Senior Director of B2B at a marketing services firm with 11-50 employees
Reseller
Feb 26, 2023
While there have been significant advancements over the years, reporting remains an area where we constantly seek improvement in terms of both accuracy and comprehensiveness.
There are 2 main areas of opportunity for PartnerStack to improve on their platform. 1. You can only merge the default tracking link into an email. As someone who is trying to engage my affiliates and or referral partners on a monthly send, if I want them driving to a different location every month, I have to manually go in and change that link, and then notify my partners via email. As opposed to having 20 links and being able to choose which one to merge into an email. It's a strategy play. If Marketing has a specific blogpost we want to drive traffic too, I have to go in and change the default link vs creating a new link, merging it into an email and sending an email to all my partners with their monthly link to share. The second piece of functionality is that they can do a lot of creative things when it comes to progression paths, managing payouts, and other such things but can't do progression paths similar to airline miles. Earn it this year and you've earned it the next year even without anymore sales, referred leads and so on. In the sense that if I earn platinum status as a partner in 2021, I keep that status in 2022 even if I don't sell or refer anymore in 2022. But in 2023 I would move to the correct tier based on my progression path efforts in 2022. That's how I prefer to do it. They don't have the capability to automate that process right now. I have to manage that piece manually, which isn't too difficult. Those are the two main areas where I believe there is room for growth. PartnerStack also includes an LMS but it's not the easier to use that is for sure.
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Partner Relationship Management solutions enhance collaboration between companies and their partners, streamlining communication, training, and business processes through centralized platforms.PRM software offers comprehensive tools for managing partner relationships. These platforms function as a bridge between organizations and their network, supporting tasks like partner onboarding, training, and performance tracking. By providing partners with access to resources, guidance, and insights,...
While there have been significant advancements over the years, reporting remains an area where we constantly seek improvement in terms of both accuracy and comprehensiveness.
There are 2 main areas of opportunity for PartnerStack to improve on their platform. 1. You can only merge the default tracking link into an email. As someone who is trying to engage my affiliates and or referral partners on a monthly send, if I want them driving to a different location every month, I have to manually go in and change that link, and then notify my partners via email. As opposed to having 20 links and being able to choose which one to merge into an email. It's a strategy play. If Marketing has a specific blogpost we want to drive traffic too, I have to go in and change the default link vs creating a new link, merging it into an email and sending an email to all my partners with their monthly link to share. The second piece of functionality is that they can do a lot of creative things when it comes to progression paths, managing payouts, and other such things but can't do progression paths similar to airline miles. Earn it this year and you've earned it the next year even without anymore sales, referred leads and so on. In the sense that if I earn platinum status as a partner in 2021, I keep that status in 2022 even if I don't sell or refer anymore in 2022. But in 2023 I would move to the correct tier based on my progression path efforts in 2022. That's how I prefer to do it. They don't have the capability to automate that process right now. I have to manage that piece manually, which isn't too difficult. Those are the two main areas where I believe there is room for growth. PartnerStack also includes an LMS but it's not the easier to use that is for sure.