Tealium Customer Data Hub Reviews

I have been using Tealium Customer Data Hub mainly to unify and activate client data across CRM, billing, and marketing systems, as it is a very comprehensive solution. We also use it to manage server-side and client-side pixels for over a thousand domains, and we have also started using event stream to capture more data on the server-side.

Tealium Customer Data Hub can be used with little non-coding experience, making it very user-friendly for any type of user. The connectors function consistently straight out of the box. Tealium's support system is very fast to react and offers insightful analysis.

The great audience-building property makes Tealium Customer Data Hub ideal for real-time marketing initiatives. It also helps us to interact with our internal tracking system and our analytics suppliers.

Tealium iQ makes tag management super easy, especially across multiple sites, and in my experience, it is one of the best features Tealium Customer Data Hub offers. I love how it stitches data from different sources in real time, making segmentation much more accurate. The built-in consent management platform helps a lot with staying compliant and managing user preferences centrally.

All of these features are very great because they mainly help to unify and activate client data across CRM, billing, and marketing systems, specifically tag management, real-time data stitching, and the consent management platform.

Our personalization and targeting have improved significantly with cleaner data, showing the positive impact of Tealium Customer Data Hub. Finance and business development now get better reporting from unified client profiles. Having one place to manage tags and privacy preferences has saved us both time and trouble.

The setup of Tealium Customer Data Hub is somewhat complex. Pop-up windows get in the way when I am trying to collaborate with others, creating some frustration.

It takes a long time to save and publish on the site, which can be very annoying in my experience with Tealium Customer Data Hub.

Time-based logic for Tealium Customer Data Hub is an improvement I think it needs, just to enhance that functionality.

I have been using Tealium Customer Data Hub for the past six years and several months.

Tealium Customer Data Hub has been able to provide advanced segmentation that has allowed us to effectively reduce our ad spend while simultaneously increasing the quality of leads that we are generating by targeting key user groups. We have also been able to do this through audience suppression and look-alike audience targeting of these key user groups. It has increased our marketing strategies and has unified our customer data all in one place. It has also increased our meta ROAS leveraging Tealium audience by fifty percent. We see a twenty-five percent increase in ROAS when CAPI was implemented.

So far, my experience with Tealium Customer Data Hub has been very good. This tool has been really helpful, as it has helped to unify data.

According to my experience, Tealium Customer Data Hub is a great tool. I would rate it a nine out of ten because it integrates data of customers across multiple platforms, making it best for marketing strategy purposes. However, sometimes its cost acts as a barrier to access. My overall review rating for Tealium Customer Data Hub is nine out of ten.

Hybrid Cloud

Amazon Web Services (AWS)

My main use case for Tealium Customer Data Hub is to unify and activate client data across CRM, billing, and marketing systems. We manage server-side and client-side pixels for over 1,000 domains while using Event Stream to capture more data on the server side.

In my day-to-day work, Tealium Customer Data Hub integrates customer data across several platforms, making it ideal for marketing strategies purposes. However, the cost sometimes acts as a barrier to access.

Tealium Customer Data Hub offers several best features including data collection, user segmentation, and profile stitching for a complete customer view. The data layer is compliant with HIPAA, GDPR, ISO 2701, and other standards, along with management tools for client-side data collection. Predictive analytics help anticipate customer behavior with machine learning-driven insights, and the ability to automate corresponding actions is valuable. Data access to store and analyze Tealium Customer Data Hub data at rest provides additional insights to monitor operations or audit data practices. Reporting and dashboards help visualize data for insights and support data-driven decision making, making it easy to share reports with stakeholders.

Reporting and dashboards have made the biggest difference for me, as they help visualize data for insights and allow me to share reports with our stakeholders to support data-driven decision making.

I appreciate how Tealium Customer Data Hub stitches data from different sources in real time, making segmentation much more accurate.

Tealium Customer Data Hub positively impacts my organization through real-time data stitching from multiple sources, which helps make data-driven decisions easily and share reports with our stakeholders. Additionally, managing tags easily and flexibly with Tealium iQ and having consent management that is actually useful across all platforms has proven beneficial.

Our personalization and targeting have improved significantly with cleaner data, which has increased from 30 to 40 percent. Finance and business development now receive better reporting from unified client profiles. Having one place to manage tags and privacy preferences has saved us both time and trouble.

One area where Tealium Customer Data Hub needs improvement is that the setup is somewhat complex, and pop-up windows can be obstructive when collaborating with other team members.

Additionally, smaller teams may not be able to afford server-side capabilities due to their high cost.

I have been using Tealium Customer Data Hub for almost six years.

The support team is often quick to respond and very helpful when it comes to addressing the needs of my clients and resolving potential shortfalls or technical issues surrounding the tool.

Positive

I measured the 30 to 40 percent improvement in campaign performance and efficiency.

Tealium Customer Data Hub has helped unify customer data, and I value reliability. It is probably best suited for larger companies that have the technical resources to maximize its potential, especially if you deal with many domains or data sources, as it is a helpful tool for acquiring customer data to manage accounts effectively through different channels.

I rate Tealium Customer Data Hub nine out of 10 according to my experience. I chose this rating because the tool has proven helpful and is very attached to revenue since it enables all other technologies to work better when you have Tealium, helping make a direct difference in value or revenue. It has also significantly improved customer experience as I have better control over understanding customer identities and preferences, directly impacting revenue and enhancing the overall experience of our clients with us.

I highly recommend Tealium Customer Data Hub as it is very well-suited for high regulatory verticals and has an edge compared to its competitors in those spaces. It is also well-suited for marketing teams that have some IT support but not a huge technical team, allowing them to quickly implement the tool and start seeing returns quickly. Tealium Customer Data Hub is the real deal, and my overall rating for this product is 9 out of 10.

My main use case for Tealium Customer Data Hub has been to support our marketing and e-commerce efforts using Tealium Customer Data Hub, iQ, Event Stream, and Audience Stream. We have had good success in building audience profiles and feeding these to our media and email channels. Event Stream has also been excellent in providing us more visibility into online conversations. Tealium team is very innovative and great to work with.

A specific example of how I have used Tealium Customer Data Hub for marketing or e-commerce is that the key is real-time capabilities. It is well-suited for data collection and real-time channel activation.

The best features Tealium Customer Data Hub offers include managing customer experiences and saving money by connecting and advertising to those audiences. Some use cases include audience categorization, look-alike audiences, paid media, and segmentation.

Out of the features of audience categorization, look-alike audiences, paid media, and segmentation, I find real-time data, data integration, and connectors most valuable in my day-to-day work.

Real-time data with Tealium Customer Data Hub enables us to handle the customer's data in a more secure manner.

Tealium Customer Data Hub has positively impacted my organization by resulting in higher revenue on e-commerce due to retargeting since we started using this tool.

I have metrics about the increase in e-commerce revenue or retargeting success since using Tealium Customer Data Hub, as it has been very positive because it has helped us with setting up new clients via TIQ. It has helped us prove better return on investments for our clients with Event Stream.

I believe Tealium Customer Data Hub could be improved by providing a collaborative environment that allows users to work in the same profile simultaneously.

The encryption in Tealium Customer Data Hub should be more robust, and data transfers and open-ended integrations should be seamless.

What would make it a ten out of ten for me is that it should have an easier-to-use user interface.

The process of exporting data out of Tealium Customer Data Hub should be improved as a needed enhancement that I have not mentioned previously.

I have been using Tealium Customer Data Hub for the past four years and a few months.

According to my experience, Tealium Customer Data Hub is very stable as I have not had any downtime or lagging with it.

Tealium Customer Data Hub is highly scalable because it handles my organization's growth effectively and can be used by any size of organization across any industry.

The customer support for Tealium Customer Data Hub is excellent because the support team is very innovative and responsive.

I would rate the customer support for Tealium Customer Data Hub a nine out of ten because they always try to find the solution for every problem that we have.

Positive

Prior to using Tealium Customer Data Hub, we were using Adobe Analytics.

I switched from Adobe Analytics to Tealium Customer Data Hub because it is best-in-class, specialized, and allows for nimble MarTech maturity.

I have seen a return on investment with Tealium Customer Data Hub as we accomplished all business objectives within a short period of time, especially when it comes to our marketing department, including seamless implementation of analytics and pixels.

My experience with pricing, setup cost, and licensing for Tealium Customer Data Hub is that the cost is very cost-effective and affordable.

Before choosing Tealium Customer Data Hub, I evaluated other options including ObservePoint.

My advice to others looking into using Tealium Customer Data Hub is that it is tremendously helpful in enabling complex personalization use cases across various industries. Tealium Customer Data Hub is also very cost-effective and easy to use. We have seen clients benefit significantly from centralizing, storing, cleansing, and ultimately activating first, second, and third-party data within Tealium Customer Data Hub. This is particularly useful when a customer has use cases that require access to and manipulation of data from three or more sources, so it is a highly recommendable tool.

I appreciate the reception amongst the marketing teams and the uplift provided through the personalization use cases that have been tremendously positive. I would give this product an overall rating of eight out of ten.

Private Cloud

Amazon Web Services (AWS)

My main use case for Tealium Customer Data Hub at Epsilon was as an orchestration tool, where I created extracts and import jobs that were internally connected with SnapLogic pipelines.

When I compare Tealium Customer Data Hub with other orchestration or SnapLogic pipeline handling tools, I find it easy to deploy to the dev, QA, UAT, and production environments, set up, and use, thanks to the drag and drop option.

The best features Tealium Customer Data Hub offers include the promotion of pipelines from lower environments like dev to QA, the copy-paste option, and the scheduling with Cron expressions which I used to tweak the scheduling time.

The feature that made the biggest difference for my day-to-day work is the promotion between the environments from dev to QA, QA to UAT, and UAT to prod, which made my task of building different pipelines for different extracts or imports much easier.

Tealium Customer Data Hub has positively impacted my organization by significantly reducing the computational power and time spent on generating extracts compared to the legacy .NET script used previously.

After switching to Tealium Customer Data Hub and SnapLogic, profile extracts took more than two to three hours in the legacy extract, but now they only take about one hour, saving one to one and a half hours, which results in a 50% reduction in processing time.

In terms of improvement, I wish failure handling could be easier, where stopping the currently running job in Tealium Customer Data Hub would also cancel the internally triggered SnapLogic pipeline.

I gave it an eight because of the canceling part, the fire and forget issue, and the shared resources used by the SnapLogic pipelines, which could be improved to help the pipelines complete faster.

I have been using Tealium Customer Data Hub for more than 1.5 years.

I was not using any AI capabilities inside Tealium Customer Data Hub or SnapLogic.

No AI features were used, so I cannot comment on its accuracy and reliability of output.

Tealium Customer Data Hub is deployed in a hybrid cloud setup, hosted in AWS, where I received a URL to access it as a developer.

My advice for others looking into using Tealium Customer Data Hub or a similar orchestration tool is to choose one that offers detailed control over the scheduling and building parts, preferably in a code-based manner.

Tealium Customer Data Hub is a very good tool to use as a developer. I gave this product an overall rating of 8.

Hybrid Cloud

Amazon Web Services (AWS)

My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different systems, needs to be tracked to know the behavior of users, which is why all the data will be dumped into Tealium. Based on the user requirement, we do what's best for marketing.

Tealium Customer Data Hub comes with many features. My company also has a tag management system on the client side, and we have data enrichment and everything on the server side. On the server side, we can have different data sources, which will come from any source. We also have multiple customizable connectors. There are no restrictions on where my data can be sent. I can send it to any platform as long as I have an API key with it. The freedom to play around with the data is the key.

Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, especially where there is an option not available for me to do something with the data, and it may be as small as adding two numbers. If Tealium provides a console where I can make changes in data with a little bit of Java or Python codes, that will be helpful.

There is a part in Tealium called functions. I need to send the data to function, send it to an external platform, and then bring back the data. It would be good if the tool had a console inside it to help meet complex requirements.

I have been using Tealium Customer Data Hub for four years. My company has a partnership with the tool.

I have not seen many issues in terms of stability in the product. The product is like a copy-paste tool when we use it. We use the copy-paste part for moving the build from test to prod or from prod to test, during which I have observed some breakages. It is working on Google Chrome, and it has nothing to do with what I have in my system. It is accessible from any device. I just need my single sign-on logins, and I am good to go.

Over 100 people in my company use Tealium.

I connected with Tealium's support team a few times, and they were super helpful.

There are some other people in my company who are involved with the installation process of the product, but there is nothing much in it since it is a cloud-based product that we are using through Google Chrome. The admin team takes care of the access, and I am just a developer.

The solution is deployed on the cloud. I use the tool on Google Chrome.

In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out.

We try to do the development that my company does with minimal events. That is what our company asks us to do so that we can reap the benefits of price. I can say the tool is not too costly. We chose the tool because it offers security. Over Salesforce's CDP solution and Adobe's CDP product, we chose Tealium's CDP tool because we use multiple things, and not everything comes from a single provider, making Tealium's cost less compared to other tools. Tealium comes with tag management.

My company chose Tealium Customer Data Hub because it has guidelines intended to offer more data privacy. My company is in a sector where our user data is very important, so it should be very secure. The product comes with some security tools.

I recommend the tool to others, especially if they are into personalized marketing automation area.

The product is super easy for anyone to learn.

I rate the tool an eight out of ten.

We used the solution to create a website for the client, who wanted a completely new, branded website. I set up everything on Tealium, including Adobe Analytics and other website analytics tools. Additionally, I configured marketing tags such as Google Ads and managed cookie consent through OneTrust.

Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website. In Tealium, however, you have separate environments, so you can quickly push changes to a dev environment to test everything.

You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market.

Tealium is different from other tech management systems. You need to understand the basics, which are quite different compared to other systems. You need a solid level of JavaScript knowledge. When you know the basics, everything goes smoothly. Beginnings can be hard sometimes.

My first two to three months were quite tough, but once you grasp the basics, everything gets better.

I have been using Tealium Customer Data Hub for five years.

If the project goes up and everything grows, scalability is good.

When you have a problem, support answers your emails and is involved in resolving your tickets. They were super helpful.

I used Google Tag Manager and Adobe Launch.

The initial setup is easy. If everything is working, it's quite easy to push it to production.

It has premium pricing, which depends on the number of visitors.

There are several positive aspects of the Tealium Customer Data Hub such as flexibility. For example, if you are using a different analytics tool, such as Google Tag Manager, and you decide to switch to Google Analytics, you need to migrate to another Tag Manager system. This migration can be costly in terms of money, time, and effort. However, with Tealium, you can easily switch between different analytics tools without being tied to a specific analytics partner.

On the other hand, finding talent with real experience in Tealium can be challenging because it is not the most common tool in the industry. Additionally, if you lack experience with Tealium, there are limited courses and online resources available, making it harder to find training materials and talent.

Overall, I rate the solution a seven out of ten.

Tealium is generally used for tag management and its CDP capabilities. I've also used it as a consent manager for a very large project for HSBC. No CMP on the market could handle HSBC's very complicated scenarios. Within that project, we understood that the CDPs available on the market can't handle situations where you have subdomains owned by different entities and the main domain owned by different entities.

The conditions set up for each subdomain are different from each other. In terms of auditing capabilities, the CMPs claim that their scanning abilities are rock solid, which is absolutely not the case. Therefore, we have to build a custom solution based on Tealium's consent manager in combination with the Google Cloud Platform for a consent logging solution. We also used the observed point to run a quality assessment for the solution that was built.

With Tealium, I'm mainly focused on tag management and its CDP capabilities. For the CDP capabilities, I'm using it alongside a very large team. So, I'm the Telium SME for a team of 70 Telium specialists. We use it in a very complex scenario where Tealium works as the omnichannel campaign orchestrator.

All the data is passed through Tealium to capture the initial sets of data from various online and offline data sources and then send them to the reporting systems so that they can be analyzed from that point on. This connection happens on the server side.

I really enjoy Tealium as a whole, including its tag management part and its CDP capability. I'll break it down into two parts. Tealium is the only tool available on the market for tag management designed properly for enterprise users. It already has a lot of ready-made integrations that you can customize according to your needs. Tealium's system combines tags with the concept of extensions.

The way in which you can scope these extensions will allow you to greatly simplify your work when it comes to managing complex implementations. You could theoretically do the same things with Google tag manager. Generally, simple things are easier to do in Google Tag Manager. Very complicated things are done in a much easier, much smoother, and much more logical way Tealium compared to other tag management tools.

Tealium is a complex tool. Although it's advertised as a no-code platform, that is really not the case. If you use your tag management system at a high enough level, you cannot rely just on the ready-made integrations and the out-of-the-box features. The same thing applies to Google Tag Manager.

In many cases, you will also need to write code. However, Tealium allows you to deploy that code and control it throughout your implementation at a much more granular level, allowing you to do complicated things in a very streamlined fashion.

For the Tealium CDP part, the tool has many ready-made integrations, and the concept of Webhooks allows you to integrate with pretty much anything else. The available consent manager integrations also make sending consent values across your entire tech stack much easier. It's part of the same platform and designed to be easily integrated with most consent management platforms.

This consent integration feature is great for integration between your tag management and your CMP. You will still need to develop your own CMP or consent manager for extremely complicated scenarios. However, developing your own consent manager is much easier because Tealium has the consent manager API, which allows you to use a lot of ready-made functionality within your own code. The heavy lifting of that technical solution is handled through the API.

For that sort of work, you need a developer. You won't be able to use someone who just analyzes data. You need someone technical who understands the JavaScript behind it to deliver this solution. It will be much quicker for a developer to deliver this solution using Tealium's APIs rather than coding everything from scratch and doing DevOps work to build the infrastructure.

With Tealium, you can use your own infrastructure alongside Tealium's API. You need to write your own custom functionalities that you can integrate with Tealium's API capabilities.

Tealium provides documentation and great customer support. The solution's documentation could be vastly improved to make life easier for people using it on a regular basis. Many of the questions we asked the support team could have been avoided if Tealium had provided better documentation.

I've been using Tealium Customer Data Hub for around eight years, but on a very advanced level for the past six years.

I haven't faced any stability issues with the solution except for slowdowns and very short downtimes. However, these things happen on all the major platforms. The reality is that most customers don't use these platforms as much as they believe they are and don't check them as often as they probably should.

Therefore, they might be under the impression that a product like Google Analytics is always running smoothly. However, it has loads of issues, downtime, and times when it isn't processing large amounts of data. The same applies to Tealium. Compared to Google products, Tealium does a much better job of updating statuses and letting you know if certain regions are affected.

Many other platforms don't really allow you to control if your data passes through certain regional data centers. With Tealium, you will have information about downtime or platform-related infrastructure issues. They are generally done on a regional level, and Tealium does a good job of letting you know the status of resolution for those specific issues.

I rate the solution’s stability a nine out of ten.

Tealium Customer Data Hub is a very, very scalable tool. Around 100 users use the solution in our organization. My team has 70 users, and other Tealium users are in other parts of the business.

I rate the solution’s scalability ten out of ten.

The solution's customer support is better than that of Google support services and Adobe. Tealium provides the best enterprise-level support that I've come across. The support team is very knowledgeable and generally very quick. It also depends on the relationship you build with the support team over the years. Tealium provides the top technical support you can get for an enterprise tool.

Positive

I work with Google Tag Manager and Adobe in parallel with Tealium Customer Data Hub. Certain clients have certain technical stack requirements, and we adjust to those requirements. It is fine if a client absolutely wants to use just Adobe products for their tech stack. In some cases, it makes sense because they have a particular need.

For Adobe Analytics, it makes sense to use Adobe Launch for tag management and other Adobe products. Clients also get bulk prices if they get the whole thing from a single vendor. Clients will always have commercial reasons to choose one tech stack over another.

We do tell them what we believe is better, and Tealium is definitely one of our favorite tools for CDP and tag management systems. However, Tealium is a tool for enterprise. You're probably better off with Google Tag Manager if you're running a small to medium organization. It's easier to use Google Tag Manager, and you don't have any running costs. With Tealium, the costs are significantly higher.

The solution's initial setup is not straightforward. I wouldn't call Telium a straightforward tool because it has a steep learning curve. However, once you understand its concepts and if a technical person uses it, then you will really enjoy it. The learning curve with Google Tag Manager is much smoother, but it becomes extremely complicated when you start doing complicated things.

Tealium is generally a very stable tool. There are times when Tealium struggles with data processing, just like any other provider, including Google, Adobe, or Microsoft. However, it has a pretty good notification system and very good support that will sort out these infrastructure issues very quickly.

Tealium Customer Data Hub is definitely worth the money for a large-scale project or very large companies. If you have a very large company that does very complex e-commerce work, you will need a smaller team of Tealium specialists to do all the setups for you compared to Google Tag Manager.

However, if you have a small company like a corporate website, Tealium is not a great choice because it will be very expensive, and your needs are very basic. You shouldn't really have to pay Tealium specialists to manage your tags on that very simple website. You're only using very standard events and hardly any important customizations.

For very large projects, Tealium always has a positive return on investment. I've never seen any companies looking to switch over from Tealium. They have considered other alternatives but quickly concluded that it's not worth switching. Those who start using Tealium will generally stay with Telium because there is no better tool for enterprise-level customers.

Tealium is very, very scalable and designed with enterprise in mind. You have, by default, multiple environments. You divide your environments into testing and production. That is done out of the box, and you have capabilities that will help you test your setups between websites.

Let's assume you have a Tealium profile on one website. You can pull your configuration from one of your other websites and test it on that website. You can do an analysis to understand how your setup behaves on a different data layer.

Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe. For Adobe, if you want to get Google Analytics, you might be much better off. I have several situations in mind where using Tealium for server-side data collection was much cheaper. Users could hold that data in BigQuery as a data warehouse and use Google Looker to visualize the data.

A company saved approximately eight million dollars over five years just by doing that. They took the most important reports from Adobe Analytics that older users were counting on. They replicated them in Google Looker and saved eight million over five years.

They had quite a large initial setup cost. However, since they didn't have to pay the very, very high cost for Adobe Analytics, they could get the data they were looking for at a much lower cost in the medium term.

I'm a customer of the solution, but the company I work for also has a partnership with Tealium. We use the solution for our company's day-to-day uses, and our company does implementations for healthcare companies like AstraZeneca and GSK.

I also wrote the code for GSK's consent manager. It wasn't nearly as complicated as what needed to be done for HSBC. Still, they prefer using the consent manager from Tealium rather than the CMP. They could have used the CMP if they wanted to, but they wanted to use Tealium for it.

Overall, I rate the solution ten out of ten.

As I work in an organization, I have seen our clients use the platform as a customer data platform, tag management, and for all such purposes. Previously, I was using the tool for a pharmaceutical client.

Tealium Customer Data Hub was used to capture all customers' web interactions. We also used Tealium CDP to launch various campaigns. Currently, we are using Tealium iQ to engage customers.

If we talk about Tealium iQ, it has quite a lot of functionalities, starting from enhanced JavaScript codes, which we can integrate for different purposes, and then also the in-built features of the tool along with the user-friendly UI, which makes it very easy to understand and also to operate are good. If you are new to Tealium, it won't be that complex for you to understand it. Talking about Tealium AudienceStream Customer Data Platform, compared to other CDP tools, it is very much more user-friendly. You won't require lots of coding knowledge or any knowledge related to data to understand the UI. The UI is pretty simple and very easy to work with, in general.

It would be somewhere related to some bugs. There are some bugs related to the UI. At times, we don't see some data in the UI. I think a year ago, we were facing some bug-related issues in the UI, which sometimes prevented us from seeing some data in the database. In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool.

I have been using Tealium Customer Data Hub for three years. I am a user of the tool.

In my three years of experience, at least I didn't face any I didn't face scenarios where the platform broke down or any kind of issues. It runs smoothly. It's a platform, and even if we talk about other platforms, there are some bugs, and all these things are there, but it never breaks down. It never created a very big issue or something like that.

In my previous organizations, when I was working for a client, there was a team of more than 100 testers. In my current organization, Tealium's team is very big since lots of clients use the tool.

I have contacted the solution's technical support several times. I rate the technical support an eight out of ten. The support team mostly provides crisp solutions. When we encountered an issue related to a bug, the support team provided immediate solutions. There were a few areas where the support team said that they would work on it, but it takes some time.

Positive

The product's initial setup phase is very easy. You just have to put a small script in your environment, and everything is done. You can then start with all of your configurations. I would say that the setup is not difficult at all.

The solution is not deployed on the cloud.

For three years, I have used Tealium. Our clients also used Tealium. Our clients have been using the tool for quite a long time. It is a reliable tool.

The price range of the product can be considered to be somewhere in the middle, especially since Tealium is considered to be very popular nowadays. If we compare Tealium to other platforms like Adobe or Salesforce, I think it can be considered a cheaply priced solution. The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility. If you want Tealium, then you will have to have Tealium iQ and Tealium AudienceStream Customer Data Platform.

I don't know why my company chose the tool. I would say the decision was made during business discussions. As a technical developer, my job is to work on the platform.

One can use Tealium because it is a user-friendly tool. It is not that much of a complex UI where you have to spend more time understanding the UI. It has a pretty simple UI. If you want to use Tealium, you will have to have a bit of knowledge of the data layer and JavaScript. It is a very user-friendly tool. Definitely, one can use it.

I rate the tool an eight out of ten.

The marketplace for APIs is valuable. It saves the client from having to do custom developments to connect Tealium to something like Salesforce or Facebook. Tealium provides out-of-the-box connectors that take 5 minutes to configure. It saves time and works very well.

The vendor listens to the customers. If new features are needed, they update the solution. If a particular connector isn't available, they add it pretty quickly. The vast amount of native connectors that Tealium has in its marketplace is valuable to us. Tealium iQ, Tealium EventStream, and Tealium AudienceStream interact seamlessly.

We saw the product's benefits immediately. Our match rates were lower than five percent, and they went to over 55% overnight. The results were immediate. Now, my clients are primarily in the pharmaceutical industry. We're able to load pertinent first-party data into the customer data platform. When visitors are on the website, we can send personalized communications in real-time.

There's one feature that I've been requesting for quite some time. Tealium AudienceStream does not support concurrent development. Only one developer can make changes at a time on a particular profile. It leads to some challenges with scheduling and timing. The iQ products allow concurrent development, but AudienceStream does not. It's the only disadvantage of the tool. I hope the vendor fixes it in future releases.

I have been using the solution since 2018.

Over the last six years, there have been three cases where users couldn't log in to their accounts for various reasons. However, it was always resolved quickly.

The product is extraordinarily scalable. Customers can scale into a new pricing tier with a phone call. Tealium offers various products suited to certain industries. The migration process is seamless. If a pharmaceutical company starts out with a standard Tealium product but likes the exclusive features available in Tealium for Pharma and decides to upgrade, the migration process is very smooth.

The customer support people are never farther than a phone call or email. They respond very quickly. I've never had them not fix something. The resolutions are always exactly what we need. At Mattress Firm, our most important days were the holiday weekends. We had the biggest sales. One of my developers configured something incorrectly during those days. It was very easy to submit a support ticket to Tealium. Within an hour, somebody called me and had it fixed. It was on a holiday weekend. They have extraordinary support.

If we mess up something and need one of Tealium’s engineers to configure it, it will come under additional support hours. It has a very good value. It's far less expensive than sorting something out ourselves. 

Positive

The solution is deployed on the cloud. It also offers a private cloud. I've been involved in over five deployments. The ease of deployment is relative to the support the client gives. I've been a part of deployments where clients don't respond to Tealium questionnaires, don't show up to meetings, or don't provide adequate forecasting or requirements gathering.

Every headache I've encountered has always been on the client's side. It's never been on Tealium’s side. The implementation is smooth sailing when clients are responsive and cooperative, work through the process, and have a good two-way communication channel. It is very easy and quick.

We are consultants. We are the implementers. We do everything. My team configures all of the development. Directly and indirectly, about 15 people are required for the deployment. The team includes quality assurance personnel, account personnel, campaign personnel, developers, and architects.

The pricing is fair. I've been through the implementation process several times. The price is based on event volume. Tealium works very closely with the client to understand their projected event volume. The pricing is based on tiers. There are different pricing categories for different event volumes.

Tealium is extremely flexible with pricing, which is very rare in the industry. If a client chooses a certain tier and needs to extend it, Tealium is fantastic about restructuring the contract to a higher tier without any penalties. I don't know of another provider that does that.

The customer account people are very hands-on. They are amenable to crafting their pricing. The pricing is very fair and transparent. It is easy to understand. It is upfront during the implementation phase. The pricing is very customer-focused.

We did a proof of concept between Tealium and several other market leaders where Tealium's match rate was clearly the highest. Tealium’s connectors are exactly what the client wants. They're all in real-time. They connect very well. They support every industry standard that's out there for third-party connectors. Tealium is a class above all of its competitors.

Initially, I worked on requirements gathering. Then, I worked as a development lead. Now, I am the lead architect for Tealium in my organization. I work on everything from the customer side to the development side. I worked at Mattress Firm. People would come to the website to browse for mattresses anonymously. They made in-store purchases, so we didn’t know who they were. There was a gap. When the customers tried to check the status of the order or the delivery, Tealium found their anonymous profile in the CDP and made them known.

We are Partners. If the customer changes their code base or site, it's in their best interest to keep a good communication strategy open with Tealium. I have an extensive experience with all of the platforms. I've been doing it for six years. Overall, I rate the tool a ten out of ten.

I worked for a bank, and we used the solution to track user engagement activities on the banking page, including the products they viewed.

The tool offers a wide variety of extension stacks. The solution also has a functionality called load ordering. This feature helps a developer order the rules defined in the solution, which will help decide when the tag should fire.

We had some mobile applications on which the solution was deployed. When that was pushed to production, we could see many details in the live feed, including the features accessed by the user. I'm currently using Adobe, which does not have the features that Tealium does.

Tealium Customer Data Hub does not provide any reporting analytics. Either we have to integrate it with Adobe Analytics or Google Analytics for reporting purposes. It would be beneficial if the solution had integrated reporting features.

I used Tealium Customer Data Hub for one year in my previous organization.

Tealium Customer Data Hub is a stable solution.

Around eight people were using the solution in my team.

I don't know whether it was specific to our project, but the solution's deployment was a bit difficult. A person who does not know the tool would find it a bit difficult to deploy it.

I would recommend the solution to other users. From my current point of view, I will not use Tealium Customer Data Hub because I have to integrate it with other products, like Adobe Analytics or Google Analytics, for reporting. I can do the implementation of Google Analytics with Google Tag Manager and reporting with Google Analytics. I would choose Tealium Customer Data Hub if it included a similar reporting section.

Overall, I rate the solution an eight out of ten.

On-premises