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DATPROF vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024
 

Categories and Ranking

DATPROF
Ranking in Test Data Management
4th
Ranking in Data Masking
4th
Average Rating
8.6
Number of Reviews
8
Ranking in other categories
AI Synthetic Data (2nd)
Informatica Intelligent Dat...
Ranking in Test Data Management
3rd
Ranking in Data Masking
2nd
Average Rating
8.0
Number of Reviews
181
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Metadata Management (1st), Test Data Management Services (4th), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Featured Reviews

Romil Kapadia - PeerSpot reviewer
Aug 4, 2023
Easy to use, covers all the technology and database stacks, and provides good value for money
We had a Broadcom solution. We had an exit strategy for all the tools of this provider. The contracts were supposed to end. DATPROF is more open with respect to outside environments. Of course, it's not open-source technology, but there are provisions to do so, whereas, with earlier tools, that wasn't the case. Another good part of DATPROF is that because they have already been in the market and working with customers for a long time, they know the ins and outs of how the market in the Netherlands works. That was visible when we were performing use cases where the generation of test data was required. Everything that we could possibly think of is already covered by the tool. The inclusiveness or the wholesomeness of the tool is very good. DATPROF's UI is many years ahead of earlier tools. Broadcom's customer support was not up to our requirements. With DATPROF, even though we are just in the sales phase, I already see tremendous improvement. With the earlier tool, they were not able to provide the solutions that we wanted, whereas with DATPROF, Gerard, and Michael are just a call away, and they are willing to extend themselves to provide us with the right support.
Raj Sethupathi - PeerSpot reviewer
Jun 13, 2024
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of DATPROF Privacy for us is the possibility to mask sensitive test and development data on different kinds of databases. Furthermore, the tool comes with different useful masking functions. It is possible to mask deterministic and it is possible to add your own functions. The tool has an intuitive interface and customer support is fast and efficient."
"We can create synthetic test data for our different development teams without needing production data, which is an excellent capability."
"The data modeling software gave additional insights for debugging in the case of circular foreign keys."
"Its ease of use is valuable. It's pretty straightforward. With minimal training or with minimal guidance, it can be used."
"Technical support is good. They are friendly and fast."
"The most valuable feature is that it's easy to use... We were able to quickly port a JD Edwards application into the DATPROF solution and we were able to scramble the data in that application. It's a single tool that helps us to do that across applications."
"We have some customers who are in both SAP and non-SAP. When we do scrambling for different applications, it is extremely important that DATPROF and the SAP applications talk to each other and synchronize. Otherwise... [an] identity [can be] lost, from a name perspective."
"I am very impressed with the capabilities of the software."
"I like that Informatica MDM has robust matching technology. Informatica MDM is also porting the external Java applications for validations. I can consider that a must-have. It is also exposed to Rest API calls, and we can engage in real-time integrations with any third-party systems."
"The metadata management of Informatica is great."
"The application integration will give you more flexibility when dealing with APIs."
"It comes with lot of features and is a one-stop-shop solution for integration, data modeling, and data governance. Everything can be built under one particular umbrella. If any issues come up, then there won't be any blame game saying that it could be an integration issue or an MDM hub issue because it's wholly owned by Informatica. That's the biggest advantage of Informatica MDM over that of any other tools that are available on the market."
"The most valuable feature is the building of mockups and tasks."
"The ability to aggregate and put together data from around fifty sources into one environment allows us to have a preview of everything in a single place, which is something we did not have previously in our company."
"Informatica Persistent Data Masking can mask production data for different users, ensuring that only authorized individuals can access sensitive information."
"The best thing about Informatica Axon is that it integrates with the Electronic Data Capture and the Axon system."
 

Cons

"We organized the orchestration via ServiceNow/Runbook. It would be nice if DatProf software had this functionality as well."
"I feel that we have to do a lot of reworking of the template implementations... Maybe it is a limitation, but as a customer, it feels like we need to start from scratch every time. It would help if we could reuse at least some of what we have already done."
"Although it is possible to mask flat files inside DATPROF Privacy, the current solution is solid. However, it can be improved with an improved user interface."
"Right now, we need to make process agreements with our supplier to keep our source and target database in line with the current production version. This may become an issue when (if) we reach a CI/CD level with multiple releases per day."
"They could improve the solution by expanding the APIs. If there were options to integrate it with other solutions, that would help."
"The product could be improved by adding functions to mask flat files and XML data."
"From what I know, there are some challenges with respect to the number of data formats that can be made available. This is something that can be improved."
"The synthetic data-generating element of the tool is relatively new, so we sometimes encounter bugs, though when we inform DATPROF, they act quickly to fix any issues. Of course, the fewer bugs we face, the better."
"A general improvement in icons and the virtual interface would be good."
"Informatica MDM's UI is not intuitive enough."
"The data discovery isn't that good yet for Salesforce. We have another tool that we use for this. It may be a problem because Salesforce on the cloud."
"In terms of what could be improved, they need to create a rules repository. Business rules for the attributes that you have, keeping them in that central repository, and governance of them is something which Axon is lacking a bit. The Informatica Data Quality tool actually caters to that, so that's probably why they have not built that up in the Axon, but it is definitely something that can be built in to this product, as well."
"Informatica MDM has limitations with connectivity."
"The ability of the product to leverage the power of big data could be improved."
"The vendor should have more training resources: online classes, free tutorial videos, etc."
"The only thing that I can imagine that might be improved is how the available transactions verify addresses used. These transactions have a valid end date and must be used within the agreed timeframe."
 

Pricing and Cost Advice

"It's very competitive. There is a good price-to-feature relation. It doesn't give us the feeling that we are overspending on something. It provides the right value at the right price. It's worth it."
"I'm not part of the financial team, but as far as I understand, the price is very reasonable compared to the competitors."
"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
"It's a costly solution"
"I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive."
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"It's a very expensive solution"
"Informatica Axon is expensive."
"The price is neither too high nor too low."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Computer Software Company
14%
Insurance Company
8%
Healthcare Company
6%
Financial Services Firm
17%
Computer Software Company
13%
Manufacturing Company
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about DATPROF?
Its ease of use is valuable. It's pretty straightforward. With minimal training or with minimal guidance, it can be used.
What is your experience regarding pricing and costs for DATPROF?
It's very competitive. There is a good price-to-feature relation. It doesn't give us the feeling that we are overspending on something. It provides the right value at the right price. It's worth it.
What needs improvement with DATPROF?
From what I know, there are some challenges with respect to the number of data formats that can be made available. This is something that can be improved. With respect to mainframe platforms, the s...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

DATPROF Privacy, DATPROF Test Data Management
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

APG, UWV, VGZ, DUO, Admiral Group, Heineken, Region Stockholm, Green Shield Canada, BestPass, CalPERS, Birmingham City Council, Nest Pensions
The Travel Company, Carbonite
Find out what your peers are saying about DATPROF vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: October 2024.
814,763 professionals have used our research since 2012.