There is much room for improvement. From an implementation perspective, if I could easily grab the value from the website and implement it directly without coding, that would be ideal. I know some coding is necessary, but I recommend Google Tag Manager as a tag management tool because almost 80% of scenarios are already implemented in it, unlike Tealium, which requires a lot of manual work. However, from a career path perspective, Tealium is a great tool to work on due to the templates and methodologies available. Another area where Tealium lags is in the tag templates. We often have to use generic templates instead of market templates because the available market templates sometimes fail to render on certain sites or agencies.
