I am a full stack developer, focusing more on the front end. I work with frameworks like React and JavaScript. I would like to give a review about Adobe Experience Manager, which I have used for managing content for large-scale applications.
I have been using it for CDP, real-time data, CJA, and CJAO (Customer Journey Optimization). My current organization is a product-based company. We have multiple products with a wide user base, both B2B and B2C. We have to track their data, including digital and offline data. We have sales and marketing teams who use different sources. We need to club the data through our CDP and give it to the marketing team to utilize for marketing efforts. We have a separate team that requires cold calling details, small communications, and push notifications. All these things are required for CJA to optimize our campaigns. Before, we were using Eloqua, Salesforce, Adobe, AWS, and many other data sources. It was difficult for stakeholders to make decisions because they had to consult multiple dashboards (marketing, campaign, etc.). They had to create slides and then make decisions. Now, with Adobe Experience Manager (AEM), we have all the data sources in one place and can visualize them together. We can make quick decisions, and we started using this in 2024.
It's a powerful content management system – there's really no competitor in the market right now. The main use case is digital marketing. For example, if you have offers you want to publish immediately, and you want extended functionality like Adobe Target and Adobe Analytics on top of those offers, Adobe Experience Manager (AEM) is perfect. You can publish something in minutes. Adobe has other tools like Analytics, Target, Scene7, and now Centra (which is based on artificial intelligence). Integrating these products with your CMS gives you powerful digital marketing and customer journey analytics.
Senior Technical Consultant at FinXL IT Professional Services
Real User
2022-10-12T11:12:53Z
Oct 12, 2022
Adobe Experience Manager is a CMS or content management system. It's primary use for web development involves hosting a website. That is, anything that we develop, such as a new feature, a new website, or upgrades, is hosted in Adobe Experience Manager.
Chief Technology Architect at a tech services company with 1,001-5,000 employees
Real User
2020-08-04T07:26:12Z
Aug 4, 2020
In general, we work a lot with software requests by our customers, mainly enterprise companies. Typically, our clients are in supplies and they require a complex web portal. They are demanding in terms of quality and usually prefer to work with Adobe and not with Drupal or other platforms because here in Italy, Adobe has a lot of commercial support. We manage a software factory with over 150 employees. We are customers of Adobe and I'm a chief technology architect.
Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.
I am a full stack developer, focusing more on the front end. I work with frameworks like React and JavaScript. I would like to give a review about Adobe Experience Manager, which I have used for managing content for large-scale applications.
We use the solution for e-commerce. For the e-commerce part, we have three types of channels: mobile, web, and tools, both B2B and B2C.
I have been using it for CDP, real-time data, CJA, and CJAO (Customer Journey Optimization). My current organization is a product-based company. We have multiple products with a wide user base, both B2B and B2C. We have to track their data, including digital and offline data. We have sales and marketing teams who use different sources. We need to club the data through our CDP and give it to the marketing team to utilize for marketing efforts. We have a separate team that requires cold calling details, small communications, and push notifications. All these things are required for CJA to optimize our campaigns. Before, we were using Eloqua, Salesforce, Adobe, AWS, and many other data sources. It was difficult for stakeholders to make decisions because they had to consult multiple dashboards (marketing, campaign, etc.). They had to create slides and then make decisions. Now, with Adobe Experience Manager (AEM), we have all the data sources in one place and can visualize them together. We can make quick decisions, and we started using this in 2024.
It's a powerful content management system – there's really no competitor in the market right now. The main use case is digital marketing. For example, if you have offers you want to publish immediately, and you want extended functionality like Adobe Target and Adobe Analytics on top of those offers, Adobe Experience Manager (AEM) is perfect. You can publish something in minutes. Adobe has other tools like Analytics, Target, Scene7, and now Centra (which is based on artificial intelligence). Integrating these products with your CMS gives you powerful digital marketing and customer journey analytics.
Adobe Experience Manager is used for user experience, product design, and user journeys.
Adobe Experience Manager is a CMS or content management system. It's primary use for web development involves hosting a website. That is, anything that we develop, such as a new feature, a new website, or upgrades, is hosted in Adobe Experience Manager.
We use Adobe Experience Manager primarily for content management.
In general, we work a lot with software requests by our customers, mainly enterprise companies. Typically, our clients are in supplies and they require a complex web portal. They are demanding in terms of quality and usually prefer to work with Adobe and not with Drupal or other platforms because here in Italy, Adobe has a lot of commercial support. We manage a software factory with over 150 employees. We are customers of Adobe and I'm a chief technology architect.