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AWS WAF vs Imperva Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
74
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
58
Ranking in other categories
Web Application Firewall (WAF) (1st)
Imperva Web Application Fir...
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
Web Application Firewall (WAF) (5th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Kavin Kalaiarasu - PeerSpot reviewer
AWS's cloud-native security simplifies rule enforcement but needs better DDoS integration
The dashboarding could be improved, and the default metrics provided by AWS WAF could be upgraded. The rate at which AWS updates their managed rule sets could be better. Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF. Instead, they are part of AWS Shield. Providing DDoS protection as part of their WAF solution would be beneficial.
Abdullah Jin - PeerSpot reviewer
Offers bot protection and DDoS Protection and protects public-facing portals
Support is one thing I wish Imperva could improve. They follow the phone model and keep rotating you from one customer service person to another. The layer one support isn't very clear about the workings of the product. My feedback is primarily about Imperva Cloud, not on-premise. On-premise is a whole new story. Support is the issue for Imperva Cloud. It's also a bit pricey. It's a premium service and very expensive. The licensing model is not very straightforward. Every feature is priced separately, and to enjoy maximum protection, you'll have to spend a lot of money. The licensing model is a bit complex, and each feature is very pricey. For example, API security and web application protection are two separate license packages.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The web application firewall brought us good security and a view of the accesses/blocks of the entire domain and subdomain that were accessed both by region (country) and IPs."
"Easier http to https redirect using page rules"
"The most valuable feature of Cloudflare is that it has a free version. They give us the free version with the anti-DDoS features and also the load balancing solution."
"The technical support is good."
"Cloudflare DNS is widely used, and it's good for websites. If we use Cloudflare DNS and update one record, it updates in their office instantly."
"The most valuable feature of Cloudflare is the GUI. You are able to control the solution very well through the interface. There is a lot of functionality that is embedded in the service."
"Smaller businesses have seen great ROI due to the low investment and strong performance."
"The tool is user-friendly."
"The simple configuration and the scalability have been most valuable. We are able to scale across all of our different AWS instances."
"The most valuable features are the geo-restriction denials and the web ACL."
"The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services."
"AWS WAF helps mitigate different kinds of bot attacks and SQL injection that happen within the retail industry."
"The most valuable feature is the way it blocks threats to external applications."
"As a basic WAF, it's better than nothing. So if you need something simple out of the box with default features, AWS WAF is good."
"AWS has flexibility in terms of WAF rules."
"The solution is stable."
"I have had a positive experience with Imperva Web Application Firewall's tech support so far. They are knowledgeable and respond on time."
"One good thing about Imperva Web Application Firewall is it can be on the cloud and also it can be on-premise."
"We can prevent attacks or issues even before they happen."
"Imperva Web Application Firewall is stable."
"Imperva is a Gartner leader, so its scalability, performance, and features are excellent."
"The most valuable features of Imperva Web Application Firewall are the monitoring of databases and the dashboards are easy to understand."
"It works right out of the box once you integrate the application."
"There is a quick switch between any of the the nodes if something goes wrong, where there's a there's an attack against a specific area. The security setup is reasonably easy. It's not a problem to do setups and rules and integrations. And, yeah, just the the back end team is also very willing to insist if there's questions that that we cannot answer or with these questions that we do have"
 

Cons

"The product support needs to be accessible from more places, a wider area of coverage."
"I think the APIs are a little bit hard for us to work with. The APIs could be more open so that we could integrate better with our SolarWinds or our monitoring solution."
"The solution could be more user-friendly."
"We have noticed multiple instances where Cloudflare falsely indicates that our servers are down, even when there is no actual load on them. This makes it challenging for us to identify the exact issue."
"If they improve on the placement of their data centers, it would be better. I'm living in a remote area. I would like to connect to them without any kind of lag."
"Cloudflare should add more documentation and pricing to the cloud version."
"The tool needs to improve caching of servers. The product needs to include PFX certificate as well."
"The solution could work at being less expensive. It costs a lot to use it."
"The solution should identify why it blocks particular websites."
"The solution could be more reliable."
"The solution can improve its price."
"It would be good if the solution provided managed WAF services."
"The area of reporting in the product needs to have a proper format."
"We haven't faced any problems with the solution."
"They should work to define more threats, add more security, and make it more compliant with more security companies."
"Technical support for AWS WAF needs improvement."
"The UI interface needs improvement."
"Imperva Web Application Firewall can improve by providing better features, such as improved prevention of zero-day attacks. Additionally, it should include a VR meta-analysis."
"The only disadvantage of Imperva is that it is a pretty costly solution."
"Sometimes, support tickets don't get addressed quickly."
"It's a complicated tool to keep."
"It would be nice to have more security control over mobile applications so I would suggest adding more mobile security features. It would also be beneficial to see improvements in regards to interface bandwidth performance, CPU time, and RAM size. Learning capability of the device is quite weak."
"Support is one thing I wish Imperva could improve."
"I would like the solution to improve its support response time."
 

Pricing and Cost Advice

"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."
"Cloudflare's pricing is not much higher and is good for middle-level organizations."
"So far I use free tier and happy with it. You can subscribe to business package if needed."
"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."
"The solution is expensive when compared to other products but offers unlimited bandwidth."
"We are using the free tier of the solution."
"We are using the free version."
"The product is moderately priced."
"For our infrastructure, we probably pay around $16,000 per month for AWS WAF. Because alternative WAF solutions provide even more features, I think the AWS WAF is a bit pricey"
"There are no separate licensing costs we pay for since it is included in the plan we purchase."
"It's quite affordable. It's in the middle."
"The price is average."
"AWS WAF is pay-as-you-go, I only pay for what I'm using. There is no subscription or any payment upfront, I can terminate use at any time. Which is an advantage."
"There are different scale options available for WAF."
"The solution is affordable."
"The price is high compared to other solutions like FortiWeb."
"There are some licenses that you have to buy to use some features. Its price could be better. Price is always important because, at the end of the day, customers have a budget. If you can meet the budget, you can sell, and if you don't, you cannot sell."
"Imperva’s pricing is a bit higher in the market since it offers a full-blown WAF."
"Licensing can range from one to twenty thousand dollars annually. Additionally, some features, including software support, require an annual subscription as well."
"Imperva Web Application Firewall's pricing is expensive."
"It's an excellent product, but it can be very costly."
"Imperva Web Application Firewall price is higher compared to other solutions. However, everything is included in the price."
"It is very costly, but the return on investment is very high. Its cost was around $70,000, and we got it back in just six months."
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Top Industries

By visitors reading reviews
Educational Organization
22%
Computer Software Company
13%
Comms Service Provider
9%
Financial Services Firm
8%
Computer Software Company
16%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Financial Services Firm
17%
Computer Software Company
13%
Insurance Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
Is Citrix ADC (formerly Netscaler) the best ADC to use and if not why?
For ADC, any ADC can do a good job. But in case if you want to add WAF functionality to the same ADC hardware you hav...
DDoS solutions: Any other solutions to consider aside from Radware DDoS Protection Service and F5 Silverline DDoS Protection?
You can have a look to Imperva Cloud WAF, the anti-DDoS mitigation is under 1s and works very well. I observed a lot ...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
No data available
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
BlueCross BlueShield, eHarmony, EMF Broadcasting, GE Healthcare, Metro Bank, The Motley Fool, Siemens
Find out what your peers are saying about AWS WAF vs. Imperva Web Application Firewall and other solutions. Updated: March 2025.
842,161 professionals have used our research since 2012.