Meet FullStory, the app that captures all your customer experience data in one powerful, easy-to-use platform. Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.
FullStory takes a fundamentally different approach to understanding your customer experience. One tiny script unlocks pixel-perfect playback, automatic insights, funnel analytics, and robust search and segmentation – all without the need to manually tag your site’s code.
FullStory’s playback perfectly captures even the gnarliest single-page apps built on any JavaScript framework. They’re not just videos either, our playbacks are fully-working recreation of your site, code and all, so they look great on any size screen and no detail is ever lost, no matter how tiny. A/B testing? Dynamic URLs? No problem. Our recordings present a 100% faithful recreation of the site as your customer experienced it.
Plus, we capture the entire DOM and all assets, mutations and customer actions. That’s way more than any other playback or CX tool. Every click, keypress, page transition and more, all automatically indexed (without the need for manual tagging) so you can search on anything at anytime.
By capturing more customer experience data than any other solution in one powerful, easy-to-use platform, FullStory is able to empower everyone in an organization to help build the best online experience for their customers.
IBM Watson Customer Experience Analytics is a powerful tool that enables organizations to gain deep insights into customer behavior and preferences. Its primary use case is to analyze customer interactions across various touchpoints, such as websites, mobile apps, and social media platforms.
The most valuable functionality of Watson Customer Experience Analytics is its ability to provide a holistic view of the customer journey. It combines data from multiple sources, including clickstream data, customer feedback, and sentiment analysis, to deliver comprehensive insights. This allows organizations to understand the entire customer experience, identify pain points, and make data-driven decisions to improve customer satisfaction.
By leveraging advanced analytics and AI capabilities, Watson Customer Experience Analytics helps organizations uncover hidden patterns and trends in customer behavior. It provides actionable insights that enable businesses to optimize their marketing strategies, personalize customer experiences, and enhance overall customer satisfaction.
Furthermore, this tool helps organizations identify opportunities for cross-selling and upselling by understanding customer preferences and purchase patterns. It also enables businesses to proactively address customer issues and reduce churn by identifying dissatisfied customers and resolving their concerns promptly.
