Freshpaint is a data platform that enables healthcare companies to collect, safeguard, and activate customer data across their entire marketing stack. Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.
Freshpaint replaces all unsafe tracking technologies with a BAA protected platform. Freshpaint blocks data to any non-compliant tool by default, reducing compliance risks caused by human error. Freshpaint creates an anonymous identification for every visitor, so you can still get a complete view of the customer journey while protecting privacy. Freshpaint’s secure server-side connections make sure tools like Google Analytics and Google Ads work the way you expect without giving them access to sensitive data.
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