What is our primary use case?
Data warehousing is typically a rich guys' toy. Large enterprises are only able to leverage data warehouses for data analytics purposes. We wanted to change that and wanted to build a data warehouse template model for businesses across industries.
If Snowflake was not around, we would have used Google's Big Query or Amazon's Redshift, or a MYSQL/Postgres database in a Windows VM (virtual machine). However, Snowflake made it a lot easier for us with loads of features such as encryption of data in motion and at rest, masking policies, time travel (to correct data load issues), controlled access based on roles, data sharing, third-party data from marketplaces, etc.
How has it helped my organization?
It helped us to build MVP (minimum viable product) for our idea of building a data warehouse model for small businesses.
About ten years ago, force.com from salesforce.com offered a similar platform for us to build data warehouses. However, our staff with a data engineering background found it easier to build the data warehouse in Snowflake, with the easy-to-use SQL interface and RBAC models (role-based access control). The platform saved us money as it automatically shuts down the compute engines after about five minutes of idle time. Per second billing (above the first minute) is great.
What is most valuable?
In my view, cost optimization for the computing power required by the ETL jobs, reports, and dashboards is the most valuable feature. Especially for startups, this helps us to keep cost spending within control without having to worry about manually shutting down the server when not used.
As a Google partner, we like to leverage GCP (Google Cloud Platform). Snowflake supports GCP, AWS & Azure platforms. This works just fine for us. Encryption of data with multiple keys for both data in transit and data at rest gives us enough confidence to use snowflake for our customer 360 solutions.
What needs improvement?
Currently, we use Snowsight only to monitor the usage of the Snowflake environment by our users. However, if Snowsight can be improved, we can host our BI (business intelligence) environment also within Snowflake. In our case, to provide basic reports and dashboards, we started to use Tableau, Power BI, Looker, and Qliksense, depending on our customer preference.
We are yet to figure out how to integrate tools, such as Liquibase, to release changes to our data warehouse model. If Snowflake could guide us with some easy-to-use integration (similar to DBT integration), that would be great.
Buyer's Guide
Snowflake
November 2024
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For how long have I used the solution?
I've used the solution since 2020.
What do I think about the stability of the solution?
What do I think about the scalability of the solution?
How are customer service and support?
Support can be enabled in the Snowflake UI.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
In the past, we used Google Cloud SQL. However, Snowflake offered cost optimization among the many other useful features. They also introduced app building on top of the data hosted.
How was the initial setup?
The initial setup is not difficult. Google Search will lead us to articles that can guide us on the setup of users, roles, warehouses, and access controls.
What about the implementation team?
We did the initial setup on our own, and it was not difficult.
What was our ROI?
We constantly monitor the usage with grafana dashboards to keep the ROI growing and to assist/ alert users about any wastage.
What's my experience with pricing, setup cost, and licensing?
Many interesting features are available only in the enterprise edition. Check out the differences when you are evaluating the product: https://docs.snowflake.com/en/...
Which other solutions did I evaluate?
We considered MySQL and Google Big Query. We're also happy with Google Big Query.
What other advice do I have?
Snowflake is growing with newer features and capabilities. But not much success with Stream lit app. Big query + app sheet is an alternative that we're considering.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Google
Disclosure: I am a real user, and this review is based on my own experience and opinions.