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AWS WAF vs Imperva Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
71
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
58
Ranking in other categories
Web Application Firewall (WAF) (1st)
Imperva Web Application Fir...
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
Web Application Firewall (WAF) (6th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Rohit Kesharwani - PeerSpot reviewer
A highly stable solution that helps mitigate different kinds of bot attacks and SQL injection attacks
Integrating AWS WAF with other AWS services in our infrastructure is fairly easy. There are different tools through which we can do it. AWS WAF is a fairly easy solution. Users need to build a few rules by themselves based on the vulnerability attack within the application. Overall, I rate the solution a nine out of ten.
Abdullah Jin - PeerSpot reviewer
Offers bot protection and DDoS Protection and protects public-facing portals
Support is one thing I wish Imperva could improve. They follow the phone model and keep rotating you from one customer service person to another. The layer one support isn't very clear about the workings of the product. My feedback is primarily about Imperva Cloud, not on-premise. On-premise is a whole new story. Support is the issue for Imperva Cloud. It's also a bit pricey. It's a premium service and very expensive. The licensing model is not very straightforward. Every feature is priced separately, and to enjoy maximum protection, you'll have to spend a lot of money. The licensing model is a bit complex, and each feature is very pricey. For example, API security and web application protection are two separate license packages.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of the solution are performance and security."
"The solution automatically detects and responds to certain types of traffic based on geolocation."
"The web application firewall brought us good security and a view of the accesses/blocks of the entire domain and subdomain that were accessed both by region (country) and IPs."
"The DDoS protection is the most valuable aspect of the solution."
"The most valuable feature of Cloudflare is the GUI. You are able to control the solution very well through the interface. There is a lot of functionality that is embedded in the service."
"Cloudflare has many features."
"The most valuable feature of Cloudflare is that it has a free version. They give us the free version with the anti-DDoS features and also the load balancing solution."
"Cloudflare DNS is widely used, and it's good for websites. If we use Cloudflare DNS and update one record, it updates in their office instantly."
"AWS WAF has a lot of integrated features and services. For example, there are security services that can be integrated very well for our customers."
"I believe the most impressive features are integration and ease of use. The best part of AWS WAF is the cloud-native WAF integration. There aren't any hidden deployments or hidden infrastructure which we have to maintain to have AWS WAF. AWS maintains everything; all we have to do is click the button, and WAF will be activated. Any packet coming through the internet will be filtered through."
"The automation of blocking for security attacks is valuable, with AWS applying rate limiting."
"AWS has flexibility in terms of WAF rules."
"The most valuable feature is the scalability because it automatically scales up or scales down as per our requirements."
"The most valuable features of AWS WAF are its cloud-native and on-demand."
"Rule groups are valuable."
"They filter a lot of attacks out."
"The solution is cloud-based and offers us good uptime. It has combined web and API security. Therefore, with one license, you access both application security and also API security."
"It works right out of the box once you integrate the application."
"Imperva Web Application Firewall is stable."
"I am impressed with the product's scalability, availability, easy management, and security. We were able to integrate the product with Azure and Sentinel."
"Data masking is the most valuable feature of this solution."
"Compared to other web application firewalls in the market, Imperva does things in the most accurate way."
"We can prevent attacks or issues even before they happen."
"I have had a positive experience with Imperva Web Application Firewall's tech support so far. They are knowledgeable and respond on time."
 

Cons

"We are a product integrator and reseller, and we would like to have a better partner relationship, similar to a channel sales relationship. Sometimes we are on our own or get diverted by Cloudflare because they have direct sales, which competes with us and makes it difficult to build a relationship with this company since we want to be an MSP or a managed service provider for the solution."
"There might be helpful if there was some web application firewall feature."
"Cloudflare doesn't have a reverse lookup. We can only do a DNS lookup to get the IP address from the hostname. It doesn't work if you want to look up the hostname from an IPA address."
"It should have easier documentation for the configuration. It's very technical and people who aren't technical should also be able to do the configuration."
"Latencies are always a problem."
"It would be good if Cloudflare could have more servers for better traffic routing or an increase in the traffic routed. This is what I'd like to improve in Cloudflare."
"The product support needs to be accessible from more places, a wider area of coverage."
"We're facing challenges due to an upgrade in the machine learning model. The problem arises from some users abusing the APIs, resulting in an influx of suspicious traffic. Cloudflare's learning model mistakenly identifies this traffic as human. Consequently, it assigns it a higher trust score, akin to legitimate human traffic, causing complications in our architecture. Previously, such traffic would have been categorized as suspicious, enabling us to apply appropriate blocking rules. However, we encounter difficulties distinguishing between genuine and suspicious traffic with the new categorization. Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor."
"We need more support as we go global."
"The dashboarding could be improved, and the default metrics provided by AWS WAF could be upgraded."
"The solution is cloud-based, and therefore the billing model that comes with it could be more intuitive, in my opinion. It's very easy to not fully understand how you tag things for billing and then you can quite easily run up a high bill without realizing it. The solution needs to be more intuitive around the tagging system, which enables the billing. Right now, I have a cloud architect that does that on our behalf and it isn't something that a business user could use because it still requires quite a lot of technical knowledge to do effectively."
"They should work to define more threats, add more security, and make it more compliant with more security companies."
"I would like to see it more tightly integrated with other AWS services."
"The user experience, the interface, is lacking. Sometimes it's hard to find certain areas that it has alerted on."
"On the UI side, I would like it if they could bring back the geolocation view on the corner."
"It will be helpful if the product recommends rules that we can implement."
"There's always room for improvement. Occasionally, there might be false-positive alerts."
"I think that better bot protection is needed in this solution."
"The reporting is missing some features, such as: only two export formats, and the time period does not include the last day, week, year."
"The product's customization capabilities are a bit problematic, requiring support cases for backend modifications."
"The initial setup could be simplified. Every time you have to install the solution you have to get in touch with support or somebody that can to do that for you."
"The UI interface needs improvement."
"The Imperva Web Application Firewall automations are good, but there is still room for improvement with them."
"Imperva Web Application Firewall could improve the console by making it easier to use."
 

Pricing and Cost Advice

"So far I use free tier and happy with it. You can subscribe to business package if needed."
"It's a premium model. You can start at zero and work your way up to the enterprise model, which has a very high pricing level."
"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."
"The price of the solution is expensive."
"We are using the free version."
"There are no additional costs beyond the standard licensing fees."
"Cloudflare's pricing is not much higher and is good for middle-level organizations."
"The cost primarily depends on the size of the organization."
"I rate the product price a five on a scale of one to ten, where one is high price, and ten is low price"
"It's an annual subscription."
"There are no costs in addition to the standard licensing fees."
"AWS WAF has reasonable pricing."
"There are no separate licensing costs we pay for since it is included in the plan we purchase."
"The solution's cost depends on the use cases."
"The solution is affordable."
"Its price is fair. There is a very fair amount that they charge. It has a pay-as-you-go model, so it pretty much depends on how much a user uses it. As per the cloud norms, the more you use, the more you pay. I would rate it a five out of ten in terms of pricing."
"There are a couple of different licensing models."
"Imperva’s pricing is a bit higher in the market since it offers a full-blown WAF."
"It is a very affordable solution."
"There is a license for this solution and we purchase the license annually with no additional fees."
"There are some licenses that you have to buy to use some features. Its price could be better. Price is always important because, at the end of the day, customers have a budget. If you can meet the budget, you can sell, and if you don't, you cannot sell."
"Make sure you understand the way that Imperva charges. It's very affordable. However, I would like to see a package with the Virtual Patching included. You get to do patching separately."
"The tool is expensive."
"The price is high compared to other solutions like FortiWeb."
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Top Industries

By visitors reading reviews
Educational Organization
25%
Computer Software Company
13%
Comms Service Provider
8%
Financial Services Firm
7%
Computer Software Company
16%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
7%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
Is Citrix ADC (formerly Netscaler) the best ADC to use and if not why?
For ADC, any ADC can do a good job. But in case if you want to add WAF functionality to the same ADC hardware you hav...
DDoS solutions: Any other solutions to consider aside from Radware DefensePro and F5 Silverline DDoS Protection?
You can have a look to Imperva Cloud WAF, the anti-DDoS mitigation is under 1s and works very well. I observed a lot ...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
No data available
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
BlueCross BlueShield, eHarmony, EMF Broadcasting, GE Healthcare, Metro Bank, The Motley Fool, Siemens
Find out what your peers are saying about AWS WAF vs. Imperva Web Application Firewall and other solutions. Updated: January 2025.
831,020 professionals have used our research since 2012.