without needing production data, which is an excellent capability."
"It is a very stable solution...It is a scalable solution."
"The most valuable feature of Informatica Axon is features, interfaces, and data mapping. It represents clusters nicely."
"The most valuable feature is the building of mockups and tasks."
"The solution offers good data governance."
"Axon has something called Overlay, which can be used to extend the technical lineage."
"The staging and hierarchical features are the most valuable."
"I think that it's a good solution...It is stable because we have the experience to deploy this solution."
"The solution has the best feature for parameterization."
 

Cons

"Although it is possible to mask flat files inside DATPROF Privacy, the current solution is solid. However, it can be improved with an improved user interface."
"The product could be improved by adding functions to mask flat files and XML data."
"The synthetic data-generating element of the tool is relatively new, so we sometimes encounter bugs, though when we inform DATPROF, they act quickly to fix any issues. Of course, the fewer bugs we face, the better."
"They could improve the solution by expanding the APIs. If there were options to integrate it with other solutions, that would help."
"From what I know, there are some challenges with respect to the number of data formats that can be made available. This is something that can be improved."
"Right now, we need to make process agreements with our supplier to keep our source and target database in line with the current production version. This may become an issue when (if) we reach a CI/CD level with multiple releases per day."
"We organized the orchestration via ServiceNow/Runbook. It would be nice if DatProf software had this functionality as well."
"I feel that we have to do a lot of reworking of the template implementations... Maybe it is a limitation, but as a customer, it feels like we need to start from scratch every time. It would help if we could reuse at least some of what we have already done."
"The ability of the product to leverage the power of big data could be improved."
"Needs to implement the new workflow with simple steps and a quick visualization with a 360 view of the data."
"Informatica's support understands the solution, but they lack the experience we need for our use case. That was one thing that we prioritized when we started searching for this kind of solution."
"I would rate my experience with the initial setup a two out of ten, with one being difficult and ten being easy."
"The cloud version of Axon is far behind the on-prem, and many of my clients want to go fully to the cloud. However, Axon has to be an on-prem installation. I would like to see their cloud products catch up with their on-prem capabilities."
"It is more complicated to extract data using the product compared to Visio. The system could display the details on the screen."
"Informatica Cloud Data Integration could improve the price by making it less expensive."
"A general improvement in icons and the virtual interface would be good."
 

Pricing and Cost Advice

"It's very competitive. There is a good price-to-feature relation. It doesn't give us the feeling that we are overspending on something. It provides the right value at the right price. It's worth it."
"I'm not part of the financial team, but as far as I understand, the price is very reasonable compared to the competitors."
"It's an expensive solution."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"It's a costly solution"
"The price is high, but the competitors are even higher, like Collibra."
"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."
"We got a 50% discount."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"Informatica Axon is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Computer Software Company
14%
Insurance Company
8%
Healthcare Company
6%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

DATPROF Privacy, DATPROF Test Data Management
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

APG, UWV, VGZ, DUO, Admiral Group, Heineken, Region Stockholm, Green Shield Canada, BestPass, CalPERS, Birmingham City Council, Nest Pensions
The Travel Company, Carbonite
Find out what your peers are saying about DATPROF vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: January 2025.
838,713 professionals have used our research since 2012.