Informatica Intelligent Data Management Cloud (IDMC) vs SAP Analytics Hub comparison

Informatica Intelligent Data Management Cloud (IDMC) vs. SAP Analytics Hub

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Data Integration

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

182

Ranking in other categories

Data Quality (1st), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (1st), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)

SAP Analytics Hub

Ranking in Data Integration

44th

Average Rating

7.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (29th)

Mindshare comparison

As of April 2025, in the Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.6%, down from 7.5% compared to the previous year. The mindshare of SAP Analytics Hub is 0.1%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration

Featured Reviews

Raj Sethupathi

Data Integration Consultant GCP/AWS at Infogrators Inc

Offers profiling and address standardization but can be complicated

Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

Read full review

Hyunwook Kang

IT Director at Dfocus

Provides efficient data integration features, but the technical support services need improvement

We use the product for analytics across various business processes and sectors. It helps us analyze SAP ERP data The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity. The platform could easily integrate with other ERP data solutions.…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The user interface is flexible and the visibility of the data flow is amazing."

"The way that the solution scans is very useful."

"Their new licensing is very flexible. With Informatica Cloud, you have plenty of items under the same umbrella, such as services, offerings, data quality, and data masking. You have also got master data management and API management. What I really like about them is that you don't need to go to Informatica and say that you need a data integration module. You would say that you need iPaaS or Informatica Cloud. They'll then try to understand your needs and give you IPUs, which are the processing units. If I purchased a hundred IPUs from Informatica as a customer, I can use 70 IPUs for data integration. I would also need data quality, so I can use 10 IPUs for data quality. I can use the remaining 20 IPUs for API management. Down the line, if I see that my initial data integration needs for the development phase are met, then out of the 70 IPUs assigned for data integration, I can use 30 IPUs for data masking. I can shuffle these numbers in any way within the Informatica Cloud umbrella for the tenure for which I have subscribed to these IPUs. I can use all services the way I want. This flexibility is what I really love about Informatica. It also has got good connectors."

"Informatica Data Quality is a product that is worth the money."

"Multifeatured and easily scalable data catalog, with good data domain discovery and data profiling features."

"I am impressed by the solution's interface."

"The Mapping Configuration and PowerCenter wizards are valuable. We use them to run our business logic."

"The solution has the best feature for parameterization."

More Informatica Intelligent Data Management Cloud (IDMC) pros

"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

"This product provides good reports using a single pane of glass."

Cons

"The product isn't mature enough to provide suitable connectors to various data engines."

"Informatica is very expensive."

"Although we are very satisfied with the design of the UI, executing tasks with it can be difficult."

"They could improve technical support because it is not good enough at the moment."

"Informatica MDM could be improved by adding drag and drop options, business data insights, and visualization reporting."

"Informatica Cloud Data Integration can improve by being more user-friendly. When you're working with the solution a lot of technical knowledge is required. It's not a solution that anyone can use properly, you need knowledge of what's happening at the back end, such as SQL. When you get stuck, you need to look into your logic. For other tools, such as Dell Boomi, anyone can use them."

"This is a costly solution. We have several customers who evaluate it but then look for other solutions because of the cost. At present, Informatica MDM comes as an on-premises or cloud-based solution. I would like to see them offer a SaaS-based MDM model. I think they are working on it."

"Most of the new features added by Informatica are through Elastic Mapping. It would be helpful to have features like multithreading or partitioning for Salesforce to enhance performance."

More Informatica Intelligent Data Management Cloud (IDMC) cons

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."

"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."

"The technical support for Analytics Hub is limited and could be improved."

"The interface can be simplified because it is not a user-friendly experience."

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

Pricing and Cost Advice

"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."

"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."

"It's a very expensive solution"

"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."

"The licensing price of the product depends on the organization's requirements."

"It's offers value for money. They're more competitive with respect to pricing and offerings."

"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."

"Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

"The product is expensive."

"It is an expensive solution."

"The pricing is reasonable."

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Computer Software Company

12%

Manufacturing Company

10%

Insurance Company

Computer Software Company

17%

Energy/Utilities Company

10%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

What do you like most about SAP Analytics Hub?

Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually.

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

What needs improvement with SAP Analytics Hub?

The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space.

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Compared 56% of the time

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Product Reports

Informatica Intelligent Data Management Cloud (IDMC)

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Informatica Intelligent Data Management Cloud (IDMC) report

SAP Analytics Hub

Download SAP Analytics Hub product report

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

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Overview

Informatica Intelligent Data Management Cloud (IDMC) is a robust platform used by banks, financial institutions, and health sector organizations for data management, governance, and compliance.

IDMC provides comprehensive tools for data discovery, profiling, masking, and transformation. It supports Salesforce integration, real-time data streaming, and scalable data management solutions. Health organizations manage national product catalogs while financial entities focus on data protection and regulatory compliance. Its intuitive interface, flexible features, and robust tools make it valuable across sectors, though enhancements in data integration and human workflow are being sought.

What are the most important features?

Data discovery: Facilitates identifying and understanding data sources.
Data profiling: Analyzes old databases for data quality.
Data and platform masking: Ensures data protection.
Salesforce integration: Seamless connectivity with Salesforce.
Mastering data: Centralizing and standardizing data.
UI intuitiveness: User-friendly interface.
Feature map flexibility: Adapts to user needs.
Business glossary creation: Defines business terms.
Data lineage: Tracks data flow and transformations.
Automation: Streamlines data processes.
Enterprise data cataloging: Organizes extensive data assets.
Scalability: Supports expanding data requirements.
Easy setup: Quick deployment process.
Bulk upload: Efficiently handles large data volumes.
Customizable data management: Tailors data solutions.
Real-time data streaming: Manages live data streams.
Integration with Hadoop and NoSQL: Connects with big data platforms.

What benefits and ROI should be considered?

Regulatory compliance: Ensures adherence to regulations.
Data protection: Safeguards sensitive information.
Enhanced data quality: Improves accuracy and reliability.
Centralized data: Consolidates data for better management.
Process automation: Reduces manual tasks and errors.

Banks and financial institutions use IDMC for data masking, transformation, and compliance, while health sector organizations leverage it for national product catalogs. Industry applications focus on automating business processes, centralizing data, and managing data catalogs to meet regulatory demands and ensure data protection.

Informatica

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

Sample Customers

The Travel Company, Carbonite

STIB-MIVB

Informatica Intelligent Data Management Cloud (IDMC) vs. SAP Analytics Hub