Marketing Creatio vs Microsoft Dynamics CRM comparison

Creatio and Microsoft are both solutions in the Marketing Management category. Creatio is ranked #17, while Microsoft is ranked #2 with an average rating of 8.0. Creatio holds a 0.6% mindshare in MM, compared to Microsoft’s 26.7% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 92% of Microsoft users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

78 Views
48 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Read 75 Microsoft Dynamics CRM reviews

2,100 Views
2,026 Comparison Views

92% willing to recommend

Marketing Creatio

Microsoft Dynamics CRM

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Executive Summary

We performed a comparison between Marketing Creatio and Microsoft Dynamics CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: November 2024).

Buyer's Guide

Marketing Management

November 2024

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Helped 823,795 peers since 2012

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

17th

Average Rating

9.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Dynamics CRM

Ranking in Marketing Management

2nd

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)

Mindshare comparison

As of December 2024, in the Marketing Management category, the mindshare of Marketing Creatio is 0.6%, up from 0.6% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 26.7%, up from 22.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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Arun Srivastav

CEO at Planfirma Technologies Private Limited

Easy to use and integrates well with emails, WhatsApp, and SMS gateways

The most valuable feature of Microsoft Dynamics CRM is the campaign feature. The solution's campaign feature allows you to collate a group of customers and the frequency of email notifications sent to them. You can put an advertising budget for a series of customers, whereby high net-worth individuals will be marketed for high-end products. Low-end customers will be in a different campaign. So, we run campaigns on different sectors of customers. One of the solution's good features is integration because it directly integrates with Microsoft tools. Microsoft Office 365 and Microsoft Teams are built into it. The solution gives a varied network of text and email gateways, which are already integrated and come with the package.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"The solution is stable."

"The stability is excellent."

"Technical support is completely good."

"The feature I like best in Microsoft Dynamics CRM is being able to market to segments instead of choosing individual people to market to."

"Our clients appreciate that the solution can be used to monitor everything their customer interacts with in their business."

"The flexible design is highly usable, and I have seen time-saving benefits from using this solution."

"The most valuable feature is that because this solution uses the cloud, you only have to install it and allocate it to a user, making it quite easy to use."

"I like that Microsoft Dynamics CRM works, and it's been okay. I like that it is a stable solution. My main reason for using it is that it is stable and meets our requirements from a functionality point of view."

More Microsoft Dynamics CRM pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"Dynamics could perform a little better, and it would be nice to save the filters I use frequently, so I don't need to do the same thing every day."

"Dynamic's management could be improved. The tech management should have better technical capabilities."

"The solution could improve by having better integration documentation."

"The UI and GUI could be improved."

"When it comes to any necessary changes or updates, we have issues. It is not very agnostic in terms of working with other platforms. A lot of data transformation had to be done internally in order to send it to various systems."

"Overall, the solution could be made to be more user friendly."

"This is a good tool, but if you don't have experience using a CRM solution, there are a lot of things you'll need to learn. This tool needs to be more user-friendly."

"The product is very old."

More Microsoft Dynamics CRM cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it."

"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."

"I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."

"We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."

"Microsoft Dynamics CRM's price is too high."

"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."

"The cost varies on multiple factors including customization and the number of users."

"For the price of Microsoft Dynamics CRM, you receive a lot of comprehensive functionality. Additionally, it integrates very well. We pay approximately $100 a month to use the solution and we do not have any additional costs."

More Microsoft Dynamics CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

14%

Financial Services Firm

11%

Government

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

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What needs improvement with Microsoft Dynamics CRM?

During a period of time, restoring data and maintaining it could be better in Microsoft Dynamics CRM.

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What is your primary use case for Microsoft Dynamics CRM?

I use Microsoft Dynamics CRM because of its flexible design.

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Comparisons

No data available

SAP CRM vs Microsoft Dynamics CRM

Compared 22% of the time

Salesforce Sales Cloud vs Microsoft Dynamics CRM

Compared 20% of the time

ServiceNow vs Microsoft Dynamics CRM

Compared 17% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 12% of the time

Oracle CX Sales vs Microsoft Dynamics CRM

Compared 4% of the time

More Microsoft Dynamics CRM Competitors

Product Reports

Buyer's Guide

Marketing Management

November 2024

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Buyer's Guide

Microsoft Dynamics CRM

November 2024

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Also Known As

bpm’online marketing

Dynamics CRM, MS Dynamics CRM

Learn More

Creatio

Microsoft

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management. Updated: November 2024.

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