ServiceNow vs Software AG

ServiceNow is a platform-as-a-service provider of enterprise Service Management software. It was founded in 2003 by Fred Luddy, the previous CTO of Peregrine Systems and Remedy Corporation. ServiceNow specializes in delivering ITSM applications and thus competes with BMC, Computer Associates, IBM, and Hewlett-Packard. It also provides a platform for forms-based workflow application development and thus competes with SaaS/PaaS providers such as Salesforce.com's Force.com offering. Slootman has specifically indicated this as a key corporate strategy in press interviews and keynotes at the ServiceNow user conferences called Knowledge.

Founded in 1969, Software AG is an enterprise software company with over 10,000 enterprise customers in over 70 countries. The company is the second largest software vendor in Germany, the seventh largest in Europe. Software AG is traded on the Frankfurt Stock Exchange under the symbol SOW and part of the technology index TecDAX. The company was founded in 1969 by a group of six young employees at the consulting firm AIV. ADABAS was launched in 1971 as a high performance transactional database management system. In 1979 Natural, a 4GL application development language, was launched. The company continued to open offices and subsidiaries in North America, Japan, UK, France, Spain, Switzerland, Austria, Belgium and Saudi Arabia. By 1987 Software AG had around 500 employees, 12 subsidiaries in Europe and offices in more than 50 countries. In 1999 Software AG was listed on Frankfurt Stock Exchange and soon after the company released Tamino Information Server and Tamino XML Server.