Marketing Creatio vs Microsoft Dynamics CRM comparison

Creatio and Microsoft are both solutions in the Marketing Management category. Creatio is ranked #15, while Microsoft is ranked #2 with an average rating of 8.0. Creatio holds a 0.7% mindshare in MM, compared to Microsoft’s 26.2% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 92% of Microsoft users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

79 Views
48 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Read 76 Microsoft Dynamics CRM reviews

2,047 Views
1,970 Comparison Views

92% willing to recommend

Marketing Creatio

Microsoft Dynamics CRM

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Executive Summary

We performed a comparison between Marketing Creatio and Microsoft Dynamics CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: December 2024).

Buyer's Guide

Marketing Management

December 2024

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

15th

Average Rating

9.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Dynamics CRM

Ranking in Marketing Management

2nd

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)

Mindshare comparison

As of January 2025, in the Marketing Management category, the mindshare of Marketing Creatio is 0.7%, up from 0.5% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 26.2%, up from 23.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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Arun Srivastav

CEO at Planfirma Technologies Private Limited

Easy to use and integrates well with emails, WhatsApp, and SMS gateways

The most valuable feature of Microsoft Dynamics CRM is the campaign feature. The solution's campaign feature allows you to collate a group of customers and the frequency of email notifications sent to them. You can put an advertising budget for a series of customers, whereby high net-worth individuals will be marketed for high-end products. Low-end customers will be in a different campaign. So, we run campaigns on different sectors of customers. One of the solution's good features is integration because it directly integrates with Microsoft tools. Microsoft Office 365 and Microsoft Teams are built into it. The solution gives a varied network of text and email gateways, which are already integrated and come with the package.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"The most valuable feature in Microsoft Dynamics CRM is funneling."

"Compared to other partners, the most valuable aspect of Microsoft Dynamics CRM is its intuitive APIs, which are customizable and allow for the addition of multiple parameters and attributes. This feature enhances the purpose call in our services. Additionally, the learning curve for contact center agents using Microsoft Dynamics CRM is shorter than with other solution providers. Finally, the commercial aspects of Microsoft Dynamics CRM are superior to those of other solution providers."

"The most valuable feature of Microsoft Dynamics CRM is the campaign feature."

"The solution is versatile and customizable."

"The product is highly scalable, particularly in the cloud environment, where resources can be increased as required."

"It's a good solution for enterprise-level companies."

"The initial setup is very easy."

"My access to Microsoft Dynamics CRM is limited, so I can only access the feature of registering the pipeline and activities. That feature is enough for me to do the job, and is what I find most valuable in the solution."

More Microsoft Dynamics CRM pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"Microsoft Dynamics CRM is operational enough, in terms of frequency, but an area for improvement would be its dashboard. Currently, it's widget-like, so hopefully, it could be improved, particularly to allow you to create a custom dashboard using a query. A custom dashboard would make the solution better and is an additional feature I'd like to see in the next release of Microsoft Dynamics CRM because right now, it only has a default dashboard, but maybe my account has limited access, so I can only see the default version of the dashboard."

"Microsoft Dynamics could have better note-taking capabilities. It should have more preset options where you enter notes by clicking a box instead of writing them out."

"Technical support could be faster and more responsive."

"Microsoft Dynamics CRM's customer support could be improved as tickets usually take a long time to resolve."

"My company's biggest challenge with Microsoft Dynamics CRM is wanting to market solely to leads without having to create a contact and link the contact to the lead. From a marketing standpoint, there's room for improvement in the lead process of Microsoft Dynamics CRM."

"Dynamics could perform a little better, and it would be nice to save the filters I use frequently, so I don't need to do the same thing every day."

"The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments."

"There are more people using Salesforce. Therefore, there are more partners, and applications for it, and is easier to use."

More Microsoft Dynamics CRM cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."

"Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it."

"Microsoft Dynamics CRM is an expensive solution. However, most good CRMs are expensive."

"For the price of Microsoft Dynamics CRM, you receive a lot of comprehensive functionality. Additionally, it integrates very well. We pay approximately $100 a month to use the solution and we do not have any additional costs."

"Licensing fees are paid on a monthly basis."

"Pricing for this software could be cheaper."

"The customers that have Microsoft Office 365, the license price is competitive. It is competitive because the next solution above it is Salesforce, which is licensed quite high. The price annually was approximately $55 per user but we did a combination of users with some of them having the higher range of approximately $85."

"The solution is expensive."

More Microsoft Dynamics CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

13%

Financial Services Firm

11%

Government

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

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What needs improvement with Microsoft Dynamics CRM?

During a period of time, restoring data and maintaining it could be better in Microsoft Dynamics CRM.

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What is your primary use case for Microsoft Dynamics CRM?

I use Microsoft Dynamics CRM because of its flexible design.

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Comparisons

No data available

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Compared 22% of the time

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Compared 19% of the time

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Compared 18% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 12% of the time

Oracle CX Sales vs Microsoft Dynamics CRM

Compared 4% of the time

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Product Reports

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Marketing Management

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Buyer's Guide

Microsoft Dynamics CRM

December 2024

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Also Known As

bpm’online marketing

Dynamics CRM, MS Dynamics CRM

Learn More

Creatio

Microsoft

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management. Updated: December 2024.

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