Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Data Governance comparison

Informatica Intelligent Data Management Cloud (IDMC) vs. Microsoft Purview Data Governance

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Data Governance

2nd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

181

Ranking in other categories

Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (7th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (1st), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (2nd), Product Information Management (PIM) (1st), Data Observability (2nd)

Microsoft Purview Data Gove...

Ranking in Data Governance

1st

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Microsoft Security Suite (8th)

Mindshare comparison

As of February 2025, in the Data Governance category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 7.5%, down from 10.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 25.0%, down from 25.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance

Featured Reviews

Raj Sethupathi

Data Integration Consultant GCP/AWS at Infogrators Inc

Offers profiling and address standardization but can be complicated

Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

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James McDowall

Senior Microsoft Consultant at a tech services company with 11-50 employees

The sensitivity and retention options in Purview are excellent

Some of the menu headings may not be easy to understand for some people. For example, when I first used Purview, I noticed that one of the self-compliance centers had changed its name. Microsoft has done a huge amount of updates, and sometimes it's hard to keep track of what Purview can do. We almost constantly have to explore it. Maybe Microsoft could have a 365 roadmap where we can look at upcoming features, or some kind of bulletin announcement for Purview users that explains new features and what they can do in simple terms. We could also look at the menu settings. In my experience of using Purview, we've never used it as an exclusive system for IT professionals or technical staff. We were very keen that other specialists around the business made use of some of these features because we thought that some of what Purview could do was relevant to other departments as well as IT. For example, we have HR managers and financial staff who use it. I think that some of the terminology in Purview is pitched toward IT and tech professionals, and it may not be immediately understood by other specialists. This is something that could be improved.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's good for tool management, maintaining the golden record of customer status."

"We use it for various use cases, including data provisioning, data validation, continuous monitoring of data quality, and data standardization."

"The program is stable and scalable."

"I like EDC's self-service capabilities. You can put the catalog on the intranet inside the organization, so users can search for something. People in the research world have specialized systems, and you might find data from various places that sound similar."

"The most important features are the mastering of the data and the UI intuitiveness."

"Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."

"Seeing the data in the mapping itself is really nice."

"It is easy to create REST-based interfaces of the master data objects."

More Informatica Intelligent Data Management Cloud (IDMC) pros

"Purview helps mitigate risk and allows us to govern the information being shared among apps and devices."

"Microsoft Purview is extremely stable."

"The data protection feature is vital as it controls who can access data when it moves out of our protected boundary."

"The data lineage feature stands out. It tracks where the data comes from and any changes made."

"Purview's ability to connect to iOS, Mac, and Android devices is critical."

"The reporting is excellent. Limiting what people can see is also valuable, especially when tagging documents."

"The data protection feature is vital as it controls who can access data when it moves out of our protected boundary."

"It is pretty early, but the decision to go with this investment was largely driven by the simplification of our information security technology management stack. That is the primary objective. Once you simplify and you have a connected structure, it allows for faster adoption there. It also gives us additional capabilities as we go on using the technology that we are familiar with, and we do not have to depend on outside parties to come in and tell us how to do certain things."

More Microsoft Purview Data Governance pros

Cons

"The solution is quite expensive."

"The scalability is tough."

"The error information provided is not informative, as compared to Power Center."

"It needs to be a little more intuitive but it’s really not bad."

"Once the data is masked, we won't be able to reverse it back to its original value."

"Considering internal data from legacy systems, it is quite difficult to know if Informatica Data Quality meets that high level of accuracy criteria."

"There are a small number of UI bugs that occur on occasion."

"The product is not too user-friendly to do the configurations."

More Informatica Intelligent Data Management Cloud (IDMC) cons

"The technical support has room for improvement."

"The custom data classification for the African region needs to be improved."

"Microsoft Purview's compliance processes for handling various Mac and iOS devices could be significantly improved."

"Non-Microsoft use cases are not very high. It's limited for now."

"There are negatives to the compliance aspect of Purview in that you get a lot of false positives with some of the native scanning and rules in the platform. A lot of them need tweaking to get a more realistic handle on what data there is."

"I would like to have complete video documentation for training."

"As Microsoft Purview got a little more mature, the deployments got a little more complex, as we were kind of seeing that there are a lot of ways, like there were a hundred ways to do one thing or less."

"The standard support is acceptable, but sometimes it doesn't respond fast enough. Overall, it doesn't meet our expectations."

More Microsoft Purview Data Governance cons

Pricing and Cost Advice

"It is cost effective and an easily accessible tool."

"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."

"We saw an ROI. We have been able to get data from various sources and consolidate it into a data lake, which is helping us in data analytics."

"The pricing is high compared to other tools on the market."

"Informatica is very expensive."

"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."

"We are quite happy with the licensing model."

"We switched to Informatica PIM because it was cheaper than the Oracle solution. It is cheaper initially, but they will bundle it later. This is what happens in the industry."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

"Microsoft Purview is the best option I have encountered when it comes to price. Maybe some of my information is outdated, but Microsoft offered it so that you could use it almost without paying."

"The price is reasonable because most of our clients already have an E3 license, which makes implementation easy."

"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."

"The categorization within the licensing could be improved. There are a lot of solutions within Microsoft Purview. If the licensing could be a bit clearer and the solutions could be better categorized according to function and across multiple environments, that would be excellent. The licensing is very confusing."

"Microsoft Purview has a pay-per-use pricing model, so it's one of the most cost-effective tools, as your cost will be based on your usage. It's a pricing model that Microsoft has nailed down, making it great whether you're a small organization or a multinational, giant organization."

"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."

"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."

"Microsoft Purview Data Loss Prevention is not cheap."

More Microsoft Purview Data Governance pricing and cost advice

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832,138 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

17%

Computer Software Company

12%

Manufacturing Company

10%

Government

Financial Services Firm

15%

Computer Software Company

13%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

What do you like most about Microsoft Azure Purview?

It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.

What is your experience regarding pricing and costs for Microsoft Azure Purview?

The auto-tagging feature should be available at a lower licensing level.

What needs improvement with Microsoft Azure Purview?

Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level.

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Product Reports

Informatica Intelligent Data Management Cloud (IDMC)

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Informatica Intelligent Data Management Cloud (IDMC) report

Microsoft Purview Data Governance

Download Microsoft Purview Data Governance product report

Microsoft Purview Data Governance report

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

Microsoft Purview, MS Azure Purview

Overview

Informatica Intelligent Data Management Cloud (IDMC) is a robust platform used by banks, financial institutions, and health sector organizations for data management, governance, and compliance.

IDMC provides comprehensive tools for data discovery, profiling, masking, and transformation. It supports Salesforce integration, real-time data streaming, and scalable data management solutions. Health organizations manage national product catalogs while financial entities focus on data protection and regulatory compliance. Its intuitive interface, flexible features, and robust tools make it valuable across sectors, though enhancements in data integration and human workflow are being sought.

What are the most important features?

Data discovery: Facilitates identifying and understanding data sources.
Data profiling: Analyzes old databases for data quality.
Data and platform masking: Ensures data protection.
Salesforce integration: Seamless connectivity with Salesforce.
Mastering data: Centralizing and standardizing data.
UI intuitiveness: User-friendly interface.
Feature map flexibility: Adapts to user needs.
Business glossary creation: Defines business terms.
Data lineage: Tracks data flow and transformations.
Automation: Streamlines data processes.
Enterprise data cataloging: Organizes extensive data assets.
Scalability: Supports expanding data requirements.
Easy setup: Quick deployment process.
Bulk upload: Efficiently handles large data volumes.
Customizable data management: Tailors data solutions.
Real-time data streaming: Manages live data streams.
Integration with Hadoop and NoSQL: Connects with big data platforms.

What benefits and ROI should be considered?

Regulatory compliance: Ensures adherence to regulations.
Data protection: Safeguards sensitive information.
Enhanced data quality: Improves accuracy and reliability.
Centralized data: Consolidates data for better management.
Process automation: Reduces manual tasks and errors.

Banks and financial institutions use IDMC for data masking, transformation, and compliance, while health sector organizations leverage it for national product catalogs. Industry applications focus on automating business processes, centralizing data, and managing data catalogs to meet regulatory demands and ensure data protection.

Informatica

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft

Sample Customers

The Travel Company, Carbonite

Information Not Available

Informatica Intelligent Data Management Cloud (IDMC) vs. Microsoft Purview Data Governance