

F5 Advanced WAF and Cloudflare compete in the web application firewall category, with Cloudflare having an advantage due to its simplicity and comprehensive features.
Features: F5 Advanced WAF provides robust security with network detection intelligence, behavior analysis, and anti-bot protection. It offers advanced capabilities for custom rule application and integrates well with global threat intelligence. Cloudflare offers ease of configuration with pre-packaged OWASP rules, comprehensive DDoS protection, and load balancing, making it straightforward to operate while providing strong security coverage.
Room for Improvement: F5 Advanced WAF struggles with complex configurations and a steep learning curve. Users report a non-intuitive interface and desire better reporting features. High pricing is a concern. Cloudflare requires more current documentation and improved third-party integrations. Users would also like to see enhancements in log management and rate-limiting capabilities.
Ease of Deployment and Customer Service: F5 Advanced WAF is often used in on-premises and hybrid setups, requiring complex deployments and producing variable customer support experiences, particularly with response times. Cloudflare's public cloud model ensures straightforward deployment with its global infrastructure, offering accessible and efficient customer service, though feedback suggests service improvement in handling diverse queries could be beneficial.
Pricing and ROI: F5 Advanced WAF is considered expensive, reflecting its features and high performance. While its ROI is recognized due to enhanced security, users find costs a challenge. Cloudflare's affordable subscription model with a clear pricing structure is competitive, offering comprehensive features with various flexible plans, appreciated for balancing cost and functionality effectively.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Time savings in daily operations come from the automatic learning and signature update reducing the need for constant manual rule management, allowing the security and network teams to spend significantly less time handling false positive application-related escalations.
Subscription models offer clearer ROI due to a more competitive pricing scheme.
The amount of attacks it protects against is immense, more than F5 Advanced WAF itself costs.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
Both response time and availability need to be improved.
If there is a bug, the support is usually understanding and resolves issues.
I have interacted with F5's support, and while I have no major complaints, they could improve.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
I can run it in HA mode or even divide the traffic volume to the number of instances that I have based on their resource sizing.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
F5 Advanced WAF has been very reliable and consistent for us; in our on-premise enterprise setup, it has been stable and predictable in day-to-day operations without any unexpected crashes or WAF-related downtime in production.
F5 Advanced WAF is pretty stable.
The product can improve by having more multitenancy capability, which is currently not available.
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
Deployment training for F5 Advanced WAF is lacking and restricts growth by being inaccessible and costly for partners.
Overall, these are not blockers, merely enhancement opportunities, and once tuned, F5 Advanced WAF is very stable and reliable; improving usability, reporting, and onboarding would make it even more effective for larger environments.
There is excellent clarity in the LTM and the WAF.
Licensing is capacity-driven, so you need careful planning based on traffic volume and use cases, and adding features such as Bot Protection impacts costs; once licensing is clear and sized correctly, there are no surprises.
Subscription models have competitive pricing, while perpetual licenses involve an upfront higher cost.
The price is affordable and satisfactory.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
The Advanced Attack Signature database is very strong and regularly updated, effectively blocking SQL injections, cross-site scripting, command injections, and file inclusion attacks while allowing selective enabling or disabling of signatures to avoid blocking genuine traffic.
The perpetual license, despite an initial higher cost, lacks transparency regarding support expiration.
It contains the logic of both negative and positive security combined.
| Product | Mindshare (%) |
|---|---|
| F5 Advanced WAF | 6.0% |
| Cloudflare Web Application Firewall | 4.7% |
| Other | 89.3% |

| Company Size | Count |
|---|---|
| Small Business | 16 |
| Midsize Enterprise | 6 |
| Large Enterprise | 6 |
| Company Size | Count |
|---|---|
| Small Business | 26 |
| Midsize Enterprise | 15 |
| Large Enterprise | 31 |
Cloudflare Web Application Firewall integrates DDoS protection, load balancing, and firewall capabilities. Its ease of use, configurability, and robust security measures make it a versatile choice for protecting web applications.
Cloudflare Web Application Firewall provides a comprehensive defense against threats with advanced reporting and robust security measures. It includes DNS integration, rate limiting, and extensive rule sets, all within a SaaS model that allows API configurability. Users value its caching, scalability, and pricing, although enhancements are needed in rate-limiting and third-party integration. Improvements in customer support, especially in India, real-time controls, and user documentation are also desired. Users seek a more intuitive dashboard, better log management, and improved alert systems, along with multitenancy capabilities and enhanced reporting.
What are the key features of Cloudflare Web Application Firewall?Cloudflare Web Application Firewall finds application in industries like banking and retail by acting as a comprehensive security gateway, managing authentication and authorization while protecting web applications from malicious Layer 7 traffic. It also implements load balancing, CDN, and zero-trust policies, supported by advanced reporting, analytics tools, and threat scoring to meet specific industry needs.
F5 Advanced WAF delivers robust web security with features like signature-based threat protection and behavior analysis, ensuring app stability and security.
F5 Advanced WAF integrates advanced security with functionalities such as SQL injection defense and real-time threat intelligence. It enhances security for applications with load balancing, bot detection, and DDoS protection alongside comprehensive attack monitoring capabilities. Popular among diverse sectors, its usability and easy integration make it a practical choice by providing a stable security infrastructure across both on-premises and cloud environments.
What are the key features?Particularly relevant in banking and financial services, F5 Advanced WAF safeguards applications from threats like SQL injections and DDoS attacks, ensuring compliance and API security. Its capabilities are leveraged for both load balancing and application defense, offering a versatile deployment model suited for protecting critical infrastructure in competitive and demanding industries.
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