Sprout Social is a comprehensive social media management platform that helps organizations streamline their social media presence. Its primary use case is to simplify the process of managing multiple social media accounts, scheduling posts, engaging with followers, and analyzing performance.
The most valuable functionality of Sprout Social is its unified Smart Inbox, which consolidates all social media messages, comments, and mentions into one place. This allows organizations to efficiently respond to customer inquiries, monitor brand mentions, and engage with their audience in real-time.
Sprout Social also offers robust scheduling capabilities, enabling users to plan and publish content across multiple social media platforms in advance. This feature saves time and ensures consistent messaging across channels.
Furthermore, Sprout Social provides in-depth analytics and reporting tools, allowing organizations to measure the impact of their social media efforts. Users can track key metrics, such as engagement, reach, and conversions, to gain insights and make data-driven decisions.
Brandwatch is the world’s leading enterprise social intelligence company, allowing users to analyze and utilize conversations from across the social web.
It is the perfect platform to make sense of the chatter about your brand online.
We crawl the internet, archiving social media data from over 90 million sources in 27 languages. Users are then offered the chance to search this data in Brandwatch's web-based interface, both proactively and retroactively for mentions of their brand or keyword, using a sophisticated and powerful query creation process.
The app includes an advanced suite of features that allows the data to be chopped and sliced to provide useful insights, through graphing, categorization, geolocation, metadata and countless other components.
Understanding and monitoring your brand is just the start: Brandwatch also lets users engage with the communities they have isolated, responding to, assigning workflow and managing social media mentions with ease.
