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Palo Alto Networks WildFire vs Proofpoint Targeted Attack Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
3rd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
68
Ranking in other categories
No ranking in other categories
Proofpoint Targeted Attack ...
Ranking in Advanced Threat Protection (ATP)
25th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 12.5%, up from 12.2% compared to the previous year. The mindshare of Proofpoint Targeted Attack Protection is 1.8%, down from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP)
 

Featured Reviews

AjayKumar17 - PeerSpot reviewer
Enhanced cybersecurity with advanced sandboxing and effective in controlling DNS issues
Improvements are needed in the UI part. The dashboard should provide better visibility, especially in showing how many files are sent to Wildfire and their findings. This information should be integrated with the Dashboard so that system admins can see what is happening. Furthermore, technical support needs a lot of improvement, particularly in terms of responsiveness and adhering to service level agreements.
KC
Dynamic runtime engine and good protection, but needs better support and a single console
We have two to three issues per month. We contact Proofpoint's customer support for these issues. I am a major point of contact for support. If I am not able to resolve an issue, we will be reaching out to them. Proofpoint can take a couple of days to get back. I also deal with other applications from Okta and Microsoft, and we get the support within a couple of hours. There is a lot of difference between a couple of hours and a couple of days. So, Proofpoint's support should be improved. Okta and Microsoft are also able to do a Zoom or video call, but Proofpoint provides support only through email communication. Only if you request, it would be a Zoom or video session.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"My primary use case for this solution is for a secure gateway."
"Intuitive threat prevention and analysis solution, with a machine learning feature. Scalable, stable, and protects against zero-day threats."
"The way that the solution quickly updates to adjust to threats is the solution's most valuable aspect. When there's a security attack, within five minutes, all Wildfire subscribers have access to updates so that all systems will be safe. Its threat prevention is way better than other vendor products."
"The most effective feature of WildFire for threat analysis is its collaboration with other security profiles on our Palo Alto firewall."
"I have files tickets and their support was great. I was able to solve the problems of my customers."
"I value the massive usage of artificial intelligence and machine learning technologies."
"Wildfire has excellent features and offers some of the best security measures available, although it requires a significant budget."
"It is the best device in comparison to other network products in the marketplace."
"It has a dynamic runtime engine, which gives it an advantage over Prisma that has a static engine. In Prisma, we have to do additional malware analysis, which is not required in Proofpoint."
 

Cons

"The initial setup was complex."
"There are some formats that the solution cannot support ."
"The product integration with third-party systems need improvement."
"The system performance degrades after the solution has been deployed for some time. The data that it gives us becomes a little bit slow. When you try to get some data for troubleshooting, it seems like it's working hard to extract that data."
"The system uptime data is unavailable"
"​The VPN and decryption need improvement."
"Our main concern is that everything has to be synced with the WildFire Cloud and has to be checked through the subscription."
"They should make their user interface a little more user-friendly."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly. The TAP console looks very advanced. Currently, we are maintaining three different consoles, and it is sometimes hard to switch between them or try to grab the data."
 

Pricing and Cost Advice

"WildFire is a little bit pricey. Sometimes it's difficult to sell it to customers at the current price."
"The pricing and licensing option should be categorized for various countries such as for Bangladesh."
"It IS a bit expensive, but I think you get what you pay for. Value is there."
"Palo Alto Networks WildFire is a product with a high price."
"It's pretty expensive but with respect to value for money, it's okay."
"We are on an annual subscription. When we purchased the firewall, we had activated this solutions license for a minimum of one year. The price of the solution is fair."
"The pricing is OK, it is not too expensive."
"The price of Palo Alto Networks WildFire could improve. It is expensive. There is an annual subscription to use the solution."
Information not available
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Comparison Review

it_user206346 - PeerSpot reviewer
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
9%
Government
9%
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
10%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
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Also Known As

No data available
Targeted Attack Protection
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
Brinker Capital
Find out what your peers are saying about Microsoft, Palo Alto Networks, Fortinet and others in Advanced Threat Protection (ATP). Updated: March 2025.
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