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Palo Alto Networks WildFire vs Proofpoint Targeted Attack Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
3rd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
68
Ranking in other categories
No ranking in other categories
Proofpoint Targeted Attack ...
Ranking in Advanced Threat Protection (ATP)
25th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2025, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 12.4%, up from 12.1% compared to the previous year. The mindshare of Proofpoint Targeted Attack Protection is 1.8%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP)
 

Featured Reviews

AjayKumar17 - PeerSpot reviewer
Enhanced cybersecurity with advanced sandboxing and effective in controlling DNS issues
Improvements are needed in the UI part. The dashboard should provide better visibility, especially in showing how many files are sent to Wildfire and their findings. This information should be integrated with the Dashboard so that system admins can see what is happening. Furthermore, technical support needs a lot of improvement, particularly in terms of responsiveness and adhering to service level agreements.
KC
Dynamic runtime engine and good protection, but needs better support and a single console
We have two to three issues per month. We contact Proofpoint's customer support for these issues. I am a major point of contact for support. If I am not able to resolve an issue, we will be reaching out to them. Proofpoint can take a couple of days to get back. I also deal with other applications from Okta and Microsoft, and we get the support within a couple of hours. There is a lot of difference between a couple of hours and a couple of days. So, Proofpoint's support should be improved. Okta and Microsoft are also able to do a Zoom or video call, but Proofpoint provides support only through email communication. Only if you request, it would be a Zoom or video session.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The platform's most valuable feature is its seamless automation within the broader Palo Alto ecosystem."
"With this product, we receive the best monitoring and reports.​"
"They have many different options with Palo Alto WildFire and the set-up is quick. If you have all the details in hand, it does not take more than 15 minutes to deploy a firewall."
"The cloud-based services are a nice feature."
"I absolutely recommend WildFire because it dramatically reduces response times against zero-day attacks."
"Stability is never a concern."
"The most valuable feature of Palo Alto Networks WildFire is its ability to adapt to environments and its robustness."
"It catches modified signatures of known viruses."
"It has a dynamic runtime engine, which gives it an advantage over Prisma that has a static engine. In Prisma, we have to do additional malware analysis, which is not required in Proofpoint."
 

Cons

"Palo Alto Networks WildFire should be more real-time in nature. The signature updates should happen in a minute or less than a minute to be a very good feature for the customer."
"The cost of this solution could still be improved, in particular, giving product discounts for charitable causes."
"The solution can improve its traffic management."
"The product's false positive logs could be more user-friendly to understand. They could provide examples of precious cases to learn."
"The product's user interface for investigations needs enhancement."
"Improvements are needed in the UI part."
"​They provide a medium level of technical support."
"There are more specialized solutions that compete with Wildfire. Therefore, they need to work on their machine learning and AI to be more competitive."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly. The TAP console looks very advanced. Currently, we are maintaining three different consoles, and it is sometimes hard to switch between them or try to grab the data."
 

Pricing and Cost Advice

"The pricing is OK, it is not too expensive."
"The price is a bit higher than the other products such as TrendMicro, or FireEye."
"The pricing is highly expensive."
"I use Palo Alto Networks WildFire's free version."
"This is an expensive product and the market for Palo Alto in Poland could be much bigger if the pricing was comparable to Fortinet."
"WildFire is a little bit pricey. Sometimes it's difficult to sell it to customers at the current price."
"The solution is overpriced."
"It is expensive, a feature more accessible to enterprise class customers, but provides an enhanced possibility that Zero- or near-Zero-day threats may be identified and mitigated. The cost of the product weighed against the potential impact of even one successful crypto malware-type exploit may justify the expense."
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Comparison Review

it_user206346 - PeerSpot reviewer
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
11%
Manufacturing Company
9%
Government
9%
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
11%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
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Also Known As

No data available
Targeted Attack Protection
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
Brinker Capital
Find out what your peers are saying about Microsoft, Palo Alto Networks, Fortinet and others in Advanced Threat Protection (ATP). Updated: February 2025.
839,422 professionals have used our research since 2012.