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AWS WAF vs Cloudflare Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
74
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
58
Ranking in other categories
Web Application Firewall (WAF) (1st)
Cloudflare Web Application ...
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
23
Ranking in other categories
Web Application Firewall (WAF) (6th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Kavin Kalaiarasu - PeerSpot reviewer
AWS's cloud-native security simplifies rule enforcement but needs better DDoS integration
The dashboarding could be improved, and the default metrics provided by AWS WAF could be upgraded. The rate at which AWS updates their managed rule sets could be better. Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF. Instead, they are part of AWS Shield. Providing DDoS protection as part of their WAF solution would be beneficial.
SachidDoshi - PeerSpot reviewer
Offers a huge signature repository and is superiorly effective in mitigating DDoS attacks
The solution's learning curve can still be further reduced, which presently stands at two or three months. The product has a custom rule set that users can modify and manifest as needed. The vendor can probably shorten the learning curve using cutting-edge technologies like AI. The solution provider can also work around the web applications and identify the toolset that needs to be implemented to deploy the solution in less time. The vendor has launched a SASE product that can function with Cloudflare Web Application Firewall, but many improvements are needed in terms of features, such as the web filtering feature, and CASB has not yet been added.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of the solution are performance and security."
"Generally, I am satisfied with this product."
"Cloudflare DNS is widely used, and it's good for websites. If we use Cloudflare DNS and update one record, it updates in their office instantly."
"The overall experience with Cloudflare is positive, with a rating of eight out of ten."
"The technical support is good."
"The solution offers the flexibility to control configuration rules."
"The most valuable feature of Cloudflare DNS is its global reach and it is always evolving."
"The tool is user-friendly."
"AWS WAF is something that someone from a cloud background or cloud security background leverages. If they want to natively use a solution in the cloud, AWS WAF comes in handy. It's very useful for that, and the way we can fine-tune the WAF rules is also nice."
"Their technical support has been quite good."
"AWS WAF is very easy to use and configure on AWS."
"The most valuable feature is that it is very easy to configure. It just takes a couple of minutes."
"The most valuable feature is the capability to limit access based on geographical location by restricting specific IP addresses."
"It is Amazon. Everything is scalable. It is beyond what we need."
"We preferred the product based on its cost. AWS WAF is an out-of-the-box solution and integrates with the AWS services that we use. It's natively integrated with AWS."
"The most valuable features are the geo-restriction denials and the web ACL."
"We like that there's load balancing, firewall capabilities, DDoS protection, et cetera, all covered by Cloudflare."
"Cloudflare is cheaper compared to Azure WAF, which I have considered before."
"The security features are valuable. The particular feature we use is called OWASP."
"The initial setup process is simple."
"Caching is the most valuable feature of Cloudflare Web Application Firewall."
"The Cloudflare Web Application Firewall's most valuable feature is its ease of configuration."
"It is configurable via API."
"Does a good job preventing web application attacks."
 

Cons

"The solution could use more analytics on the backend to give us more insights into everything. More reports would be helpful."
"The solution could be more user-friendly."
"There are some issues with the CDN services."
"Even if I wanted to, I wouldn't be able to buy Cloudflare in my country."
"Latencies are always a problem."
"Cloudflare's free plan is limited to 5,000 records for their free plan. They should increase that. For example, if I create a domain called abc.com and a subdomain called a.abc.com, my record count will be two. I can make a maximum of 5,000 subdomains. However, if we use our own DNS hosted on another provider, there is no limit. Their free plan also lacks name server customization."
"It should have easier documentation for the configuration. It's very technical and people who aren't technical should also be able to do the configuration."
"Cloudflare does not have an on-premise solution. If they had different approaches they could be better suited to accommodate more customers, such as on-premise and hybrid deployments. For example, hybrid deployments would be useful where you could move the traffic from the enterprise to the cloud."
"I would like to see it more tightly integrated with other AWS services."
"The product could be improved by expanding the weightage units of rules."
"AWS WAF could improve by making the overall management easier. Many people that have started working with AWS WAF do not have an easy time. They should make it easy to use."
"The area of reporting in the product needs to have a proper format."
"Technical support for AWS WAF needs improvement."
"For now, there is no feature to protect against attack of the bad bots"
"The cost management has room for improvement."
"The product must provide more features."
"Support can be challenging at times."
"The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts."
"The ModSecurity core rules need to be updated."
"The notification part could be improved. It's very much connected to Web Application Firewall, rate-limiting, and DDoS protection."
"The product can improve by having more multitenancy capability, which is currently not available."
"If they add logs history within the Cloudflare offering, that would be a great benefit."
"A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support."
"They have some limitations with third-party integrations."
 

Pricing and Cost Advice

"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"The product's pricing is minimal compared to other products."
"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."
"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"The product's pricing is cheap."
"I give the price a five out of ten."
"We are using the free tier of the solution."
"We don't have any issues with the price."
"You need an additional AWS subscription for this product if you are buying a managed tool."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a seven or eight out of ten."
"The pricing is good and manageable."
"It's an annual subscription."
"The price is average."
"There are no separate licensing costs we pay for since it is included in the plan we purchase."
"The product’s pricing is reasonable."
"The price of AWS WAF is expensive if you do not know how to manage your software up or down. I price of the solution is average amongst the other competitors but it would be better if it was less expensive."
"The annual licensing fee is $10,000 USD."
"The solution is expensive."
"We pay $210 per month for CloudFlare WAF."
"It is not too pricey."
"The solution's pricing option needs to be more transparent for enterprise clients."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"It starts at $20 and can easily go up to $200 monthly"
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
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Top Industries

By visitors reading reviews
Educational Organization
21%
Computer Software Company
13%
Comms Service Provider
9%
Financial Services Firm
8%
Computer Software Company
16%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Educational Organization
25%
Computer Software Company
14%
Financial Services Firm
7%
Manufacturing Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?
Cloudflare is cheaper compared to Azure WAF, which I have considered before.
What needs improvement with Cloudflare Web Application Firewall?
The product can improve by having more multitenancy capability, which is currently not available. This improvement wo...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
Cloudflare WAF
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
crunchbase, udacity, marketo, okcupid, zendesk
Find out what your peers are saying about AWS WAF vs. Cloudflare Web Application Firewall and other solutions. Updated: March 2025.
842,296 professionals have used our research since 2012.