HPE StoreVirtual vs NetApp Cloud Volumes ONTAP comparison

Hewlett Packard Enterprise and NetApp are both solutions in the Software Defined Storage (SDS) category. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 95% of NetApp users who would recommend it.

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Executive Summary

We performed a comparison between HPE StoreVirtual and NetApp Cloud Volumes ONTAP based on real PeerSpot user reviews.

Find out in this report how the two Software Defined Storage (SDS) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HPE StoreVirtual vs. NetApp Cloud Volumes ONTAP Report (Updated: July 2025).

Buyer's Guide

HPE StoreVirtual vs. NetApp Cloud Volumes ONTAP

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Featured Reviews

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Vebjorn Nergaard

Senior IT Engineer at Guard Automation AS

Reliable with helpful support and good replication

The setup is okay, however, it comes with a moderate amount of difficulty. If you are new to the product, it is difficult. You do get used to the process over time and it gets easier. A company just needs one person to maintain the solution as it just runs. You don't need any support staff. It's very, very hands-off except when you do updates. The product is living its own life.

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Pramod-Talekar

Sr Service Engineer at a healthcare company with 1,001-5,000 employees

Allows customers to manage SAN and NAS data within a single storage solution

The tool's most valuable features are the SnapLock and SnapMirror features. If something goes wrong with the data, we can restore it. This isn't a mirror; we store data in different locations. If there's an issue on the primary site, we can retrieve data from the secondary site. Multiprotocol support in NetApp Cloud Volumes ONTAP is beneficial because it allows customers to manage SAN and NAS data within a single storage solution. This feature eliminates the need to purchase different types of storage.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It performs well and it is also very fast."

"The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."

"The solution is able to handle workloads and is easy to use. It allows us to actually manage the boxes in less time."

"The most valuable feature is Safe Mode."

"The most valuable features of this solution are the rewrite speed and the nonstop services."

"What I like best about Pure Storage FlashBlade is its object storage functionality, plus it has fast underlying hardware. Pure Storage FlashBlade is also very stable. I find its stability one of its valuable features."

"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."

"FlashBlade offers low latency, high throughput, and seamless scalability."

More Pure Storage FlashBlade pros

"A company can scale it easily."

"The solution is quite stable. We haven't had any issues with glitches or bugs."

"The network RAID feature gives us maximum availability, since we cannot afford any downtime, even for a second."

"Data is stored in two different places, leveraging more security and availability. Therefore, network problems are having less affect on iSCSI."

"Simplicity of not having to buy FC or FCoE SAN. Instead, we buy servers with their own storage."

"The initial setup is straightforward, not a complex procedure."

"I guess on the top of the list is certainly ease of use."

"It's very stable and it's easy to use."

More HPE StoreVirtual pros

"NetApp's Integration with AWS has helped us because we had a tough time transferring data when we used an ONTAP competitor as our storage partner. They don't have integration with AWS tools, so we had to figure it out on our own. ONTAP has built-in integration and allows us to replicate a copy to our second data center."

"CVO gives us the ability to access data as quickly as possible, which is critical because of the mission set we handle. Some things cannot wait. For example, we tried having the data in the cloud itself, but it took too long for us to retrieve it from cold or deep storage. If we have it ONTAP or on-prem, it's so much easier to pull it within minutes."

"We use the mirroring to mirror our volumes to our DR location. We also create snapshots for backups. Snapshots will create a specified snapshot to be able to do a DR test without disrupting our standard mirrors. That means we can create a point-in-time snapshot, then use the ability of FlexClones to make a writeable volume to test with, and then blow it away after the DR test."

"The feature which I like the most is that it has the capabilities that the traditional storage system offers. It provides all the functionality. The deduplication and compression work exactly like ONTAP's traditional storage. So people who have experience with that find it very easy to manage."

"Its features help us to have a backup of our volumes using the native technology of NetApp ONTAP. That way, we don't have to invest in other solutions for our backup requirement. Also, it helps us to replicate the data to another geographic location so that helps us to save on the costs of backup products."

"In terms of administration, the portal which provides the dashboard view is an excellent tool for operations. It gives you volume divisions, usage rates, which division is using how much data, and more. The operations portal is fantastic for the support team."

"NetApp's Cloud Manager automation capabilities are very good because it's REST-API-driven, so we can completely automate everything. It has a good overview if you want to just have a look into your environment as well."

"It gives a solution for storage one place to go across everything. So, the customer is very familiar with NetApp on-prem. It allows them to gain access to the file piece. It helps them with the training aspect of it, so they don't have to relearn something new. They already know this product. They just have to learn some widgets or what it's like in the cloud to operate and deploy it in different ways."

More NetApp Cloud Volumes ONTAP pros

Cons

"There could be improvements in public cloud integration."

"On our dedupe during our initial buy, we were expecting a number a little higher like 4x. However, we are getting about 3.6. While it is close enough, it doesn't quite hit the numbers. So, this has been a challenge."

"The documentational aspect of FlashBlade needs improvement."

"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."

"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."

"Its configuration should be easier."

"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."

"I would like to see more deduplication."

More Pure Storage FlashBlade cons

"The initial setup could be simplified to make it easier for new users."

"The product is coming to end-of-life in the next three years."

"It is a costly solution."

"User interface could be improved."

"Configuration of application integrated snapshots for VMware is convoluted and it did not work immediately."

"The GUI is a bit old-fashioned. It should be updated."

"One of the areas that need improvement is the consolidated management platform, to manage all of the nodes from one place and the licensing around that."

"it would nice to have deduplication or compression, things that you have in some of the higher end products."

More HPE StoreVirtual cons

"I would like some more performance matrices to know what it is doing. It has some matrices inherent to the Cloud Volumes ONTAP. But inside Cloud Manager, it would also be nice to see. You can have a little Snapshot, then drill down if you go a little deeper."

"We have used technical support. As long as they don't call me at four o'clock in the morning to tell me that a drive failed and they are sending me another one, I like it. They have a tendency to do that."

"We are getting a warning alert about not being able to connect to Cloud Manager when we log into it. The support has provided links, but this particular issue is not fixed yet."

"It definitely needs improvement with respect to clustering and with respect to more collaborative integrations with Azure. Right now, we have very limited functionalities with Azure, except for storage. If CVO could be integrated with Azure that would help. When there is any sort of maintenance happening in the cloud, it disrupts the service in Cloud Volumes ONTAP."

"When Azure does their maintenance, they do maintenance on one node at a time. With the two nodes of the CVO, it can automatically fail over from one node to the node that is staying up. And when the first node comes back online, it will fail back to the first node. We have had issues with everything failing back 100 percent correctly."

"I would like to see more aggressive management of the aggregate space. On the Cloud Volumes ONTAP that we use for offsite backup copies, most of the data sits in S3. There are also the EBS volumes on the Cloud Volumes ONTAP itself. Sometimes what happens is that the aggregate size just stays the same. If it allocates 8 terabytes initially, it just stays at 8 terabytes for a long time, even though we're only using 20 percent of that 8 terabytes. NetApp could undersize that more aggressively."

"I would like NetApp to come up with an easier setup for the solution."

"The encryption and deduplication features still have a lot of room for improvement."

More NetApp Cloud Volumes ONTAP cons

Pricing and Cost Advice

"I understand that it is competitively priced compared to other brands."

"Our licensing is renewed annually."

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

"I rate the tool's pricing a seven to eight out of ten."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"The price could be cheaper."

"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."

"I feel that the price could always be lowered."

More Pure Storage FlashBlade pricing and cost advice

"It costs less than $10,000 for one machine. If it costs more than 15% higher than this, then the customer may change to another solution."

"One of the key features about it is that when you buy either a VSA license or a StoreVirtual appliance, all your software's included."

"The prices are OK, so we don't have much difficulty selling HPE in Brazil."

"If you buy a five-year license, not only does the technical support expire after five years, but you also lose the ability to change and expand the VSA, and the systems won't go down."

"For our organization, I believe the cost is 16,000 Euros for a three-year license. It costs a bit more to do the maintenance on our servers as well. It's also on an HP ProLiant server and an organization will need to do the maintenance there also. I believe the price for that is around 2000 Euros a year."

"Licensing is not exactly straightforward, but not the worst I have ever seen."

"They have a very good price which keeps our customers happy."

"The AWS consumer-based pricing model makes it easy for developers to use their credit cards to spin up virtual servers immediately."

"For enterprise customers, it's a very cost effective. But in the SMB segment, yeah, pricing is a little bit challenge for your time."

"I know the licensing is a bit on the high-end. That's when we had to downsize our MetroCluster disks and just migrate to disks that were half used. We migrated into those just to reduce maintenance costs."

"The cost is quite high."

"Cost is a big factor, because a lot of companies can't afford enterprise grade equipment all the time. They skimp where they can. I would recommend that they improve the cost."

"If a customer is only using, say, less than 10 terabytes, I don't think CVO would be a good option. A customer using at least 100 or 200 terabytes should get a reasonable price from NetApp."

"In addition to the standard licensing fees, there are fees for Azure, the VMs themselves and for data transfer."

More NetApp Cloud Volumes ONTAP pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

Educational Organization

Manufacturing Company

Computer Software Company

19%

Manufacturing Company

12%

Government

11%

Financial Services Firm

11%

Educational Organization

18%

Manufacturing Company

14%

Computer Software Company

13%

Financial Services Firm

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

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What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

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What do you like most about NetApp Cloud Volumes ONTAP?

So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the licen...

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What is your experience regarding pricing and costs for NetApp Cloud Volumes ONTAP?

The solution's pricing is reasonable.

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What needs improvement with NetApp Cloud Volumes ONTAP?

NetApp's support could improve.

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Comparisons

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VMware vSAN vs HPE StoreVirtual

Compared 52% of the time

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Compared 48% of the time

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Compared 18% of the time

Amazon S3 vs NetApp Cloud Volumes ONTAP

Compared 12% of the time

Red Hat Ceph Storage vs NetApp Cloud Volumes ONTAP

Compared 10% of the time

Amazon EFS (Elastic File System) vs NetApp Cloud Volumes ONTAP

Compared 8% of the time

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Product Reports

Buyer's Guide

Pure Storage FlashBlade

June 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

HPE StoreVirtual

July 2025

Download HPE StoreVirtual product report

Buyer's Guide

NetApp Cloud Volumes ONTAP

June 2025

Download NetApp Cloud Volumes ONTAP product report

Also Known As

No data available

HPE StoreVirtual, HPE VSA

ONTAP Cloud, CVO, NetApp CVO

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

HPE StoreVirtual storage ensures that organisations can optimise the benefits of server virtualisation with cost-effective high availability and disaster recovery. The iSCSI-based, scale-out storage platform is easy to manage and change – meeting ongoing business demands without creating IT bottlenecks or application downtime. Overcoming the cost and management limitations of traditional storage area networks (SANs), HPE StoreVirtual nodes use storage clustering to form a single pool of resources that enable organisations to buy only what they need today, scaling non-disruptively to meet requirements in the future.

Hewlett Packard Enterprise

NetApp Cloud Volumes ONTAP is an efficient storage management solution for managing and storing data in the cloud. It offers seamless integration with cloud providers, advanced data replication capabilities, and high data protection. With reliable performance, it is ideal for industries like healthcare and finance.

NetApp

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

NBrIX, WIND Telecom, Netrics

1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard

Buyer's Guide

HPE StoreVirtual vs. NetApp Cloud Volumes ONTAP

July 2025

Free Report: HPE StoreVirtual vs. NetApp Cloud Volumes ONTAP

Find out what your peers are saying about HPE StoreVirtual vs. NetApp Cloud Volumes ONTAP and other solutions. Updated: July 2025.

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