Adobe Experience Manager is a content management system, and we use it to create and manage a website.
Ux designer & content strategist at Eni gas e luce
A scalable content management system that can be used to create and manage websites
Pros and Cons
- "Adobe Experience Manager is a content management system, and we use it to create and manage a website."
- "The solution's pricing and stability could be improved."
What is most valuable?
What needs improvement?
The solution's pricing and stability could be improved.
For how long have I used the solution?
I have been using Adobe Experience Manager for more than a couple of years.
What do I think about the stability of the solution?
I rate Adobe Experience Manager an eight out of ten for stability.
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Adobe Experience Manager
December 2024
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What do I think about the scalability of the solution?
Adobe Experience Manager is a scalable solution. Around 100 users are using the solution in our organization.
What was our ROI?
We've seen the benefits of using Adobe Experience Manager regarding ease of use, content, structure, and updating our website.
What's my experience with pricing, setup cost, and licensing?
Users have to pay a yearly licensing fee to use the solution, which is highly-priced.
What other advice do I have?
A team of three or four developers is needed for the solution's deployment and maintenance. Users must set up a team with all the professionals they need to use the product and create their website.
Overall, I rate Adobe Experience Manager an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Technical Consultant at FinXL IT Professional Services
Is easy to connect and obtain reports but the cloud deployment process needs improvement
Pros and Cons
- "I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."
- "The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."
What is our primary use case?
Adobe Experience Manager is a CMS or content management system. It's primary use for web development involves hosting a website. That is, anything that we develop, such as a new feature, a new website, or upgrades, is hosted in Adobe Experience Manager.
What is most valuable?
I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc.
The multiple publisher concept is one of the best parts of this solution.
What needs improvement?
The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement.
The cloud deployment pipeline needs to be improved as well.
For how long have I used the solution?
I started using this solution in 2013, so I've been working with it for nine years now.
What do I think about the stability of the solution?
So far, the stability has been good. Since Adobe Experience Manager has the multiple publisher concept, if any one of the servers goes down because of the traffic load, you can easily spin up a new server.
What do I think about the scalability of the solution?
If the solution is deployed in the cloud, it will automatically spin up when needed. If it's not on the cloud, then you can easily spin up a new server as you scale up and the traffic load increases.
We have about 200 people from marketing, target analytics, and web engineering teams who use Adobe Experience Manager.
How are customer service and support?
The move to the cloud has been challenging, and I've had to contact technical support. I would rate them at seven on a scale from one to ten.
How would you rate customer service and support?
Neutral
How was the initial setup?
The initial setup is very straightforward and user-friendly. It takes about 10 to 15 minutes.
What other advice do I have?
Because of the improvement needed with the client-side framework and because page loading takes time, I rate Adobe Experience Manager at seven out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Adobe Experience Manager
December 2024
Learn what your peers think about Adobe Experience Manager. Get advice and tips from experienced pros sharing their opinions. Updated: December 2024.
824,067 professionals have used our research since 2012.
Senior AEM/CQ Admin Consultant & Business and Community Development
Helps standardize the branding of pages across an enterprise.
What is most valuable?
Integration is the most valuable feature because it is the main selling point for customers.
How has it helped my organization?
It helps standardize the branding of pages across an enterprise by locking down what can be entered into page types.
What needs improvement?
The idea was to make it easy for the marketing teams, but it requires engineers who are hard to find and expensive to employ.
For how long have I used the solution?
I have used this solution for three years.
What do I think about the stability of the solution?
Overall, there were no stability issues; I have found bugs and workarounds, like on any other platform.
What do I think about the scalability of the solution?
There were no scalability issues as such. It is hard to auto scale on AWS because of the customization, but since AEM is an enterprise-level platform, sites can be provisioned for worldwide use.
How are customer service and technical support?
The technical support for AEM has to be at a very high level to begin with, so, I've worked with some amazing people; Adobe hires some great people. Working with Adobe technical support was great, although it can take time for the back and forth, as they have to understand the details surrounding your issue.
Which solution did I use previously and why did I switch?
I used to make WordPress sites. AEM is a CMS and so much more, it requires more of my skills. Companies usually switch because they can integrate more marketing tools easily with their website. Many companies have migrated from SharePoint.
How was the initial setup?
The setup was complex due to the learning curve. Integration requires some planning ahead and communication between various IT factions. Often, the digital marketing departments may feel isolated.
What's my experience with pricing, setup cost, and licensing?
First, you're going to spend a lot more than you think.
Which other solutions did I evaluate?
I never purchased it but yes, it's very expensive, so companies have to think about how to justify the cost and have to look at alternatives.
What other advice do I have?
Have a good relationship with budgeting and your various in-house IT divisions; have them understand the needs of digital marketing.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Consultant AEM at a manufacturing company with 5,001-10,000 employees
Ease of use for content authors and tight integration with Adobe Marketing Cloud Products like Target, Analytics, Campaign; a complete solution for organizational digital marketing needs.
What is most valuable?
Ease of use for content authors and tight integration with Adobe Marketing Cloud Products like Target, Analytics, Campaign; a complete solution for organizational digital marketing needs.
How has it helped my organization?
My organization is a services company.
What needs improvement?
Speed of web response for high transaction websites.
Those websites which have a lot of user interaction in terms of forms submissions, live comments, etc.
For how long have I used the solution?
Over five years.
What do I think about the stability of the solution?
Rarely.
What do I think about the scalability of the solution?
No.
How are customer service and technical support?
Six out of 10. The tech support from Adobe is slow to respond and takes a lot of time to fix product related bugs.
Which solution did I use previously and why did I switch?
No.
How was the initial setup?
As simple as double clicking a .jar file.
What's my experience with pricing, setup cost, and licensing?
Depends on usage and number of sites to run, but pricey.
What other advice do I have?
Full knowledge with its technical stack.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Software Engineer at a tech services company with 501-1,000 employees
The solution can be very efficient in the long-term.
What is most valuable?
The following features are most valuable:
- OSGi bundles capability
- DAM (Digital Asset Management)
- E-commerce capabilities
- Campaign management
- Components re-usability for making pages
How has it helped my organization?
Creating new pages that have similar aesthetics to existing pages does not require any new development requests. An author/user has many flexible options for making new pages. In addition, by adding new pages to an existing website, the author/user saves time and money.
You do not need to create new pages for different kind of products; a single page works for all product kinds and types, by using the same product template page like on the sample site Geometrixx.
What needs improvement?
Integration with MongoMk for storage, in place of TarMK, is not efficient. But if it becomes efficient, this improvement would solve storage problems for many of AEM's big clients.
For how long have I used the solution?
I have used this solution for three years.
What do I think about the stability of the solution?
AEM, when setup using Mongo, rapidly gains size. Hence it consumes a lot of storage space in a very short period of time.
How was the initial setup?
The initial setup is pretty straightforward, as it requires running a single .jar and deploying code and content into it. For production, the combination of author and few publisher AEM .jars, the dispatcher, and few AEM configurations needs to be fulfilled.
What's my experience with pricing, setup cost, and licensing?
The cost can be high. But for large websites with a lot of dyanmic data like e-commerce, or for clients looking for user-data based campaigning, the solution can be very efficient in the long-term.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Software Consultant at a tech services company with 1,001-5,000 employees
CRXDE really allows you to browse static content data and change it on demand.
What is most valuable?
This product has a lot of valuable features.
- CRXDE that really allows you to browse static content data and change it on demand at runtime. From the business perspective consider this feature as the online DB viewer.
- General framework architecture – a group of instances (authors) where content is co-authored and a group of separated instances (publishers) via which content is available on the Internet.
- Publication – you just press Activate on a page and then your changes are sent to all publish instances, so complete and clear separation of what is to be published and what is actually published.
- App SideKick – a blue window that allows you easily to drag and drop components on the page.
- Content Finder - you activate it via #cf in your url. It is the left blue window on the page that allows you to drag and drop DAM assets. Actually, this is the part of CQ that connects your pages with DAM.
- Admin console given by Apache Felix.
- JCR – place to put static content available via CRXDE for users.
- Mod_disp – special module for WWW servers.
What needs improvement?
- JCR access – lack of transaction from development perspective
- Memory leaks - problems related to OSGi and bundles management
- Lack of support for InteliJ and NetBeans when it comes to IDEs
- Very protected documentation with very limited number of solutions available on stackoverflow.
- Sometimes developer did not know why some files were still being cached by dispatcher. This Mod_disp is just very much black-box-like solution.
From the business perspective:
Pages were very related to each other when it comes to behind the scenes JavaScript dependencies and their internal structure design. Content managers were not able to understand why they had to publish some extra related pages to the one just they wanted to publish. It is a problem of transitive JavaScript dependencies. This approach generated a lot of frustration. Actually, in my opinion, the concept of JCR should be hidden from content managers.
What do I think about the stability of the solution?
Memory leaks - yes that really impacts overall stability. Actually, it is the problem of zombie OSGi services.
What do I think about the scalability of the solution?
No - it is better than ATG, Magnolia, etc. It is a first-in-class product.
How are customer service and technical support?
Very very poor.
Which solution did I use previously and why did I switch?
Yes - Magnolia and Joomla, Liferay, etc. I switched my working places and it was just the main product used in the department.
How was the initial setup?
Setup of localhost dev. environment. Very complex. Actually you cannot start development alone. Somebody must introduce to the concept of Sling and JCR etc. Very, very hard intro.
What's my experience with pricing, setup cost, and licensing?
CQ is very expensive. The licensing model is not clear.
What other advice do I have?
CQ is expensive but the worth money. If you are looking for a free or cheap equivalent use Magnolia CMS. Very similar in the general design idea.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Chief Technology Architect at a tech services company with 1,001-5,000 employees
Easy to use content management platform for anyone requiring a complex web portal
Pros and Cons
- "Easy to work with the solution."
- "Programming model could be improved, it's a monolithic solution."
What is our primary use case?
In general, we work a lot with software requests by our customers, mainly enterprise companies. Typically, our clients are in supplies and they require a complex web portal. They are demanding in terms of quality and usually prefer to work with Adobe and not with Drupal or other platforms because here in Italy, Adobe has a lot of commercial support. We manage a software factory with over 150 employees. We are customers of Adobe and I'm a chief technology architect.
What is most valuable?
I'm quite happy with the platform. It requires particular skills, so it's not so easy to prepare or find resources to specialize in it but with the right resource system and the right competencies, it's easy to work with.
What needs improvement?
The programming model could be improved, it's a monolithic solution and that's what we don't like. Some features are badly defined in the solution. It's difficult integrating so we're forced to develop other APIs in order to simplify things. It's a weak feature of the product.
How are customer service and technical support?
Adobe usually don't want to speak to the integrators, they want to speak with the client. That's the approach in Italy. I don't know if the commercial strategy is different in other countries, but in Italy we had lots of issues when we tried to talk directly with Adobe. It's not so easy. Typically, any issues are inherent to knowledge about the platform. If the issue is that something is not working as expected, we usually discover the problem is linked to the fact that we don't know the platform well. That's when we ask for support and usually with some configuration, or by using the platform in a different way, we are able to fix or bypass the issue.
How was the initial setup?
The initial setup usually takes somewhere between five and nine months. Typically these portals require a lot of time and in my opinion, implementation depends more on the type of projects, rather than the type of web content management system. We prefer to manage directly on the AWS environment, which our clients typically already have.
What other advice do I have?
Adobe is a more expensive solution than, say, Liferay. But we don't like the portal approach in Liferay, it's quite old. We've worked on our portal CMS since 2010, so it's been over 10 years. In Liferay, the core is still based on portal frameworks which is a disadvantage because we know that to develop something with that model is quite expensive. In general, our employees are more familiar with Adobe and have more confidence using that solution.
I would rate this solution an eight out of 10.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company has a business relationship with this vendor other than being a customer: Integrator
AEM/CQ5 Developer at a non-tech company with 1,001-5,000 employees
With the improvements made in Assets 6.3 for synchronization and accessibility of product data and content records, information can be utilized in a wide range of different channels, including catalog
What is most valuable?
- 3D assets: Repurpose 3D assets to accelerate time to market and save on production costs. Upload, manage, view, and render 3D content created from Creative Cloud or many other popular 3D applications. Easily rotate, zoom, change colors, textures, backgrounds (stages) and lighting on 3D objects to create a new set of images from an infinite number of camera angles to use in digital marketing campaigns.
- Source user generated content: Livefyre is now fully integrated within Experience Manager, enabling marketers to rapidly discover, filter and manage user-generated content into the central repository of Experience Manager. Unlock the power of user-generated content from social sites such as Twitter, Facebook, Instagram and tell your brand’s most authentic and engaging story.
- Social & UGC: Livefyre is now more fully integrated into AEM Assets. It still requires a Livefyre account though, which means the need for a license. But if you rely on User Generated Content, or want to start using UGC, then this is something to consider. There are some rights management requests to make sure that the content you want to use, is allowed to be used. Once approved by the owner; then it will show up inside your DAM to be used.
How has it helped my organization?
With the improvements made in Assets 6.3 for synchronization and accessibility of product data and content records, information can be utilized in a wide range of different channels, including catalogs and other designed documents.
Using this product data, they can be inserted semi-automatically into materials that can be printed, emailed, posted on websites, etc.
What needs improvement?
- The product is in constant evolution, with several key areas being improved in each iteration.
- The Assets capabilities of AEM 6.3.4 were basic and with troubles to scale, but that has changed significantly in newer versions where the Asset module has received a lot of focus and is currently one of the best solutions for Digital Asset Management out there.
- Adobe’s Cloud Manager can provision default three-tier architecture (Author-> Publish -> Dispatcher), any other complex variation, such as four-tier setup is hard to provision (Author-> Author -> Publish -> Dispatcher)
- Companies with heavy investment in Microsoft technologies and .net infrastructure find Adobe AEM hard to integrate and end-up using Adobe AEM as API backend
- Last but not least, Adobe AEM TCO (total cost of ownership) is very high with return on investment is slow (ROI is not necessarily low), which is why Adobe's focus is mostly large companies with deep pocket
For how long have I used the solution?
I've used it for the past three years.
What do I think about the stability of the solution?
We have found occasional issues with stability, but those were in general caused either by custom developed code or issues in the implemented architecture.
When the application is installed in servers without the necessary requirements in terms of hardware specs, users may experience slow page loads and perhaps even systems not responding.
What do I think about the scalability of the solution?
No problems with scalability.
How are customer service and technical support?
Support from Adobe is good and responds in a timely manner. Their ticketing system works and is useful for getting to the bottom of the problems.
One thing to have in mind is that Adobe provides support only for the base AEM application, and not for custom code development to extend and/or customize its functionalities.
Which solution did I use previously and why did I switch?
Being in a consultant company solely dedicated to Adobe CQ/AEM, this is not applicable.
How was the initial setup?
Initial setup is very easy and straightforward.
The application comes in the form of a JAR or WAR file for easy deployment with various tools and systems.
Using the JAR, you can have the application up and running in five minutes, just by double-clicking/executing the file (it requires users to have Java installed, but that is a pretty common requirement these days).
What's my experience with pricing, setup cost, and licensing?
Keep solution architecture easy to avoid unnecessary license costs. Start with the basic licenses to solve your immediate needs, and only increase them if the project really requires it.
Which other solutions did I evaluate?
I have worked with other similar solutions that solve parts of the complete set of solutions AEM provides, but none of them have the ability to handle so many of those areas in an integral way.
For Web Site and Content Management in general, sample tools are Drupal,
Joomla, and Wordpress.
What other advice do I have?
Start small and plan your first set of objectives clearly, leaving all the “nice-to- haves” for a later phase.
Starting this way will help companies get a sample of the benefits, and get familiar with the tool in general.
After the first phase, they may find things that they thought they wanted are not really required or can be achieved in a better, more efficient way in the AEM world.
Another useful piece of advice is to avoid trying to re-create your current solution using AEM, and rather, try to look for new and different ways to achieve the same results that take advantage of AEM’s features.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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