Vice President Strategic Development at a hospitality company with 1-10 employees
Real User
2021-08-27T23:55:10Z
Aug 27, 2021
We're primarily a middleware solution and we integrate loyalty customer management systems with points of purchase, and those points of purchase can include point of sale, gas pumps, kiosks, mobility, et cetera. We provide several suites of services, however, there are two or three primary services. One is we expose existing marketing loyalty-type benefits and allow customers to dynamically inquire, redeem, and see these from multiple sources at a single point of purchase. For example, as a casino customer, I can see all my benefits, see what's going on, I can make a choice at the time of purchase based on my basket of goods. Another service is allowing gas stations operated by Tribal and casino operators to expose coupons, points, marketing offers, et cetera, at the actual gas pump and use us for the purchase of fuel. We also have a category of private card op management, including private gift cards, fleet cards, the ability to do employee cards, again using the same type of very sophisticated programming where you can manage any of our offers or anything you're doing in the marketing offer, and you have the ability to set time of day, day, basket, types of products, category of consumer, blackout dates, and more. All of it is in real-time and can be all divined in real-time and so I can dynamically kick you out stuff, based on a customer's behavior at the moment. The system is all designed to do a dynamic real-time interpretation of what they're buying, how much, how frequently, et cetera, and make decisions on what the customer is entitled to.
I'm a project manager and we are distributors of the product. Our primary use case of the solution is for the purpose of storing data. The product is a standard relational database.
Embedded Database Software is a specialized category of database management systems designed for integration within other applications. Unlike traditional database systems, which operate as standalone servers or services that applications connect to over a network, embedded databases run as part of the application itself.
We're primarily a middleware solution and we integrate loyalty customer management systems with points of purchase, and those points of purchase can include point of sale, gas pumps, kiosks, mobility, et cetera. We provide several suites of services, however, there are two or three primary services. One is we expose existing marketing loyalty-type benefits and allow customers to dynamically inquire, redeem, and see these from multiple sources at a single point of purchase. For example, as a casino customer, I can see all my benefits, see what's going on, I can make a choice at the time of purchase based on my basket of goods. Another service is allowing gas stations operated by Tribal and casino operators to expose coupons, points, marketing offers, et cetera, at the actual gas pump and use us for the purchase of fuel. We also have a category of private card op management, including private gift cards, fleet cards, the ability to do employee cards, again using the same type of very sophisticated programming where you can manage any of our offers or anything you're doing in the marketing offer, and you have the ability to set time of day, day, basket, types of products, category of consumer, blackout dates, and more. All of it is in real-time and can be all divined in real-time and so I can dynamically kick you out stuff, based on a customer's behavior at the moment. The system is all designed to do a dynamic real-time interpretation of what they're buying, how much, how frequently, et cetera, and make decisions on what the customer is entitled to.
I'm a project manager and we are distributors of the product. Our primary use case of the solution is for the purpose of storing data. The product is a standard relational database.