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AWS WAF vs Microsoft Azure Application Gateway comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Cloudflare users experienced increased performance, security, and cost-effectiveness, leading to improved loyalty and revenue despite difficult ROI calculations.
Sentiment score
6.7
AWS WAF adds security, appreciated despite costs, by integrating with AWS to block attacks and protect investments effectively.
Sentiment score
6.0
Microsoft Azure Application Gateway enhances cost-control and efficiency, offering 30-40% savings and reducing staffing needs, despite cost assessment challenges.
WordPress security can be tricky, and that's where Cloudflare can be absolutely helpful for small businesses.
For the small project I was working on, using the basic tier provided a huge improvement at zero cost.
In terms of return on investment with Cloudflare, it costs my time to set them up, but basically once they're set up, it's done.
Microsoft Azure Application Gateway significantly impacts our cost savings while maintaining higher performance.
We have seen a return on investment in terms of time-saving and cost-saving by not creating our own infrastructure.
 

Customer Service

Sentiment score
7.0
Cloudflare's customer service is quick, but technical support feedback is mixed, with improvement needed in responsiveness and detailed assistance.
Sentiment score
6.6
AWS WAF support is generally well-regarded but faces criticism for slow responses and limited flexibility, especially in lower tiers.
Sentiment score
6.3
Microsoft Azure Application Gateway's customer service is praised for responsiveness but criticized for delays and varying technical expertise.
This would help us address issues promptly, especially during unforeseen events like DDoS attacks.
Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model.
The key factor is the language in which the support is offered, which, in this case, is in Thai.
Resolving issues can take time because the support personnel may lack product expertise, leading to delays.
There is room for improvement, specifically in paid support, by providing more direct contact.
I would rate Microsoft support as good because they have a very skilled technical support team in the background
 

Scalability Issues

Sentiment score
8.1
Users praise Cloudflare for seamless scalability, effective traffic management, easy upgrades, and robust global infrastructure without disruptions.
Sentiment score
7.8
AWS WAF is highly scalable, effectively handling diverse needs and traffic load, earning positive feedback across multiple sectors.
Sentiment score
7.5
Microsoft Azure Application Gateway is praised for scalability and features, despite some challenges and integration flexibility with cloud platforms.
It is a SaaS tool, but the fact that they have workloads deployed across the world proves that it is a highly scalable tool.
The tool offers very good performance, even during high-traffic periods.
I rate the solution’s scalability an eight out of ten.
Microsoft Azure Application Gateway is a very scalable product.
Microsoft Azure Application Gateway is a scalable solution.
 

Stability Issues

Sentiment score
7.6
Cloudflare is highly rated for stability and uptime, with few past issues, especially on higher-tier plans.
Sentiment score
8.3
AWS WAF is consistently praised for its stability, reliability, and strong performance, with high ratings for dependable service.
Sentiment score
7.6
Microsoft Azure Application Gateway is seen as stable and reliable, with most users rating it highly despite some configuration challenges.
For DDoS protection, I would not recommend Cloudflare.
I rate the solution’s stability an eight out of ten.
The service is very stable with no impacts during high-traffic periods.
In terms of reliability, I would rate AWS WAF about six out of ten due to the need for improved signature sets.
We faced issues with AWS WAF when writing the custom rules.
The stability is good, and except for a few instances, I don't see the non-availability of Azure Cloud services.
 

Room For Improvement

Enhancements needed in Cloudflare: analytics, CDN latency, API integration, user support, DNS, pricing, documentation, server coverage, WAF, and cache.
AWS WAF needs better interface, automation, documentation, pricing, rules management, integration, threat detection, user support, and billing.
Microsoft Azure Application Gateway struggles with high costs, complexity, poor integration, limited features, and insufficient support and documentation.
There's a need for improvement in areas like AI-based DDoS attacks and Layer 7 WAF features.
Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor.
The timing aspect can lead to it being considered overpriced. This is a particular concern we have with Cloudflare, as they may struggle with accurately detecting the client.
Compared to firewalls, WAFs generally provide limited stateful analysis capabilities.
The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information.
Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF.
There is room for improvement in terms of support, such as assigning agents directly for more straightforward engagement.
In future releases of Microsoft Azure Application Gateway, I would like to see more AI functionalities and a better dashboard as well as some customizations.
Microsoft Azure Application Gateway has room for improvement because it offers many features, but its configuration is a bit difficult, at least from the developer point of view.
 

Setup Cost

Cloudflare offers scalable pricing, from free to enterprise plans, providing significant value especially for mid-sized companies.
AWS WAF's flexible and scalable pay-as-you-go pricing suits diverse needs, offering competitive rates compared to other vendors.
Microsoft Azure Application Gateway's pricing is seen as both expensive and competitive, depending on features and integration benefits.
That's where Cloudflare shines for smaller businesses – it's ten times cheaper than Akamai.
I find it to be cheap.
I think they should consider reevaluating the pricing for support, as it can be quite high.
Due to our status as an AWS shop, AWS WAF is cost-effective for us, and we benefit from discounts due to our extensive use of AWS services.
The licensing cost for AWS WAF is just pay-as-you-go; it is a service-based model.
Azure solutions are quite expensive.
When it comes to pricing for Microsoft Azure Application Gateway, I would rate it a seven out of ten.
 

Valuable Features

Cloudflare enhances performance and security with CDN caching, DDoS protection, and an easy-to-use dashboard, benefiting many users.
AWS WAF offers scalable, user-friendly protection with advanced AI, DDoS defense, and seamless AWS integration at an affordable price.
Microsoft Azure Application Gateway enhances traffic control and security with features like URL routing, autoscaling, and customizable policies.
The most valuable features of the solution are performance and security.
Techniques like minification and image compression reduce the size of assets, leading to better performance and faster user load times.
The solution has been able to compare it to the market, and I think the product has taken great strides in automating quite a bit of things, and they use a lot of AI.
The biggest benefit of AWS WAF for us is to filter malicious requests, so we can protect our environment and application from malicious actors.
The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services.
AWS WAF is not stateful, it offers a time-saving solution with its custom rulesets that enhance security and simplify management.
We are using it for some of the security features for our applications, particularly for securing traffic in transit with SSL.
The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats.
The gateway's Web Application Firewall feature enhances security as it is the first entry point to your network from the outside world.
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
77
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (12th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.3
Number of Reviews
60
Ranking in other categories
Web Application Firewall (WAF) (2nd)
Microsoft Azure Application...
Average Rating
7.4
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
Application Delivery Controllers (ADC) (3rd), Web Application Firewall (WAF) (3rd)
 

Featured Reviews

Carlos Alam Hernandez Baruch - PeerSpot reviewer
Fast and secure deployments simplify operations for government and fintech clients
It is a fast and secure DNS. It is very easy to deploy, and my customers are happy with this tool. Additionally, the CDN performance in Mexico is excellent, providing fast service and tools. It offers reliability during high-traffic periods, ensuring no impact on the environment. It helps my clients avoid using on-premise boxes, simplifying operations as they only use the prices on Cloudflare.
Azam S M - PeerSpot reviewer
Has successfully filtered malicious traffic and allowed country-specific access controls
For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.
DevenderVannela - PeerSpot reviewer
Ensures efficient traffic management and robust security while simplifying complex configurations
The best features for Microsoft Azure Application Gateway basically protect your application and provide security-related features and also divert the traffic to different instances of your application. I have used URL-based routing, which helps manage traffic efficiency. It is a bit hard to manage in the long run, but it does provide value. I have used the gateway's Web Application Firewall feature, which enhances security as it is the first entry point to your network from the outside world. It helps protect against unwanted requests and other threats that can be configured. Regarding the integration with Azure Active Directory, it helps with authentication processes to configure all the users or the groups. The monitoring capabilities on Azure provide insight into application performance and potential threats because monitoring comes with many products. On Azure, you have Azure Monitor itself to help you monitor the application by collecting data. You have Application Insights and the logging workspace on Azure. By combining these three, you can implement monitoring solutions on Azure applications. Auto-scaling is important because it helps in resource management for customers. Scaling is one of the key features of moving to cloud for any customer. During peak times or special events, such as retail site promotions, user load increases significantly. To address this, based on the number of incoming requests or server capacities such as CPU and memory, you can automatically identify these peak scenarios and configure either scaling up or down automatically based on certain parameters.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Comms Service Provider
11%
Financial Services Firm
10%
Manufacturing Company
7%
Computer Software Company
16%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise8
Large Enterprise25
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise12
Large Enterprise25
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise6
Large Enterprise23
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What's the difference between Azure Front Door and Application Gateway?
We found Azure Front Door to be easily scaled and very stable. The implementation is very fast and Microsoft provides...
What do you like most about Microsoft Azure Application Gateway?
Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the...
What is your experience regarding pricing and costs for Microsoft Azure Application Gateway?
Regarding the pricing for Microsoft Azure Application Gateway, I cannot provide details as I am not aware of the curr...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
Azure Application Gateway, MS Azure Application Gateway
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
Lilly, AccuWeather, AIRFRANCE, Honeywell
Find out what your peers are saying about AWS WAF vs. Microsoft Azure Application Gateway and other solutions. Updated: September 2025.
870,697 professionals have used our research since 2012.