Marketing Creatio vs Microsoft Dynamics CRM comparison

Creatio and Microsoft are both solutions in the Marketing Management category. Creatio is ranked #15, while Microsoft is ranked #2 with an average rating of 7.9. Creatio holds a 0.8% mindshare in MM, compared to Microsoft’s 23.7% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 92% of Microsoft users who would recommend it.

Marketing Creatio

Read 1 Marketing Creatio review

75 Views
45 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Read 76 Microsoft Dynamics CRM reviews

1,864 Views
1,831 Comparison Views

92% willing to recommend

Marketing Creatio

Microsoft Dynamics CRM

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Executive Summary

We performed a comparison between Marketing Creatio and Microsoft Dynamics CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: January 2025).

Buyer's Guide

Marketing Management

January 2025

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Helped 837,501 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketing Creatio

Ranking in Marketing Management

15th

Average Rating

9.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Dynamics CRM

Ranking in Marketing Management

2nd

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), CRM (2nd), Local Government CRM (1st), Sales Force Automation (2nd)

Mindshare comparison

As of February 2025, in the Marketing Management category, the mindshare of Marketing Creatio is 0.8%, up from 0.4% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 23.7%, up from 22.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Julio Falcón

Product Manager at Nodos Consultores

Manage campaigns from start to finish, good integration, and a powerful email template builder

I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities. Improvements can be made to the outbound chat campaigns so that we can include them in marketing campaigns. This would be a new element to use in case email is not good for the client. For example, there are university students who prefer to receive info via their phone, rather than in email. It is possible to do this, but I think it is something that can be improved because social communication networks yield a much better response than the "old" email campaigns.

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Rishabh Chhajer

Head IT at Dhani

Intuitive APIs, customizable design, but dashboards could improve

The most advantageous aspect of Microsoft Dynamics CRM is its periodic updates. Every quarter, Microsoft releases upgrades that address bugs and vulnerabilities. As a company governed by the Reserve Bank of India and SAP security regulations for our stock operations, we conduct periodic reviews of our applications, including Microsoft Dynamics CRM. Whenever we submit an audit report and identify bugs, we reach out to the Microsoft team for assistance. They assure us that the issues will be fixed in the next quarterly release. As a result, we have not experienced any outstanding bugs that have not been recorded or addressed.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

"I like that Microsoft Dynamics CRM works, and it's been okay. I like that it is a stable solution. My main reason for using it is that it is stable and meets our requirements from a functionality point of view."

"We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner. This solution provides a platform where there is visibility of all customer interactions, with efficient follow-up."

"The most valuable feature of Microsoft Dynamics CRM is the campaign feature."

"The solution is scalable."

"Technical support is completely good."

"The most valuable feature in Microsoft Dynamics CRM is funneling."

"The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."

"The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center."

More Microsoft Dynamics CRM pros

Cons

"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

"They should work on improving the solution's scalability."

"The approvals component of Dynamics is complex. It isn't very easy to generate approvals between different departments."

"Microsoft Dynamics CRM would be far superior if it had an analytical dashboard and AI-based systems."

"The manufacturing module could be improved. I would like to see customization in the next release."

"This is a good tool, but if you don't have experience using a CRM solution, there are a lot of things you'll need to learn. This tool needs to be more user-friendly."

"The solution could have better dashboards and the Microsoft operating system could be more intuitive."

"Microsoft Dynamics CRM can improve the integration with the other system. If they have more flexibility to connect with another system it will be more effective."

"The UI and GUI could be improved."

More Microsoft Dynamics CRM cons

Pricing and Cost Advice

"Considering that we have many tools and components available in this one platform, the price of this product is low."

"Microsoft Dynamics CRM is a little expensive solution."

"I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."

"Microsoft Dynamics CRM is very affordable if you use the yearly subscription."

"My organization pays for the license, and I do not know how much it costs."

"I rate the solution's pricing as a seven out of ten."

"Microsoft Dynamics CRM's price is too high."

"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."

"The cost varies on multiple factors including customization and the number of users."

More Microsoft Dynamics CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

13%

Financial Services Firm

11%

Government

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

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What needs improvement with Microsoft Dynamics CRM?

Costing might be a reason for concern. It could be an issue for the organization, or maybe not. It's uncertain.

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What is your primary use case for Microsoft Dynamics CRM?

I use the solution to manage the lead sales pipeline and enable the marketing department to maintain customer data.

See all answers

Comparisons

No data available

SAP CRM vs Microsoft Dynamics CRM

Compared 22% of the time

ServiceNow vs Microsoft Dynamics CRM

Compared 19% of the time

Salesforce Sales Cloud vs Microsoft Dynamics CRM

Compared 18% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 12% of the time

Oracle CX Sales vs Microsoft Dynamics CRM

Compared 4% of the time

More Microsoft Dynamics CRM Competitors

Product Reports

Buyer's Guide

Marketing Management

January 2025

Download Marketing Creatio product report

Buyer's Guide

Microsoft Dynamics CRM

February 2025

Download Microsoft Dynamics CRM product report

Also Known As

bpm’online marketing

Dynamics CRM, MS Dynamics CRM

Overview

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

Creatio

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sample Customers

People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management. Updated: January 2025.

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