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AWS WAF vs Cloudflare Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
74
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
AWS WAF
Average Rating
8.0
Reviews Sentiment
7.6
Number of Reviews
59
Ranking in other categories
Web Application Firewall (WAF) (1st)
Cloudflare Web Application ...
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
23
Ranking in other categories
Web Application Firewall (WAF) (7th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Kavin Kalaiarasu - PeerSpot reviewer
AWS's cloud-native security simplifies rule enforcement but needs better DDoS integration
The dashboarding could be improved, and the default metrics provided by AWS WAF could be upgraded. The rate at which AWS updates their managed rule sets could be better. Features like bot protection or DDoS mitigation, available with other WAF vendors, do not come natively with AWS WAF. Instead, they are part of AWS Shield. Providing DDoS protection as part of their WAF solution would be beneficial.
SachidDoshi - PeerSpot reviewer
Offers a huge signature repository and is superiorly effective in mitigating DDoS attacks
The solution's learning curve can still be further reduced, which presently stands at two or three months. The product has a custom rule set that users can modify and manifest as needed. The vendor can probably shorten the learning curve using cutting-edge technologies like AI. The solution provider can also work around the web applications and identify the toolset that needs to be implemented to deploy the solution in less time. The vendor has launched a SASE product that can function with Cloudflare Web Application Firewall, but many improvements are needed in terms of features, such as the web filtering feature, and CASB has not yet been added.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is very good at mitigating threats."
"Cloudflare DNS is widely used, and it's good for websites. If we use Cloudflare DNS and update one record, it updates in their office instantly."
"Its most significant benefit to date is the speed with which it refreshes DNS records on the internet once you change it. If you are changing a website or registering a new record, it is very quick."
"The solution is stable, and the DNS servers are simple to use."
"The most valuable feature of Cloudflare is the GUI. You are able to control the solution very well through the interface. There is a lot of functionality that is embedded in the service."
"Its ease of integration with Office 365 and the fact that it's a good product compared to what I had before"
"We're using dynamic components to build flexible pages to create and manage Git merge requests for code and reviews."
"The UI is good."
"The automation of blocking for security attacks is valuable, with AWS applying rate limiting."
"The most valuable feature of the solution is the ability to integrate central sets. It protects from intrusion attacks such as scripting and SQL injections."
"The ability to take multiple data sets and match those data sets together is the solution's most valuable feature. The data lake that comes with it is very useful because that allows us to match data sets with different configurations that we wouldn't normally be able to match."
"The most valuable features of AWS WAF are its cloud-native and on-demand."
"Its best feature is that it is on the cloud and does not require local hardware resources."
"AWS WAF has a lot of integrated features and services. For example, there are security services that can be integrated very well for our customers."
"The cloud-native nature of AWS is crucial since most of our workload is in AWS, making AWS WAF native to Amazon Web Services."
"AWS WAF is something that someone from a cloud background or cloud security background leverages. If they want to natively use a solution in the cloud, AWS WAF comes in handy. It's very useful for that, and the way we can fine-tune the WAF rules is also nice."
"The rate limiting features and customizations in terms of URL match and applying policies are valuable to me."
"We like that there's load balancing, firewall capabilities, DDoS protection, et cetera, all covered by Cloudflare."
"The integration of Cloudflare with Cloud Suite is its most valuable feature."
"The solution protects our application, which runs on the HTTP protocol, from DDoS attacks."
"The product has improved our security posture by blocking bad actors."
"We extensively use the solution every day. The solution is very stable; we haven’t seen any glitches."
"Cloudflare is cheaper compared to Azure WAF, which I have considered before."
"Cloudflare WAF provides protection through rules and functionalities like Cloudflare's SDRAP."
 

Cons

"The product support needs to be accessible from more places, a wider area of coverage."
"Cloudflare's free plan is limited to 5,000 records for their free plan. They should increase that. For example, if I create a domain called abc.com and a subdomain called a.abc.com, my record count will be two. I can make a maximum of 5,000 subdomains. However, if we use our own DNS hosted on another provider, there is no limit. Their free plan also lacks name server customization."
"I would like Cloudflare to offer a dedicated account manager for large enterprise clients like us."
"The product needs to improve its automation."
"It would be good if Cloudflare could have more servers for better traffic routing or an increase in the traffic routed. This is what I'd like to improve in Cloudflare."
"Cloudflare does not have an on-premise solution. If they had different approaches they could be better suited to accommodate more customers, such as on-premise and hybrid deployments. For example, hybrid deployments would be useful where you could move the traffic from the enterprise to the cloud."
"The analytics, basically the dashboard, doesn't have much to it."
"The tool needs to improve caching of servers. The product needs to include PFX certificate as well."
"They should work to define more threats, add more security, and make it more compliant with more security companies."
"The solution could improve by having better rules, they are very basic at the moment. There are more attacks coming and we have to use third-party solutions, such as FIA. The features are not sufficient to prevent all the attacks, such as DDoS. Overall the solution should be more secure."
"The solution should identify why it blocks particular websites."
"It's a bit difficult to apply the right rules for the right security."
"The solution could be more reliable."
"There is a lot of innovation talk, however, implementation might be lacking."
"The setup is complicated."
"The solution can improve its price."
"The solution's learning curve can still be further reduced"
"The learning curve was steep initially."
"The product can improve by having more multitenancy capability, which is currently not available."
"It would be ideal if the solution offered better log integration and more integration with different platforms."
"A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support."
"We have noticed some latency when the call goes through the firewall. That could be improved."
"The reporting could be more granular."
"There could be an option to duplicate the cluster to maintain the consistency of rules."
 

Pricing and Cost Advice

"I give the price a five out of ten."
"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."
"We are using the free tier of the solution."
"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."
"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"The product's pricing is cheap."
"There are no additional costs beyond the standard licensing fees."
"The product's pricing is minimal compared to other products."
"For Kubernetes microservices, AWS is more expensive compared to OCI. AWS costs approximately 70 cents per hour, while OCI is 50% cheaper."
"The pricing should be more affordable, especially as it pertains to small clients."
"The product’s pricing is reasonable."
"AWS WAF has reasonable pricing."
"The price of AWS WAF is expensive if you do not know how to manage your software up or down. I price of the solution is average amongst the other competitors but it would be better if it was less expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a seven or eight out of ten."
"There are no separate licensing costs we pay for since it is included in the plan we purchase."
"I rate the product price a five on a scale of one to ten, where one is high price, and ten is low price"
"It starts at $20 and can easily go up to $200 monthly"
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"The solution is expensive."
"We pay $210 per month for CloudFlare WAF."
"It is not too pricey."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"The solution's pricing option needs to be more transparent for enterprise clients."
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Top Industries

By visitors reading reviews
Educational Organization
19%
Computer Software Company
13%
Comms Service Provider
9%
Financial Services Firm
8%
Computer Software Company
16%
Financial Services Firm
14%
Manufacturing Company
8%
Government
6%
Educational Organization
23%
Computer Software Company
14%
Financial Services Firm
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What are the limitations of AWS WAF vs alternative WAFs?
Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...
What do you like most about AWS WAF?
The most valuable feature of AWS WAF is its highly configurable rules system.
What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?
Cloudflare is cheaper compared to Azure WAF, which I have considered before.
What needs improvement with Cloudflare Web Application Firewall?
The product can improve by having more multitenancy capability, which is currently not available. This improvement wo...
 

Also Known As

Cloudflare DNS
AWS Web Application Firewall
Cloudflare WAF
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
eVitamins, 9Splay, Senao International
crunchbase, udacity, marketo, okcupid, zendesk
Find out what your peers are saying about AWS WAF vs. Cloudflare Web Application Firewall and other solutions. Updated: April 2025.
847,772 professionals have used our research since 2012.