In the last twelve months, there are two primary technologies I work extensively with. I've used Salesforce CRM and other similar technology. I'm not aware which version of Salesforce CRM I'm using, because I'm just a user, not the buyer. It's deployed on the public cloud, via Salesforce. Salesforce as a CRM tool becomes the source of truth in terms of what the standing of every sales employee is in the organization, what the pipeline is and how healthy it is, and what needs to be done to add to that pipeline. My advice to people looking into using Salesforce CRM is to understand their requirements and see why they need such an expensive tool. Data is very important in an organization, but then there are alternatives such as Zoho CRM and other CRMs available in the market. Understand how important it is that they want to work with data. If they have a vision of scaling the organization to a very large number, then Salesforce CRM makes sense. If they don't have more than two hundred or three hundred people in sales, Salesforce CRM is probably not the best solution because it will not give the best value for money. They can look at other options that can give better value for money. If they're part of large organizations beyond three hundred, then Salesforce CRM is a must-have. I'm giving Salesforce CRM a rating of seven. It's a great solution, and it's very user-friendly and has great reporting. However, the pricing is expensive and there could be better population features, for example, auto-population, with less manual activity.
