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AWS WAF vs Imperva Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
74
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
59
Ranking in other categories
Web Application Firewall (WAF) (1st)
Imperva Web Application Fir...
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
Web Application Firewall (WAF) (4th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Kavin Kalaiarasu - PeerSpot reviewer
AWS's cloud-native security simplifies rule enforcement but needs better DDoS integration
The dashboarding could be improved, and the default metrics provided by AWS WAF could be upgraded. The rate at which AWS updates their managed rule sets could be better. Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF. Instead, they are part of AWS Shield. Providing DDoS protection as part of their WAF solution would be beneficial.
Abdullah Jin - PeerSpot reviewer
Offers bot protection and DDoS Protection and protects public-facing portals
Support is one thing I wish Imperva could improve. They follow the phone model and keep rotating you from one customer service person to another. The layer one support isn't very clear about the workings of the product. My feedback is primarily about Imperva Cloud, not on-premise. On-premise is a whole new story. Support is the issue for Imperva Cloud. It's also a bit pricey. It's a premium service and very expensive. The licensing model is not very straightforward. Every feature is priced separately, and to enjoy maximum protection, you'll have to spend a lot of money. The licensing model is a bit complex, and each feature is very pricey. For example, API security and web application protection are two separate license packages.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Cloudflare is the GUI. You are able to control the solution very well through the interface. There is a lot of functionality that is embedded in the service."
"The most valuable feature is its usability."
"Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications."
"The tool is user-friendly."
"The solution is stable, and the DNS servers are simple to use."
"New and innovative way to protect the client's data."
"The most valuable feature of Cloudflare is that it has a free version. They give us the free version with the anti-DDoS features and also the load balancing solution."
"Cloudflare has many features."
"The simple configuration and the scalability have been most valuable. We are able to scale across all of our different AWS instances."
"AWS WAF is a stable solution. The performance of the solution is very good."
"It's simple, easy to use."
"The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services."
"The web solution effectively protects from vulnerabilities and cyber attacks."
"The tool’s stability is very good."
"We can host any DB or application on the solution."
"The solution is stable."
"I am impressed with the product's scalability, availability, easy management, and security. We were able to integrate the product with Azure and Sentinel."
"It is easy to use and has good security."
"Very scalable and very stable firewall for web applications, with a good interface in its cloud version. Mitigation is its most valuable feature. The technical support for this product is also good."
"The solution is cloud-based and offers us good uptime. It has combined web and API security. Therefore, with one license, you access both application security and also API security."
"Data masking is the most valuable feature of this solution."
"There are a number of features that are valuable such as the account takeover and various antivirus features."
"The solution can scale."
"There are some features that are configured by default, so even without doing much, it can still provide a level of protection."
 

Cons

"The product needs to improve its automation."
"One area of improvement is in the Access Rules. Hypothetically, if we wanted to block or challenge traffic outside of the United States, the only way to currently do that (as far as I know) is to enter every single country outside of the United States. That could be a labor intensive job. A solution could be to enable users to create a rule where traffic is only allowed within a certain country."
"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."
"Cloudflare should add more documentation and pricing to the cloud version."
"Cloudflare doesn't have a reverse lookup. We can only do a DNS lookup to get the IP address from the hostname. It doesn't work if you want to look up the hostname from an IPA address."
"I would like Cloudflare to offer a dedicated account manager for large enterprise clients like us."
"For the free and Pro plans, Cloudflare could use a simple bot to provide information to users. This would improve support, especially for less advanced users who utilize the free components."
"I think the APIs are a little bit hard for us to work with. The APIs could be more open so that we could integrate better with our SolarWinds or our monitoring solution."
"It would be good if the solution provided managed WAF services."
"We have issues with reporting, troubleshooting, and analytics. AWS WAF needs to bring costs down."
"It will be helpful if the product recommends rules that we can implement."
"I believe there is a need to move towards real-time analysis with the help of AI and intelligent systems in the future. This would reduce the reliance on manual work and enhance the functionality of detection protection. By incorporating AI-driven data analysis and data science techniques, we can improve the solution's user-friendliness, security compatibility, and accuracy."
"On the UI side, I would like it if they could bring back the geolocation view on the corner."
"In a future release of this solution, I would like to see additional management features to make things simpler."
"I find the documentation somewhat complex to implement during the initial stages."
"We haven't faced any problems with the solution."
"If they can bring in generative AI features, that would be useful."
"The user interface could be better."
"The UI interface needs improvement."
"I think that better bot protection is needed in this solution."
"Imperva Web Application Firewall can improve by adding more features to the dashboard. increasing the visibility of the real-time events, besides configuring the administration itself."
"They can provide an option to create reports, automatically import the entire report, and create rules again. In a real-life crisis, it would be helpful to be able to import a report and generate security rules from that report. I should be able to create a simple query and import the reports automatically. It can maybe also tell us the format of the report."
"One potential improvement for Imperva is enhancing its alert system."
"The tool needs to improve CPU and storage memory."
 

Pricing and Cost Advice

"The product's pricing is minimal compared to other products."
"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."
"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"The tool is a premium product, so it is very expensive."
"The pricing depends on the usage, but the cheapest would be around 5,000 USD a month."
"There are no additional costs beyond the standard licensing fees."
"The cost primarily depends on the size of the organization."
"A free version of the solution is available."
"The product is moderately priced."
"I would rate AWS WAF's pricing a seven out of ten."
"You need an additional AWS subscription for this product if you are buying a managed tool."
"AWS WAF costs $5 monthly plus $1 for the rule. It's cheap, cost-wise. It's worth the money."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a seven or eight out of ten."
"AWS is not that costly by comparison. They are maybe close to $40 per month. I think it was between $29 or $39."
"For our infrastructure, we probably pay around $16,000 per month for AWS WAF. Because alternative WAF solutions provide even more features, I think the AWS WAF is a bit pricey"
"For Kubernetes microservices, AWS is more expensive compared to OCI. AWS costs approximately 70 cents per hour, while OCI is 50% cheaper."
"Make sure you understand the way that Imperva charges. It's very affordable. However, I would like to see a package with the Virtual Patching included. You get to do patching separately."
"Licensing can range from one to twenty thousand dollars annually. Additionally, some features, including software support, require an annual subscription as well."
"The solution's pricing is an issue."
"The price of Imperva Web Application Firewalls is expensive compared to others."
"There are a couple of different licensing models."
"Everybody complains about the price of this solution."
"Imperva Web Application Firewall's pricing is expensive."
"It's an excellent product, but it can be very costly."
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Top Industries

By visitors reading reviews
Educational Organization
19%
Computer Software Company
13%
Comms Service Provider
9%
Financial Services Firm
8%
Computer Software Company
16%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Financial Services Firm
17%
Computer Software Company
13%
Insurance Company
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
Is Citrix ADC (formerly Netscaler) the best ADC to use and if not why?
For ADC, any ADC can do a good job. But in case if you want to add WAF functionality to the same ADC hardware you hav...
DDoS solutions: Any other solutions to consider aside from Radware DDoS Protection Service and F5 Silverline DDoS Protection?
You can have a look to Imperva Cloud WAF, the anti-DDoS mitigation is under 1s and works very well. I observed a lot ...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
No data available
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
BlueCross BlueShield, eHarmony, EMF Broadcasting, GE Healthcare, Metro Bank, The Motley Fool, Siemens
Find out what your peers are saying about AWS WAF vs. Imperva Web Application Firewall and other solutions. Updated: April 2025.
847,646 professionals have used our research since 2012.