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Informatica Intelligent Data Management Cloud (IDMC) vs SAP Analytics Hub comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Integration
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
182
Ranking in other categories
Data Quality (1st), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (1st), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
SAP Analytics Hub
Ranking in Data Integration
44th
Average Rating
7.2
Reviews Sentiment
6.4
Number of Reviews
7
Ranking in other categories
BI (Business Intelligence) Tools (29th)
 

Mindshare comparison

As of April 2025, in the Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.6%, down from 7.5% compared to the previous year. The mindshare of SAP Analytics Hub is 0.1%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration
 

Featured Reviews

Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.
Hyunwook Kang - PeerSpot reviewer
Provides efficient data integration features, but the technical support services need improvement
We use the product for analytics across various business processes and sectors. It helps us analyze SAP ERP data The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity. The platform could easily integrate with other ERP data solutions.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Informatica MDM stands out as a tool that can give you the flexibility needed for doing channel-specific data quality or business validation."
"The tool's most valuable feature is bulk upload. We upload files in CSV or Excel format."
"It is a highly scalable solution."
"We use it for various use cases, including data provisioning, data validation, continuous monitoring of data quality, and data standardization."
"The features for data quality, data cataloging, and UI are excellent."
"The OAuth feature is the most valuable feature for authentication."
"I do a quite a lot of data transformations, and the fact that I can do them without changing any of my SQL queries from the code, using the inbuilt tools, is very helpful."
"What I like best about Informatica MDM is its structured, table-based approach. Unlike Reltio, where data is only visible through the UI and cloud-based, the solution allows access to normalized tables. This means I can directly query and see data in each table. For instance, I can easily get all customer details from the customer table. However, for more complex queries, like seeing all customer interactions with the organization, some SQL knowledge is needed to join different tables and retrieve the details."
"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."
"This product provides good reports using a single pane of glass."
"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."
"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."
"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."
"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."
 

Cons

"Informatica Axon does not provide complete transparency about the level of detailing you need and the logic used in ETL."
"The integration process is not easy."
"Informatica Axon needs more integration connectors so that it can connect to systems and different kinds of datasets."
"The only thing that I can imagine that might be improved is how the available transactions verify addresses used. These transactions have a valid end date and must be used within the agreed timeframe."
"The product interface could be improved to be more intuitive."
"Compared to other tools in the market, Informatica MDM is costly."
"Informatica's issue is the licensing. Right now, there are a lot of new gen MDMs that are offering a lot in a single licensing model."
"Informatica is very expensive."
"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."
"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."
"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."
"The technical support for Analytics Hub is limited and could be improved."
"The interface can be simplified because it is not a user-friendly experience."
"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."
 

Pricing and Cost Advice

"Informatica MDM's price could be lower."
"The licensing price of the product depends on the organization's requirements."
"The price is high, but the competitors are even higher, like Collibra."
"Informatica Cloud Data Integration is famously known for its high price. The vendor targets large enterprises, and not medium or small companies. These large companies, and organizations, handle large amounts of data. If you go into any large bank, such as American or Canadian banks, these banks use this solution because it is more reliable, secure, and has more functionality."
"We have licenses, and we are provided with certain particular services in the solution."
"Informatica Axon is expensive."
"We saw an ROI. We have been able to get data from various sources and consolidate it into a data lake, which is helping us in data analytics."
"The price of Informatica Cloud Data Integration could be reduced."
"The pricing is reasonable."
"The product is expensive."
"It is an expensive solution."
"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
10%
Insurance Company
6%
Computer Software Company
18%
Energy/Utilities Company
10%
Financial Services Firm
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What do you like most about SAP Analytics Hub?
Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually.
What is your experience regarding pricing and costs for SAP Analytics Hub?
The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.
What needs improvement with SAP Analytics Hub?
The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space.
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
STIB-MIVB
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. SAP Analytics Hub and other solutions. Updated: April 2025.
848,716 professionals have used our research since 2012.