I am a research consultant and my organization provides various solutions to the market. I work with a variety of solutions, although currently, Veeam is one of the ones that I am focused on.
Basically, we get a lot of inquiries, whether it be from our partners or from end-users. They would like to backup their Office 365. They would like to inquire about how to do so and what are the prerequisites, what exactly is required. Generally speaking, the biggest concern is how much storage is needed to store backups.
Every company has a different backup policy, different RPOs, different retension policies. We help them in determining how much storage they're going to need. That's basically it. That's how we deal with it.
The most valuable is that basically a lot of customers have the misconception that when they host their data on the Cloud, the Cloud providers actually protect the data. Meanwhile, Cloud Providers are generally responsible for the availability of the service. The data is always the responsibility of whoever owns it. Nobody can ensure the data can always be there. So there's a lot of news cases that happened. Sometimes, people lose data on Office 365. For example, some emails get deleted and they seek the attention of Office 365. On average, it has been discovered that it takes about 140 days for a user to discover the email was deleted.
You never know. Employees become disgruntled all of the sudden. There are also hardware attacks on Office 365, even though there is cybersecurity on Microsoft. Nothing is bulletproof in the cybersecurity industry. So, it's always good to have a second copy of your data.