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Cloudflare Web Application Firewall vs F5 Advanced WAF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
71
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
Cloudflare Web Application ...
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
22
Ranking in other categories
Web Application Firewall (WAF) (7th)
F5 Advanced WAF
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
67
Ranking in other categories
Web Application Firewall (WAF) (2nd)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
SachidDoshi - PeerSpot reviewer
Offers a huge signature repository and is superiorly effective in mitigating DDoS attacks
The solution's learning curve can still be further reduced, which presently stands at two or three months. The product has a custom rule set that users can modify and manifest as needed. The vendor can probably shorten the learning curve using cutting-edge technologies like AI. The solution provider can also work around the web applications and identify the toolset that needs to be implemented to deploy the solution in less time. The vendor has launched a SASE product that can function with Cloudflare Web Application Firewall, but many improvements are needed in terms of features, such as the web filtering feature, and CASB has not yet been added.
Richard Polyak - PeerSpot reviewer
Easy event identification, highly stable, and customizable
Generally, F5 Advanced WAF initial setup is straightforward. However, our environment was more complex and it took us a little more time to customize the solution to where we needed it to be. Additionally, the customization didn't rectify everything. We had to do customization to a certain event to prevent attacks that it wasn't catching, but that might not necessarily be the solutions' fault. It could be more of our setup than the solution's fault and not being able to run the latest version or the newer version could be more of a limitation on our ability to put it in the right place. The whole implementation to have the solution run at the level we wanted it to take approximately five months. Our company's environment is one that we can't put a canned solution in front of. Our environment, cannot have a canned solution that might fit everybody else because of how customized this environment is. It does need a lot of tuning to meet our environment's requirements. I rate the initial setup of F5 Advanced WAF a three out of five.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is stable, and the DNS servers are simple to use."
"Cloudflare has many features."
"I rate its stability a ten out of ten."
"We're using dynamic components to build flexible pages to create and manage Git merge requests for code and reviews."
"The solution is very good at mitigating threats."
"It is easier to configure and develop documentation to see how we have configured firewalls."
"The UI is good."
"It's very user-friendly."
"Does a good job preventing web application attacks."
"The Cloudflare Web Application Firewall's most valuable feature is its ease of configuration."
"The integration of Cloudflare with Cloud Suite is its most valuable feature."
"The solution protects our application, which runs on the HTTP protocol, from DDoS attacks."
"Technical support has a very fast response time and they are helpful."
"The product has a valuable security control functionality."
"It is configurable via API."
"Caching is the most valuable feature of Cloudflare Web Application Firewall."
"The solution is stable."
"It is easy to obtain dashboard compliance because security policy views are included."
"Customers find the load balancer feature as the most valuable."
"It also has antivirus and DDoS mitigation capabilities. We have enabled these features."
"The valuable features vary from customers to customers. Some customers are okay with the basic features of the WAF, and some customers use advanced WAF with a few other features."
"The anti-bot protection is the solution's most valuable feature. Safe-guard or credential staffing are also useful features."
"The most valuable features of F5 Advanced WAF are SSL uploading, signature, and anomaly detection. It is overall a high-quality solution."
"I like them because I like the security solution. They get extra marks compared to other solutions or competitors. There are more features than any other product I can think of. They're always monitoring, and the security features offer more than other, lesser products."
 

Cons

"In the last two years, there has been a certain amount of downtime when using the VDM."
"We're facing challenges due to an upgrade in the machine learning model. The problem arises from some users abusing the APIs, resulting in an influx of suspicious traffic. Cloudflare's learning model mistakenly identifies this traffic as human. Consequently, it assigns it a higher trust score, akin to legitimate human traffic, causing complications in our architecture. Previously, such traffic would have been categorized as suspicious, enabling us to apply appropriate blocking rules. However, we encounter difficulties distinguishing between genuine and suspicious traffic with the new categorization. Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor."
"Cloudflare doesn't have a reverse lookup. We can only do a DNS lookup to get the IP address from the hostname. It doesn't work if you want to look up the hostname from an IPA address."
"Cloudflare's console should be made more user-friendly."
"DNS Management."
"We are a product integrator and reseller, and we would like to have a better partner relationship, similar to a channel sales relationship. Sometimes we are on our own or get diverted by Cloudflare because they have direct sales, which competes with us and makes it difficult to build a relationship with this company since we want to be an MSP or a managed service provider for the solution."
"Latencies are always a problem."
"Sometimes their more advanced caching tools can cause higher first-byte times and problems with JavaScript."
"We have noticed some latency when the call goes through the firewall. That could be improved."
"I have experienced some difficulties with Cloudflare's support as a customer based in India."
"There could be an option to duplicate the cluster to maintain the consistency of rules."
"If they add logs history within the Cloudflare offering, that would be a great benefit."
"The platform's control features related to real-time authentication and response time need improvement."
"Support can be challenging at times."
"It would be ideal if the solution offered better log integration and more integration with different platforms."
"Their documentation could be better. They don't have documentation that explains everything well. They have documentation for everything you're looking for, but they lack a single piece of documentation to tie everything together. As a new user or beginner, it took us a little bit of time to figure out how to put all these things in place."
"F5 Advanced WAF could improve the reporting. It's a bit difficult to populate, them. If you're not so familiar with the functions, such as where to find the logs and other settings."
"The Sandbox integration feature could be improved."
"The contextual-based component needs a lot of help to catch up with the next-gen products."
"People who want to work with the device have to be pro in Linux"
"Nevertheless, F5 products are generally considered to be hard to deploy."
"We usually use a third-party tool for logging and reporting. It would be nice if we could do that right on this solution. They have one, but it's not very stable. Logging and reporting effectively would be a big enhancement."
"The user interface (UI) seems a bit outdated. Making it more user-friendly would be beneficial."
"The overall price of F5 Advanced WAF could improve."
 

Pricing and Cost Advice

"The cost primarily depends on the size of the organization."
"The pricing depends on the usage, but the cheapest would be around 5,000 USD a month."
"The tool is a premium product, so it is very expensive."
"The price is reasonable."
"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."
"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"That is one of the great features. I was able to access the majority of the features and services for free."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"It starts at $20 and can easily go up to $200 monthly"
"The solution is expensive."
"The solution's pricing option needs to be more transparent for enterprise clients."
"The annual licensing fee is $10,000 USD."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"The pricing is too high."
"F5 bundles up services and the bundle is what you pay for rather than individual components."
"F5 Advanced WAF pricing structure should be adjusted to meet the need of small to medium-sized companies."
"F5 Advanced WAF is not a cost-effective solution. Although they are attempting to reduce prices with their VE and cloud options, they are more expensive than other solutions. The solution is more expensive on average."
"The pricing for F5 Advanced WAF is comparable to a Rolls-Royce. Its price is a bit high when you compare it with other vendors. F5 Advanced WAF is a bit expensive. The customer was on a three-year plan and it was around $560,000."
"I am not sure about pricing but licenses are available on Google."
"The price of F5 Advanced WAF could improve it is expensive."
"I don't have any issue with the pricing of this solution."
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Top Industries

By visitors reading reviews
Educational Organization
25%
Computer Software Company
13%
Comms Service Provider
8%
Financial Services Firm
7%
Educational Organization
28%
Computer Software Company
13%
Financial Services Firm
7%
Comms Service Provider
5%
Computer Software Company
15%
Financial Services Firm
15%
Government
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about Cloudflare Web Application Firewall?
The product has a valuable security control functionality.
What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?
Cloudflare is cheaper compared to Azure WAF, which I have considered before.
What needs improvement with Cloudflare Web Application Firewall?
The rate limiting functionality could be enhanced, as we find it somewhat limited.
What do you like most about F5 Advanced WAF?
It's a fairly easy-to-use and user-friendly tool. My administrators and team also like its ability to customize the r...
What is your experience regarding pricing and costs for F5 Advanced WAF?
The setup cost is normal, yet not the best in terms of the commercial aspect. Other competitors like Fortinet are che...
What needs improvement with F5 Advanced WAF?
One improvement for AOF could be focusing on enhancing its AI engine to make it more mature.
 

Also Known As

Cloudflare DNS
Cloudflare WAF
No data available
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
crunchbase, udacity, marketo, okcupid, zendesk
MAXIMUS, Vivo, American Systems, Bangladesh Post Office, City Bank
Find out what your peers are saying about Cloudflare Web Application Firewall vs. F5 Advanced WAF and other solutions. Updated: January 2025.
831,020 professionals have used our research since 2012.