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Informatica Intelligent Data Management Cloud (IDMC) vs SAS MDM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
186
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business Process Management (BPM) (11th), Business-to-Business Middleware (6th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
SAS MDM
Average Rating
8.0
Reviews Sentiment
8.2
Number of Reviews
1
Ranking in other categories
Master Data Management (MDM) Software (13th)
 

Mindshare comparison

While both are Data Integration and Access solutions, they serve different purposes. Informatica Intelligent Data Management Cloud (IDMC) is designed for Data Management Platforms (DMP) and holds a mindshare of 14.1%, up 13.3% compared to last year.
SAS MDM, on the other hand, focuses on Master Data Management (MDM) Software, holds 2.7% mindshare, up 1.4% since last year.
Data Management Platforms (DMP) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)14.1%
Palantir Foundry25.9%
Adobe Audience Manager6.2%
Other53.8%
Data Management Platforms (DMP)
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
SAS MDM2.7%
SAP Master Data Governance21.6%
Microsoft MDS13.0%
Other62.7%
Master Data Management (MDM) Software
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
reviewer1320117 - PeerSpot reviewer
When a client wants an analytics tool plus BI, that is when we look to this solution
Having used SAS in the past, in the role that I play, I always push for SAS and all the analytics. But without having done a full comparison with other tools, I do not feel I'm in a position to say that there are capabilities available with SAS that are not in the other tools. But from a practical perspective, I would definitely recommend this solution. I rate it at eight out of 10 because I still want to explore it a bit more. I have only used it for three clients, and not as a full-blown MDM asset. If you are running a complex use case, I may or may not be in a position to justify the use of this product at this point in time. I would be 80 percent comfortable doing so and that's why I'm giving it a score of eight.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I think the integration feature is probably one of the key features in Informatica MDM...Stability-wise, I rate the solution a ten out of ten."
"It provides all the typical MDM capabilities like deduplication and machine survivorship."
"The technical support services are good."
"Address Doctor gives an accurate combination of information provided with a level of returned threshold value."
"Informatica Data Quality is a product that is worth the money."
"Informatica MDM has data quality, mastering the data's capability."
"The interface is really good."
"It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten."
"One good feature is that SAS MDM comes bundled with the entire stack so we are in a position to place it with the client. So when a client wants an analytics tool plus BI, and they want to bring in other elements, that is when we look to MDM, because it is a single vendor."
 

Cons

"I think they should work really hard on UI."
"The UX and UI of the solution are areas with certain shortcomings where improvements can be made in the future."
"The regions in which the data resides are still limited. This could be an issue in terms of the data residency laws of some of the countries. They should get more regions."
"I would also like to have profiling functionalities and quality transformations in the cloud."
"The user interface of the product needs to be improved"
"The price modeling could be more flexible."
"It would be helpful if there was a GenAI feature integrated into the system, especially regarding the data quality."
"I would like to see more API integration to have the capability to build a report using other third party reporting tools to streamline the operation."
"The initial setup was slightly complex. We did face a couple of issues such as the SAML integration not being very smooth. And linking communication with the metadata server was a bit of a challenge. Eventually, we were able to configure it properly."
 

Pricing and Cost Advice

"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"The solution's pricing model is easy, but it is very expensive."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"Informatica is very expensive."
"We got a 50% discount."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
No data available
 

Questions from the Community

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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
SAS Master Data Management, DataFlux qMDM
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Aegon, Allianz Global Corporate & Specialty, Ausgrid, Bank of Queensland, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, The Travel Corporation, Transitions Optical, Triad Analytic Solutions
Find out what your peers are saying about Palantir, Informatica, Cohesity and others in Data Management Platforms (DMP). Updated: August 2025.
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