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AWS WAF vs Cloudflare Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
58
Ranking in other categories
Web Application Firewall (WAF) (1st)
Cloudflare Web Application ...
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
23
Ranking in other categories
Web Application Firewall (WAF) (7th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Kavin Kalaiarasu - PeerSpot reviewer
AWS's cloud-native security simplifies rule enforcement but needs better DDoS integration
The dashboarding could be improved, and the default metrics provided by AWS WAF could be upgraded. The rate at which AWS updates their managed rule sets could be better. Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF. Instead, they are part of AWS Shield. Providing DDoS protection as part of their WAF solution would be beneficial.
SachidDoshi - PeerSpot reviewer
Offers a huge signature repository and is superiorly effective in mitigating DDoS attacks
The solution's learning curve can still be further reduced, which presently stands at two or three months. The product has a custom rule set that users can modify and manifest as needed. The vendor can probably shorten the learning curve using cutting-edge technologies like AI. The solution provider can also work around the web applications and identify the toolset that needs to be implemented to deploy the solution in less time. The vendor has launched a SASE product that can function with Cloudflare Web Application Firewall, but many improvements are needed in terms of features, such as the web filtering feature, and CASB has not yet been added.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Generally, I am satisfied with this product."
"It is a stable solution. I rate the stability a ten out of ten...I rate the scalability a ten out of ten."
"Centralized, full-featured DNS."
"Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications."
"Easier http to https redirect using page rules"
"The UI is good."
"The most valuable feature of Cloudflare DNS is security."
"The DDoS protection is the most valuable aspect of the solution."
"AWS WAF has a lot of integrated features and services. For example, there are security services that can be integrated very well for our customers."
"The solution is stable."
"It is Amazon. Everything is scalable. It is beyond what we need."
"AWS has flexibility in terms of WAF rules."
"The solution's initial setup process is easy."
"The most valuable feature is the scalability because it automatically scales up or scales down as per our requirements."
"The product's initial setup phase was very simple."
"If hackers try to insert bugs, the tool blocks it."
"The setup process is very simple for me."
"It is a SaaS solution unlike much of the competition."
"Cloudflare is cheaper compared to Azure WAF, which I have considered before."
"There is a huge signature repository"
"Someone with a basic understanding of networking and security will be able to implement the firewall's basic features within 15 minutes."
"Technical support has a very fast response time and they are helpful."
"It is configurable via API."
"The initial setup process is simple."
 

Cons

"DNS Management."
"The analytics, basically the dashboard, doesn't have much to it."
"There should be a specific price list for enterprise-level customers."
"The solution could use more analytics on the backend to give us more insights into everything. More reports would be helpful."
"The product support needs to be accessible from more places, a wider area of coverage."
"We're facing challenges due to an upgrade in the machine learning model. The problem arises from some users abusing the APIs, resulting in an influx of suspicious traffic. Cloudflare's learning model mistakenly identifies this traffic as human. Consequently, it assigns it a higher trust score, akin to legitimate human traffic, causing complications in our architecture. Previously, such traffic would have been categorized as suspicious, enabling us to apply appropriate blocking rules. However, we encounter difficulties distinguishing between genuine and suspicious traffic with the new categorization. Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor."
"Cloudflare could offer a better view or maybe dashboards of the main resources used in the client."
"If they improve on the placement of their data centers, it would be better. I'm living in a remote area. I would like to connect to them without any kind of lag."
"For uniformity, AWS has a well-accepted framework. However, it'll be better for us if we could have some more documented guidelines on how the specific business should be structured and the roles that the cloud recommends."
"I'd like to see improvements in its usability and functionality. I'm also concerned about being too dependent on the cloud provider's WAF version. For security, using multiple vendors and not putting all our eggs in one basket is better."
"The default content policy available in the tool is not very strong compared to the competitors."
"The solution could be more reliable."
"An improvement area would be that it's more of a manual effort when you have to enable rules. That's one of the downsides. If that can be done in an automated way, it would be great. That's a lagging feature currently."
"I find the documentation somewhat complex to implement during the initial stages."
"The solution is cloud-based, and therefore the billing model that comes with it could be more intuitive, in my opinion. It's very easy to not fully understand how you tag things for billing and then you can quite easily run up a high bill without realizing it. The solution needs to be more intuitive around the tagging system, which enables the billing. Right now, I have a cloud architect that does that on our behalf and it isn't something that a business user could use because it still requires quite a lot of technical knowledge to do effectively."
"The cost must be reduced."
"I have experienced some difficulties with Cloudflare's support as a customer based in India."
"If they add logs history within the Cloudflare offering, that would be a great benefit."
"Its stability could be better."
"The solution's learning curve can still be further reduced"
"Support can be challenging at times."
"The product can improve by having more multitenancy capability, which is currently not available."
"They have some limitations with third-party integrations."
"Their documentation could be better. They don't have documentation that explains everything well. They have documentation for everything you're looking for, but they lack a single piece of documentation to tie everything together. As a new user or beginner, it took us a little bit of time to figure out how to put all these things in place."
 

Pricing and Cost Advice

"Cloudflare's pricing is not much higher and is good for middle-level organizations."
"I believe their performance has improved, but I'd like to refrain from discussing the pricing aspect related to the cloud. The pricing, in my opinion, could be simplified, and I think they should consider reevaluating the pricing for support, as it can be quite high. At times, this cost can make it challenging to choose CARFAGuard or opt for the support."
"A free version of the solution is available."
"We don't have any issues with the price."
"The pricing depends on the usage, but the cheapest would be around 5,000 USD a month."
"That is one of the great features. I was able to access the majority of the features and services for free."
"The product's pricing is cheap."
"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."
"The product is moderately priced."
"There are no separate licensing costs we pay for since it is included in the plan we purchase."
"It has a variable pricing scheme."
"AWS is not that costly by comparison. They are maybe close to $40 per month. I think it was between $29 or $39."
"AWS WAF is pay-as-you-go, I only pay for what I'm using. There is no subscription or any payment upfront, I can terminate use at any time. Which is an advantage."
"I rate the product price a five on a scale of one to ten, where one is high price, and ten is low price"
"It's quite affordable. It's in the middle."
"The solution's cost depends on the use cases."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"The solution is expensive."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"It starts at $20 and can easily go up to $200 monthly"
"We pay $210 per month for CloudFlare WAF."
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"It is not too pricey."
"Cloudflare Web Application Firewall is more affordable than other solutions."
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Top Industries

By visitors reading reviews
Educational Organization
24%
Computer Software Company
13%
Comms Service Provider
8%
Financial Services Firm
8%
Computer Software Company
16%
Financial Services Firm
15%
Manufacturing Company
8%
Government
6%
Educational Organization
28%
Computer Software Company
13%
Financial Services Firm
7%
Comms Service Provider
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?
Cloudflare is cheaper compared to Azure WAF, which I have considered before.
What needs improvement with Cloudflare Web Application Firewall?
The product can improve by having more multitenancy capability, which is currently not available. This improvement wo...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
Cloudflare WAF
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
crunchbase, udacity, marketo, okcupid, zendesk
Find out what your peers are saying about AWS WAF vs. Cloudflare Web Application Firewall and other solutions. Updated: January 2025.
838,713 professionals have used our research since 2012.