Try our new research platform with insights from 80,000+ expert users

Cybersecurity Portfolio Positioning

Aaron Branson - PeerSpot reviewer
250 people affected
8 people managed
3 month project

Project Description

Define and communicate hierarchy of cybersecurity solution components (product/feature, service/benefit), purchasable package tiers, and appropriate messaging, positioning within the marketplace and storytelling to ideal customer profile.

Highlights

Ahead of schedule
Received recognition / award
Support from colleagues

Difficulties

Steep learning curve
Large no. of people impacted

Technical Skills Used

  • Consulting
  • Research
  • Marketing
  • Communication
  • St. Louis (MO-US)38.6273-90.1979