With a single, unified framework, Spectrum offers insight-driven, flexible, affordable and future-proofed data management. Now you can deliver actionable customer and location intelligence when and where you need it so you can better understand your customers and discover what drives them.
| Product | Market Share (%) |
|---|---|
| Spectrum Technology Platform | 1.3% |
| Informatica Intelligent Data Management Cloud (IDMC) | 10.8% |
| SAP Data Services | 7.0% |
| Other | 80.9% |
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