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Informatica Intelligent Data Management Cloud (IDMC) vs SAS MDM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
SAS MDM
Average Rating
8.0
Reviews Sentiment
8.2
Number of Reviews
1
Ranking in other categories
Master Data Management (MDM) Software (12th)
 

Mindshare comparison

While both are Data Integration and Access solutions, they serve different purposes. Informatica Intelligent Data Management Cloud (IDMC) is designed for Data Management Platforms (DMP) and holds a mindshare of 14.1%, down 16.1% compared to last year.
SAS MDM, on the other hand, focuses on Master Data Management (MDM) Software, holds 2.7% mindshare, up 1.6% since last year.
Data Management Platforms (DMP) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)14.1%
Palantir Foundry25.2%
Cloudera Data Platform6.2%
Other54.5%
Data Management Platforms (DMP)
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
SAS MDM2.7%
SAP Master Data Governance20.4%
Microsoft MDS12.9%
Other64.0%
Master Data Management (MDM) Software
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
reviewer1320117 - PeerSpot reviewer
When a client wants an analytics tool plus BI, that is when we look to this solution
Having used SAS in the past, in the role that I play, I always push for SAS and all the analytics. But without having done a full comparison with other tools, I do not feel I'm in a position to say that there are capabilities available with SAS that are not in the other tools. But from a practical perspective, I would definitely recommend this solution. I rate it at eight out of 10 because I still want to explore it a bit more. I have only used it for three clients, and not as a full-blown MDM asset. If you are running a complex use case, I may or may not be in a position to justify the use of this product at this point in time. I would be 80 percent comfortable doing so and that's why I'm giving it a score of eight.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features for data quality, data cataloging, and UI are excellent."
"I do find Informatica Data Quality is stable. It generally maintains a high level of reliability and stability, making it an asset."
"I rate the technical support a ten out of ten."
"I know that there are two good features, APN and ServiceNow but we haven't explored all of its features yet."
"The ability to clean out data and improve the data quality is the best feature."
"There are a couple of valuable features. One is that it is very quick on the profiling. So, you get a very fast snapshot of the type of data that you're looking at from the profiling perspective. It can highlight anomalies in the data."
"The product's most valuable feature is the ability to select the data flow and lineage."
"​The tool manually checks on applying business rules and helps to implement them."
"One good feature is that SAS MDM comes bundled with the entire stack so we are in a position to place it with the client. So when a client wants an analytics tool plus BI, and they want to bring in other elements, that is when we look to MDM, because it is a single vendor."
 

Cons

"I would rate my experience with the initial setup a two out of ten, with one being difficult and ten being easy."
"The error information provided is not informative, as compared to Power Center."
"The tool could be improved in terms of ease of use, particularly for those without technical expertise. Understanding and extracting data from the table-based structure requires some SQL knowledge and technical skills. Additionally, while Informatica MDM has moved towards a cloud-based MDM with a UI similar to Reltio, I haven't used it, so I can't comment on its effectiveness."
"The integration with other data management tools can be enhanced. For instance, there is no integration with tools like Collibra or Hubview."
"Informatica MDM has a complex user interface, which could be improved."
"The biggest challenge I see is the IDE's for the cloud and automization are different."
"User/group administration could use improvement."
"I have received feedback from certain teams and there is a steep learning curve to use this solution."
"The initial setup was slightly complex. We did face a couple of issues such as the SAML integration not being very smooth. And linking communication with the metadata server was a bit of a challenge. Eventually, we were able to configure it properly."
 

Pricing and Cost Advice

"The product is highly-priced."
"My understanding is that Informatica is quite expensive compare to other tools that are available in the market."
"The price of Informatica Cloud Data Integration could be reduced."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"Informatica Cloud Data Integration is famously known for its high price. The vendor targets large enterprises, and not medium or small companies. These large companies, and organizations, handle large amounts of data. If you go into any large bank, such as American or Canadian banks, these banks use this solution because it is more reliable, secure, and has more functionality."
"The platform has a premium cost. I rate the pricing as seven out of ten."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
No data available
 

Questions from the Community

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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
SAS Master Data Management, DataFlux qMDM
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Aegon, Allianz Global Corporate & Specialty, Ausgrid, Bank of Queensland, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, The Travel Corporation, Transitions Optical, Triad Analytic Solutions
Find out what your peers are saying about Palantir, Informatica, Cohesity and others in Data Management Platforms (DMP). Updated: September 2025.
871,688 professionals have used our research since 2012.