We use the AWS platform to implement custom security rules based on our company's SOP. We apply custom rules to protect specific APIs and specific endpoint URLs. This allows us to tailor our security measures to our specific needs and requirements.
Infrastructure Engineer
Useful for protecting against unauthorized access and data breaches but very expensive
Pros and Cons
- "The most valuable feature is the capability to limit access based on geographical location by restricting specific IP addresses."
- "I would like to see the addition of more advanced rate-limiting features in the next release. It would be beneficial to extend rate limiting beyond just web servers to the main node level."
What is our primary use case?
How has it helped my organization?
AWS WAF has improved our organization by allowing us to restrict access to our services based on location, which means that only customers from specific locations can access our services. It helps protect against unauthorized access and data breaches.
What is most valuable?
The most valuable feature is the capability to limit access based on geographical location by restricting specific IP addresses.
What needs improvement?
In terms of improvement, AWS WAF works perfectly fine right now. I would like to see the addition of more advanced rate-limiting features in the next release. It would be beneficial to extend rate limiting beyond just web servers to the main node level.
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March 2026
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For how long have I used the solution?
I have been using AWS WAF for three years.
What do I think about the stability of the solution?
I would rate the stability of the solution an eight out of ten.
What do I think about the scalability of the solution?
I would rate the scalability of AWS WAF an eight out of ten. All requests, about 100,000 per month, go through the AWS App, ensuring the entire infrastructure is compliant with it. We use it 24/7.
How are customer service and support?
The technical support is slow to respond, and it's a paid service. I wouldn't recommend relying on it.
How would you rate customer service and support?
Negative
How was the initial setup?
The initial setup was simple and I did it myself. I would rate it an eight out of ten in terms of easiness. The deployment was in-house and it took five to ten minutes. It is mostly automated so it did not require much manual assistance. If errors or failures occur, reports are generated and shared with the relevant team for resolution. The deployment process involved specifying endpoint URLs in the web test code to enable automatic integration and we had to wait a little due to cooling time on the web test board.
What's my experience with pricing, setup cost, and licensing?
The solution is really expensive. I would give it a ten out of ten in terms of costliness. You have to pay additionally for data transfer.
What other advice do I have?
I would advise someone considering AWS WAF to start with testing on AWS but be cautious of data transfer costs, especially if the project is longer than four months because that is when the additional cost appears. You should assess if it's suitable for your specific use case and make sure to test it before committing to avoid unexpected expenses when moving to the cloud. Overall, I would rate the solution a six out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Superintendent of Cloud Platforms at a manufacturing company with 1,001-5,000 employees
Protects public-facing web applications but pricing is expensive
Pros and Cons
- "We preferred the product based on its cost. AWS WAF is an out-of-the-box solution and integrates with the AWS services that we use. It's natively integrated with AWS."
- "We have issues with reporting, troubleshooting, and analytics. AWS WAF needs to bring costs down."
What is our primary use case?
We use the product for the protection of our public-facing web applications.
What is most valuable?
We preferred the product based on its cost. AWS WAF is an out-of-the-box solution and integrates with the AWS services that we use. It's natively integrated with AWS.
What needs improvement?
We have issues with reporting, troubleshooting, and analytics. AWS WAF needs to bring costs down.
For how long have I used the solution?
I have been working with the solution for 18 months.
What do I think about the stability of the solution?
AWS WAF is stable.
What do I think about the scalability of the solution?
The solution is scalable.
How are customer service and support?
We use Amazon enterprise support. It is good but expensive.
Which solution did I use previously and why did I switch?
We used Cloudflare and Palo Alto before. We chose AWS WAF since it integrates with native services.
How was the initial setup?
The tool's setup is complex but it is easy after installation.
What's my experience with pricing, setup cost, and licensing?
I would rate AWS WAF's pricing a seven out of ten.
What other advice do I have?
I would rate AWS WAF a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
AWS WAF
March 2026
Learn what your peers think about AWS WAF. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
883,824 professionals have used our research since 2012.
A stable tool offering good performance and technical support while needing an easy setup phase to get started
Pros and Cons
- "AWS WAF is a stable solution. The performance of the solution is very good."
- "AWS WAF should provide better protection to its users, and the security features need to improve."
What is our primary use case?
AWS WAF is a tool we use in my company since we don't currently have a firewall. We can be safer if we have a firewall, and the receive protection side can avoid any vulnerability attacks.
What is most valuable?
AWS WAF is a firewall we use from time to time in my company.
What needs improvement?
I don't think any improvement is needed in AWS WAF.
As technology develops and grows, AWS WAF will have to improve as a product.
AWS WAF should provide better protection to its users, and the security features need to improve.
For how long have I used the solution?
I have been using AWS WAF for six years. There is no specific version of the product since the vendor provides the services for the solution, and my company just uses it.
What do I think about the stability of the solution?
AWS WAF is a stable solution. The performance of the solution is very good.
Stability-wise, I rate the solution a ten out of ten.
What do I think about the scalability of the solution?
My company doesn't rely on AWS WAF's scalability since it's a tool that is totally on the cloud. If the tool goes down by any chance, AWS provides the solution on the steps that need to be taken.
Around 30 employees in my company use AWS WAF.
The product is not extensively used in my company.
My company has no plans to increase the number of users of AWS WAF. If our client wants to increase the number of users, we need to act on the server.
How are customer service and support?
The solution's technical support is good.
How was the initial setup?
The product's setup phase was pretty easy.
Sharing the code files and database configurations are the two steps we follow for deploying the product.
What about the implementation team?
The product's setup phase was carried out in-house.
What's my experience with pricing, setup cost, and licensing?
There are no separate licensing costs we pay for since it is included in the plan we purchase.
What other advice do I have?
AWS WAF has been releasing the product on a test-case basis.
It's always good to take precautionary methods for the production website. If everything goes fine, do work in your staging and UAT, not in the production part. The aforementioned details are the precautionary methods we have to follow.
Overall, I rate the solution a ten out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Software Engineer at a tech company with 11-50 employees
Allows us to set up security rules and has a good scalability
Pros and Cons
- "The solution's initial setup process is easy."
- "The solution could be more reliable."
What is our primary use case?
We use the solution as a firewall to protect the network from malicious requests.
How has it helped my organization?
The solution helps our organization to comply with our security standards.
What is most valuable?
The solution allows us to set up rules for blocking malicious requests. We can configure a pool of such sources and choose what to do (allow/block/count) when a request comes from them.
What needs improvement?
The solution can include provisions to block requests targeted at specific URIs (/.env) which are obviously malicious. Also, sometimes it blocks legitimate requests. We have to keep changing some of our rules in this case. It would be great if they maintained the AWS-managed rule sets properly.
For how long have I used the solution?
We have been using the solution for the last eight months.
What do I think about the stability of the solution?
It is a stable solution. Although sometimes even legitimate requests fail.
I rate its stability an eight out of ten.
What do I think about the scalability of the solution?
It is a scalable solution. We have two users in our organization.
How was the initial setup?
The solution's initial setup process is easy.
What other advice do I have?
I advise others to set their security principles while building the software itself, as WAF is not entirely reliable. I rate it an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT Infrastructure Architect at a consultancy with 51-200 employees
Scalable solution with good technical support
Pros and Cons
- "The solution is stable."
- "They should make the implementation process faster."
What is most valuable?
The solution's price is affordable compared to Fastly.
What needs improvement?
They should make the solution's implementation process faster. Presently, we have to write code and work a lot more for integration. It doesn't provide any default logs. So, we need help getting logs, audio, and dashboard queries. Also, there should be technical documentation for the solution in case of errors. Every time we have to log a support case with AWS to obtain details to resolve it. Instead, it would be better if they provide a proper document for reference.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The solution is very scalable. We have 150 solution users in our organization.
How are customer service and support?
The solution's technical support is good.
Which solution did I use previously and why did I switch?
We have used Fastly before. It is easier to implement but is expensive compared to AWS.
How was the initial setup?
The solution's initial setup process is very complex. We need to write code for image optimization. Overall, its implementation is time-consuming.
What's my experience with pricing, setup cost, and licensing?
The solution's cost depends on the use cases.
What other advice do I have?
I rate the solution a ten. It requires executives with technical knowledge to understand the use cases.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Independent Consultant at a manufacturing company with 51-200 employees
The solution should improve the pricing, though it is very scalable and stable
Pros and Cons
- "We can host any DB or application on the solution."
- "The solution can improve its price."
What is our primary use case?
I use the solution for firewall protection. It can also be used for authentication and authorization.
What is most valuable?
AWS WAF is a great solution. We can host any DB or application on the solution.
What needs improvement?
The solution can improve its price.
For how long have I used the solution?
I have been using the solution for five years.
What do I think about the stability of the solution?
The solution is very stable.
What do I think about the scalability of the solution?
The solution is very scalable. Approximately 1000 people in our organization use the solution.
How was the initial setup?
The initial setup is straightforward.
What about the implementation team?
When we had set it up for a large insurance company, the deployment took us over six weeks. We deployed the solution with an in-house team. We need quite a bit of technical staff to maintain the solution.
What other advice do I have?
I use the latest version of the solution. I have used Oracle and Azure too. Overall, I rate the solution a five out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
DevOps Engineer at a computer software company with 11-50 employees
It is user-friendly and has documentation on how to use it; it is stable and has a simple setup
Pros and Cons
- "What I like best about AWS WAF is that it's a simple tool, so I could understand the basics of AWS WAF in two to three hours."
- "AWS WAF would be better if it uses AI or machine learning to detect a potential attack or a potential IP that creates an attack even before it happens. I want AWS WAF to capture the IP and automatically write the rule to automate the entire process."
What is our primary use case?
We faced many potential threats, such as hackers flooding in the requests, so we started using AWS WAF to block those IPs and stop those attacks. If multiple IPs are trying to attack our product, we'll also use AWS WAF by selecting the endpoints the hackers were attacking and then blocking those endpoints. Our cybersecurity team primarily uses AWS WAF.
What is most valuable?
What I like best about AWS WAF is that it's a simple tool, so I could understand the basics of AWS WAF in two to three hours. From the start, I know its purpose and its use case.
AWS WAF also has documentation. It's a user-friendly tool, and it's easy to know how to block the IPs and endpoints.
What needs improvement?
AWS WAF would be better if it uses AI or machine learning to detect a potential attack or a potential IP that creates an attack even before it happens. I want AWS WAF to capture the IP and automatically write the rule to automate the entire process. I want an AI feature in AWS WAF in the future.
For how long have I used the solution?
I only saw how AWS WAF works for seven months when the cybersecurity team used it, so my knowledge of the tool is basic. I'm not an expert on AWS WAF.
What do I think about the stability of the solution?
AWS WAF is a stable product.
How are customer service and support?
I have yet to contact the AWS WAF technical support.
Which solution did I use previously and why did I switch?
As the company is an Amazon customer, the company looked into what other Amazon services could prevent the attack and came across AWS WAF when the attack happened. The tool was also easy to use and could prevent attacks and safeguard the company's product, so the company decided to use AWS WAF.
How was the initial setup?
The initial setup for AWS WAF was simple. It was a basic setup process, though I have no idea about deployment time.
What's my experience with pricing, setup cost, and licensing?
AWS WAF costs $5 monthly plus $1 for the rule. It's cheap, cost-wise. It's worth the money.
What other advice do I have?
AWS WAF has three users within the company.
If I were to advise you on using AWS WAF, I'd tell you first to understand how the attack is happening. For example, is it a single server attack or multiple servers or regions? It would be best to find out which target is being attacked. You need to know the basics before using AWS WAF. You also need to know the rules. You need to understand how to secure your endpoints. Users should have a basic understanding of AWS WAF and its purposes before using it. You need basic cybersecurity knowledge.
I'm new to cybersecurity, so AWS WAF is the first cybersecurity product I used and based on my experience and usage, it's a ten out of ten. AWS WAF is a user-friendly, on-point tool, and I could understand it easily.
My company is an Amazon customer.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Cloud Security Manager at a computer software company with 501-1,000 employees
Helps to secure applications and has good support, but needs more automation and easier deployment
Pros and Cons
- "AWS WAF is something that someone from a cloud background or cloud security background leverages. If they want to natively use a solution in the cloud, AWS WAF comes in handy. It's very useful for that, and the way we can fine-tune the WAF rules is also nice."
- "An improvement area would be that it's more of a manual effort when you have to enable rules. That's one of the downsides. If that can be done in an automated way, it would be great. That's a lagging feature currently."
What is our primary use case?
It's more of an application security tool that we use to secure applications.
What is most valuable?
AWS WAF is something that someone from a cloud background or cloud security background leverages. If they want to natively use a solution in the cloud, AWS WAF comes in handy. It's very useful for that, and the way we can fine-tune the WAF rules is also nice.
What needs improvement?
It's pretty much an AWS native service, so it's something that they improve year after year. They do continuous improvements on a year-by-year basis, so the product is really good. An improvement area would be that it's more of a manual effort when you have to enable rules. That's one of the downsides. If that can be done in an automated way, it would be great. That's a lagging feature currently.
It could also support multi-cloud integration where you can integrate with applications other than AWS applications. It would be a good feature or use case for this solution.
For how long have I used the solution?
I've been using this solution for almost three to four years.
What do I think about the stability of the solution?
It's stable. I'd rate it an eight out of ten in terms of stability.
What do I think about the scalability of the solution?
It's scalable. We probably have more than a hundred users. It's pretty much being used by everyone, such as engineers, managers, etc. Everyone is into it.
How are customer service and support?
We get good support. I'd rate them a nine out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We didn't use any similar solution previously. In the future, we might use another solution, but for now, we are more into AWS WAF.
How was the initial setup?
It's neither complex nor simple. It's somewhere in the middle. I'd rate it a six out of ten in terms of the ease of the setup.
It's a cloud solution, and we have a multi-cloud scenario. We are pretty much using all four clouds: Amazon, Azure, AWS, and Oracle. It's a mix-and-match or hybrid.
In terms of maintenance, there would be a team of engineers to maintain it.
What's my experience with pricing, setup cost, and licensing?
Its price is fair. There is a very fair amount that they charge.
It has a pay-as-you-go model, so it pretty much depends on how much a user uses it. As per the cloud norms, the more you use, the more you pay. I would rate it a five out of ten in terms of pricing.
What other advice do I have?
Overall, I'd rate it a seven out of ten because it's not automated and it's a bit complicated to implement or deploy the solution.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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